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Archive for Real Estate Marketing – Page 2

Creating Marketing Your Prospect Won’t Toss

Marketing Prospects Won't Toss

You spend a lot of good money getting your name and brand in front of prospects month after month. Don’t you wish the material had a bit longer shelf-life?

When you can create marketing pieces that your prospects want to keep, you will stay top of mind longer than if you send the usual toss-in-the-trash outreach pieces.

So, what kind of marketing do people keep?

Prospects Keep Useful Marketing Pieces

People will keep something if they can genuinely use it. In real estate, you are sending information to homeowners. What do homeowners need that you can include in your marketing?

Here are some ideas:

  • A laminated, reusable packing list for trips
  • A list of ideal tasks for spring cleaning
  • Recipe postcards
  • A list of tips on preparing a home for sale
  • A list of ways to save up for a down payment

As you can see, there are tons of ways to provide value to your prospects and still keep your name and brand front and center. What would you keep? Send those things to your clients!

People Love Inspiration

Inspirational content is another type of content people love. Think about how many Facebook and Instagram posts are focused on positive, uplifting quotes. It’s a lot!

We have a variety of inspirational postcards that can both uplift your prospects and help them remember you. Having a bright, uplifting picture along with a great statement creates positive emotions that people will associate with your brand.

Wouldn’t it be great if people felt uplifted every time they saw your name or brand? With inspirational postcards as part of your marketing, you can make it happen.

People Keep Jokes, Comics, and Humorous Materials

If you want people to keep your marketing material, make it funny! Having a postcard, newsletter, or mailer that includes a small one-frame comic, a joke of the week, or a playful story makes your marketing memorable. It also makes people far less likely to throw it away.

When you send marketing materials, mix in some humor. A prospect will not only keep it; they will show it to others. This type of free marketing is incredibly valuable and helps grow your reach and your reputation.

Do you feel like you don’t know that many jokes? Don’t let that stop you. You can find dozens online, and you can certainly recount (anonymously) funny comments or conversations you’ve heard. If you can bring someone a smile, they’ll be a lot less likely to toss your marketing.

Mix it Up with Other Marketing

The best marketing is done with a variety of different outreaches. Being present online and offline, in email and regular mail, in person and on the phone are all vital parts of having effective real estate marketing.

Are you ready to create marketing your prospects will keep? We’d love to help. Take a look at recipe postcards, inspirational postcards, notecards, and more!

Is Real Estate Marketing “Tacky”?

Is Real Estate Marketing Tacky

I recently posted an article about using car door magnets to promote your real estate business. I felt that it was a great way to increase visibility and create curiosity about your brand and your services.

I got several comments that surprised me and really made me think. Some Realtors® weren’t interested in the magnets because they felt advertising on your vehicle was tacky.

I had never thought of promoting my business as tacky, and I really sat back and thought about why it might seem that way to others. Here are some thoughts on whether or not real estate marketing is tacky.

Is Your Marketing About You or the Value You Provide?

Marketing that is focused only on you and how amazing you are can definitely come off as tacky. Your marketing should be about the customer’s needs the value you can provide them as a real estate agent.

When you hand out business cards, there’s a lot of information about you, but there’s also information about the value you provide. Many of us have taglines or mottos that help us communicate to customers what we do and why.

I think a major concern about car door magnets is that it seems like you’re drawing attention just to yourself. But if you think of it as an oversized business card, it becomes clear that a magnet – or any other marketing – can have your information featured while still serving the customer.

Are You Comfortable with Selling?

I’m an extroverted person, so I have no problem talking to anyone about anything. I enjoy making new connections, sharing about what I’m doing, and learning what other people love.

I’ve realized that many Realtors® are a lot less comfortable with meeting strangers and sharing about their business than I am. Many agents don’t realize that they are providing a deeply valuable service to their customers.

If you had something that would indisputably make someone’s life easier, would you tell them? I hope so! Remember that your real estate business brings real help to homeowners and buyers. Don’t be ashamed to talk about it. You’re not a “sleazy salesperson,” you’re a professional who can genuinely make a difference in others’ lives.

You Don’t Have to Be Tacky to Be Successful

Is there such a thing as tacky marketing in real estate?

ABSOLUTELY!!

But before you write off a marketing tactic, run it through this simple test:

Does this technique allow you to share your value with prospects with integrity?

