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How 280 Characters Impacts Twitter for Real Estate

Twitter for Real Estate

Do you use Twitter for real estate marketing? It’s not something we’ve discussed here on the blog very often, mostly because there are so many social media options.

When using social media, it makes sense to focus on Facebook for targeting and Instagram for photos. However, that doesn’t mean Twitter is useless, especially now that they’ve expanded to 280 characters per post.

The Good: Using Twitter for Real Estate

There are quite a few features that make Twitter a good tool for real estate. You can find prospects, engage in conversation, and provide helpful information.

Finding Prospects

Twitter’s search feature lets you see what folks are talking about regarding specific housing areas, types of homes, and more. You can search terms like “Moving to (city)” or “affordable house in (city)” to find prospects.

You need to do this regularly, because the search results can pull up tweets from weeks or months ago, and as you know, you need to answer right away to be effective!

Like all conversations, however, be sure you don’t “go for the close” immediately. You need to ask questions to be sure you understand their needs, then offer suggestions.

Engagement on Twitter

This part is hard, I’m not going to lie. A lot more folks use Twitter to trumpet than to listen. But that doesn’t mean engagement is impossible.

Try these approaches:

  • Talk to people about themselves, like their hobbies, profile, or a recent tweet
  • Share pictures with each tweet – it’s much more eye-catching!
  • Connect with influencers, especially if they are local to you
  • Share local content – including hashtags
  • Answer questions you find on Twitter search

The 280 Advantage

Now that Twitter has expanded the length of tweets, you can share even more value with each post. It also makes it easier to cross-post from Facebook or other platforms. You don’t have to worry about cutting down the content to fit 140 characters!

With the extra space, try asking more questions, using more local terms and hashtags, and sharing more detailed content. You’ll be surprised how much flexibility the extra characters will give!

The Bad: Challenges in Twitter for Real Estate

One of the biggest struggles with Twitter is that it seems everyone is shouting, and few people are listening or responding. It may take a while to find folks to connect with that are genuinely interested in you.

The key to overcoming this is to not be one of those people! If your whole Twitter feed is simply cross-posts from other platforms, you can’t expect much engagement. Instead, use search to find relevant conversations you can participate in.

As with all social media, it takes time. We recommend this as possibly a third or fourth platform, with Facebook and Instagram being #1 and #2. Not every real estate agent will have time for more than two platforms, but if you do, Twitter is fun to experiment with!

Let us know – do you use Twitter? Why or why not? Share in the comments!

 

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Getting Started in Real Estate Marketing: Social Media

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Social Media Marketing

We talked last time about getting started with direct mail. Finding a farm, getting regular mailings moving, and staying consistent are all vital.

But that’s only one part of real estate marketing. Another major component is social media marketing.

Social Media: Everyone’s Doing It

While “everyone’s doing it” is a bad reason to do most things, it’s a GREAT reason to market on social media. The truth is that everyone is there.

  • 79% of internet users are on Facebook
  • 32% of internet users are on Instagram
  • 31% of internet users are on Pinterest

If you want to market to people, you have to meet them where they are. And where they are is on social media.

How Do You Get Started?

The first step in social media marketing is creating a business profile on the platform you choose. From there, you comment, share, and build relationships.

Different platforms have different user bases and different ways of interacting. It’s best to begin on one or two, build up a consistent presence, and then branch out. You can actually use tools like Buffer to share to multiple accounts at once to save time.

Facebook

A Facebook account is often an easy place to start, since you may already have one. Simply update your profile description to talk about your real estate work.

Start sharing about your business, sharing Facebook Live videos, and more! Here are some resources for how to rock Facebook as a Realtor®.

Instagram

Instagram is another incredible resource for real estate agents. The way the platform rewards gorgeous pictures, allows geotagging, and allows hashtag searches make it an ideal marketing platform.

Creating a business Instagram profile is important so that you can track which posts perform well. As with most marketing, it pays to know what works and spend more time on that, and less on other efforts.

Here are some resources that will help you benefit from Instagram for real estate:

Starting with Facebook or Instagram – or both – will give you a lot of return for your time. Once you start seeing great results, see what you can do with other social media outlets!

