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Creating Your 2018 Real Estate Marketing Plan

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2018 Marketing Plan

Last week I talked about real estate marketing trends for 2018. However, trends only take you so far. You need an honest-to-goodness PLAN if you want your 2018 real estate marketing to bring you success.

To many of us do things in a scattered way – we may send a postcard, then post a couple times on Facebook, send one email, and wonder why things aren’t working. The reality is you need to be consistent with your marketing.

So how do you make that happen?

The Three-Month Marketing Plan

Let’s just be realistic about most marketing plans. We usually try to plan for a whole year at once. The problem is we don’t know what the year will bring! We may start in a strong seller’s market, but by the end of the year things can change dramatically.

In addition, it’s hard to think about being consistent for a full year. We end up putting things off and then trying to rush to finish things by the end of the year. Or, worse, we sit around wringing our hands after missing our revenue goal AGAIN.

Forget a 12-month plan. Instead, create a three-month plan. You can predict 12 weeks. Then, evaluate, tweak, and do it again!

What to Include in Your 2018 Real Estate Marketing Plan

So what should you include in a three-month plan?

Print Marketing

In three months, you want to send at least one and preferably three postcards to your farm area. Use Every Door Direct Mail (EDDM) or a mailing list.

Seasonal postcards make this simple, and you can also use note cards if you prefer. You can even use a monthly recipe card program, like the one we offer at Printerbees!

In-Person Marketing

In three months you want to do at least three in-person outreaches to your farm. These outreaches can include a variety of things, such as:

  • Pop Bys
  • Charity events
  • Special events you arrange
  • Volunteering
  • Taking a walk through your farm (especially if you have a pet!)
  • Hand out brochures, post signs, or distribute business cards

Email Marketing

If you have an email marketing list, we recommend you send between one and four emails per month. You can have a monthly newsletter, or create a schedule where you email information once and a sales letter once per month, or set up a weekly email schedule.

No matter how you do it, be sure to mix informational emails with marketing emails so that you can keep your audience’s attention and interest.

Social Media

For Facebook and Instagram, you should post at least three times a week. You can post a variety of information – in fact, we’ve recently covered Instagram marketing in depth.

Remember that these posts don’t have to be novels, but they should include pictures as often as possible. Share about your listings, your business, Live videos, and more!

Your Blog and Website

Maintaining your own “property” when it comes to marketing is also important. Keeping your own website active and updated is important.

You can update your website when you have new listings. We recommend you also post on your blog at least once a week. There are so many things to talk about – you can also share success stories and accounts of your recent in-person marketing events.

Grab a Calendar and Get Started!

There’s never a time like the present to get started on your 2018 real estate marketing plan. Remember, you don’t have to do a full year at once. Instead, just map out January, February, and March. Place the marketing elements we’ve discussed above, and you’ll know exactly what to do every day!

Need more help? Printerbees is here for you. Contact us today!

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