With housing markets exploding across the country, it’s a great time to get back to marketing yourself to celebrate and cash in on the activity. I can tell you as the owner of a real estate print marketing company that Realtors® across the country are ramping up their marketing to meet the pent up demands of both buyers and sellers who have been waiting on the sidelines for something to change in the real estate market. If you’re not thinking about your marketing and actually executing on it, chances are you may get left behind and miss this amazing opportunity. As a subscriber to Real Estate Marketing Magazine, we can’t let that happen to you! We have to help you keep up, so here’s what’s hot!
It’s an amazing time to be a Realtor® IF you have good real estate marketing in place to feed your business and exploit the opportunity out there.
Farming postcards are back to being popular again and Realtors® ARE farming because they know it works. These agents understand that they have to be “the first one to show up at the party” (the market recovery party!) to make sure they’re in front of their prospects when they decide to make a move.
Just listed and just sold postcards are a great marketing tool that many agents use as part of their standard marketing plan. Using just listed and just sold postcards as part of your marketing shows you’re active in the neighborhood and know “what’s up”! There’s a huge increase in the number of agents using this method of real estate marketing to continue to build and establish their businesses in the neighborhoods they target.
Expired Listings? I’m not sure why, but there is a drastic increase in the number of people marketing to expired listings. It’s DRASTIC and definitely worth considering if you’re looking for a specific market to target or a specialty to attack as your own. Expired listings offer a very unique opportunity to market yourself to a very specific audience and a VERY targeted list. I don’t think there is a more targeted list of people you can market to in real estate. You already know they want to sell, it’s just a matter of getting them to pick you over other agents vying for their business. Here’s a link to a free download for marketing to expired listings.
Many people think that in this market, they can sell their home without a Realtor® and still get top dollar. Not a chance! I’m a licensed real estate agent who WAS going to sell my home myself. I’m qualified. I know a lot of Realtors®, the area my home is in is short on inventory, I have a lot of contacts, I’m licensed, socially connected, an expert at real estate marketing, etc. etc. I have every reason to believe I can just do it myself, but I can’t! I don’t have the time, it’s not what I do anymore as my full-time job. I listed my house for sale with a Realtor® who can properly market the property and get top dollar in a hot market. Marketing to FSBO’s is also very targeted because you can offer them assistance they can’t get anywhere else and you can sell their home for more than they can. It’s a fact and I encourage you to go after that targeted list of people.
There’s many different approaches you can take to making the most of the housing shortages and market changes happening across the country. No matter what your approach is, don’t forget about the marketing and marketing consistently, it’s the only true method to making it happen for yourself.