Making Social Media Work for You

Social media works best when you stick to a single principle: consistency. 

It’s not as important to post often as it is to post predictably.

It’s not as important to be on every platform as it is to be consistent on the platform you choose.

It’s not as important to have “brilliant” posts as it is to have steady posts.

Choose one or two platforms, set yourself up, and then keep at it! Over time, you’ll build relationships that will turn into prospects and clients.

What’s your biggest challenge with social media marketing? Share in the comments!

Get More Real Estate Leads with Instagram: Part 2

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Get Leads with Instagram

All good things must come to an end, and unfortunately this is the end of our series on excelling with Instagram. Here’s where we’ve been so far:

Set Up the Perfect Real Estate Instagram Profile

Instagram for Real Estate: What to Post?

Get More Real Estate Leads with Instagram: Part 1

Today, we’ll finish discussing how to get more real estate leads on Instagram.

Who Can You Reach on Instagram?

There are several potential audiences available on Instagram. You can reach:

  • Locals wanting to sell a home
  • Buyers looking for homes in your area
  • Realtors from other areas looking for referral agents
  • Past clients who keep up with you on social media
  • New clients who discover your profile
  • Referral clients who were tagged by one of your Instagram followers

Earlier this week we talked about how to reach the first three categories through Instagram. Now, we’ll discuss the bottom part of the list.

Keeping in Touch with Past Clients

One of the remarkable realities of real estate is that 70% of home sellers and 73% of buyers would definitely use the same Realtor® again. However, we struggle to get repeat business.

The primary reason for this is that most real estate transactions happen years apart. In that amount of time, people lose touch with their agent. They don’t know how to reach you again, or maybe you’re not top-of-mind anymore.

Social media can help solve that problem. By connecting with previous clients, you can stay at the forefront of their thinking. You continue to show your personality, expertise, and professionalism.

In the end, when your previous clients are ready for the next step, you’ll be there. Because they already know, like, and trust you, you’ll be the first one they call!

Reaching Out to New Clients

Remember all the advice to geotag and hashtag every post? The reason is doing so allows you to attract new viewers.

Like all social media, Instagram is just as much a search engine as it is a sharing platform. People are interested in specific topics and will enter keywords and terms to find them.

This is true of both people who are interested in moving into a new area and those who already live there. When you become the best source of information about a city or neighborhood, you’ll attract people who need information.

The best part is a lot of times those people are interested in buying or selling homes!

Gain Referrals Through Tags

Tagging someone else is a common way of bringing a post to the attention of your friends and family. When you share useful information about a local area, your followers will tag folks they know.

A new restaurant opening? A beautiful picture of a historic place? A local event? Even new listings can gain tags if your followers think they know a buyer.

Those who are tagged on your posts can become new fans and followers. Over time, they’ll get to know you, see your level of service, and think of you first when they need to buy or sell a home.

Are You on Instagram?

There are SO many marketing options for Realtors®, it’s easy to feel overwhelmed. A mix of online and offline usually works best.

Depending on your resources, you may not be able to be on a ton of online platforms. But if you have to choose, I think Facebook and Instagram have to be your top two. One benefit is you can often post the same or similar information on each platform. So you only have to create one post.

What’s the biggest challenge you face on social media? Share in the comments!

Get More Real Estate Leads with Instagram: Part 1

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Get More Real Estate Leads

Now you’re really moving. You’ve got an incredible real estate Instagram profile set up, and you know exactly what to post to draw attention.

But how do you turn attention into leads?

That’s the million-dollar question. And here are some strategies to help you make that transition.

Types of Leads on Instagram

I mentioned this at the end of the last post, but it bears repeating. There are a LOT of different leads you can access on Instagram.

These include:

  • Locals wanting to sell a home
  • Buyers looking for homes in your area
  • Realtors from other areas looking for referral agents
  • Past clients who keep up with you on social media
  • New clients who discover your profile
  • Referral clients who were tagged by one of your Instagram followers

Each one of these can be engaged and invited using specific strategies as you post on Instagram. Let’s dive into how it’s done!