If it does, it’s not tacky. Lying is tacky. Being shady is tacky. Caring about yourself and not the customer is tacky.

But great real estate marketing is NOT tacky.

At Printerbees, we offer Realtors® everything from marketing postcards to business cards to, yes, car door magnets. We want to help you authentically offer your services to your community. We believe being visible is vital to building your brand and making a difference!

What’s your opinion on real estate marketing? What makes marketing tacky? Please share in the comments – this could be a great conversation!

The 3 Fundamental Focuses of Real Estate Marketing

3 Fundamentals of Real Estate Marketing

Do you feel like real estate marketing is complicated? Certainly there are a lot of various tactics, techniques, and activities involved in real estate marketing. But at its foundation, it’s simple.

There are actually only three fundamental focuses that make up real estate marketing. If you feel overwhelmed or don’t know where to start, consider taking just one step in each of these three areas.

#1: Print and Mail Marketing

Some Realtors® consider print and mail marketing “old school,” outdated, and too expensive to pursue. The truth is, direct mail still outperforms digital channels by a significant margin.

There’s so much less competition in the mailbox than the inbox it’s not even funny. You can’t afford to miss out. The return on your investment will be well worth it.

Here are a few ways to implement print and mail marketing:

  • Farming. Farming is still a crucial way to build up your reputation and brand in target neighborhoods. With Every Door Direct Mail (EDDM) making it easy to target a community even without a mailing list, there’s no excuse not to farm!
  • Flyers and Brochures. Having flyers and brochures that you distribute is another way to help your community get to know you. Think outside the box – you can put up flyers at various commercial locations, hand out brochures at a 5K or charity event, and more!
  • Just Listed and Just Sold. By using a planned series of Just Listed and Just Sold postcards, you can build interest in listings, sell them quickly, and promote your success to new prospects. Win-win-win!

#2: Online Real Estate Marketing

Just like you can’t neglect print marketing, you can’t neglect online real estate marketing either. Buyer and sellers will both evaluate you based on your website and online reviews. You can’t be caught off guard.

Over 73% of all Americans go online on a daily basis, and 21% report being online “almost constantly.” Social media, email, and other online strategies are how you meet these prospects where they are – on the internet.

Here are a few ways to implement online real estate marketing:

  • A Community Page. Having a community page on your website is an excellent way to become a go-to destination for prospects in your target neighborhoods. By listing new developments, community news, public events, and more, you can become the online expert in your target area.
  • Create and Join Social Media Communities. Posting once in awhile on social media is fine, but it won’t move the needle on your business. Instead, make the most impact in the least amount of time by being part of targeted online communities. Is there a Facebook group dedicated to your city, state, or area? By joining and sharing regularly, you can build trust and find clients. If there isn’t, create one!
  • Use Video. Video is a technique that helps move people beyond their goldfish-style attention span and commands their attention. By combining images and words, and verbal communication with nonverbal, you get the best of all world. Consider videos that showcase listings, show behind-the-scenes of your work, showcase testimonials, and more!

#3: In-Person Real Estate Marketing

Real estate is a personal business, and the best real estate marketing is focused and personal as well. Sometimes, you just have to physically be there.

Being personally present in target neighborhoods helps you be more than just a face online or in a brochure. It helps people make meaningful personal connections with you, and it’s the fastest way to help people know, like, and trust you.

Here are some ways to take advantage of in-person real estate marketing:

  • Volunteer. It can be hard to authentically connect with people if they see you as a salesperson. Instead, get involved in volunteering and charity events so that you have a natural reason to spend time with people and get to know them. Sometimes moving outside the business bubble brings the best relationships.
  • Serve in Local Politics. Being active in local politics has two benefits. Not only are you able to build relationships with influencers in your city, but you’re also able to help make decisions that can be impactful to the real estate market in your area. By being active, you’re helping make a real difference.
  • Sponsor Charity Events. By hosting or sponsoring charity events, you gain exposure for your real estate business in a way that matters to everyone in your community. Help sponsor a 5K or pancake breakfast or hold a fundraiser for your favorite organization. Being someone who gives back helps you build relationships and encourages others to like and trust you.

If you’ve been in real estate for a while, this article might have seemed a little basic. Let me encourage you – sometimes it pays to step back and look at the basics.

