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Archive for Real Estate Marketing Ideas – Page 2

Are Tiny Houses an Answer for Cash-Strapped Buyers?

Tiny homes as starters

A 20% down payment on a $250,000 house is $50,000, a sum that many middle-class Americans can’t fathom ever saving up. Even a 10% down payment is a hard-to-imagine $25,000. As a result, many Americans feel trapped in rentals, unable to purchase a home because they can’t afford the process.

Some are beginning to advocate tiny houses as a solution to the problem. Tiny homes are 500 square feet or less, and often cost less than $75,000. This can be a great option for those who are starting out – young professionals, singles, and newly married couples who want a place of their own but haven’t saved the huge down payment.

As a Realtor®, you may want to consider advocating tiny houses for millennials in your area. It’s a great way to reach a young crowd who doesn’t see home ownership in traditional ways, and it’s a niche that many Realtors® haven’t touched.

Benefits of a Tiny Starter House

A tiny house offers home ownership in a much smaller footprint than a regular home. They are often mobile, appealing to young people’s desire to move and travel without being “tied down” to a traditional home. And, the expenses can be far less than owning a traditional home, which frees people to save more money toward a traditional down payment, if that’s what they’re aiming for.

For millennials who are concerned about their environmental impact, a tiny house will be an easier sell. They can have a much smaller carbon footprint and can often choose how many modern amenities are included in their home. In fact, some tiny homes are completely off-the-grid, allowing homeowners to live not only more green, but more economically as well.

While a certain type of person enjoys tiny home living long-term, many others do not. As a Realtor®, you can offer the idea of a tiny starter home as a way to begin ownership while maintaining mobility and saving up for a regular home. There are many difficulties in tiny house living that will make a regular home more attractive after a short time. When they are ready to move up to a traditional home, you can be there to help.

Pye Parson is a Realtor® who lives in a tiny home herself, and has positioned herself as a sustainable living expert in Birmingham, Alabama. She says that she herself has discovered that material things weigh her down, and complicate her lifestyle. She enjoys finding her clients affordable, sustainable housing in a space that often compares favorably with the square footage of an apartment. She realizes clients don’t often view a tiny home as a “forever” home, but rather as a starting point in building equity and saving for a traditional home.

Difficulties of a Tiny Starter House

Obviously, a tiny starter house is not for everyone. Someone who is well-off or has significant savings will be in a good position to buy a regular home. Some Americans see the size of their house as a point of pride, and won’t be interested in tiny houses even as a starter. And others have families that make it very difficult – tiny home living beyond two people can be a major stressor.

Many tiny houses are similar in size, or a little smaller, than an apartment. This can make living with pets or children very difficult. In addition, tiny home security is extremely important – a tiny home on a trailer needs wheel locks and a hitch lock to avoid someone simply pulling it away in the middle of the night.

Living in a tiny house also means not having many possessions. Even an apartment generally has more storage than the typical tiny home, although someone planning to move up to a regular home in a few years may be able to afford a storage unit in the meantime. Some people don’t mind that everything in a tiny house must have multiple purposes, but for some the minimalism is very challenging.

Entertaining can be difficult or impossible in a tiny home. While I find that many people strongly overestimate the amount of entertaining they will be doing in their home, it’s still a factor for many buyers. Finally, depending on the desired amenities, a tiny home can become expensive. One buyer described the extra cost of putting $20,000 solar panels on the home, excavating the building site (a wooded area), roofing, and framing. She suggested tiny home builders double the cost of the kit to take additional factors into account.

Having a tiny home isn’t for everyone, but it can be a great starter option for singles or young professionals who struggle to save up for a traditional home. As a Realtor®, you can learn about the zoning and building requirements and position yourself as a tiny home expert, in addition to selling regular homes. This will allow you to help out lower-end buyers while building a relationship to allow you to be the one they call when they’re ready to upgrade.

Would you consider selling tiny homes as a starter? Why or why not? Share in the comments!

3 Strategies to Make the Most of Postcard Marketing

Postcard Marketing

Many Realtors® know they should use postcard marketing to build their business, but some don’t know how to make it count. Since postcards cost money to buy and mail, it’s important to get the most bang for your buck. Here are three ways to do it.

Before we get going, just an FYI – Printerbees is currently doing their biggest postcard sale EVER! Get 1000 color postcards for only $99, with free shipping! Order online before August 28, 2015, and use coupon code 1000FOR99.