Turning Lookers into Leads

Getting attention is nice, but it adds up to nothing if some of those folks don’t become customers. Here’s how to invite people to work with you.

Connect with Locals Who Want to Sell

Making connections with locals is simple. All you need to do is search by location. A list of folks in that area will appear. Don’t be shy – it’s totally normal to follow, like, and comment on random people’s content.

Make a goal of finding and commenting on three to five local posts a day. Give a complement, make a suggestion, or even tag someone who might enjoy the post.

The folks you connect with will look at your profile – where you have your great bio ready – and may start following you, or even reach out for an appointment!

Connect with Agents & Those Looking to Buy in the Area

The best way to connect with people looking to buy in your area is a two-fold approach. 1) Geotag and hashtag everything and 2) position yourself as an expert.

When you geotag your pictures, whether you’re at a coffee shop or an open house, you make your content easy to find. Someone searching your city or area will see your content. You also want to use specific hashtags that are relevant to your neighborhood, city, or town.

When you share useful content about things happening in your area, you’ll begin to be seen as an expert. Of course, it takes time to build up a good reputation.

But as you share about new restaurants, local events, school updates, and even local sports, people will see you as someone who understands the area. This will make them trust you enough to reach out and ask about neighborhoods, homes, and more.

Realtors® looking for a referral agent look for the same things buyers do, so this approach will help you hit two birds with one stone!

To be continued… the next post will talk about how to reach the bottom half of the list. How do you connect with past clients, new clients, and referrals? Find out Friday! 😊

 

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Instagram for Real Estate: What to Post?

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What to Post on Instagram for Real Estate

Hope you had a great holiday weekend!

I posted last week about creating the perfect real estate Instagram profile. When you have a profile that is branded, consistent, and focused on your prospects, you’ll be turning heads every day!

The next question is, what do you POST on Instagram? As a professional, it’s probably not the spot for sweaty workout selfies. Fortunately, there are a variety of MUCH better options.

Personal Branding

Instagram is a social network, and sharing photos about yourself is one way to help people know, like, and trust you. These should be professional and appropriate, but feel free to showcase your life as it happens.

Snap a picture of your hobbies, favorite meals, adventures, and four-legged friends. Being personal is part of being relatable and approachable.

Business Branding

If you work with a team or an office of colleagues, show them off! Your Instagram account can showcase your office, coworkers, and day-in-the-life of business photos.

If you’re not sure how to show your business in its best light, consider these ideas:

  • You or team members high-fiving a happy client
  • Photos that show off the personality of the agents you work with
  • Meetings to show how focused and hard-working you are
  • Parties, outings, or dinners for a fun vibe

Sneak Peek of a Listing

Use your Instagram to build interest in your upcoming listings. People are always curious about new things, and they will feel special when they get to see something that isn’t public yet. You can snap photos of you arranging décor, photographers taking pictures, or stagers adding the finishing touch.

You can make especially juicy by labeling your photos “top secret” and pretending you are sneaking around “stealing” photos just for your followers!

Real Estate in Action

Ever wonder why HGTV shows are so popular? People love to feel like they have the inside take on real estate transactions. You can capitalize on this feeling by sharing photos of you hard at work in your real estate business.

Ideas include:

  • You meeting with a mortgage broker or banker
  • Sharing an obstacle you encountered – especially with a quick tip on how they can avoid it!
  • Setting up for an open house
  • Signing closing papers (perhaps just a pen with blurred papers)
  • Pictures of you doing pop-bys
  • You at an event raising awareness of your brand

Where Are You Spending Time?

Another great way to show how well you know your city is to check in at hole-in-the wall local treasures. Take pictures of yourself at great restaurants, shops, and museums.

Part of your Instagram account can function as a city tour guide. Describe what makes your area so much fun and such a great place to live. Prospective buyers can get a sense for whether they like what they see, and they may contact you about one of your listings.

Always tag your location! Tagging a location can significantly increase engagement with an Instagram post. Also, people can search Instagram based on zip code or landmark, so include cities, shop names, schools, and more!

