Using social media for real estate can be a challenge. Not only is it hard to find the time, it’s also hard to know what to post. Even if you do log in to social media with some good ideas, you can easily get sucked into the time-killing games, responding to friends’ posts, and more.
Fortunately, it doesn’t have to be this way. There are ways to make social media for real estate much easier. Here are some simple tips.
Choose a Small Number of Platforms
There are benefits to almost every social media platform, and there are no end to the number of people who want you to join the newest fad. Unfortunately trying to be everywhere will backfire. You won’t have the time to maintain your presence. A spotty, inconsistent presence in 10 places is far worse than a consistency in one or two.
Don’t be sucked in! Choose one or two social media platforms that make the most sense for your particular business. Stick with them and be consistent. Here are some questions to ask to help you choose a platform:
- Where do my best customers hang out?
- Where does my target community have groups or forums I can join?
- What platform makes the most sense in terms of my strengths in expressing myself?
Use a Scheduling Platform
Using a scheduling platform has incredible benefits. You don’t actually have to log in to a social media account, for one thing, so you don’t get sucked into debates, games, or whatever other distractions there are. Secondly, you can post to a variety of social media all at the same time.
My personal favorite is Buffer. You can connect multiple accounts from the same social media – for instance, your business Facebook page and a personal Facebook account, or multiple Twitter accounts. You can choose which platforms get an update by simply clicking to select or deselect the option. It’s very simple to use.
A lot of folks also like Hootsuite. This platform allows you to post to social media quickly as well, but I just find the layout less intuitive personally. You may be completely different!
Choosing a scheduling platform will allow you to post your social media updates for a week in a short amount of time. You’ll save hours and hours.
Even with these tips, you may struggle to keep up with social media. That’s fine! There are affordable options for outsourcing social media updates. I personally love Socially Posted. They’re U.S.-based social media specialists, and they’ll post daily updates for you 365 days a year.
I especially love that they are able to post target market focused articles, photos, and local news and events. This is so important for Realtors®! You won’t end up with a “me-too” social media feed where you’re saying what everyone else is.
To make things super easy, consider finding someone who can help you with social media updates. Whether it’s a service, a spouse, or a friend, it can be worth the money to have help with social media!
How do you handle your social media? Share in the comments!