Many Realtors® have heard that they should be on social media. They’ve heard that it’s incredibly important and becoming more so by the day, as more and more people join various social media platforms.
So…why is it so important? And what does social media have to do with real estate marketing?
Well for one, there are over 1 billion people on Facebook alone, plus over 300 million on Twitter and 400 million on LinkedIn. And that number is growing daily. For no other reason than the opportunity to get your brand in front of a LOT of people, you should be considering social media.
But there are other reasons, too. We’ve compiled a list of benefits and tips to help you take your real estate business to the next level with social media – check them out below!
Real Estate Marketing 101: Understand Your Clients Through Social Media
As with any marketing strategy, you need to understand your clients in order to be successful. In the case of social media, you need to understand why people are on social media in the first place (hint: it’s not to be bombarded with advertisements and spam). They’re there to connect with others and be social, so it’s important that you incorporate this into your strategy. The worst thing you can do is come off as salesy of self-promotional – people will tire of you quickly, and stop following your business.
Listen and Be Authentic with Your Social Media Posts
So in order to come across in a way that’s not too self-promotional, you should focus on being authentic and also listening to your audience. You need to connect with your audience in order to make your social media efforts work, and in order to connect, you first need to be your real self. Share things that are interesting to you and focus on letting your personal brand shine. Also, listen to what others are saying. If people are asking questions about your business or real estate properties in your area, be sure to respond quickly and informatively. Your audience will appreciate your efforts immensely, and they will likely come back to check for updates on your social pages often.
Use Social Media to Connect with Clients and Ask for Referrals
All this to say, social media allows you to connect with clients (and potential clients) on a personal level that could not otherwise be achieved. By sharing helpful tips and really investing in your online community, you’re building trust and also increasing your chances for referral business. Past clients will appreciate what you are doing, and they will be more likely to spread the word to their friends and family looking to buy or sell their home.
Amp Up Your Real Estate Marketing Efforts with Better Lead Generation
Besides connecting with your clients, social media is also great for lead generation. Platforms such as Facebook and Twitter offer the opportunity to pay to promote certain posts or even advertise to specific, target audiences that you get to choose. It’s a great way to generate more leads in a way that’s both efficient and effective, and many people have reported seeing great results. Also, many social media platforms have a search function which allows you to look up people who have searched for terms such as “looking for a house” or “homes for sale within my community.” If you respond to them or share your page/contact info, this can also be a great lead generation strategy.
Include Your Social Media Accounts on Your Business Cards and Flyers
But how do you get people to come to your social media page in the first place? Besides word of mouth, you can also include your social information on your business cards and/or the flyers and mailers you send out within your community. If you’re looking to create new business cards or flyers with your social media information included, we offer a large variety of high-quality, affordable options!
So, if you’re looking to give your real estate marketing a little boost, start incorporating social media today – you’ll be happy you did!