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Archive for Real Estate Marketing – Page 2

Real Estate Marketing Tactics You Probably Don’t Use

Real Estate Marketing Tactics

As we head into the new year, I’ve been writing about different marketing approaches quite a bit. Part of the reason for that is that we’re in the planning period for 2017 marketing.

Not only do you want to stock up on postcards, business cards, and other print marketing, you may want to dive into some new marketing techniques you haven’t tried before.  New ideas are always fun to explore!

Here are four real estate marketing tactics you probably don’t use and may want to try in 2017.

Mention Brand Names of Appliances and More

One way to make a listing stand out is by mentioning high-quality appliances, fixtures, designers, and contractors by name. If a home is a luxury listing, nothing brings out the level of quality like a list of the luxury brands in the home.

Not only does mentioning high-end brand names help attract attention to a listing, it also helps justify a specific price tag. Talk about quality not only in terms of features and details, but also by mentioning specific notable brand names.

Tell a Story

It’s gotten to the point that the average person has an attention span of eight seconds, which is shorter than a goldfish! If you don’t catch someone’s attention quickly, you won’t have it at all.

Fortunately, there is a great way to capture attention – tell a story. Rather than saying “This is a two bedroom, one bath… blah blah…,” try telling a story that helps the reader see themselves in the home before they even arrive.

Certainly you can mention facts and figures, but be sure to create some emotion and help the listing come alive. Tell a story!

Create a List of Trusted Contractors & Tradespeople

Many people who buy a home need to know who to call if something comes up. This is especially true for first-time homebuyers and those who are new to town.

Having a list of trusted contractors, plumbers, and other service providers in your area does two things. First, it helps out those on the list by giving them additional credibility and business. Second, it helps you appear to be the expert by providing homeowners with valuable information.

There are paid services that are designed to help homeowners find specific, reputable help. Form partnerships with highly regarded providers in your area and give the homeowners the list for free. You’ll win, the homeowners will win, and the service providers win. It’s great marketing!

Get Video Testimonials After the Closing

Getting a video testimonial doesn’t have to be complex or difficult. You don’t need expensive equipment and a studio. Instead, focus on capturing the emotion as truly as you can.

One great way to do this is by getting a quick post-closing testimonial from your clients. You can use your phone or a camera with video capability. Have clients mention your name and talk about how excited they are to have bought or sold their home. Have them mention things they loved about working with you.

Once you have the video, you can use it everywhere. Post it on your website, on social media, and anywhere else you’re active. Be sure to tag everyone involved as a thank you – the closer, the other agent, the title company, the lender, and of course the client. You’ll expand the reach of your video and get great exposure for your work.

Creating unique marketing doesn’t mean overhauling your entire business process. Many times it’s small additional tweaks that you can add in to your current print marketing and in-person outreach. These four ideas give you some new things to try in 2017!

If you’re ready to invest in your marketing for 2017, it’s best to do it before the end of the year so you can still get your write-off. At Printerbees we have business cards, postcards, and a variety of print marketing options – let us know how we can help!

New Ways to Approach Real Estate Marketing in 2017

New Ways to Approach Real Estate Marketing in 2017

The new year is rapidly approaching, and new marketing techniques can help you stay competitive. Of course, the old standbys of farming, using just sold and just listed postcards, and following up with expired listings will always be important.

But technology has given Realtors® unique approaches as well, and it’s important to know about them so that you can experiment and stay ahead of the curve.

Virtual Staging

You can save thousands of dollars by using virtual staging instead of having a stager set a home for you. Virtual staging is a growing trend as more and more buyers rely on online pictures and online videos to review homes.

With virtual staging, you can show what a home would look like with furniture, artwork, rugs, plants and more. Because buyers often narrow down their home choices online before deciding to view a home in person, your virtual staging can be a vital part of showing your listing in the best light.

If you’re concerned about buyers being disappointed to find that the home isn’t actually staged, you can put a high-quality printed image of the virtual staging in each room. This can help buyers remember what it looked like furnished, while also being able to imagine where they might put their own belongings in the empty home.

Use Drones to Create Videos and Photos

Drones are the newest disruptor in real estate marketing. With a drone to take high-quality photographs and create video of a property, you can have eye-catching listing photos that will help you stand out from the pack.

