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All good things must come to an end, and unfortunately this is the end of our series on excelling with Instagram. Here’s where we’ve been so far:
Today, we’ll finish discussing how to get more real estate leads on Instagram.
Who Can You Reach on Instagram?
There are several potential audiences available on Instagram. You can reach:
- Locals wanting to sell a home
- Buyers looking for homes in your area
- Realtors from other areas looking for referral agents
- Past clients who keep up with you on social media
- New clients who discover your profile
- Referral clients who were tagged by one of your Instagram followers
Earlier this week we talked about how to reach the first three categories through Instagram. Now, we’ll discuss the bottom part of the list.
Keeping in Touch with Past Clients
One of the remarkable realities of real estate is that 70% of home sellers and 73% of buyers would definitely use the same Realtor® again. However, we struggle to get repeat business.
The primary reason for this is that most real estate transactions happen years apart. In that amount of time, people lose touch with their agent. They don’t know how to reach you again, or maybe you’re not top-of-mind anymore.
Social media can help solve that problem. By connecting with previous clients, you can stay at the forefront of their thinking. You continue to show your personality, expertise, and professionalism.
In the end, when your previous clients are ready for the next step, you’ll be there. Because they already know, like, and trust you, you’ll be the first one they call!
Reaching Out to New Clients
Remember all the advice to geotag and hashtag every post? The reason is doing so allows you to attract new viewers.
Like all social media, Instagram is just as much a search engine as it is a sharing platform. People are interested in specific topics and will enter keywords and terms to find them.
This is true of both people who are interested in moving into a new area and those who already live there. When you become the best source of information about a city or neighborhood, you’ll attract people who need information.
The best part is a lot of times those people are interested in buying or selling homes!
Gain Referrals Through Tags
Tagging someone else is a common way of bringing a post to the attention of your friends and family. When you share useful information about a local area, your followers will tag folks they know.
A new restaurant opening? A beautiful picture of a historic place? A local event? Even new listings can gain tags if your followers think they know a buyer.
Those who are tagged on your posts can become new fans and followers. Over time, they’ll get to know you, see your level of service, and think of you first when they need to buy or sell a home.
Are You on Instagram?
There are SO many marketing options for Realtors®, it’s easy to feel overwhelmed. A mix of online and offline usually works best.
Depending on your resources, you may not be able to be on a ton of online platforms. But if you have to choose, I think Facebook and Instagram have to be your top two. One benefit is you can often post the same or similar information on each platform. So you only have to create one post.
What’s the biggest challenge you face on social media? Share in the comments!