Realtors® busy themselves with dozens and dozens of techniques, tactics, and strategies to build their business and gain clients. Many of these aren’t valuable. By looking at the very basics of real estate marketing, you can evaluate which of your strategies fit in and earn you money, and which you should let go.

Let 2017 be the year you get back to basics, simplify your business, and focus on the systems that bring new clients and new cash into your real estate practice!

How to Find Time For Consistent Real Estate Marketing

Find Time for Consistent Marketing

Recently on Facebook someone asked, “In one word, what do you wish you had more of?” Almost everyone had the same answer, “time.”

Everyone feels like they don’t have enough time, and it’s especially true for Realtors®. Keeping up with your market, showing properties to buyers, marketing listings, keeping up with paperwork, finding time to eat and see your family, and more… who has time for marketing yourself?

You do. And here’s how.

It’s All About the Rocks

You’ve certainly seen this story before, but stick with me.

A professor of philosophy stood before his class with some items in front of him. When the class began, wordlessly he picked up a large empty mayonnaise jar and proceeded to fill it with rocks about two inches in diameter. He then asked the students if the jar was full.

They agreed that it was full.

So the professor then picked up a box of pebbles and poured them into the jar. He shook the jar lightly and watched as the pebbles rolled into the open areas between the rocks. The professor then asked the students again if the jar was full.

They chuckled and agreed that it was indeed full this time.

The professor picked up a box of sand and poured it into the jar. The sand filled the remaining open areas of the jar.

The jar represents each of our lives. We can fit in so much more than we think if we do it in the right order. The big rocks are major things, and the pebbles the next most important, and the sand the least important.

Of course, if you put the sand in before the big rocks, the big rocks would never fit. Order matters.

Are your key priorities in your business occupying first place?

What Are the Big Rocks in Your Business?

Despite the things that fill your days, there are only a handful of big rocks in your business. For most Realtors®, they are:

  • Marketing to build awareness and gain new clients
  • Serving your existing clients to the best of your ability
  • Staying up to date in your markets and industry
  • Scheduling and protecting personal time to care for yourself and your family

If you can do those four things, you’ve covered the bases to being successful in business. Everything else is pebbles and sand – it can wait until the big rocks are taken care of.

Make Marketing Happen By Planning

The key to keeping up with your personal marketing is not to let any of it take you by surprise. Don’t get to spring and wonder what you’re going to do to drum up listings.

It’s best to do six months to a year of planning at one time, but if you can’t try just doing six to eight weeks in advance. That will allow you to determine a timetable for farming and outreach, order postcards and other print materials, and spend time each day executing on your marketing plan.

Here are three key elements to a marketing plan:

  • Print marketing – mailing farming postcards at least once a month
  • Online marketing – social media, email, and maintaining your website
  • In person marketing – volunteering, networking, and spending time in target neighborhoods

One Step at a Time

When I was in college, I used to tackle major reading assignments by determining when it had to be done, and determining how many pages I had to read per day to reach that target.

It was the only way to stay sane during a time when there was always more to do. By deciding to do a certain number of pages, I could reach a point where I could say I was done for the day.

You can do the same with your marketing. Start by taking one step in each of the three areas above. Just one. Determine what you want to do with that strategy the next six weeks. Then divide it up by week, and then by day.

When you do this, you’ll be able to define exactly what you need to do today to be “done.” Then you can move on to your other priorities, confident that you’ll meet your marketing goals over time.

Need More Help?

One thing we’re proud to offer here at Printerbees is the ability to not only print your postcards but to mail them for you as well. If you provide your mailing list, or give us the information for the EDDM route you’re targeting, we’ll make sure it gets mailed.

If that’s something that would help you, let us know! We’d love to talk to you about how to plan your strategy and how we can help make sure it actually happens. Call or email us today!

The Role of Drones in Real Estate Marketing: Part 1

Drone for Real Estate Marketing

Using drones, or unmanned aircraft, as a tool in real estate marketing may be the biggest innovation in 2017. While some Realtors® have already hired drone pilots to capture photos and videos, many have not, but the trend will grow significantly in the next year due to changes in FAA regulations.

With that in mind, here’s a guide to the role of drones in real estate marketing. Next week, I’ll be talking about the technology needed and how to find, hire, and use drones in your own marketing.

Why Use a Drone in Real Estate Marketing?

A drone is essentially a flying robot to which you can attach equipment such as a camera. Why would it be an important element of your marketing strategy?

