Sending out real estate postcards can be a great way to boost your real estate leads by casually connecting with potential clients within your community.
However, just randomly sending out postcards without much thought or strategy does not work very well – unsurprisingly.
People might not always respond to your postcards as well as you would like them to. So how can you get the most ‘bang for your buck’ when sending out real estate postcards? Try following these postcard best practices – you might just be surprised how well they work!
Send out Real Estate Postcards Consistently
No marketing strategy yields instant, overnight results. The number one thing you can do to ensure that you see success with your Real Estate Postcards is to send them out on a consistent basis. You never know when people might be interested in selling their home but by sending out postcards regularly, you’ll be much more likely to catch them during a selling season.
Always Use a Personalized Layout
Whenever you send a postcard, it should be as personalized and specific as possible. Did you just list a home in a certain neighborhood? Great! Now send ‘Just Listed’ postcards out to the homes in that neighborhood, letting people know about the listing. Keep things relevant by only sending your materials to people whom you already know might be interested in them.
Establish Authenticity and Trust
If your potential clients can’t trust you, then there’s no way that they will ever be upgraded to actual clients. The key is to establish trust early on in the relationship by always being authentic and honest. Be honest in your promotions, your listings and in every other type of mailing you send, and people will slowly begin to trust you and your services.
Use Real Estate Postcards for Special Promotions
Using Real Estate Postcards to advertise special promotions you might have running during a particular month or season. Everyone loves a good deal, and a special rate or exclusive discount might be just the push someone needs to get their house ready to sell. One thing to keep in mind though – don’t overdo it with the promotions, as there really can be too much of a good thing.
Include Testimonies or References
If you have a great testimonial or reference from a satisfied past client, definitely include that in your postcard! Positive reviews are so helpful when it comes to convincing others to enlist your services, so whenever and wherever you can throw these in, the better that certain piece of marketing material is going to do. There’s nothing better than a little social proof!
Always Aim to Elicit an Emotional Response
Finally, if your postcard can create an emotional response within your reader, you are definitely going to see a lot better return on your investment. And it really doesn’t matter what the emotion is (as long as it’s not annoyance!). Happy, sad, joyful, shock and awe – whatever you think will work best within your target audience, make sure that your postcard elicits that response.
Sending out real estate postcards isn’t rocket science – it all just comes down to practice, a little bit of trial and error, and gaining a good understanding of your target audience. Why not get started with your own real estate postcards today?