Recently on Facebook someone asked, “In one word, what do you wish you had more of?” Almost everyone had the same answer, “time.”
Everyone feels like they don’t have enough time, and it’s especially true for Realtors®. Keeping up with your market, showing properties to buyers, marketing listings, keeping up with paperwork, finding time to eat and see your family, and more… who has time for marketing yourself?
You do. And here’s how.
It’s All About the Rocks
You’ve certainly seen this story before, but stick with me.
A professor of philosophy stood before his class with some items in front of him. When the class began, wordlessly he picked up a large empty mayonnaise jar and proceeded to fill it with rocks about two inches in diameter. He then asked the students if the jar was full.
They agreed that it was full.
So the professor then picked up a box of pebbles and poured them into the jar. He shook the jar lightly and watched as the pebbles rolled into the open areas between the rocks. The professor then asked the students again if the jar was full.
They chuckled and agreed that it was indeed full this time.
The professor picked up a box of sand and poured it into the jar. The sand filled the remaining open areas of the jar.
The jar represents each of our lives. We can fit in so much more than we think if we do it in the right order. The big rocks are major things, and the pebbles the next most important, and the sand the least important.
Of course, if you put the sand in before the big rocks, the big rocks would never fit. Order matters.
Are your key priorities in your business occupying first place?
What Are the Big Rocks in Your Business?
Despite the things that fill your days, there are only a handful of big rocks in your business. For most Realtors®, they are:
- Marketing to build awareness and gain new clients
- Serving your existing clients to the best of your ability
- Staying up to date in your markets and industry
- Scheduling and protecting personal time to care for yourself and your family
If you can do those four things, you’ve covered the bases to being successful in business. Everything else is pebbles and sand – it can wait until the big rocks are taken care of.
Make Marketing Happen By Planning
The key to keeping up with your personal marketing is not to let any of it take you by surprise. Don’t get to spring and wonder what you’re going to do to drum up listings.
It’s best to do six months to a year of planning at one time, but if you can’t try just doing six to eight weeks in advance. That will allow you to determine a timetable for farming and outreach, order postcards and other print materials, and spend time each day executing on your marketing plan.
Here are three key elements to a marketing plan:
- Print marketing – mailing farming postcards at least once a month
- Online marketing – social media, email, and maintaining your website
- In person marketing – volunteering, networking, and spending time in target neighborhoods
One Step at a Time
When I was in college, I used to tackle major reading assignments by determining when it had to be done, and determining how many pages I had to read per day to reach that target.
It was the only way to stay sane during a time when there was always more to do. By deciding to do a certain number of pages, I could reach a point where I could say I was done for the day.
You can do the same with your marketing. Start by taking one step in each of the three areas above. Just one. Determine what you want to do with that strategy the next six weeks. Then divide it up by week, and then by day.
When you do this, you’ll be able to define exactly what you need to do today to be “done.” Then you can move on to your other priorities, confident that you’ll meet your marketing goals over time.
Need More Help?
One thing we’re proud to offer here at Printerbees is the ability to not only print your postcards but to mail them for you as well. If you provide your mailing list, or give us the information for the EDDM route you’re targeting, we’ll make sure it gets mailed.
If that’s something that would help you, let us know! We’d love to talk to you about how to plan your strategy and how we can help make sure it actually happens. Call or email us today!