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How to Build Your Sphere of Influence

Build Your Sphere of Influence

Your sphere of influence are the people who already know, like, and trust you. They’re the people you already have relationships with, and they are critical to your success in real estate.

Many times, people in your sphere will work with you on a real estate deal. Even if they don’t, they can refer you to those who are looking to buy or sell a home. The referrals can be even better than the direct work because people are likely to move occasionally, but they know others who are moving all the time!

When you gain more friends and associates, you can become even more successful. Here are some ideas on how to expand your sphere of influence.

Look for Opportunities

Not everyone is the type of person to strike up conversations with strangers in the grocery store and leave the building with a new friend. If you are, great!! Take advantage of your skill and reach out to folks you encounter.

If that’s hard for you, keep your eyes open for other opportunities. If you’re at an event and see someone standing alone, go up and talk to them. Try to get to know the friends of your existing friends and family. Join groups, such as those found on Meetup.com, where you can meet those with similar interests.

Not everyone you chat with will become a best friend, but increasing your circle of friends and acquaintances is fun and will help your business!

Build Authentic Relationships on Social Media

You probably don’t need me to tell you that not everyone on your Facebook friends list is actually a friend. However, it is a starting point. You can use the connections you make on social media as a way to start and deepen relationships.

The good news about social media is that it can be a comfortable way to connect for those who struggle talking to strangers or feel they are more introverted. The bad news is that it can be hard to build authentic relationships. Here are some ideas:

  • Practice active listening/reading online. Really pay attention to what someone says is important to them. Start conversations and join discussions.
  • Look for common interests. Use likes and comments on posts to start the conversation.
  • Use private messages for deeper connections. You can message someone and ask how a situation is going that they posted about. You can ask about their kids, or share a note about a common interest. It’s best to use private messages after you’ve connected with them publicly for a bit.

Of course, don’t friend people solely to send them a private message about your business. That’s a major turnoff for everyone! Instead, notice who you can reach out to and build an authentic friendship. You can be building relationships with multiple people at once, so that’s a big benefit!

Be a Giver

One of my friends absolutely loves the book The Go-Giver by Bob Burg. It’s a simple story that shows how much giving can impact your success. This is especially true when it comes to building your sphere of influence. Give tips, advice, free worksheets, a listening ear – whatever a person needs at a particular time, try to give it.

When you become a giver, you’ll notice that you enjoy life more. Giving is simply fun! It is also a great way to build relationships and become a person that others know, like, and trust.

Once you’ve built relationships, you can start sharing more about your professional work. Offer your services, ask for referrals, send mailings and other outreach from time to time, and more. The more people you add to your sphere of influence, the more impactful this activity will be!

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