A flying camera can allow you to get aerial photos of a property, showcasing a swimming pool, incredible deck, and beautiful porch – all at once! You can also use it to show off the dramatic views available around the home.

A drone can also allow you to create videos in a seamless fly-around style, giving the ability to showcase the interior and exterior of a home in a way that has never been available before. The FAA has exemptions available for commercial drone operation, including use for real estate marketing.

Not only will this help you sell homes for top dollar, having drone marketing as part of your strategy will help you win listings because it will show that you are a tech-savvy Realtor® who takes advantage of every marketing opportunity.

Encourage Sellers to Install Home Automation

Having a “smart home”, or certain elements of the home’s operation automated and accessible via mobile devices can add to a home’s value. It can also help a home sell more quickly and draw a lot of additional interest in the listing.

Adding a good-quality home automation system can add 3% – 7% to a home’s value. The best systems focus on lighting control, security, and temperature control. Buyers can save money on utilities and gain peace of mind about their home while they are traveling or out of the house.

Installing home automation doesn’t have to be expensive, but keep in mind that the lowest-level automation systems won’t have the same effect on the home’s perceived value as better systems. Encourage homeowners to choose a reputable, full-featured service. They’ll gain back far more than the purchase price.

Technology has changed real estate marketing dramatically in the last five years. It will continue to impact how real estate agents market homes and assist buyers. While print marketing and other traditional techniques will always be relevant, you can improve the results by integrating other marketing methods like the three I mentioned here.

Are you ready to set up your 2017 print marketing? If you order in 2016, you’ll be able to write off the investment on your taxes next year. We have some great deals going on – contact us to find out more!

The Importance of a Real Estate Marketing Calendar

Real Estate Marketing Calendar

Is your real estate marketing sporadic, or is it consistent and predictable?

If you’re like many busy Realtors, you have to admit it’s not as consistent as you would like.

You have great intentions. But you buy postcards and then don’t send them, and it seems like such a waste of money. You start a Facebook page but then don’t update it because you don’t know what to say. Anyway, you’re busy with other things!

A real estate marketing calendar can help you solve those problems. Discover what a marketing calendar is and how you can use it to build your business in 2017.

What is a Real Estate Marketing Calendar?

A real estate marketing calendar is a plan that shows what marketing activities you have planned throughout the year. It allows you to make sure your marketing is consistent and thought out in advance.

With a marketing calendar, you will be able to plan ahead for holidays and special events, while also planning to get your farming postcards and regular newsletters out on a regular basis.

It also helps you ensure that you order your supplies in time for you to receive them and send them to your list. You can plan backward from the planned mailing date to determining when you need to order, and then backward from there to determine when you should start choosing templates and creating your copy.

A real estate marketing calendar doesn’t have to be complicated. It can be as simple or detailed as you choose. It’s simply a tool to help you plan ahead and to keep you on track during the year.

How to Create a Real Estate Marketing Calendar for 2017

The easiest way to create a real estate marketing calendar for 2017 is to start with a blank 12-month calendar. It can be on paper or digital, either way.

Look over the whole year and note what holidays or special events you like to highlight in your business. Mark down what you want to do for each one. Then, plan backward and note when you need to create your copy and order your materials.

Next, write down your regular marketing events. Include email, social media, and print marketing. Do you send a farming postcard once a month? An email newsletter every two weeks? Whatever you do, write down the day it needs to go out. If applicable, plan backward from there and note when things need to be written and ordered.

Once you’ve written down these aspects of your real estate marketing plan, you’ll know exactly what you need to do and when. Each week during 2017, look at your marketing calendar and make sure you plan to accomplish the activities you listed. When you do, your marketing will be consistent and useful, not sporadic and unhelpful.

When you have a clear marketing plan, you’ll save both time and money. Because the planning is done in advance, you won’t have to spend brain power wondering how you’ll market your real estate business this week. Also, you won’t waste money on unused marketing materials. You’ll know exactly what to do with everything you order.

If you’re interested in getting help creating your real estate marketing calendar, please reach out to Printerbees. We’d love to meet with you and help you create the perfect marketing. Contact us to set up your marketing planning session today!