Hashtag It

It’s important to extend your reach beyond your current followers. You never know who’s interested in finding you that hasn’t seen your account yet! By using appropriate hashtags, you can catch the attention of a broad range of Instagram users.

Some easy hashtags include your city name. Things like #YourCityOpenHouse or #YourCityRealEstate or #YourCityRealtor can be a good start. (Of course, use your real city name, not “YourCity!”)

You can also use hashtags based on stores you’re visiting, schools you’re near, or events you’re participating in. Also take advantage of trending hashtags, including seasons and holidays!

Are You Ready for Instagram Success?

You can find an incredible variety of people by creating and maintaining an Instagram account. Just think about the leads you can get:

  • Locals wanting to sell a home
  • Buyers looking for homes in your area
  • Realtors from other areas looking for referral agents
  • Past clients who keep up with you on social media
  • New clients who discover your profile
  • Referral clients who were tagged by one of your Instagram followers

If you’re ready to dive in and take advantage of this incredible platform, don’t wait. Set up the perfect profile, and then start posting! You’ll be amazed at the interaction you get.

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Set Up the Perfect Real Estate Instagram Profile

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Instagram Profile for Real Estate

As of April 2017, Instagram had over 700 million monthly active users. That’s TWICE as many people as live in the United States.

As you might imagine, those kinds of numbers get my attention as a marketer. Instagram is already an incredible platform for Realtors®. It’s visual, beautiful, and full of stories – exactly what real estate marketing should be!

I’ve written before about using Instagram for real estate, but today I want to do a deeper dive into one aspect – how to set up the perfect real estate Instagram profile.

What the Perfect Profile Can Do for You

Why worry about having an amazing Instagram profile?

Doing it right will help you:

  • Stand out from a sea of beautiful photos
  • Define and build your brand image
  • Be attractive to your ideal prospects
  • Be found in Instagram searches that will be conducted by prospects and other Realtors®

It’s vital to have the right kind of profile, with the right keywords, if you want the time you put into Instagram to pay off.

Building Your Real Estate Instagram Profile

The first step is to create a business Instagram account. If you have an existing account, you can convert it over. It will help that you have existing content, although you will want to clean it up a bit.

The purpose of having a business Instagram account is the analytics. You’ll be able to discover which posts are doing well, which aren’t, and what times your followers are online. All of these details are vital to posting the right content at the right time.

Add Keywords to Your Profile

Like all social media platforms, Instagram isn’t just about what you share. It’s as much a search engine as it is a gallery. You want your ideal prospects to be able to find you, and keywords are the way to do it.

Choose your keywords based on your location, real estate niche, or specialty. Remember that specific keywords are much better than general. Use a neighborhood instead of a large metro area!

Focus Your Bio on Your Clients

Bios are a great place to share what you do for your clients. Again, specificity wins the day. Rather than “I sell homes in Sacramento, love dogs, and enjoy my spouse and kids,” say, “I help buyers in Land Park, CA find their dream homes and homeowners sell their homes quickly. Thinking of buying or selling? Contact me at 123-456-7890.”

As with all marketing, your primary focus should be on your customer. What’s in it for them? While there’s nothing wrong with sharing that you love dogs, be sure that your focus is on your prospects.

Set Up Your Brand Image

People on social media are looking to connect to other people, so skip the company or brand image. Instead, upload a photo that shows you are friendly, professional, and approachable.

Once you’ve set up your photo, determine colors, fonts, filters, and frames. You want your images to look uniform so that people will recognize your images as they scroll. Choose bold colors and memorable photos. You can even create a specific square frame with Canva and use it over and over.

Clean Up Your Feed

If you’re converting a personal account, you’ll want to go through and remove any posts that are off-brand. As a professional, you probably already don’t share unprofessional or questionable content. But you can go a step further and make sure your feed is completely branded, using your colors, filters, and frames.

Post Incredible Photos & Stories

Of course, this is Instagram. The best marketing you can provide are stunning photos and videos. Whether you create a slideshow to showcase your latest listing or use Instagram Stories to share a series of candid moments, you want everything to be fun and beautiful.