Recently Relaxed Regulation

Drone photography has been a major topic of conversation in real estate for the last two years, but FAA regulations made it almost impossible to operate a drone for commercial purposes.

As of August, 2016, the FAA changed drone operator restrictions, making it much easier to use drones for real estate marketing. This means that drones will be used a lot more in 2017, and it also means that your clients will start to request – or at least ask about – drone photography and videography as part of a marketing strategy.

A Unique Overhead View

Drone photography and video footage adds a unique perspective to real estate marketing materials. You can get a grand view over a home, showing off the size, location, landscape, and even elements like a pool and exquisite backyard deck.

Standard marketing photos struggle to give a real sense of size, relationship, and scope inside and outside a home. Drone photos can change that.

In addition, drone videography allows for a seamless walkthrough experience, as well as majestic video of surrounding natural views and landscaping. In addition, you don’t have to worry about obstructions making a listing seem smaller than it is. An overhead view gives the full picture.

Take a look at this stunning drone video of a property in California to see what I’m talking about.

drone-video

The Viral Nature of Gorgeous Videos

Want to have your listing go viral? If you didn’t answer “Yes!”, I’m sending someone to check your pulse.

The bottom line is that gorgeous videos are easily shareable and people WANT to show these videos to their friends and family. When someone is house hunting, they look for second opinions – and many times, they just show off a pretty home.

Your drone video allows them to do both. Because a drone can capture a home, the surrounding views, and even the entire neighborhood, you’ll be creating content that can easily go viral.

Capture a New Client With a Drone Demo

When you’re prospecting FSBO’s or expired listings, you need to stand out. Can you imagine their face if you were able to show them a beautiful drone video you did for another listing, and offer to do the same for them?

Chances are, you’ll be the first one they’ve heard offer such a thing, and it’s a great way to win a listing in a very competitive market. Even the most jaded homeowners have to admit that drone videos are really cool.

It Will Help You Sell Land

Selling a lot with a traditional written description and regular photographs is an exercise in futility. Instead, turn to a drone. A drone can give either aerial photographs to help enhance your description, or you can use a drone to shoot a video and provide narration as it flies.

Stop relying on Google maps and create your own photos and footage of the lots you’re selling. The impact will be immense, and you’ll be able to see exactly how a picture is “worth a thousand words”.

Don’t Wait: Use Drones Now

There’s a tremendous value in being an early adopter of drone marketing technology. You want to use it in your marketing while it’s still novel, while you’re still one of the few deploying it.

If you wait until everyone is doing it to jump on the bandwagon, not only will clients be less impressed, but you’ll be less experienced. This means that while others have mastered new techniques and have learned how to save money and time, you’ll be fumbling with the basics. This will make your marketing far less effective.

Stay tuned – next week, I’ll be talking about how to find, hire, and use drone photography and videography in your marketing. You won’t want to miss it!

Are you ready to refresh your print marketing for a new year? If so, we’re ready to help. We have great deals on business cards, postcards, and more, and there are dozens of templates to choose from so your marketing is uniquely yours. Don’t miss out – contact Printerbees today!

Real Estate Marketing Tactics You Probably Don’t Use

Real Estate Marketing Tactics

As we head into the new year, I’ve been writing about different marketing approaches quite a bit. Part of the reason for that is that we’re in the planning period for 2017 marketing.

Not only do you want to stock up on postcards, business cards, and other print marketing, you may want to dive into some new marketing techniques you haven’t tried before.  New ideas are always fun to explore!

Here are four real estate marketing tactics you probably don’t use and may want to try in 2017.

Mention Brand Names of Appliances and More

One way to make a listing stand out is by mentioning high-quality appliances, fixtures, designers, and contractors by name. If a home is a luxury listing, nothing brings out the level of quality like a list of the luxury brands in the home.

Not only does mentioning high-end brand names help attract attention to a listing, it also helps justify a specific price tag. Talk about quality not only in terms of features and details, but also by mentioning specific notable brand names.

Tell a Story

It’s gotten to the point that the average person has an attention span of eight seconds, which is shorter than a goldfish! If you don’t catch someone’s attention quickly, you won’t have it at all.

Fortunately, there is a great way to capture attention – tell a story. Rather than saying “This is a two bedroom, one bath… blah blah…,” try telling a story that helps the reader see themselves in the home before they even arrive.

