I’ll be straight honest with you here.
It was hard to think about a marketing blog post this week.
Fires in the Northwest. Hurricanes in Texas and Florida, even affecting Georgia and the Southeast. And yesterday was the anniversary of the September 11th attacks.
What do we do in the face of such crazy suffering? What do our businesses mean in times of tragedy?
We Can Make a Difference
The first thing we struggle with is feeling powerless. I know I do. I can’t fight fires or hurricanes, I’m not a nurse or a doctor, and I don’t have a tremendous amount of wealth to give to those in need.
But we can do something. We can do so many things. Here are just a few ideas:
- Donate appropriate and needed supplies to a charity that helps others
- Volunteer with disaster assistance or at a donation center
- Share our heart, our compassion, and our comfort with those affected
- Support those we know who have family and friends in the affected areas
- Serve those in need around us, disaster or not
- Engage in spiritual practices we have, including prayer and meditation
With the tragedies being so widespread around this country, we all live near something that is going on. I challenge you, as I’m challenging myself, to step up.
We’re Stronger Together
One of the things I’ve realized is that while we may not be able to make a big impact by ourselves, we are incredibly powerful when we work together.
What can you do to join with your friends and neighbors to make a difference? What do the outreach ideas above look like if you get a group of five friends together? Or 10? Or a whole neighborhood?
What would it look like if your business spearheaded these efforts?
One powerful message that comes out of times of tragedy is that people really do care about each other. We see videos of people selflessly risking their own safety to save another person. We even see people working together to help pets and affected wildlife.
That is a silver lining to this dark cloud.
What Printerbees is Doing
Like most people, I feel very small alone. But I’ve realized I’m not alone. I have a large community of friends and associates. So I’m stepping up and doing my part.
Every purchase from Printerbees that uses the code COMPASSION17 will trigger a $10 donation to AmeriCares.
AmeriCares is a highly rated disaster relief charity. If you’d prefer to support a different group, let us know in the comments of your order.
This is a hard time in the U.S. for almost everyone. Let’s band together and make a difference. We’re powerful – we just have to take action.
What are you doing to make an impact in your community? Share in the comments!