Be sure you’re sharing what’s relevant to your clients. Just like you wouldn’t write a blog post for luxury real estate clients about credit repair, you shouldn’t share information on your Instagram that’s irrelevant to your clients. Traveling to a luxury resort in Barbados but you sell homes to first-time buyers? Unless you can clearly tie it in, skip the sharing on Instagram.

And of course, be sure you geotag everything to show where you’re active and where your listings are located!

What’s Next?

Once your profile is complete and you’re sharing regularly, what’s next?

Believe it or not, you can include Instagram in your farming strategy! Unlike many other social networks, it’s completely normal to follow people you don’t know on Instagram.

Search by location, and a list of folks in that area will appear. Accounts are public, so don’t be shy – like, comment, compliment, and even tag others you think would enjoy the post. Make it a goal to comment on three to five profiles a day.

In addition, geotag everything. Feature and tag local businesses and events as you share photos. From a local 5K to a new restaurant opening, be just as active in your local area on Instagram as you are in person.

Curious exactly what you should be sharing on Instagram for maximum impact? Stay tuned – I’ll be talking about that later this week!

 

Ready to spruce up your business cards with your new brand colors and fonts? We can help. Contact us today!

How to Keep Up with Social Media

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Keep Up With Social Media

Recently I posted about how incredible Facebook Live can be for real estate. I am so grateful for all the responses we got! It did bring up a common question, though.

“How do you keep up with all the social media options available?!”

Great question! There are two primary methods that keep our social media humming at Printerbees.

Choose Your Social Media Carefully

Step one is deciding which social media outlets are best for your company. For Realtors®, visual outlets are excellent. That means Instagram, Pinterest, and video are all great choices.

I also recommend Facebook simply because there are SO MANY people on it, and the targeting options in Facebook ads are unbelievable.

You should choose your social media based on what’s most effective and based on what you can keep up with. Which leads me to the second vital aspect of keeping up with social media…

Outsource Daily Updates!

Having a consistent presence on social media is essential to making the outlet work for you. If you show up occasionally and don’t post relevant items, you won’t be noticed. If you are noticed, you’ll appear sloppy and unprofessional.

No one wants that!

Instead, outsource your daily updates. You can choose a company like Socially Posted, which is who we use at Printerbees. For a single monthly fee, they can create and post daily on Facebook, Instagram or other networks. You can also choose to have them monitor your social media and reply to comments, or administer your Facebook group.

Of course, Facebook Live is something that you need to do personally. People want to see your face and hear your voice! But with the rest of your social media handled behind the scenes, you’ll be much more consistent with far less stress.

Social Media Consistency Matters

When you’re active on social media, you need to find a consistent schedule and stick with it. The more you engage, the more professional and successful you look. If you have a spotty presence, prospects may think you’re an amateur and avoid hiring you.

The other thing to keep in mind is that your business social media outreach is a reflection of how your marketing efforts for clients will look. If you can’t keep up on social media for yourself, why should a client trust you to market their home effectively?

At the same time, you’re not a superhero. That’s why we recommend – and use – Socially Posted.

 

How do you keep up on social media? How do you choose outlets? Share in the comments!

Using Facebook Live for Real Estate Marketing

Facebook Live for Real Estate Marketing

Social media is an incredible resource for Realtors®, and Facebook is one of the best. Not only can you run highly focused, targeted ads, but you can also post videos, GIFs, photographs, and more.

Using Facebook Live is another amazing marketing avenue. People love watching live video, and the video stays on Facebook even after you’re finished so people can watch it anytime.

Here are a few ways to leverage Facebook Live in your real estate marketing.

Virtual Open Houses

If you’re tired of putting time and money into open houses that get two visitors, there are other options. Facebook Live can help you reach a much larger audience in a way that is less expensive and safer.

You can use Facebook Live to give a tour of a home, highlighting all the best features. Then, you can answer questions live on the video.