Certainly you can mention facts and figures, but be sure to create some emotion and help the listing come alive. Tell a story!

Create a List of Trusted Contractors & Tradespeople

Many people who buy a home need to know who to call if something comes up. This is especially true for first-time homebuyers and those who are new to town.

Having a list of trusted contractors, plumbers, and other service providers in your area does two things. First, it helps out those on the list by giving them additional credibility and business. Second, it helps you appear to be the expert by providing homeowners with valuable information.

There are paid services that are designed to help homeowners find specific, reputable help. Form partnerships with highly regarded providers in your area and give the homeowners the list for free. You’ll win, the homeowners will win, and the service providers win. It’s great marketing!

Get Video Testimonials After the Closing

Getting a video testimonial doesn’t have to be complex or difficult. You don’t need expensive equipment and a studio. Instead, focus on capturing the emotion as truly as you can.

One great way to do this is by getting a quick post-closing testimonial from your clients. You can use your phone or a camera with video capability. Have clients mention your name and talk about how excited they are to have bought or sold their home. Have them mention things they loved about working with you.

Once you have the video, you can use it everywhere. Post it on your website, on social media, and anywhere else you’re active. Be sure to tag everyone involved as a thank you – the closer, the other agent, the title company, the lender, and of course the client. You’ll expand the reach of your video and get great exposure for your work.

Creating unique marketing doesn’t mean overhauling your entire business process. Many times it’s small additional tweaks that you can add in to your current print marketing and in-person outreach. These four ideas give you some new things to try in 2017!

If you’re ready to invest in your marketing for 2017, it’s best to do it before the end of the year so you can still get your write-off. At Printerbees we have business cards, postcards, and a variety of print marketing options – let us know how we can help!

New Ways to Approach Real Estate Marketing in 2017

New Ways to Approach Real Estate Marketing in 2017

The new year is rapidly approaching, and new marketing techniques can help you stay competitive. Of course, the old standbys of farming, using just sold and just listed postcards, and following up with expired listings will always be important.

But technology has given Realtors® unique approaches as well, and it’s important to know about them so that you can experiment and stay ahead of the curve.

Virtual Staging

You can save thousands of dollars by using virtual staging instead of having a stager set a home for you. Virtual staging is a growing trend as more and more buyers rely on online pictures and online videos to review homes.

With virtual staging, you can show what a home would look like with furniture, artwork, rugs, plants and more. Because buyers often narrow down their home choices online before deciding to view a home in person, your virtual staging can be a vital part of showing your listing in the best light.

If you’re concerned about buyers being disappointed to find that the home isn’t actually staged, you can put a high-quality printed image of the virtual staging in each room. This can help buyers remember what it looked like furnished, while also being able to imagine where they might put their own belongings in the empty home.

Use Drones to Create Videos and Photos

Drones are the newest disruptor in real estate marketing. With a drone to take high-quality photographs and create video of a property, you can have eye-catching listing photos that will help you stand out from the pack.

A flying camera can allow you to get aerial photos of a property, showcasing a swimming pool, incredible deck, and beautiful porch – all at once! You can also use it to show off the dramatic views available around the home.

A drone can also allow you to create videos in a seamless fly-around style, giving the ability to showcase the interior and exterior of a home in a way that has never been available before. The FAA has exemptions available for commercial drone operation, including use for real estate marketing.

Not only will this help you sell homes for top dollar, having drone marketing as part of your strategy will help you win listings because it will show that you are a tech-savvy Realtor® who takes advantage of every marketing opportunity.

Encourage Sellers to Install Home Automation

Having a “smart home”, or certain elements of the home’s operation automated and accessible via mobile devices can add to a home’s value. It can also help a home sell more quickly and draw a lot of additional interest in the listing.

Adding a good-quality home automation system can add 3% – 7% to a home’s value. The best systems focus on lighting control, security, and temperature control. Buyers can save money on utilities and gain peace of mind about their home while they are traveling or out of the house.

Installing home automation doesn’t have to be expensive, but keep in mind that the lowest-level automation systems won’t have the same effect on the home’s perceived value as better systems. Encourage homeowners to choose a reputable, full-featured service. They’ll gain back far more than the purchase price.

Technology has changed real estate marketing dramatically in the last five years. It will continue to impact how real estate agents market homes and assist buyers. While print marketing and other traditional techniques will always be relevant, you can improve the results by integrating other marketing methods like the three I mentioned here.

