Not surprisingly, while 84% of Realtors are active on social media, only 55% said they’re comfortable in using social media for business.
Being comfortable with how you use social media and properly integrating it with your real estate website starts with building a system and schedule, then seeing and reacting to the results.
Let’s take a look at how to make you comfortable in social (media) situations.
Great Real Estate Websites Make it Easy to Share
Any real estate website should make it easy for the user to find the Facebook or Twitter button to share your materials. This is especially important in building traction for your blogs, listings, and events. As your viewers share the blogs and other articles you promote, you’ll gain more visibility on social media.
Share buttons are quick and easy to add, so make sure they’re on every page.
Don’t Ask for Likes. Earn Them
A lot of businesses will share a piece of content and ask “Please Like or comment on our latest blog.” You can do better than that.
Lead with the value that your post gives your readers, and give them a reason to click on it, instead of asking them to do it.
Your blog/video, and social media headline should be similar, in that they both tease the value of what you’re offering. But the social media headline should be slightly longer.
- Headline: “The Top 5 Mistakes Every New Homeowner Makes”
- Social Headline: “The average homeowner will pay $5,400 more than they should. Read how to avoid this.”
You may be tempted to use an Upworthy-style headline, that shoots for an emotional response while leaving the audience in suspense.
“But just because it works for a site like Upworthy, it doesn’t mean that every publication should use it. Different headlines work for different sites. It all depends on your content and niche,” wrote Onboardly’s Renee Warren.
“In fact, people are already sick of the style. Google ‘Upworthy headlines’ and articles with the words ‘insufferable’ and ‘annoying’ pop up. There comes a point when the intrigue is just plain predictable. And then it’s on to the next trend.”
Videos Help Your Real Estate Websites and Social Presence
Start creating videos of your listings and virtual tours. Then upload them to your YouTube channel and share them on your Facebook, Twitter and real estate website.
“Did you know that 73% of homeowners say they’re more likely to list with a realtor who offers to create a video for them, but only 4% of agents put their listings on YouTube?” said communications expert, Jess Maria.
Don’t Just Post on Your Own Page
Part of building a social presence means stepping beyond the safe confines of your own page. Look around social media and find conversations that homebuyers are having. Add your comments to conversations about real estate in your area. Offer your expertise when a question is asked.
When you do comment, don’t wedge a sales pitch into a normal conversation. That alienates people and may even get you blocked in certain places. Be casual, but helpful. And if you have legitimately helped people, they will seek you out.
If you’ve never done any of these things, they may take a bit of practice before you’re comfortable. But, start with adding the share button on your website, then focus on adding more useful blogs to your presence, and then you can work up to shooting videos and commenting on other people’s posts.
While you’re revisiting your digital advertising, how does your print marketing look? Is it time for new business cards or postcards? If you need new materials, you can easily create your own design online, and give your branding a quick refresh.