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Real Estate Marketing with Facebook Stories

Facebook Stories for Real Estate

Facebook continues to introduce new features to stay ahead of the competition. Most recently, this included the introduction of Facebook Stories. These stories allow you to add pictures and videos into a sequence that your Facebook friends can view once, within 24 hours of when it’s posted.

Can Facebook Stories be used for real estate marketing? It can if you have the right goals in mind.

Using Facebook Stories for Real Estate Marketing

As of right now, Stories are only available on personal pages, so you have to focus on building your brand among those you are already connected with on Facebook.

Many Realtors® find it useful to have connections on their personal Facebook pages that are in the communities they market in. Even if your connections are family and friends, you can benefit from having them share your brand.

You can still keep your personal and professional lives separate by controlling who sees your Facebook posts. You can make a variety of sub-lists within your friends list and share with only who you intend to engage.

Some of the best ways to use Stories include:

  • Making friends in relevant Facebook groups, and adding them to your Facebook friends. Once they are part of your online community, you can encourage them to view your Facebook Stories.
  • Encourage your friends and family to view your Stories and be advocates for your brand. They can share information about your listings, encourage others to friend you, and more.
  • Build community among those you know on Facebook by using Stories to show “A Day in the Life” behind-the-scenes style snapshots.
  • Demonstrate your expertise in “how to” videos such as how to prepare a home for sale, how to choose a property photographer, and more.

Images and videos expire after 24 hours, so be sure you promote your Stories shortly after you create them!

Creating a Facebook Story

Stories are located at the top of your Facebook page. Click the + sign next to “Your Story” to add images and videos. You can choose pictures or videos already on your camera or use Facebook’s camera to take a picture or record a video.

Be sure to use videos or images in portrait mode. In landscape mode, your Story will show large black bars of unused space above and below the image, and the picture will be hard to see.

Once you have an image or video you want to use, spruce it up! You can use a variety of masks, filters, and even doodles. There are silly licensed images from popular movies, color masks, and more to make your story unique.

Once you’ve finished customizing the image or video, tap the arrow icon to post it. You’ll have options to send it directly to a single person or add it to your overall Story, just like you do in Snapchat.

By creating and promoting Stories to the people you’re connected with on Facebook, you can create buzz and build your brand. Your friends can then spread the message to their own friends and family. When used in combination with farming postcards and other marketing methods, Facebook Stories can be powerful!

Using a Facebook Page in Your Real Estate Business

Facebook for Realtors

There are so many options for using social media to promote real estate that it’s dizzying. I should say up front that I’m not saying you have to do it all.

I always suggest that Realtors® combine their print marketing with social media in ways that make sense:

  • Where does your target demographic spend the most time?
  • How much time and money do you have for the social media part of your marketing?

Why Facebook?

Facebook can be a good choice for Realtors® for several reasons:

  • There is a wide range of ages and a good mix of gender. The largest age demographic, ages 25 – 34, is only 29.7%. Both genders participate in Facebook at a high rate.
  • Broad reach. Worldwide, there are 1.23 Billion daily active users. As many as five new profiles are created every second. If you want to find someone online, they’re probably on Facebook.
  • Easy to Use. Most Americans, and by extension most Realtors®, find Facebook to be a platform they understand and can easily use.

Because Facebook is so widely used, it is a crowded marketplace, so being focused and effective is key. Which leads me to…

Why Facebook Pages?

There are so many ways to engage on Facebook! Facebook groups are very popular right now, but they take a lot of time and energy to properly manage.

I suggest Facebook pages because they are easy to create and you can manage them at your own pace. Also, you can use highly targeted Facebook ads to find the exact people you’re interested in and invite them to like your page. That isn’t possible with groups.

Create a Facebook Page Aimed at Your Farm Neighborhood

The best way to use Facebook in your real estate business is through a locally-focused Facebook page. Done well, this type of page can attract the exact fans you want, and bring new prospects to your business regularly.

  • Don’t name it “YourName Real Estate” or anything like that. Aim for broad appeal. “YourTown Beautiful Homes” is a great option.
  • There’s a huge variety of content that would be helpful, but think about what your prospects are most interested in. Here are some ideas:
    • Pictures of beautiful homes in the area
    • Articles about home maintenance, landscaping, and preparing for a move
    • Information about local events
    • Information about upcoming holidays and how to celebrate them
    • Behind the scenes of your business
    • Your listings and happy customers
  • Of course, when you have the Facebook page, the purpose is to help others know, like, and trust you so that they will do business with you. As a result, you do want to share about yourself and your listings. Just don’t make that the only thing you talk about!