Use Postcards to Build Name Recognition

Door knocking is a great way to meet people in your target neighborhood, but postcards can keep the relationship going. By sending periodic postcards to your farm areas, you’ll build name recognition and encourage residents to see you as the go to person for their real estate needs. Remember that this type of farming needs to be consistent, so keep up your work over time!

Some Realtors® feel that direct mail is “dead” and that online marketing is the only way to go. I couldn’t disagree more. With all of the spam in the email inbox, you have far less competition when you mail a physical postcard. In addition, having something your prospects can touch with a picture they can see builds a stronger bond then an email ever will.

Use Expired Listing Postcards to Reach New Clients

With everyone calling expired listings within an hour of the contract expiring, how can expired listing postcards be a reasonable approach? Simple – they help you beat the rush by waiting. What I mean by that is simple: many expireds are not ready to get on the market right away. Your expired listing postcards, sent a month or two after expiration, will reach them at a much better time. Your connection will be made when they don’t have 50 other Realtors® on their back.

Many customers who have listings expire are unable to sell for a reason. Sometimes it’s the Realtor®, but many times it’s the price or condition of the home. You’ll greatly increase your chance of getting and selling the listing if you contact them after they’ve had time to clear their mind and make needed updates to their property. Expired listing postcards are the way to do that.

Take Just Listed and Just Sold to a New Level

Many Realtors® use Just Listed and Just Sold postcards to promote their work, but they often don’t think beyond the neighborhood they’re working in. Consider door knocking in the neighborhood where you just listed or sold, and asking the residents if they know anyone who is looking to buy or sell. Include those new referrals on your Just Listed and Just Sold postcard mailings. You’ll bring in new business from outside the area!

You can also use Just Sold or Just Listed postcards without actually mailing them. Leaving them strategically in certain areas – a grocery store in the neighborhood, a recreation center, or even tucked between the pages of a real estate book in the library – can be a creative way to leverage your postcard marketing. Think outside the (mail)box! You can use beautiful color postcards in a variety of ways.

This is just the tip of the iceberg when it comes to maximizing your postcard marketing. I’d love to hear what creative things you have done, too! Share in the comments!

Don’t forget to take advantage of Printerbees’ biggest postcard sale EVER! Order online before August 28, 2015, and use coupon code 1000FOR99.

Five More Ideas for Realtors® Using Periscope

Periscope for Realtors

Periscope is continuing to explode as a platform! On August 2nd, 2015, Periscope surpassed 10 million Periscope accounts. Considering that they only launched on March 26th, 2015, that’s nothing short of amazing. Especially since it took two years for Facebook to hit 6 million users!

Periscope users watch 40 years’ worth of video every day. It’s totally unreal. As a Realtor®, I’d love to see you take advantage of this platform, so I’m suggesting five more ideas for Realtors® who want to use Periscope.

Before we get started, I’d like to ask a question. What would you enjoy seeing a Periscope about, as a real estate professional? Let me know in the comments, and I’ll set something up for you!

Neighborhood Updates

Do you know how many people in your neighborhood are on Periscope? Probably not, but a good way to find out is to do neighborhood updates on your farm areas. Use a hashtag related to your city or town to get attention. Talk about the real estate market, the back-to-school schedule, community events, construction projects – anything you can think of! Remember, a scope doesn’t have to be long. Just a few minutes is enough to engage and give great information.

Make a Periscope of Your Listings for Marketing

Interested in having folks see the best in your listings, rather than just hearing the input of the seller’s agent? You can’t be there an interrupt a showing, but you can give your side of the story. Use Periscope to give a walkthrough of your listing. Save the video on Katch.me, and then upload it to YouTube.

From there, it can be part of your real estate YouTube channel, and you can also imbed it in your website for the listing, or post it on Trulia or Zillow. This way, prospects see the best parts of your property, probably before they even schedule a listing with their agent.

Leverage Your Real Estate Expertise

Once you’ve got a few successful years under your belt, you’ve got something to share with others about real estate. If you been massively successful for a long time, you have even more to share. In both cases, you can leverage that knowledge into become a go-to expert on Periscope. You can choose to either speak to the public or other Realtors®. If you focus on the public, you can discuss issues like pricing, finding the best neighborhood, how to stage a home, architecture, and more. For Realtors®, host Q&As about handling common objections, or talk about some specifics of the real estate trade. Either way, becoming an expert raises your profile and credibility in the industry.