Are you ready to set up your 2017 print marketing? If you order in 2016, you’ll be able to write off the investment on your taxes next year. We have some great deals going on – contact us to find out more!

The Importance of a Real Estate Marketing Calendar

Real Estate Marketing Calendar

Is your real estate marketing sporadic, or is it consistent and predictable?

If you’re like many busy Realtors, you have to admit it’s not as consistent as you would like.

You have great intentions. But you buy postcards and then don’t send them, and it seems like such a waste of money. You start a Facebook page but then don’t update it because you don’t know what to say. Anyway, you’re busy with other things!

A real estate marketing calendar can help you solve those problems. Discover what a marketing calendar is and how you can use it to build your business in 2017.

What is a Real Estate Marketing Calendar?

A real estate marketing calendar is a plan that shows what marketing activities you have planned throughout the year. It allows you to make sure your marketing is consistent and thought out in advance.

With a marketing calendar, you will be able to plan ahead for holidays and special events, while also planning to get your farming postcards and regular newsletters out on a regular basis.

It also helps you ensure that you order your supplies in time for you to receive them and send them to your list. You can plan backward from the planned mailing date to determining when you need to order, and then backward from there to determine when you should start choosing templates and creating your copy.

A real estate marketing calendar doesn’t have to be complicated. It can be as simple or detailed as you choose. It’s simply a tool to help you plan ahead and to keep you on track during the year.

How to Create a Real Estate Marketing Calendar for 2017

The easiest way to create a real estate marketing calendar for 2017 is to start with a blank 12-month calendar. It can be on paper or digital, either way.

Look over the whole year and note what holidays or special events you like to highlight in your business. Mark down what you want to do for each one. Then, plan backward and note when you need to create your copy and order your materials.

Next, write down your regular marketing events. Include email, social media, and print marketing. Do you send a farming postcard once a month? An email newsletter every two weeks? Whatever you do, write down the day it needs to go out. If applicable, plan backward from there and note when things need to be written and ordered.

Once you’ve written down these aspects of your real estate marketing plan, you’ll know exactly what you need to do and when. Each week during 2017, look at your marketing calendar and make sure you plan to accomplish the activities you listed. When you do, your marketing will be consistent and useful, not sporadic and unhelpful.

When you have a clear marketing plan, you’ll save both time and money. Because the planning is done in advance, you won’t have to spend brain power wondering how you’ll market your real estate business this week. Also, you won’t waste money on unused marketing materials. You’ll know exactly what to do with everything you order.

If you’re interested in getting help creating your real estate marketing calendar, please reach out to Printerbees. We’d love to meet with you and help you create the perfect marketing. Contact us to set up your marketing planning session today!

Six Ways to Expand Your Reach and Stand Out as a Realtor®

Expand reach and Stand Out as a Realtor

Now that the busy summer season is slowing down, it’s a good time to take stock of your business and see what worked, what didn’t, and what you might want to add. As you get ready for real estate marketing in 2017, here are six things you can do to expand your reach and stand out as a Realtor®.

Add Social Sharing to Property Listings Online

You probably already have a website that showcases your various listings. But do you have an easy way for viewers to share that listing with family and friends? If you add social sharing buttons, you make it simple for someone to put the listing out on Facebook, Twitter, Pinterest, and more – expanding your reach substantially!

Consider a Niche

The number of Realtors® continues to grow as the country recovers from the housing crash in 2008. To stand out, consider picking a niche based on your expertise and who you love to serve! Some ideas include focusing on new parents, newlyweds, first-time buyers, dog owners, or recently divorced folks. Whoever you choose, be sure to market yourself specifically to them – create materials they would find helpful, focus your outreach, and hone your skills!

Host a Webinar

Many small business owners use webinars to share information, gain interest, and introduce themselves to prospects. Oddly, very few of these folks are Realtors®! Because Realtors® aren’t yet using webinars as a way to educate, build curiosity, and market to consumers, you can stand out by doing so. Host a webinar on “5 Things Buyers Often Overlook” or “10 Ways to Prepare Your Home to Sell Quickly”. End the webinar with a call-to-action for those ready to buy or sell now. Use the registration information to follow-up with the rest of the viewers and build the relationship.