Getting an Audience for Your Facebook Page

It’s not a bad idea to invite your friends and family, and have them invite their friends and family in turn. However, the real key is to get an audience from folks who are in or near the target neighborhood.

We wrote an article a little while ago about how to use Facebook ads to revolutionize your real estate marketing. This tool is an incredible way to draw an audience to your page.

Once you have a little bit of content – no one will “like” a blank page! – it’s time to set up an ad. You can target the exact age, income family size, intent to move, and more! Once you define your target market, you can reach them on Facebook.

If your page is created in a way that your target market will love, and you get the page in front of them with a Facebook ad, that’s when the magic happens!

I Don’t Have Time For This!

I get it. You’re already too busy. You think a locally-focused Facebook page would be a great idea, but you don’t have time to implement it.

I have a great solution for you. My friends over at Socially Posted would love to keep your page updated for you. They select and share relevant content every day, 365 days a year. It’s inexpensive for the value, and if you’re not happy with it, you get your money back!

Seriously, if you would love to do more with social media and simply don’t have time, you’ve got to look at Socially Posted. It’s a lifesaver.

Do you have a Facebook page? Why or why not? Let us know in the comments!

 

 

 This post does contain affiliate links, and I only recommend things I know you’ll absolutely love.

 

Tips for Using Social Media to Sell a Home

Using Social Media to Sell a Home

Combining online and offline marketing is essential to any real estate marketing strategy. A combination of marketing postcards, website marketing, and social media will help you win every time.

Many Realtors® aren’t sure how to approach selling a home on social media. You may share listings on your personal page and possibly on a business page. That’s a good start, but there’s so much more you can do.

A Facebook Page for Real Estate in Your Farm Area

Most Realtors® have an area or neighborhood that they specialize in or would like to work in primarily. To make this a banner year, start now. Create a Facebook page focused on real estate in your preferred area.

Facebook pages like “Beautiful Homes {City}” can gain a lot of followers, and you can share home tips, blog posts, beautiful photos, and of course, your listings!

If you start the page now and promote it using Facebook Ads to those who live in the area, you can have a good fan base by the time the spring selling season hits!

Here are some keys to making your page successful:

  • Be consistent! If you disappear for weeks or months, so will your audience.
  • Post from a variety of sources. Just your website or your listings will seem too promotional, and people won’t stick around.
  • Share the page posts on your personal page and encourage others to share them as well. This will extend the organic reach of the posts.
  • Stay on message – if you post about travel in Peru, it may be interesting, but it will confuse your audience and lower engagement.
  • Run contests and post questions to encourage engagement.

Create Local Boards on Pinterest

Similar to Facebook, local branding is one of the keys you can use on Pinterest. You can create a Pinterest board dedicated to the community you’re farming.

To build interest in your board you can promote pins, or you can invite people to collaborate on your board. When you have collaborators, they can add pins to the board, so you may want to monitor the board from time to time to avoid spam.

You can also create a variety of other home focused and locally focused boards, such as DIY, local events, news items, home décor, and more. As your Pinterest boards gain traction, you can post listing photos and encourage people to click through to your website to view the listing and schedule an appointment.

It takes time to create a locally focused Pinterest account with followers and interest, but once you do, it’s the gift that never stops giving.

Instagram

We’ve posted before about how to use Instagram for real estate, and there are a lot of exciting options. When it comes to marketing a listing, you want to focus on posting beautiful photos and using the appropriate hashtags.

Remember that your connections on Instagram can be buyers, but you can also connect with buyer’s agents by using the appropriate local hashtags. When you attract attention from other agents, they can help you sell your listing.

Video and More Video!

There is live video available on both Facebook and Twitter, and it’s a great way to promote new listings. You can also record regular video and upload it to Facebook and YouTube.

You can do a video of yourself announcing the listing and discussing the features. Make this interesting by telling a story about what it would be like for a new family living there. Play up the house, the neighborhood, the schools, and the shopping and other benefits.