Let People Get to Know You

This strategy is something you want to do in conjunction with one of the others. Periscope is most helpful because it’s eminently believable. It’s raw, on the spot, uncut footage. Take advantage of that and let people get to know you a bit. Talk about your behind-the-scenes work, talk about funny mistakes you’ve made, or share about your family. Whatever you share, be careful about being too personal, since there are creepy people out there. However, don’t be shy about being yourself. Reality builds relationships, and relationships build business!!

Host How-To Presentations

As you share your expertise (Idea #3), consider making it more hands-on by doing a how-to presentation. Show people how to stage a single room of their house by demonstrating on your own, or a client’s home with permission. You can get an inexpensive tripod that will allow you to set up the phone to record while you move around the room. You could also share how-tos about fixing faucets, winterizing your home, or anything else you happen to be handy at.

Notice that not everything – in fact, very little – on this list was directly about selling. That’s because social media is great for building up relationships that lead to sales, not asking for sales immediately. No matter what you use Periscope for, share who you are, what you do, and a call to action for them to visit your website or sign up for your email list. That will take the relationship to the next step.

How do you use Periscope? And what are you interested in seeing a scope about? Share in the comments!

Five Ways to Be a Superstar Real Estate Agent

Superhero Real Estate Agent

Real estate is a profession with a high attrition rate. Some of this can be attributed to lack of preparation – getting your real estate license is very easy, and the process isn’t set up to ensure that you’re qualified for this business.

However, many other real estate agents have the potential to be amazing, but they defeat themselves. Here are five ways to avoid washing yourself out of a great career – and to instead become a superstar real estate agent.

Combine Online and Offline Marketing

Newer agents are very focused on online leads and online real estate marketing. That’s great, but the solid, effective practices of traditional real estate marketing are still important. Yes, have a website, a blog, social media, and even Periscope. But make sure you balance your efforts with postcard marketing, door-knocking, cold-calling, and many other traditional techniques.

Many real estate agents rely on online marketing as a crutch – they simply don’t have the confidence to meet people face to face, and so they convince themselves they can do everything online. It’s isn’t true. Not only that, but your lack of confidence will show itself online as well – hiding isn’t doing you any good.

Overall, as a real estate agent you need to build a network quickly. Your regular sphere of influence is a great start, but you need more than that. By doing neighborhood farming, knocking, and calling in addition to your online efforts, you’ll make better connections and get your name in front of prospects regularly. That will make a big difference in making you a successful real estate agent.

Practice Self Care

I don’t want to get too “woo-woo” on you, but taking care of yourself is vital if you’re going to be a superstar agent. One reason so many real estate agents drop out in their first year or two is that they simply burn out. Yes, it’s fun to commiserate about never having any weekends or time off, but it’s not a healthy way to live.

What’s an agent to do, though, since they DO have to work so many nights and weekends? My suggestion is to simply schedule yourself into your calendar like you would any client. Put three one-hour blocks per week in your schedule, label them “private”, and use that time to take care of yourself. A long lunch at your favorite restaurant, a pedicure, or even a nap can fill that time. Whatever it takes to nurture you.

Don’t let anyone intrude on that time either! You wouldn’t double book with another client, so simply tell folks that you already have an appointment at that time and suggest another option. You can’t serve others if you don’t take care of yourself. If you want to excel in real estate, consider yourself a client too.

Make Goals and Write them Down

When your goals are right in front of you each day, it’s much more motivating and it’s easier to focus. Make goals in more than just your real estate practice – have goals for business, family, finances, education, mental and spiritual health, and physical health. You don’t need five goals in each – that would be overwhelming – but knowing your top two in each area is helpful.

One reason it’s important to make goals in multiple areas is that it helps you remember you’re a multi-faceted person. Yes, you are a Realtor® and you want to succeed. But you are also a whole human being, and in order to be a great Realtor® you need to be a balanced and healthy person.

As you write down your goals for your business, take time to think about the steps needed to get there. You can use these steps – written down, of course – to help guide your daily and weekly schedule. If you need 10 listings this month, think about how many calls that is. Break it down and do enough each day to reach that total. By breaking each goal into steps, you’ll be much more likely to succeed.