Six Ways to Expand Your Reach and Stand Out as a Realtor®

Expand reach and Stand Out as a Realtor

Now that the busy summer season is slowing down, it’s a good time to take stock of your business and see what worked, what didn’t, and what you might want to add. As you get ready for real estate marketing in 2017, here are six things you can do to expand your reach and stand out as a Realtor®.

Add Social Sharing to Property Listings Online

You probably already have a website that showcases your various listings. But do you have an easy way for viewers to share that listing with family and friends? If you add social sharing buttons, you make it simple for someone to put the listing out on Facebook, Twitter, Pinterest, and more – expanding your reach substantially!

Consider a Niche

The number of Realtors® continues to grow as the country recovers from the housing crash in 2008. To stand out, consider picking a niche based on your expertise and who you love to serve! Some ideas include focusing on new parents, newlyweds, first-time buyers, dog owners, or recently divorced folks. Whoever you choose, be sure to market yourself specifically to them – create materials they would find helpful, focus your outreach, and hone your skills!

Host a Webinar

Many small business owners use webinars to share information, gain interest, and introduce themselves to prospects. Oddly, very few of these folks are Realtors®! Because Realtors® aren’t yet using webinars as a way to educate, build curiosity, and market to consumers, you can stand out by doing so. Host a webinar on “5 Things Buyers Often Overlook” or “10 Ways to Prepare Your Home to Sell Quickly”. End the webinar with a call-to-action for those ready to buy or sell now. Use the registration information to follow-up with the rest of the viewers and build the relationship.

Write for Local Publications

Real estate is a highly local business, so having visibility in your local area is key. You can gain this type of exposure by writing a column for a local newspaper, a popular local website, or a local magazine. Write about things homebuyers and home sellers would be interested in, similar to the webinar ideas above. Building your local expertise puts you top-of-mind!

Host Seminars or Ongoing Education

If you have a community college or other organization in your area that provides adult ongoing education classes, find out if you can offer one on home buying, mortgages, or the home selling process. If not, promote free “lunch and learn” or evening seminars. These can be held inexpensively at a local library, or you can scale up and make it a dinner affair. Either way, you’ll be building relationships and positioning yourself as an expert.

Use a Scheduling App for Showings

This tip will not only streamline things for your clients, it will save you unbelievable headaches as well. By using a scheduling app, you’ll get to choose when you’re available for showings, and customers will pick from those options. No more explaining why you can’t show a home at 5:30pm on Tuesday or 6am on Friday. Those options simply aren’t available! Not only do you control your time better, a scheduling app lets you avoid endless back-and-forth about when schedules match up. There are a lot of options available – pick the best one for you!

Expanding your reach and standing out as a Realtor® isn’t something you can wait until January 1 to plan for. Use the end of the year to assess your results so far and see what you can do even better in 2017. Then, create and execute your new plan!

As you prep for the new year, don’t forget about your print marketing. Make sure you have all the postcards you need and new business cards if necessary. We can help!

3 Ways to Take Advantage of Fall 2016 in Real Estate

Fall 2016 in Real Estate

Welcome to Fall! In many parts of the country the weather is cooler, leaves begin to change, and the real estate market shifts. Where summer is a frenzy of buying and selling, hoping to relocate before school starts, fall has a slower pace. And that pace is welcome.

At the same time, fall weather provides an ideal backdrop for walking through neighborhoods admiring homes for sale. You also get some of your most beautiful real estate listing photos in fall. With these post-Labor Day changes in mind, here are three ways to take advantage of fall 2016 in real estate.

Focus on Buyers

Many Realtors® find they can negotiate a better price for buyers during the fall. There’s less competition for listed homes, and less of a rush to move before school starts. As a result, fall can be something of a buyer’s market, even when inventory is lower than average. In addition, sellers who haven’t sold by fall are likely to reduce their prices, leading to better deals for buyers.

In addition, you’ll want to encourage your buyers to choose a home before interest rates begin to rise. Right now we’re still seeing historically low interest rates, and you want to remind your buyers not to take this for granted. The Mortgage Bankers Association is forecasting the rate to creep consistently upward through the end of 2017. As a result, this fall is the perfect time to buy.

Work with Vacation Home Transactions

Savvy buyers know that the best time to buy a vacation home is in the fall. That way, fix-ups and furnishing can be done by spring, which is when vacationers start to use their property. While some people buy vacation homes in the spring and summer, those looking for a good deal know that starting in the off-season is the way to go. As a Realtor®, encourage vacation home buyers and sellers to take advantage of the fall season.