Another great real estate video for listings is the walkthrough. Whether live or prerecorded, a walkthrough video allows interested buyers to see the home without having to go to an open house or make an appointment. Your commentary can help them see the very best features of the home, and imagine themselves living there!

Social media can be a complex marketing channel. It takes time and patience to build up your presence, which is why the slower winter months are the perfect time to start. When you have a strong following, though, you will be able to get tremendous exposure for your listings without spending tons of money. It’s worth it!

Ready to get your business cards updated with new social media info? We’re here to help. Contact us today!           

The Personal Side of Real Estate Social Media

Personal Side of Real Estate Social Media

Are you someone who mixes their personal Facebook page with their business contacts? If so, you’re not alone. There are a lot of benefits to showing your personal side to prospective clients and helping them understand that you’re a real person too, not just a professional.

However, as with everything, it’s important to practice moderation.

Mixing Business With Pleasure: What NOT to Do

You know how they say that even in casual relationships it’s best to avoid the topics of politics, religion, and personal morality? The same is true for your personal social media accounts that you also use for business.

I get it. There’s a lot going on in the world, and you probably feel strongly about it. It’s normal to want to share your opinions. Unfortunately, it can cost you dearly if you do it in the wrong ways.

A real estate agent in Beverly Hills thought that she could post whatever she wanted on her personal Instagram account. After all, it’s her story, right? Well, yes – kind of.

The agent was reacting to a group called Black and Brown United for Change and she wasn’t a fan. As a result, she posted things like, “Get these thugs out of our country… we need a wall… are you kidding!!! Go Trump.” She also posted offensive comments about a black woman’s hairstyle and racist comments about Mexicans.

Instagram users alerted the agent’s brokerage and boss. The woman lost her job.

Now, most of us wouldn’t foolishly post racist comments in public. But remember, if you touch on sensitive subjects, you’re likely to offend someone, and it can cost you a client or even your position.

Should You Wall it Off?

As a result of incidents like this, some Realtors® think it’s better to simply not show their personal side on social media. They don’t want their personal opinions and beliefs to prevent someone from working with them. But that has its own drawbacks.

Maintaining two separate accounts – especially on multiple social media platforms – takes a lot of time, and if something falls short it will probably be your business accounts. If you use a social media posting program like Buffer, you have to be especially careful to post the correct information to the correct account.

It’s great to have a safe place to be fully yourself, rants and all. It’s nice to have your personal viewpoints not impact your professional relationships. But if you have separate accounts, you’ll miss out on the possibility of having your friends and family share your professional information with their networks.

The Verdict? It’s Up to You.

Internet marketing is a vital part of making yourself visible as a Realtor®. You have to interact on at least some social media accounts. You’ll need some online contact information to add to your business cards and postcards so people can check you out.

Whether you decide to carefully mix your personal and professional presence on a single account or keep two completely separate accounts is up to you. You know best how you handle touchy topics online.

I’d love to know – what’s your policy? Do you mix business with personal accounts? Or do you have two completely separate online identities?

Instagram for Real Estate Just Got Even Better!

Instagram for Real Estate

As you know, here at Printerbees we are all about helping you make your real estate marketing effective. We specialize in print marketing, and we know that a really great marketing strategies ties print marketing and digital marketing together into a whole.

One of our favorite digital platforms we encourage Realtors® to use is Instagram. We’ve written a few posts about it before, but there’s new breaking news!

You can now add links to Instagram Stories, allowing you to direct prospects to your real estate website!!

Here’s how to capitalize on this new development.

Take Advantage of Instagram for Real Estate

Instagram is a great tool for real estate digital marketing. We’ve talked about how to use Instagram effectively, as well as how to best use hashtags.

If you’re not using Instagram for real estate because your digital marketing is already maxed out, I understand. However, if you are curious about how to use Instagram to boost your marketing, here are some quick tips:

  • Showcase your desired farm community on Instagram. Followers will enjoy you highlighting the neighborhood, and will share your content with each other!
  • Show “behind the scenes” shots of your work. People are curious who the real you is!
  • Use Instagram to connect with other Realtors® who may have buyers looking in your area. Showcase your listings!
  • Make sure each post has a call to action. What do you want the viewer to do? Like, share, and click through to your website are all great ideas.

Remember that having a consistent presence is vital on social media. Post regularly to maintain your following!