Understand that Boring Repetition Creates Momentum and Success

Yes, it’s tough to make the calls every day, to send the postcards every week, and to do outreach and door-knocking. It seems boring and repetitive. However, remember that to succeed in real estate you need repeated success – listing after listing, sale after sale. The only way to get repeated, consistent success is to put in repeated, consistent effort.

One thing I notice about small businesses of all kinds, including real estate, is that there’s always someone out there who wants to sell you a shortcut. They want to tell you that you can avoid the boring repetition of real estate marketing and outreach, and simply become successful while resting on your laurels. I promise you, the only one getting rich on that strategy is the huckster. Don’t fall for it.

Anything worth doing has its exciting elements and it’s boring, repetitive elements. However, the ongoing work is what brings ongoing success. Don’t stop marketing because you made a few sales, unless you don’t want to make any more sales! Keep marketing, and you’ll keep making sales. Simple as that.

Don’t Waste Leads

I’m ending on this one because it’s astonishing how often it happens, and it’s so damaging to a real estate agent’s success. You get leads in so many ways, it’s very easy to let some – or many – of them slip through the cracks. Do you get a list of buyers from an open house? Do something with that! Don’t just let it languish.

One way to make lead capture easier is to use automated systems. I’ve talked before about how I use Infusionsoft to capture my leads and how it brought my revenue up 472%. Whatever system you use, use it consistently and you’ll find that your business is immensely more successful. Track every lead – social media, email, phone call, personal interaction, and more – and follow up. You never want to waste a lead.

I’m amazed how many Realtors® “wing it” when it comes to lead follow-up. They just seem to hope they remember to call or email the person. Sometimes they do – and sometimes they forget until it’s too late. Don’t be that person. Have an automated follow-up system so you don’t leave any money on the table with your leads.

These are five ways you can become a Realtor® success story, instead of another dropout statistic. Combine your marketing techniques, take care of yourself, write down goals, understand the impact of boring repetition, and don’t waste leads. Your success is right in front of you – go take it!

What habits ensure your success in real estate? Share in the comments!

Creating BUZZ in Your Marketing!

I got to sit down with two real estate marketing superstars – Dobbin Buck of GetUWired Web Services and Greg Harrelson of The Harrelson Group Century 21. Greg has over 20 years of experience in real estate, is in the top 1% of all Realtors® nationwide, and his office sells over 1000 homes per year.

It was a great conversation – watch below!

 

Topics discussed:

  • Marketing Automation
  • Print Marketing
  • How to overcome a “scatter-shot” marketing approach
  • How to understand prospect engagement and build relationships
    • Key tactics and strategies by minute 15!
  • Marketing automation services specifically for Realtors®

For more information about the detailed, Realtor®-focused marketing solutions we discussed, visit the link below. You don’t want to miss it!

Click Here for More Information!

If you don’t have time to watch the full video, the link will give you details of the marketing solution. However, be sure to come back and watch later – you don’t want to miss the in-person tips and strategies shared!

What did you enjoy most about our talk? Share in the comments!

 

What are YOUR Burning Questions about Real Estate Marketing?

Burning Real Estate Questions

At Printerbees and the Real Estate Marketing Blog, we do our best to help Realtors® with all kinds of marketing issues find insight and resources.

Now, we’re working on a new project based on the specific concerns YOU have. Could you take a moment to answer one or more of the following questions?

Please either leave a comment below or fill in a private form by clicking here. 

  • What is your biggest question or concern about real estate marketing?
  • What are your biggest marketing goals right now? What do you want to achieve this year?
  • What would your life be like if your biggest marketing problem was gone?
  • Have you spent money to improve your marketing before? Was it a good experience? Why or why not?
  • What websites or books do you read to gain insight about marketing?
  • What would success in real estate marketing look like to you?

Thanks for you input – and for helping us help YOU!

How to Get Out of the “Friend Zone” and Be Known as an Agent

Realtors out of the friend zone

I had lunch with a new real estate agent a few weeks ago, and he was complaining that it was hard to get business from his friends and family. In fact, most people he met saw him as something other than a Realtor® – a member of the neighborhood association, a parent, or a friend.

I started realizing that that’s a problem for a lot of Realtors®. Just like the tomboyish girl in high school, or the guy who’s got all the female friends but no girlfriend, we get put into the “friend zone” and people don’t even realize we’re Realtors®.