Not only do you get incredible interaction and reach, but you also have a video that you can use again and again in your marketing of that listing. The live interaction and “behind-the-scenes” feel will make the video especially compelling.

A virtual open house doesn’t have to cost a fortune in video equipment and editing. Just use Facebook Live!

Live Q&A with Potential Homeowners

There are many people interested in buying a home that would love a no-pressure question and answer session. Even individuals who aren’t ready to buy right now could have insightful questions that you could answer and build your expertise.

Going live regularly will give you more of an audience, but until that happens, you can simply answer common questions you hear or things clients have asked you recently.

Once you’ve done a live video answer questions, what’s next?

The videos become incredible marketing assets that you can post on Facebook, share on your website, and more. Q&As help you build your brand, increase the know, like, and trust factors, and position yourself as an expert.

Seller Tutorials

Educating homebuyers is only half of the equation. Sellers need help as well. Share Facebook Lives around a variety of issues sellers face:

  • How to prepare a home for professional photos
  • Staging tips to maximize showings
  • How pricing is set when selling a home
  • What it means for a home to be “buyer focused” (i.e., putting away their collections!)

Being an expert on both the buyer and seller side will help you get clients. Listings are the bread and butter of real estate, but buyers are essential as well!

Behind the Scenes Videos

Most people don’t understand what goes into the work of a Realtor®. Doing Facebook Lives can allow you to give others a “sneak peek” into your world. Show them your work on your print marketing, or your online outreach.

When others see what you do, you can demonstrate that you are an expert. You fulfill people’s curiosity, which is a big hook. You also show some true reality, which helps build the know, like, and trust factors.

Don’t be shy! People want to know what Realtors® do. You can help people respect your work, which means they won’t fight you on commission. You can also show your personality, humor, and more.

Don’t Be Afraid of Facebook Live!

Being on video can be intimidating, and being live can feel terrifying. The good news is that you are in control. Facebook Lives can be as long or as short as you’d like. They can be as detailed or general as you want. You create the experience!

You might start by doing some Facebook Live videos that are set to share with “only me,” just to get comfortable. Or create a select group of friends to practice with and go live only for them. However you do it, begin experimenting. You’ll discover it’s a lot of fun, and you’ll build your business in a big way!

 

Do you use Facebook Live for real estate marketing? How do you do it? Share in the comments!

Real Estate Marketing with Facebook Stories

Facebook Stories for Real Estate

Facebook continues to introduce new features to stay ahead of the competition. Most recently, this included the introduction of Facebook Stories. These stories allow you to add pictures and videos into a sequence that your Facebook friends can view once, within 24 hours of when it’s posted.

Can Facebook Stories be used for real estate marketing? It can if you have the right goals in mind.

Using Facebook Stories for Real Estate Marketing

As of right now, Stories are only available on personal pages, so you have to focus on building your brand among those you are already connected with on Facebook.

Many Realtors® find it useful to have connections on their personal Facebook pages that are in the communities they market in. Even if your connections are family and friends, you can benefit from having them share your brand.

You can still keep your personal and professional lives separate by controlling who sees your Facebook posts. You can make a variety of sub-lists within your friends list and share with only who you intend to engage.

Some of the best ways to use Stories include:

  • Making friends in relevant Facebook groups, and adding them to your Facebook friends. Once they are part of your online community, you can encourage them to view your Facebook Stories.
  • Encourage your friends and family to view your Stories and be advocates for your brand. They can share information about your listings, encourage others to friend you, and more.
  • Build community among those you know on Facebook by using Stories to show “A Day in the Life” behind-the-scenes style snapshots.
  • Demonstrate your expertise in “how to” videos such as how to prepare a home for sale, how to choose a property photographer, and more.

Images and videos expire after 24 hours, so be sure you promote your Stories shortly after you create them!

Creating a Facebook Story

Stories are located at the top of your Facebook page. Click the + sign next to “Your Story” to add images and videos. You can choose pictures or videos already on your camera or use Facebook’s camera to take a picture or record a video.

Be sure to use videos or images in portrait mode. In landscape mode, your Story will show large black bars of unused space above and below the image, and the picture will be hard to see.