Fall isn’t the off-season in every vacation market. If you’re in Colorado or the Rocky Mountains, vacation activity is just starting to heat up. Buyers can look at resort properties for their own enjoyment, or as a chance to make good money from renters who are visiting the area for skiing, snowboarding, and more. When you approach buyers and sellers with these ideas, you can encourage them to hire you to handle the transaction.

Encourage Renters to Buy and Introduce Alternative Financing

Depending on your market, fall can be a great time to start cultivating renters who want to move. If they aren’t ready to look at homes right away, build your relationship during the holidays and ask again in the spring. With a 12-month lease cycle, either fall or spring will be the perfect time to start looking. Rents have climbed and continue to do so in most parts of the country, meaning that renters are feeling the strain. You can talk to them about how buying may actually save them money each month.

The rise in rents is fueled by very high demand for rental properties because many Americans simply don’t have the creditworthiness or down payment available to buy a home. As a result, a big part of marketing to renters is knowing what alternative financing is available. Can you help first-time home-buyers who don’t have a down payment? Do you know of rent-to-own options? If so, you can quickly become a go-to Realtor® and dramatically increase your business this fall.

Post-Labor-Day real estate markets are more relaxed than spring and summer. Take advantage of fall 2016 by focusing on buyers, working with vacation home transactions, and helping renters into the housing market. As you do, make sure your Just Listed and Just Sold postcards are ready. Need help? Take a look at our selection today!

The Importance of the Real You in Marketing

The Real You in Marketing

People’s ability to smell a load of bull has never been higher. That’s why it’s important to make sure the real, repeat, real you comes through in your marketing.

You can’t sell yourself as a carefully constructed public-facing persona. It has to be you. Otherwise, cracks will appear in the persona as soon as people meet you in person, and they will feel swindled or lied to.

Those that convey their real personality in their marketing (particularly social media) make actual connections, and reap the benefits.

“Tactics can be great. And tools can save you time. But if you lose sight of this one simple principle, it’ll be all for naught: Social media at its core is social. It’s about real relationships with real people,” wrote Jackie Johnstone, Social Media Strategist and Entrepreneur.

“Businesses that anchor their social strategy on this golden rule have loyal audiences, bigger followings and more sales.”

Just like your mom told you on the first day of school, here’s our pitch on why you should always be yourself.

There is a Real Demand for Real Life

Look at our entertainment. The real world has never been more popular. Reality TV has created an entire generation of people who are now famous for being themselves. Duck Dynasty, Keeping Up with the Kardashians, and the Real Housewives of AnywhereYouLike are proof that we all love a backstage peek at anything.

There are successful shows about the interworkings of everything from pawn shops, to airport security.

Oh yeah, and all of those massively popular shows about real estate…

What You Do Fascinates People

This is why shows like House Hunters have exploded in popularity over the years. Because people want to see how much houses cost in another city, wonder if they could live in that home, and watch strangers complain about poor sightlines to the kitchen.

“But to the astonishment of rival networks, ‘House Hunters’ remains one of the most unlikely and unstoppable juggernauts on TV. The show last year aired a staggering 447 new episodes — far more than the typical 12-to-22-episode cable season — and helped HGTV become one of the most-watched cable networks in America,” wrote the Washington Post’s Drew Harwell.

People are always interested in real estate, in some form or another. They want to know how much houses cost in every neighborhood in the city. Is that going up or down? Should we have moved there?

A major hang-up in sharing more about yourself is often “nobody cares.” But believe us when we say they very much do.

People Still Want to Do Business With People

Letting your personality shine through your marketing humanizes you, and makes you more than a headshot. Even in this age of friendship requests and buying online, real estate is still very much a relationship-based transaction. People want to buy and sell from people.

Making them laugh, smile or think with a picture or post on your social feed instantly bookmarks you in their minds, and they will be far more likely to work with you, versus someone with more bland and impersonal marketing.

Being Someone Else is Exhausting, Expensive and Doomed to Fail

The second you begin building a brand that is reflective of what you think people want, instead of what you are, you have started to fail. To be blunt, people will see through it– especially in real estate.