Fortunately, you don’t have to stay in the “friend zone”. You can make yourself known as an agent and actively solicit business. Here are three techniques you can use – it just takes a little self-confidence.

Friend Zone Buster #1: Talk about Work

Everyone seems to talk about their job. Why not you? You don’t have to join the complain-and-groan sessions. In fact, talk about how happy you are in your job. When they inevitably ask what you do, explain that you’re an agent. Talk about what you love about the business – except money. This is not the time to talk about great pay or unlimited income.

After you’ve expressed why you love real estate, ask how they felt the last time they moved. Ask if they used an agent, and why. Ask if they know anyone who’s moving right now and needs help. Do all of this naturally in the course of conversation, not as a rapid fire interview, of course.

Why this works: First of all, it gets the word out that you’re a real estate agent, which can be really important when people know you in other contexts. Secondly, it shows you’re happy and successful in your work. When someone wants an agent, they will want one that loves the job and exudes confidence and excitement about the buying and selling process.

Friend Zone Buster #2: Ask Friends and Family for Feedback on Your Marketing Materials

This one is kinda sneaky, but it’s a great way to get honest feedback from your sphere of influence while also spreading the word that you’re an agent. Ask people what they think of fliers, business cards, leaflets, postcards – anything! Ask if it would influence them to choose you as an agent.

This is a great way to find out if your marketing is actually effective to the people you’re trying to reach. If they react poorly, ask them why. Maybe they will bring up objections about Realtors® they have that aren’t related to your materials – you can talk to them about it, or you can consider addressing those concerns in other marketing outreaches.

Why it works: No one likes being sold, but everyone loves to be an expert. When you ask your friends and family for feedback, they will be happy to give you their $0.02, where if you just gave them a flier as marketing they would probably just throw it away. The more of your materials they see, the more cemented you are in their mind as a professional agent, not just a friend.

Friend Zone Buster #3:  Be an Expert on Local Happenings and Real Estate

Now, I’ll start right away by saying I’m not talking about the boorish expert who turns every conversation to their real estate expertise – the one people flee from at parties as soon as they have a chance. I’m talking about a being real, friendly, go-to person about your target neighborhoods.

It’s important to connect this expertise with your real estate work. You’ll want people to know you’re an expert because you’re a Realtor®, not just because you’re a social butterfly. Again, it takes some tact and grace to make this one work. But when you get it down, you’ll be non-threatening, but known as a knowledgeable and professional agent, not just a friend.

Why it works: Everyone likes to know what’s going on in their neck of the woods, or even in neighboring towns. A festival, new restaurant, or new development is a worthy topic of conversation to most people. It’s a very non-threatening way to make sure people know you’re an agent without feeling like you’re “selling” them on your services.

As a Realtor®, you can’t afford to be in the “friend zone”. You need folks to know that you are an excited, knowledgeable, and professional real estate agent. However, you already know that trying a hard sell with your friends and family drives people away. By using the three techniques above, you can soft sell your circle of influence and bust out of the “friend zone” for good.

How do you stay out of the “friend zone”? Share in the comments!

Tips for Affordable Real Estate Marketing Online

Affordable Real Estate Marketing

Last week we talked about having a full-time marketing assistant for only $199/month. To continue with the topic, I have some exciting ways you can do online advertising very affordably (or, many times, FREE)!

Both Facebook and Twitter are great online platforms to engage with buyers and sellers. I’m going to give you my best suggestions for how to reach out affordably on each one.

Facebook

Facebook Ads is a great place to test various ad ideas for very little cash. A Facebook ad can’t have too many words – only 20% can be text. Fortunately, for a Realtor®, that’s more of a benefit than a limitation! A beautiful picture of a listing, or a photo suggesting a house hunt, can be prominently placed to draw leads to your website or other portal.

Even better, Facebook ads can be very affordable. I recently blogged about the engagement I was able to get with only $6! I want to be transparent and really show you the value of what I advocate. This is stuff I do for my own work!! For $6, I got exposure to 1471 targeted people and gained engagement from 32 of them.

As a Realtor®, you know you can’t afford not to market yourself. Fortunately, it doesn’t have to cost more than a cup of coffee and a donut!

