Lasting impressions are made in a matter of moments, especially in real estate. One way to ensure you make a great impression is by having amazing real estate business cards. As a Realtor®, handing out your business card can mean the difference between gaining a customer and losing to a competitor. However, not all business cards are created equal – it’s important that yours stand out and really represent who you are as a professional. Here are some tips on creating the perfect business card.
It’s fun to be creative, but keep your creativity inside the standard sized card. Oddly shaped or sized cards do stand out, but for all the wrong reasons. Customers will find them hard to place in a wallet or standard business card holder, and as a result your real estate business card may get thrown away rather than kept for future reference.
You also want to make sure you choose excellent paper quality to help your cards seem more professional and ensure they hold up inside a wallet or purse. You may also want to choose a supplier that allows you to add additional information to the back of the card, so that you can utilize the full surface.
Choose Complementary Colors
Winning a customer is all about having a business card that stands out in the right way. If you were listing a property, would you want it to have bold, brash colors inside, or complementary tones? Obviously the home that shows best is the one with complementary colors. The same holds true for your real estate business card. You can choose noticeable coloring, but make sure the colors aren’t too bright and don’t clash.
Remember to be careful about using colors that are too similar for the background and the text. The text can disappear into the card, especially after printing. Suppliers and design programs do their best to show you the finished product, but there will always be a difference between the screen and the printed result.
In the same way, detailed pictures should not be located behind text. The text and the details of the picture can trick the eye and result in neither one being clearly visible. A detailed picture in one corner, such as a photograph or logo, and text in a different area is the best strategy.
Mind Your Edges
The edges of a card can be a danger zone. Whether you are designing and printing your own cards or are ordering from a supplier, you want to watch the outside area known as the ‘bleed area’. This is the area where you or the supplier aims to cut the cards. You want to make sure your background color covers this area completely to avoid white edges. However, you also want to make sure no important information carries over into the bleed area. If it does, you could easily end up with your phone number or email address cut off!
In addition, to keep your cards as sharp as possible avoid putting any kind of border around the edge. This is especially true if you are ordering from a supplier and not doing your own cutting. A small change in the cutting zone can result in cards that have only three or two edges bordered, creating a very unprofessional look. In the same way that your property listing photos should be centered and clear, your real estate business cards should also be symmetrical and centered.
Display Your Smiling Face!
As a Realtor®, you are your own brand. You want to make sure that your card shows off a professional image of who you are. This serves three purposes – first, it displays you at your best ever time the customer looks at the card. Second, it helps them remember who you are and what you look like – if they see your picture elsewhere, it will trigger recognition. Finally, a personal picture helps create a personal connection, allowing the customer to feel like they know you despite what may have been a short introduction.
Additionally, make sure you include all relevant information. The more ways a customer can reach you, the better. A phone number and email address are the minimum – if you have an office address, website, or Facebook page that’s even better. Finally, think of a clever or personal tag line that can be the motto of your realty business. By including that on the card, you’ve added another memorable personal touch.
Your real estate business cards are a key part of your realty business. You want them to be colorful but not brash, unique, and display your brand at its best. By being mindful of size, color and edges, you’ll be assured of having a professional card. By placing your clear, smiling picture and personal motto on them, you’ll build recognition and create relationships. These steps will give you the perfect business cards to grow your brand and win customers.
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