You spend a lot of good money getting your name and brand in front of prospects month after month. Don’t you wish the material had a bit longer shelf-life?
When you can create marketing pieces that your prospects want to keep, you will stay top of mind longer than if you send the usual toss-in-the-trash outreach pieces.
So, what kind of marketing do people keep?
Prospects Keep Useful Marketing Pieces
People will keep something if they can genuinely use it. In real estate, you are sending information to homeowners. What do homeowners need that you can include in your marketing?
Here are some ideas:
- A laminated, reusable packing list for trips
- A list of ideal tasks for spring cleaning
- Recipe postcards
- A list of tips on preparing a home for sale
- A list of ways to save up for a down payment
As you can see, there are tons of ways to provide value to your prospects and still keep your name and brand front and center. What would you keep? Send those things to your clients!
People Love Inspiration
Inspirational content is another type of content people love. Think about how many Facebook and Instagram posts are focused on positive, uplifting quotes. It’s a lot!
We have a variety of inspirational postcards that can both uplift your prospects and help them remember you. Having a bright, uplifting picture along with a great statement creates positive emotions that people will associate with your brand.
Wouldn’t it be great if people felt uplifted every time they saw your name or brand? With inspirational postcards as part of your marketing, you can make it happen.
People Keep Jokes, Comics, and Humorous Materials
If you want people to keep your marketing material, make it funny! Having a postcard, newsletter, or mailer that includes a small one-frame comic, a joke of the week, or a playful story makes your marketing memorable. It also makes people far less likely to throw it away.
When you send marketing materials, mix in some humor. A prospect will not only keep it; they will show it to others. This type of free marketing is incredibly valuable and helps grow your reach and your reputation.
Do you feel like you don’t know that many jokes? Don’t let that stop you. You can find dozens online, and you can certainly recount (anonymously) funny comments or conversations you’ve heard. If you can bring someone a smile, they’ll be a lot less likely to toss your marketing.
Mix it Up with Other Marketing
The best marketing is done with a variety of different outreaches. Being present online and offline, in email and regular mail, in person and on the phone are all vital parts of having effective real estate marketing.