Twitter

My personal FAVORITE advertising method on Twitter is completely free! It’s called Lead Gen Cards, and it’s a specific type of post that you can share with your followers to encourage them to sign up for a specific offer, enter a contest, and more. Think about it – do you have the contact and marketing information for everyone who follows you on Twitter? If not, this is a great way to go about getting it. This article explains in detail how to go about setting up Twitter lead gen cards.

Caveat: You do have to enter a credit card number to use Twitter Ads to generate the cards. But the cards are free!

If you want to spend a few dollars you can promote your lead generation cards through paid Twitter Ads. Similar to Facebook, you can choose your budget and the goal of your campaign. This article from Social Media Examiner gives great step-by-step instructions. One of the best parts of paid Twitter ads is the geographical targeting – which allows you to narrow your focus to people who live in the neighborhoods you buy and sell in.

So there you have it – affordable marketing tips on two of the biggest social media platforms out there. I’ve heard it said that small business owners – which includes Realtors® – should always pay “Mark” first. “Mark” stands for “marketing budget”. If you need to pinch pennies, still be sure to pay “Mark” – just maybe a little bit less!

 

What’s your favorite low-cost marketing strategy? Share in the comments!

The Four Most Effective Real Estate Marketing Strategies

Real Estate Marketing StrategiesIn real estate, there are dozens of strategies available. It can be hard to know where to start. Fortunately, there are some that are tried-and-true real estate marketing strategies that you can employ simply and consistently. Here are the four most effective real estate marketing strategies and how to implement them to your best advantage.

Farming a Neighborhood

Although this real estate marketing strategy requires time to work, the returns are amazing. I recommend this strategy for every agent – and stick with it! Start by choosing the neighborhood where you want to excel. Then, take the following steps to obtain maximum results from your efforts.

  • Research the area, including sports team affiliations, where the residents tend to work (do they commute downtown?), family profile (lots of children? Retirees?) and more.
  • Once you know the area well, consider sending an introduction letter with some materials about your brokerage and practice. Include some key real estate information about the area, like market reports and a neighborhood profile.
  • Finally, follow up with a consistent outreach program. Consider sending weekly materials for a couple of months, followed by an ongoing monthly newsletter, postcard, or other information.

These efforts will keep you top of mind to homeowners in the area. In addition to mailings, make yourself physically present in the neighborhood as much as you can. Walk your dog there, go to community events, and even shop in the area occasionally. The more they get to know and trust you, the more likely you are to be their agent of choice when they buy or sell.

Just Sold/Just Listed Flyers

Sharing the success of your real estate practice is a great way to get attention from other homeowners in the area. Two real estate marketing strategies are helpful in doing so. A “Just Sold” flyer – focused on the customer and home more than on you – can be a great way to point out that you are a successful agent with a great track record. “Just Listed” flyers draw attention to your business while also bringing potential buyers to the property, which is a win-win for any agent.

To make your flyer stand out, be creative without losing the key message. Instead of “Just Listed”, for instance, try something like “Could This Be Your New Home?”. For a “Just Sold” flyer, lead with “Moving on Up”, and then provide information about the home and sale.

The key with any marketing material is to make sure it’s relevant to the person receiving it. Don’t spend time trumpeting about yourself and your success. Feature a testimonial from the homeowners that have benefited from your expertise, or highlight the features of the new listing that could benefit the reader. In that way, you’ll hold attention while still building a strong awareness of your practice.

Contacting Expired Listings

Expired listings are an amazing real estate marketing opportunity for any agent, but some Realtors® feel uncomfortable approaching them. Remember that these are homeowners that need additional help selling their home, and don’t be afraid to offer that help. If the previous agent couldn’t help them, then perhaps you can!

There are many ways to contact expired listings. You can call them directly and ask them about the experience they had and what struggles occurred with the listing. You can email them as part of an email marketing campaign. You can also send expired listing postcards or letters. My personal preference is the phone call, simply because you can direct the flow of the conversation and get specific questions answered as you offer your services.

No matter how you contact an expired listing, as part of your real estate marketing strategy be sure to get the most out of it by focusing on the homeowner. Empathize with their frustration. Feel out the nature of the problem they had. If appropriate – and it usually is – offer yourself as a possible solution to the issue. Trust your gut – some listings expire because the homeowner isn’t ready to sell at an appropriate price or has some other difficult attitude. Most of the time, however, you can come in and save the day.