Once you have an image or video you want to use, spruce it up! You can use a variety of masks, filters, and even doodles. There are silly licensed images from popular movies, color masks, and more to make your story unique.

Once you’ve finished customizing the image or video, tap the arrow icon to post it. You’ll have options to send it directly to a single person or add it to your overall Story, just like you do in Snapchat.

By creating and promoting Stories to the people you’re connected with on Facebook, you can create buzz and build your brand. Your friends can then spread the message to their own friends and family. When used in combination with farming postcards and other marketing methods, Facebook Stories can be powerful!

Using a Facebook Page in Your Real Estate Business

Facebook for Realtors

There are so many options for using social media to promote real estate that it’s dizzying. I should say up front that I’m not saying you have to do it all.

I always suggest that Realtors® combine their print marketing with social media in ways that make sense:

  • Where does your target demographic spend the most time?
  • How much time and money do you have for the social media part of your marketing?

Why Facebook?

Facebook can be a good choice for Realtors® for several reasons:

  • There is a wide range of ages and a good mix of gender. The largest age demographic, ages 25 – 34, is only 29.7%. Both genders participate in Facebook at a high rate.
  • Broad reach. Worldwide, there are 1.23 Billion daily active users. As many as five new profiles are created every second. If you want to find someone online, they’re probably on Facebook.
  • Easy to Use. Most Americans, and by extension most Realtors®, find Facebook to be a platform they understand and can easily use.

Because Facebook is so widely used, it is a crowded marketplace, so being focused and effective is key. Which leads me to…

Why Facebook Pages?

There are so many ways to engage on Facebook! Facebook groups are very popular right now, but they take a lot of time and energy to properly manage.

I suggest Facebook pages because they are easy to create and you can manage them at your own pace. Also, you can use highly targeted Facebook ads to find the exact people you’re interested in and invite them to like your page. That isn’t possible with groups.

Create a Facebook Page Aimed at Your Farm Neighborhood

The best way to use Facebook in your real estate business is through a locally-focused Facebook page. Done well, this type of page can attract the exact fans you want, and bring new prospects to your business regularly.

  • Don’t name it “YourName Real Estate” or anything like that. Aim for broad appeal. “YourTown Beautiful Homes” is a great option.
  • There’s a huge variety of content that would be helpful, but think about what your prospects are most interested in. Here are some ideas:
    • Pictures of beautiful homes in the area
    • Articles about home maintenance, landscaping, and preparing for a move
    • Information about local events
    • Information about upcoming holidays and how to celebrate them
    • Behind the scenes of your business
    • Your listings and happy customers
  • Of course, when you have the Facebook page, the purpose is to help others know, like, and trust you so that they will do business with you. As a result, you do want to share about yourself and your listings. Just don’t make that the only thing you talk about!

Getting an Audience for Your Facebook Page

It’s not a bad idea to invite your friends and family, and have them invite their friends and family in turn. However, the real key is to get an audience from folks who are in or near the target neighborhood.

We wrote an article a little while ago about how to use Facebook ads to revolutionize your real estate marketing. This tool is an incredible way to draw an audience to your page.

Once you have a little bit of content – no one will “like” a blank page! – it’s time to set up an ad. You can target the exact age, income family size, intent to move, and more! Once you define your target market, you can reach them on Facebook.

If your page is created in a way that your target market will love, and you get the page in front of them with a Facebook ad, that’s when the magic happens!

I Don’t Have Time For This!

I get it. You’re already too busy. You think a locally-focused Facebook page would be a great idea, but you don’t have time to implement it.

I have a great solution for you. My friends over at Socially Posted would love to keep your page updated for you. They select and share relevant content every day, 365 days a year. It’s inexpensive for the value, and if you’re not happy with it, you get your money back!

Seriously, if you would love to do more with social media and simply don’t have time, you’ve got to look at Socially Posted. It’s a lifesaver.

Do you have a Facebook page? Why or why not? Let us know in the comments!

 

 

 This post does contain affiliate links, and I only recommend things I know you’ll absolutely love.