Take Advantage of Cool Instagram Features

Instagram continues to make updates that make the platform better and better to use for real estate marketing. Here are some to think about!

URL Links in Stories

Instagram has a “stories” feature similar to Snapchat, which allows you to take temporary videos or photos and string them together to form a story.

Now, you can add a button within your image that, when tapped, takes the viewer to a webpage of your choice. It’s a great way to create a story that features a listing, and then include a link to the listing on your website.

You can also create a story about your farm neighborhood or a local event, and include links that take people to your contact page. That way they can call or email you for more information about working with you!

You do have to have a verified Instagram account to use this feature, but you should have that anyway as a professional.

Mentions

Mentions are a great way to give shout-outs to other users. If you have been interacting with someone and feel you have a listing they would appreciate, you can now add an @mention of them to a story.

This is also helpful if you know other Realtors® who might have clients looking to move into a neighborhood you have a listing for, or if you have a buyer and want to reach out to Realtors® with listings on Instagram.

Boomerang

Finally, you can now add boomerangs, which are one-second video loops, to stories without having to use the separate Boomerang app. You can use this to add levity to stories, show a quick looping scan of the front of a home instead of a still photo, and more.

Right now, you can only do this within Instagram for stories. If you want to add a boomerang as an image in your feed, you’ll still have to use the stand-alone Boomerang app.

If you’re a Realtor® who already uses Instagram for real estate, these new changes are exciting for you. If you don’t use Instagram, you might consider doing so. It’s a great visual platform with millions of users.

Don’t forget to integrate your digital marketing with your print marketing campaign. You can list Instagram as one of the ways to follow you when you send out your holiday postcards. Let us help – we have dozens of customizable templates!

Transform Your Real Estate Marketing with Facebook Ads

Transform Real Estate Marketing with Facebook Ads

Are you using Facebook ads to their full potential? If you’re like 75% of respondents in a 2015 Inman survey, the answer is no.

That’s very unfortunate, because the leads you get from Facebook can be some of the best leads you get anywhere. They are highly targeted and, when done well, ready to buy.

If you’re ready to discover how to transform your real estate marketing with Facebook ads, you’re in the right place.

Go Beyond Geography

The #1 mistake that Realtors® make in using Facebook ads is that they geographically focus their ad, but that’s all.

The power of Facebook ads goes far beyond simple geography. Facebook now partners with major statistical organizations that collect data on thousands of consumer behaviors.

There’s even a focus category for “homeowners” who are “likely to move”!

You can target Facebook ads so powerfully that you should consider Facebook to be one of your most important sources of qualified leads.

Here are some other options in Facebook ad targeting that are helpful for Realtors®:

  • “Renters” as a home ownership option, and “likely to move” as a Behaviors option
  • Precise neighborhood or zip code options under Locations
  • Income levels
  • Specific job titles – great for targeting specific professionals, or even other brokers (more on that later!)
  • Age range

Essentially, you can use any demographics you like, along with the behavior modifier “likely to move”, and you’ll end up with a highly qualified list of prospects.

Treat Facebook Ads Like Farming

Remember that no one gets on Facebook to see your ads. They get on Facebook to interact with friends, family, and coworkers. As a result, if you’re going to get attention, you need to present something your audience wants to see.

Essentially, it’s like farming, but you’re farming to a specific audience that’s very likely to need your services in the near future.

With that in mind, create informative content on your website that you then share in Facebook ads to the targeted audience you want to engage with. When they click through to your site, they’ll see your content, your listings, and get to know more about who you are.

Here are some ideas for informative blog posts:

  • How to Get Your Home Ready to Sell
  • 3 Renovations That Add Top Dollar Value to Your Home
  • The Best Time to Sell a Home in XXX (City)
  • How to House-Hunt in the Fall (Or Current Season)
  • The Truth About Home Appraisals

Then, you’re ready for the next step in your strategy…

Use Retargeting for Lead Capture

“Retargeting” is much easier than it sounds. It simply involves putting a tracking pixel on the blog post(s) that you’re advertising.

When those readers return to Facebook, the pixel tells Facebook to serve up a different ad to them – an ad more focused on getting their contact information so you can continue to follow up.

Why?

Because they’ve qualified themselves. Not only are they part of your very focused target market, they were interested enough in what you had to say that they visited your site.

Now that they’ve gotten to know you and showed interest, you can offer more tools or advice and ask for their contact information in return.