Write for Local Publications

Real estate is a highly local business, so having visibility in your local area is key. You can gain this type of exposure by writing a column for a local newspaper, a popular local website, or a local magazine. Write about things homebuyers and home sellers would be interested in, similar to the webinar ideas above. Building your local expertise puts you top-of-mind!

Host Seminars or Ongoing Education

If you have a community college or other organization in your area that provides adult ongoing education classes, find out if you can offer one on home buying, mortgages, or the home selling process. If not, promote free “lunch and learn” or evening seminars. These can be held inexpensively at a local library, or you can scale up and make it a dinner affair. Either way, you’ll be building relationships and positioning yourself as an expert.

Use a Scheduling App for Showings

This tip will not only streamline things for your clients, it will save you unbelievable headaches as well. By using a scheduling app, you’ll get to choose when you’re available for showings, and customers will pick from those options. No more explaining why you can’t show a home at 5:30pm on Tuesday or 6am on Friday. Those options simply aren’t available! Not only do you control your time better, a scheduling app lets you avoid endless back-and-forth about when schedules match up. There are a lot of options available – pick the best one for you!

Expanding your reach and standing out as a Realtor® isn’t something you can wait until January 1 to plan for. Use the end of the year to assess your results so far and see what you can do even better in 2017. Then, create and execute your new plan!

As you prep for the new year, don’t forget about your print marketing. Make sure you have all the postcards you need and new business cards if necessary. We can help!

3 Ways to Take Advantage of Fall 2016 in Real Estate

Fall 2016 in Real Estate

Welcome to Fall! In many parts of the country the weather is cooler, leaves begin to change, and the real estate market shifts. Where summer is a frenzy of buying and selling, hoping to relocate before school starts, fall has a slower pace. And that pace is welcome.

At the same time, fall weather provides an ideal backdrop for walking through neighborhoods admiring homes for sale. You also get some of your most beautiful real estate listing photos in fall. With these post-Labor Day changes in mind, here are three ways to take advantage of fall 2016 in real estate.

Focus on Buyers

Many Realtors® find they can negotiate a better price for buyers during the fall. There’s less competition for listed homes, and less of a rush to move before school starts. As a result, fall can be something of a buyer’s market, even when inventory is lower than average. In addition, sellers who haven’t sold by fall are likely to reduce their prices, leading to better deals for buyers.

In addition, you’ll want to encourage your buyers to choose a home before interest rates begin to rise. Right now we’re still seeing historically low interest rates, and you want to remind your buyers not to take this for granted. The Mortgage Bankers Association is forecasting the rate to creep consistently upward through the end of 2017. As a result, this fall is the perfect time to buy.

Work with Vacation Home Transactions

Savvy buyers know that the best time to buy a vacation home is in the fall. That way, fix-ups and furnishing can be done by spring, which is when vacationers start to use their property. While some people buy vacation homes in the spring and summer, those looking for a good deal know that starting in the off-season is the way to go. As a Realtor®, encourage vacation home buyers and sellers to take advantage of the fall season.

Fall isn’t the off-season in every vacation market. If you’re in Colorado or the Rocky Mountains, vacation activity is just starting to heat up. Buyers can look at resort properties for their own enjoyment, or as a chance to make good money from renters who are visiting the area for skiing, snowboarding, and more. When you approach buyers and sellers with these ideas, you can encourage them to hire you to handle the transaction.

Encourage Renters to Buy and Introduce Alternative Financing

Depending on your market, fall can be a great time to start cultivating renters who want to move. If they aren’t ready to look at homes right away, build your relationship during the holidays and ask again in the spring. With a 12-month lease cycle, either fall or spring will be the perfect time to start looking. Rents have climbed and continue to do so in most parts of the country, meaning that renters are feeling the strain. You can talk to them about how buying may actually save them money each month.

The rise in rents is fueled by very high demand for rental properties because many Americans simply don’t have the creditworthiness or down payment available to buy a home. As a result, a big part of marketing to renters is knowing what alternative financing is available. Can you help first-time home-buyers who don’t have a down payment? Do you know of rent-to-own options? If so, you can quickly become a go-to Realtor® and dramatically increase your business this fall.

Post-Labor-Day real estate markets are more relaxed than spring and summer. Take advantage of fall 2016 by focusing on buyers, working with vacation home transactions, and helping renters into the housing market. As you do, make sure your Just Listed and Just Sold postcards are ready. Need help? Take a look at our selection today!