“Don’t make the mistake of giving your audience less credit than they deserve,” wrote small business blogger, James T Noble.

“They are far more informed, aware, socially connected – and empowered – crowd than ever before with high standards… and boy do they have attitude. This is THEIR area too, and they can sniff out a scam at 10 paces.”

So be real with yourself and your marketing. People want to know more about you. So let them, and you will create personal connections that really help your business. Every aspect of your overall brand will be stronger.

Now take a look at your printed materials. Does it show the real you? If not, click here and we can help you fix it.

Using Real Estate Marketing to Make a Difference

Marketing to Make a Difference

People like to talk about the win-win in the world of business. Win-wins have really never been better personified than with cause-based marketing. Your company gets to raise its profile and a worthy cause gets a much needed helping hand.

You probably knew that the NFL is doing great work raising awareness for breast cancer, and have seen the pink Nikes on Sundays in October. But did you know they’ve raised over $13 million for the cause?

You may not bring in $13 million, but you can combine your real estate marketing with awareness to bolster your brand while also making the world a better place.

Promote Your Work the Right Way

Of course, you’re going to want to tell the world about your efforts, but you need to do so tastefully and tactfully on your website, social media, print marketing, and free giveaways.

The key is to mind the voice you use, and what you focus on. Remember, focus on your cause, not the work you’re doing for them. Don’t say, “Hey check out what we did for the Boys and Girls Club.” Say, “The Boys and Girls Club are doing incredible work and we feel blessed to work with them.”

Anything else will look like you’re in it only for the publicity, and not interested in the cause at all.

Choose the Right Causes

You want to make sure that you choose causes that you really believe in. It’s even better if you have a personal connection or story that helps others see the value of the charity. The NFL is made up of men, of course, but they still have moving stories of women they know affected by breast cancer.

If your cause needs something related to your business, you can also volunteer expertise and time. Consider what it would mean as a Realtor® to help your favorite charity find a new office or building, or help them connect to a mortgage broker you know can help them.

“The company might be able to provide some of its own internal expertise, for instance in the form of employees offering their time and talents,” said David Hagenbuch, Professor of Marketing at Messiah College and Founder of MindfulMarketing.org.

“Such volunteerism tends to be more meaningful to the participants than simply the knowledge that their employer cut a check to a cause.”

Build Your Message in Partnership with the Cause

Remember, this a partnership. So always be mindful of the charity or non-profits’ brand. They likely have fiercely loyal fans and members who will notice if you take any liberties with your messaging.

“Think of cause marketing as you would any other brand collaboration with for profit companies,” said Clif Bar’s Brooke Golden.

“Find a cause whose advocates share your consumer’s profile, understand their networks and strengths and identify where you can come together around a shared voice and message to amplify both your efforts.”

Build Charity into Your Offerings

You don’t have to make one big donation, or volunteer at a single event. You can work it into your everyday operations by publicly donating a fixed percentage of your sales to the charity of your choice. Or, even the charity of your clients’ choice, if you want to take it to the next level.

This shows people that you’re serious about the cause and are willing to literally sacrifice money out of your own pocket. This gives your customers a fuzzy feeling when working with you, as you give them a chance to contribute.

Ralph Lauren’s Pink Pony campaign is an amazing example of this. For every piece of pink pony merchandise sold, 25 percent goes to support cancer care and prevention.

“The line is beneficial to the fight against cancer and profitable. For many customers, a pink pony purchase represents a foray into charitable giving they wouldn’t otherwise have made, not to mention a wearable badge for the cause,” wrote Coppy Holzman, Founder and CEO, Charitybuzz.

“The higher the sales, the greater the awareness. It’s a win for everyone.”

So always try to work with a charity that is tied in some way to your business or your personal life. This will make it easier for you to work with their brand in mind when creating your own messaging. Also, always remember that charity doesn’t have to be limited to events; it can be an everyday thing.

Consider doing some giveaways for breast cancer awareness, which is coming up next month. We have some specially priced offerings you can use – click here to check them out!

Why Just Listed and Just Sold Postcards are Vital

Just Listed and Just Sold Postcards

When it comes to real estate marketing, there are a lot of different ways in which you can spend your marketing budget.

And a lot of your marketing budget will likely be spent online via some form of digital marketing.