When they click on the second ad, they should go to a landing page where they input their contact information in return for your report, e-book, or one-page cheat sheet.

This can be similar to, but slightly more in-depth than, the blog post topics listed above.

Here are some ideas for lead magnets you can use for lead capture:

  • The Quick and Dirty Guide to Prepping Your Home for Sale
  • 7 Questions to Ask Before Hiring a Real Estate Agent
  • Sell Your Home This Winter – The Checklist
  • 5 Things Buyers Should Know Before Committing to a Home

The Fortune is in the Follow-up

What’s next? Following up! Once you have someone’s information, you know several things about them:

  • They are part of your target market
  • They are interested enough in your information to read your blog
  • They are even interested enough in your information to download your report
  • You should follow up right away!!

Don’t let leads fall through the cracks. If you don’t have a CRM or automated email system, get one right away. (My favorite is Infusionsoft.)

Get on the phone. Send them a letter. Do SOMETHING. You’ve got a hot lead!

When you use Facebook in this way – highly specific targeting, using blog posts for engagement, retargeting to capture a lead, and then following up promptly – your real estate marketing will improve dramatically.

When you combine these efforts with traditional farming, print marketing, and personal outreach, your real estate marketing will be revolutionized.

Don’t let anything hold you back – get started today. Facebook is ready for you, and we have dozens of postcard templates that can be customized to integrate to any campaign.

Let’s do it!

How to Make Social Media for Real Estate Easier

Make Real Estate Social Media Easier

Using social media for real estate can be a challenge. Not only is it hard to find the time, it’s also hard to know what to post. Even if you do log in to social media with some good ideas, you can easily get sucked into the time-killing games, responding to friends’ posts, and more.

Fortunately, it doesn’t have to be this way. There are ways to make social media for real estate much easier. Here are some simple tips.

Choose a Small Number of Platforms

There are benefits to almost every social media platform, and there are no end to the number of people who want you to join the newest fad. Unfortunately trying to be everywhere will backfire. You won’t have the time to maintain your presence. A spotty, inconsistent presence in 10 places is far worse than a consistency in one or two.

Don’t be sucked in! Choose one or two social media platforms that make the most sense for your particular business. Stick with them and be consistent. Here are some questions to ask to help you choose a platform:

  • Where do my best customers hang out?
  • Where does my target community have groups or forums I can join?
  • What platform makes the most sense in terms of my strengths in expressing myself?

Use a Scheduling Platform

Using a scheduling platform has incredible benefits. You don’t actually have to log in to a social media account, for one thing, so you don’t get sucked into debates, games, or whatever other distractions there are. Secondly, you can post to a variety of social media all at the same time.

My personal favorite is Buffer. You can connect multiple accounts from the same social media – for instance, your business Facebook page and a personal Facebook account, or multiple Twitter accounts. You can choose which platforms get an update by simply clicking to select or deselect the option. It’s very simple to use.

A lot of folks also like Hootsuite. This platform allows you to post to social media quickly as well, but I just find the layout less intuitive personally. You may be completely different!

Choosing a scheduling platform will allow you to post your social media updates for a week in a short amount of time. You’ll save hours and hours.

Consider Outsourcing

Even with these tips, you may struggle to keep up with social media. That’s fine! There are affordable options for outsourcing social media updates. I personally love Socially Posted. They’re U.S.-based social media specialists, and they’ll post daily updates for you 365 days a year.

I especially love that they are able to post target market focused articles, photos, and local news and events. This is so important for Realtors®! You won’t end up with a “me-too” social media feed where you’re saying what everyone else is.

To make things super easy, consider finding someone who can help you with social media updates. Whether it’s a service, a spouse, or a friend, it can be worth the money to have help with social media!

How do you handle your social media? Share in the comments! 

10 Ways to Use Facebook for Real Estate

Facebook for Realtors

Coming up with the best possible real estate marketing strategy can be an ongoing process. But the one thing that should always be a constant in any marketing plan is a solid presence on social media.

And that includes a designated real estate Facebook page.

Why?

Because approximately 72% of adults who are active online have a Facebook account that they use regularly – and, as a marketer, you’ll get the best return on your investment when you send your marketing message directly to where your target market is already hanging out.

So how can you make the most out of your real estate Facebook page? To help answer this question, we’ve put together a quick list of 10 ways to use Facebook for real estate – give a few (or all) of them a try today!

