At Printerbees, we’re always major advocates for the tried-and-true. A combination of print and online marketing, done consistently over time, will always win the day.
But that doesn’t mean we’re afraid to think outside the box. Recently, I came across these hilarious, off-the-wall marketing ideas that really worked for the Realtors® who used them.
Take a look at these examples, and consider whether an outrageous marketing tactic or two might fit in with your traditional online and print marketing plan.
Make a Music Video
Doing a cover of Adele is brave, but Megan Hill Mitchum absolutely killed it. Her real-estate focused parody of “Hello” has over 277,000 views on YouTube. With branding prominently featured throughout the video, and a humorous message about life as an agent, this video really connected with people.
If rap is more your style, check out the hilarious “Every Day I’m Hustlin’” by Santa Clara Realtors® Cherie Brown and Zach McReynolds. They use great lyrics and lots of fun rap clichés to share their work in an offbeat and funny way. With over 80,000 views on YouTube, you know it made an impact.
Selling a lot isn’t easy, because it’s very difficult to help buyers see the potential of what they can do with it. Instead of trying a traditional route, an Oregon-based Realtor® took a unique approach. He put a red door in the center of the lot and advertised it as the ultimate “open concept” home.
Not only did the online world notice and share the picture widely, but the marketing tactic worked as well – the lot sold shortly after the advertising campaign began.
Normally in real estate marketing, we put our best face forward – literally. Our marketing has our picture, our brokerage, our contact information, and more.
That’s a good idea, but sometimes breaking the mold is even better. One Oakland Realtor® started a hashtag, #FASTAGENT, on Twitter. Then, he did bench ads, billboards and more – and they all said #FASTAGENT and nothing more.
The ads created a lot of intrigue, and people went online to find out who or what #FASTAGENT was. They found Kenny’s Twitter profile, which lead to a flood of new leads and closed deals. In fact, he was a finalist in Inman’s most innovative marketing campaigns in 2016.
Play on Current Events
Grabbing current trends and memes and using them in your marketing can be a great way to get attention. You want to do this in a way that makes sense in your market, but it can be a huge draw when done well.
The 2016 presidential election featured two candidates who were not well liked. Many celebrities threatened to move to Canada. A South Carolina real estate agent decided to take advantage of the unrest in a playful way. His “Moving to Canada? We Can Sell Your Home” billboards got broad coverage in various news sources, giving him free publicity and lead to a big spike in his business.
Have Fun With Your Name
Do you have a name that makes you cringe sometimes? Or even a fairly normal name that you could do a play on words with?
Brad Lamb, from Toronto, took advantage of his last name to make a series of ridiculous but extremely memorable ads. They were incredibly popular, and vaulted Mr. Lamb to significant fame. He has a television show on HGTV Canada called Big City Broker, and a song was written about him by Canadian songwriter Final Fantasy.
What’s in a name? Quite a lot!
Make Marketing Memorable
Obviously these few examples just scratch the surface of the innovative, hilarious, and outrageous things you can do to build your brand and market your listings. The key is to have fun and find ways to make your marketing memorable. How can you stand out among the other Realtors® in your area?