Do you use Twitter for real estate marketing? It’s not something we’ve discussed here on the blog very often, mostly because there are so many social media options.
When using social media, it makes sense to focus on Facebook for targeting and Instagram for photos. However, that doesn’t mean Twitter is useless, especially now that they’ve expanded to 280 characters per post.
The Good: Using Twitter for Real Estate
There are quite a few features that make Twitter a good tool for real estate. You can find prospects, engage in conversation, and provide helpful information.
Twitter’s search feature lets you see what folks are talking about regarding specific housing areas, types of homes, and more. You can search terms like “Moving to (city)” or “affordable house in (city)” to find prospects.
You need to do this regularly, because the search results can pull up tweets from weeks or months ago, and as you know, you need to answer right away to be effective!
Like all conversations, however, be sure you don’t “go for the close” immediately. You need to ask questions to be sure you understand their needs, then offer suggestions.
Engagement on Twitter
This part is hard, I’m not going to lie. A lot more folks use Twitter to trumpet than to listen. But that doesn’t mean engagement is impossible.
Try these approaches:
- Talk to people about themselves, like their hobbies, profile, or a recent tweet
- Share pictures with each tweet – it’s much more eye-catching!
- Connect with influencers, especially if they are local to you
- Share local content – including hashtags
- Answer questions you find on Twitter search
The 280 Advantage
Now that Twitter has expanded the length of tweets, you can share even more value with each post. It also makes it easier to cross-post from Facebook or other platforms. You don’t have to worry about cutting down the content to fit 140 characters!
With the extra space, try asking more questions, using more local terms and hashtags, and sharing more detailed content. You’ll be surprised how much flexibility the extra characters will give!
The Bad: Challenges in Twitter for Real Estate
One of the biggest struggles with Twitter is that it seems everyone is shouting, and few people are listening or responding. It may take a while to find folks to connect with that are genuinely interested in you.
The key to overcoming this is to not be one of those people! If your whole Twitter feed is simply cross-posts from other platforms, you can’t expect much engagement. Instead, use search to find relevant conversations you can participate in.
As with all social media, it takes time. We recommend this as possibly a third or fourth platform, with Facebook and Instagram being #1 and #2. Not every real estate agent will have time for more than two platforms, but if you do, Twitter is fun to experiment with!
Let us know – do you use Twitter? Why or why not? Share in the comments!