1. Actively Engage with Your Audience

Whether it be in response to a question or a comment, you should always be actively engaging with your audience on your Facebook page. If you don’t, they’re not going to keep coming back. And you want them to come back so you can continue to build a relationship with them.

2. Don’t Forget About the 80/20 Rule

No one wants to be constantly bombarded with salesy posts on any form of social media, so don’t be that person. Instead, go by the 80/20 rule – 80% of the content you post should be non-promotional and helpful, while 20% can be sales-related or self-promotional in nature.

3. Utilize Your “Call to Action” Button

Every Facebook page has a nifty little “Call to Action” button on the right-hand side of the screen, below the cover photo. This is where you can place your call to action – “Call Now” or “Visit Our Website” or “Send Message” or “Shop” – whatever you want your audience to do, write it in the button.

4. Talk about Your Local Neighborhood

Do you live in an excellent area with lots of fun things going on? Use your Facebook page as an opportunity to talk about all of that awesomeness – not only will this help foster relationships with other local businesses, but also help to sell your location to future home-buyers.

5. Post Lots of High-Quality Images

We are all visual people by nature – in fact, our brains process images 60,000 times faster than text. So if you really want to get the most bang-for-your-buck on Facebook, plan to post lots of high-quality images of your listings, neighborhood, or whatever else your audience might be interested in.

6. Collect Client Reviews and Testimonials

Reviews are so important because they add that little bit of social proof that so many of us look for when preparing to make a big purchase. So, if you haven’t already, ask your past and current clients to write a review for you on your Facebook page for everyone to see.

7. Try Posting Simple and Fun DIY Ideas

Switch things up a bit and try posting some fun and simple DIY ideas that your audience members could easily do to improve their current homes. This is a great example of a post that would fit in the 80% of the 80/20 rule – show your audience that you care about them and want to help!

8. Experiment with Targeted Facebook Ads

Facebook ads can be an excellent way to deliver a marketing message directly to a specific target audience. Why? Because Facebook ads are highly targetable, meaning you can specify who will see them. And you only pay when someone clicks on the ad, so you can manage your advertising budget.

9. Keep All of Your Information Updated

Your Facebook page should always be current and reflect your most recent images and information. So be sure to keep things like your profile picture, cover photo, bio, website links, etc. updated regularly – otherwise, your audience will be confused about who you actually are.

10. Pay Attention to Facebook Insights

Whenever you post something on Facebook, there’s a way to tell exactly how well that post did with your audience – how many people reacted to it, saw it, etc. This can all be seen through your Facebook Insights on your page, and is super valuable in determining what posts work best with your audience.

Moral of the story here? Don’t forget about Facebook – it’s a great marketing tool for Real Estate Agents, and when used effectively, can really make an impact in your business!

While you’re at it, make sure your print marketing refers people to your social media outlets. Let us help you! Click here to customize your materials today.

Facebook Marketing + Direct Contact = Incredible Success

Facebook for Realtors

A great Realtor® is someone you cannot wait to recommend. They’ve done such an amazing job of making you feel looked after, you want all your friends and family to have the same experience.

I met one such Realtor® in Mark Deacon. I had already worked with 7 other Realtors before I met Mark at an open house, and it didn’t take him long to show me the difference between a good Realtor® and a GREAT one. Within 24 hours of meeting him, he got in touch with me and had already identified some homes on the market for me.

There is always a place for these face-to-face first encounters in the world of real estate, but that’s not even his specialty. Mark’s bread-and-butter is Facebook direct response marketing, which has elevated his business in just a few years.

Let’s take a look at his winning approach!

What is Facebook Direct Response Marketing?

Direct response marketing on Facebook is a type of marketing that invites prospects to respond immediately to your ad, often by offering something valuable in return. That’s a bit vague, so let’s use Mark’s process to illustrate how it works.

Mark’s first goal is to get a lead’s contact information. The important part is that he doesn’t just ask for it. He gives people a reason to give it to him by offering a report or checklist the prospect will find valuable.

Mark describes the approach as, “Putting yourself in the prospect’s mind to give them what they want, offering them free reports and that type of thing.”

“Get them to sign up for something they want, and then they get it, and you have a good reason to follow up with them.”