But…that doesn’t mean you should forget about print marketing. In fact, print marketing is extremely valuable for real estate agents – especially when it comes to just listed and just sold postcards.

Why?

Well, let’s take a look at just a few of the reasons…

Just Listed and Just Sold Postcards are Inexpensive

Marketing expenses sure can add up, but just listed and just sold postcards have always remained relatively inexpensive. Plus, they’re super easy to create on PrinterBees’ website – all you have to do is select which design you’d like to use, customize it for your personal real estate business, order, and it’ll be on its way to you very quickly. It couldn’t be easier to make sure a large impact in your market.

You Can Target them Specifically to Certain Locations

Having the ability to target specific locations through your marketing efforts is one of the best things you can so to give your real estate business a boost – and just listed and just sold postcards give you the ability to do just that! Send out postcards to the homes in the neighborhoods and surrounding areas where you’re currently selling or have recently just sold a home using Every Door Direct Mail (EDDM). This will help drum up business and show the neighbors what the current market trends look like.

They are Great for Generating More Leads

As you send out more real estate postcards, you’ll begin to generate more and more leads over time. Why? Because not only will potential home buyers become accustomed to seeing your face and business name on the postcards you send out, but they’ll also see that your listings are selling – so you much be doing something right! This little bit of proof and recognition might just be enough to encourage a potential homebuyer to become an actual client.

Just Sold Postcards Generate Much-Needed Social Proof

In addition to lead generation, just sold postcards in particular generate a certain amount of much-needed social proof to your larger potential client base. The concept is similar to the way people view online reviews – the more positive reviews a certain company receives, the more likely you are to buy from them. The same goes with just sold postcards – the more that potential clients see, the more likely they will be to work with you in the future because they already see you as successful.

They Break Through the Noise of Digital Media

With so much of real estate marketing efforts taking place online, there’s always the risk that your voice will get lost in the digital crowd. And while you still should pursue valuable digital real estate marketing strategies, print marketing can offer your potential clients an entirely different way to view, interact with, and also remember your company in the future. While they may not remember everything they read online, a postcard pinned to the refrigerator door is much more difficult to forget.

When it really comes down to it, just listed and just sold postcards are vital to the success of any real estate marketing campaign. Why not give this strategy a try today and see for yourself how well it works?

How to Use Live Streaming in Real Estate

Live Streaming for Real Estate

As a Realtor® in today’s market, it’s extremely important to not only establish an online presence but also maintain that presence across multiple social media platforms.

And as you most likely know, some of the most common of those platforms include Facebook, Twitter, Instagram and Pinterest, just to name a few.

But…what if you want to take things a step further and really give your marketing a boost?

Enter live streaming for real estate – your new secret weapon when it comes to marketing your real estate business.

What is Live Streaming?

You’ve probably seen it around, but just in case you haven’t, live streaming is simply a video that is streamed in real time to those watching. It’s a great way to communicate and connect with your audience and clients in an informal way, keeping them in the loop with immediate updates and news.

And you don’t need a fancy video recording setup to make live streaming work for your business. There are plenty of apps and options available, making live streaming incredibly simple, including:

All of these tools are relatively similar, and all can be used to help get your marketing message across to your audience.

How Live Streaming for Real Estate Works

So…how should you use live streaming for real estate? As with any form of social media interaction, the possibilities really are endless. But just to give you a better idea, here are a few ways that you can start using live streaming in your real estate business today…

  1. Use Live Streaming for Walking Tours of Your Listings

Have a new listing on the market? Don’t stop with photos and a detailed description – expand to a virtual walk-through tour of the home via live streaming.

This will not only give potential buyers a better idea of the look and feel of the home, but they’ll also be able to better picture themselves living in the space, without even having to set foot inside the property.

And it really couldn’t be easier. All you have to do it walk through the property with your smartphone, pointing out the various features, and live stream the footage to via your live streaming app. Potential buyers can follow along and ask you questions later if there’s anything they’d like more information about.

  1. Go ‘Behind the Scenes’ with Live Streaming

We’ve talked about using social media – Instagram especially – to promote behind the scenes images of your business, so why not extend this to real time footage?

Give your clients and potentials an inside look at what goes on behind the scenes of your business by live streaming from your office. Show them how you’re working for them, and point out the things that make your business unique.