Seasonal Marketing

In most areas of the country, the seasons are a very significant part of how and when homes are bought and sold. Whether people move in the summer to avoid disrupting their child’s school year, or decide not to list in the winter because the house is less attractive, seasonal concerns are in the forefront of real estate.

As a Realtor®, you can use these concerns to your advantage as you plan your real estate marketing strategies. By using postcard marketing, email marketing, or social media posts, you can acknowledge each season and tie it in to your real estate message.

Information about standing out as one of few listings in the winter can boost business during a slow time. Notes about spring cleaning, home staging, and taking advantage of prime listing season can help kick off the spring. Summer and fall likewise offer their own holidays and advantages that can be highlighted in your marketing.

Remember that your seasonal communication doesn’t have to be a hard sell. Sometimes a fun word search or an invitation to a fall ‘Harvest Party’ at your brokerage is all you need to recognize the season while keeping your real estate business front-of-mind for residents.

Choosing your real estate marketing strategies can seem overwhelming, but sticking to the basics can make it much easier. By farming neighborhoods, using just sold and just listed flyerReal Estate Marketing Strategiess, contacting expired listings, and using seasonal outreach, you can keep it simple and still become one of the top performing Realtors® in your area.

If we at Printerbees can help you in any way, let us know! We’re always here for you and would be delighted to help you implement any or all of the above strategies.

What’s your favorite real estate marketing strategy? Share in the comments!

3 Ways Realtors® Can Use Daily Life to Build Their Real Estate Brand

Building a brand in real estate

Building a personal real estate brand is something that Realtors® have been doing for decades. Real estate professionals know that who they are is a huge part of what they sell. They build up their personal reputations, maintain constant professionalism, and project an image of success – all to gain the trust of potential clients so they can gain business and close deals.

Many times, this process is very time-consuming. Having professional photos, a nice car, networking and handing out business cards can take a lot of time, effort, and money. Fortunately, your everyday life also impacts your brand. Here are three ways that you, as a Realtor®, can use your everyday life to build your real estate brand.

Live Your Values When No One Is Looking

You might think this is a no-brainer, but it’s really not. Your personal brand should be who you ARE, not who you pretend to be in front of clients.  Determine your most important values, and make sure you live them out even when no one is looking. Can I tell you a little secret? Even when you think no one is looking, someone always is. Whether it’s your child, your spouse, or the person you let in the lane ahead of you, your daily actions impact how people see you.

Living your values day to day will make your actions consistent and predictable, which clients love. Even more, the person you are habitually is the person you will be under stress and when things are tough. When you can live your values in those situations, you’ll make an amazing positive impression.

Be a Realtor® AND…

Some professionals separate their personal life from their professional life. They help coach the 4th grade soccer team, and half the parents of the squad don’t know what they do for a living. To be a successful real estate agent, you have to combine your personal and professional lives. This means people know you as head of the PTA – AND an agent. People see you as a member of the neighborhood association – AND an agent.

I’m not saying you have to be obnoxious – please don’t! But, don’t be invisible as an agent, either. When you can present yourself as a Realtor® AND the other roles in your life, a world of opportunity opens up. People who know you informally in other arenas will think of you when they need help with a real estate transaction, and if you have strong relationships in your community, you could easily be top-of-mind without spending a dime!

Value Relationships in Every Area of Your Life

Some professionals are sweet as can be when they are wining and dining a potential customer, but they become very different in a long supermarket line. As a Realtor®, take the time and effort to value relationships in every area of your life, both formal and informal. In real estate, probably more than any other profession, informal relationships are the basis for the formal deals that are made.

The way to do this is to honestly care about the other human beings that are part of your commRealtor Helping Brandingunity, life, and interactions. You don’t have to be wealthy – just a smile, a patient attitude with a new clerk, or noticing that someone needs help carrying a large bag of dog food can create a brief, positive relationship. And the next time you see that person, they will greet you with a smile, remembering your previous kindness. This can lead to referrals or direct business, and all you have to do is be kind.

Some types of work allow you to get away with being two different people depending on whether or not you’re in the office, but real estate isn’t one of them. Fortunately, that gives you amazing opportunities to incorporate real estate branding into your day to day life without having to spend a single dollar. By living your values when no one is looking, presenting yourself as a “Realtor® AND…”, and valuing relationships in every area of your life, you can use your daily life to build your real estate brand.