How to Make Facebook Direct Response Marketing Work

There are two key components. The first is to provide actual value to your leads, so they don’t have concerns about giving you their contact information. They’re willing to give it to you in exchange for something they find valuable.

Mark was able to do exactly this. Last year, he locked into a niche market and ran a Facebook ad that gave his prospects information about something they may not have already known about. By giving this value, he was able to attribute 20 sales directly to that Facebook ad, for an investment of about $15.00 per day

The second crucial element is follow-up. Mark and his team are sticklers for the good old fashion phone call for a follow up. He finds this much more personal and effective than trying to sell through email.

A lead will sign up for his downloadable report, then their contact information is fed into his Customer Relationship Management (CRM) tool. Next, he has staff both in-house and contracted to be on the phone 8 hours a day, following up with leads and scheduling appointments.

I’m proud to have been Mark’s first close, and it’s been a privilege watch his business really take off. It’s great to see that success hasn’t caused him to forget about the amazing personal service that led me to work with him in the first place. Instead, he’s put that personal approach at the forefront of his marketing, and found new ways to integrate it with Facebook digital marketing. It’s an impressive combination that not many people do.

If you’re a Realtor® looking to bring in new business, let us show you how we can help you with amazing print materials to help boost your brand.

What to Post on Instagram for Real Estate

What to post on instagram for real estate

We talked about how to use Instagram for real estate, but what exactly should you be posting on your Instagram account?

It can be a bit challenging to get started if you don’t know what you’re doing, but don’t let that scare you off – with a little practice, you’ll be using Instagram for Real estate like a pro!

In order to help you along, here are a few things that you should definitely be posting on your real estate Instagram account…

Relevant Hashtags That Are Heavily Searched

You’ve probably seen them on various social media posts from Twitter to Facebook to Instagram – the infamous hashtags. While they may be a little annoying – and yet sometimes a bit humorous – hashtags also serve a greater purpose: they’re used to help people find posts that interest them.

I recently posted about how to use hashtags in social media, but I’ll just include one tip here. It’s really important to use hashtags that are popular and that people are really interested in. Hashtagify.me is a great resource to find those hashtags.

For example, say someone is looking for homes for sale in Dallas, Texas. If they’re looking on Instagram, they’ll likely search for the hashtag #DallasRealEstate, #DallasHomesForSale, or something similar. Then, if you’re in Dallas and have an appropriately tagged photo, that person will find your photo and may just give you a call.

Real estate Listings and Recently Sold Properties

Going along with the above example, posting images of your new real estate listings (tagged with the appropriate hashtags and a Call to Action for people to get in touch with you), is a great way to showcase your inventory and generate new leads.

Additionally, posting recently sold properties can leave a positive impression on viewers. If they’re constantly seeing all the wonderful homes that you are selling, you will seem more successful in their eyes and they’ll be more likely to contact you for their future Real estate needs.

Always Use Real, Not Overly Edited Pictures

Instagram is for posting real, relatable images. That doesn’t mean you can’t polish up your photos a bit, but you shouldn’t go overboard with the edits as you’ll appear to be a bit too un-relatable to your readers.

On the same note, when you post images, refrain from using stock photos that you’ve found on the Internet. Creating and maintaining an Instagram account can take a bit of time, but don’t let yourself get lazy or sloppy – always be posting real, non-stock images for your readers and viewers.

Amp Up Your Instagram for Real estate with Videos

In a sea of images on Instagram, sometimes your pictures can become a bit lost in the crowd. In order to help with this, why not try creating and posting a short video to better catches readers’ attention?

These can be simple videos – just glimpses of new listings, behind the scenes in your office or something that showcases your community, just make sure that they are interesting and will grab someone’s attention immediately.

Include Testimonials from Satisfied Clients

A glowing testimony from a satisfied client can really go a long way, regardless of where it is posted. But since we’re talking about Instagram, definitely make an effort to post testimonials on your account.

One idea would be to post a picture of a recently sold home with the testimony from your satisfied clients. This is a great way to build social proof and begin to establish yourself as a leading real estate authority on Instagram.

Instagram for real estate isn’t so bad once you learn the ropes – start posting some of these things on your Instagram account today, and you’ll start seeing results in no time!

Interested in social media but having trouble keeping up? I highly recommend Socially Posted – they curate relevant content and share on your behalf. Check it out today!!