Not only is this interesting content, but it also helps to build trust with your clients – they’ll feel more confident about working with you and recommending you to others if they can actually see what goes on behind the scenes of your business.

  1. Talk Shop about the Real Estate Business Live with Your Audience

One of the best ways to earn the trust (and business) of your clients and potentials is to share valuable information with them for free. Often, this is done by way of an informative blog post, detailing the ins and outs of something in the real estate industry.

However, sharing information with your audience can also be done via live stream. For example, you could host a weekly live stream where you discuss a specific real estate topic such as home buying tips, advice for staging homes for sale, photography tips, etc.

Whatever you feel could be valuable information to your audience is what you should be talking about and sharing with them via live stream.

And this is really just the tip of the iceberg. There are so many different ways in which you can use live streaming for real estate. Get started today and see where it takes you!

As you use online marketing, you need solid print marketing to back it up. Make sure your business cards, postcards, and fliers are updated and on point!

Properly using “REALTOR®” in Your Marketing

Using Realtor® Correctly

The National Association of REALTORS® (NAR) has registered a trademark on REALTOR®, and they’re very serious about protecting that trademark. Properly using “REALTOR®” in your marketing can save you from a lot of headaches, problems, and financial liability.

If you do misuse the term REALTOR® in any of your print marketing, social media or website name or materials, or email communication, NAR can take action against you. These actions range from a simple letter asking you to correct the problem, to actually having your social media account or website shut down.

Keep in mind that NAR’s goal is to stop the misuse of the term REALTOR®, and they consider legal action a last resort. With this in mind, let’s look out how you can correctly use the term and avoid any problems.

REALTOR® is Preferred by NAR, But…

There is a bit of leeway there. Which is good, because having the same word appear in all caps throughout an article or page is distracting for the reader, and can ruin written/printed copy you’ve worked so hard on. So a more modest “Realtor®” usage is acceptable.

“The National Association of Realtors, recognizing that putting registered symbols or all-caps REALTORs throughout text can easily dilute the message of the text for the general public, allows the third preferred use of Realtor, with just an initial capital letter,” wrote Jim Frimmer, Real Estate Agent with HomeSmart Realty West.

If you read NAR’s blogs and news releases, they often go with “Realtors®”, clearly seeing that it’s the least intrusive version to a story’s copy.

In fact, to take it step further, Realty Times is one of the most respected real estate news sites on the entire web, and they feel that simply using Realtors, without the ® is more than acceptable. In fact, when a reader tried to call them out on their simple use of the term, they responded with:

“It is common media practice to use the term “Realtor” with a capital “R” and nothing more — otherwise newspapers and magazines would be filled with copyright marks and content would be difficult to read.”

NAR considers this far less than ideal, but generally allows the media to do this.

Things to Avoid When Using the Term Realtor®

You have to be very specific, so there are a number of common mistakes you can make:

  • “Realtor™” is incorrect, the term is registered, not trademarked.
  • “Realtor©” is incorrect, the term is registered, not copywritten.
  • “realtor” is incorrect. The term in all lower case is never correct.

And there are a few no-no’s for the word Realtor® itself:

  • The term REALTOR® must refer to a member or a member’s firm.
  • The term REALTOR® may not be used with descriptive words or phrases. For example, Number1realtor.com.
  • The term REALTOR® should never be used to denote an occupation or business. Do not combine words like “your,” “my,” “our” or any descriptive words or phrases between your name and the membership mark. Like JaneDoeMyRealtor.com.

And there are even more rules for how you can properly use “the big R” in your logo. There is an entire style guide you need to be aware of when creating your brand. For example, you cannot use the R to begin any other words, like you see here:

Bad R Use

How to Create The ® Symbol on Your Keyboard

A lot of people don’t put the registered mark next to the word, because, well, they don’t know how. It’s actually quite simple:

On a PC:

  • Make sure that Num Lock is on.
  • Hold down the Alt key.
  • Type 0174 on the numeric keypad.

On Mac:

  • Hold down alt and r at the same time

Now that you know the rules, you can easily stay out of trouble. Remember that REALTOR® is the official version. Realtors® is perfectly acceptable, and so is Realtor®. Just don’t use an all lowercase “realtor”.

Do you need to update your print materials to use “Realtor®” correctly? We can help. Click here to select your design and your layout.