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Archive for Real Estate Internet Marketing – Page 2

How Real Estate Websites Get Noticed – Build a Better Blog

Real Estate Websites

Want a website that performs better than the other guys’ real estate websites? Start by building a better blog than them.

The numbers prove that blogging drives success and performance. According to Hubspot:

  • Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI
  • Companies who blog receive 97% more links to their website
  • Blogs have been rated as the 5th most trusted source for accurate online information

The good news is there are countless Realtors® out there blogging on real estate websites, but only a small percentage of them are doing it correctly.

Here’s how to separate yourself from the pack.

Focus on the Headline

It very literally starts here. It’s the first thing people see on real estate websites, and what they use to determine if your blog is worth their time and their click. It’s the “bait” that gets people to stop scrolling through their newsfeed on Facebook and read your story.

Be creative, be engaging and be funny to earn people’s attention. “The City’s New Bylaws Explained” is boring and not really click-worthy. But a headline like “Will the New City Bylaws Cost You Thousands?” will spark people’s interest and create a sense of urgency.

A few other tips on headlines:

  • Let your personality shine through
  • Keep them short and sharable
  • Try to work keywords into them, but don’t force them in
  • Mistakes and myths play well. For example, “5 Myths About Home Inspections” or “3 Mistakes Nearly All First-time Buyers Make” would be great headlines!

Write and Publish on a Schedule

Schedules are good because they make your blog predictable, while keeping you on task. So get yourself in the routine of writing the blog Monday and publishing on Wednesday, or something like that.

What’s the best day to publish on real estate websites? Experts have a ton of data and metrics that can make an argument for Monday right through until the weekend. The bottom line is you want to publish your blog and share it socially when your would-be customers are online. That can be any number of times.

An attainable and repeatable routine is more important than locking yourself into a steadfast day of the week based on someone else’s numbers.

Mix Things Up

Being predictable doesn’t mean being boring. There are lots of different types of blogs you can publish:

  • How to Guide or Q&A: Always popular and you get to showcase your expertise
  • Newsjacking: A term that describes responding to something that’s trending or making headlines and providing your own spin
  • Guest posts: Run a piece from a guest writer like a local mortgage broker or home inspector

You should also try a bit of gated content. This would be something like a whitepaper or a how-to-guide. It’s called a gated asset because your reader will have to provide you their name and email address to download it. This helps you capture more leads and build your mailing list.

Most Realtors® don’t do these things, and neither do bloggers from most any sector. Most will use the first headline that comes to mind, write and publish when they have time, and offer up the same stale meal every week. But now you know better, and can stand out from other real estate websites.

While you’re revisiting your digital advertising, how does your print marketing look? Is it time for new business cards or postcards?  If you need new materials, you can easily create your own design online, and give your branding a quick refresh.

Real Estate Websites: Rock Your Online Property

Real Estate Websites

Realtors® are masters of showcasing properties, but it’s ironic that so many struggle with showcasing themselves.

Think of your website as a property you’re trying to sell. You need to hold it to the same standards that you would ask your clients to. If something is great, sell it. If something is holding you back, fix it or eliminate it.

Here’s how to make your online property – your real estate website – as amazing as your sold properties.

Your Real Estate Website’s Curb Appeal

Your website’s first impression is as vital as any home’s facade. So make sure your homepage is the first place you start impressing people.

“Serving as your company’s virtual front door, this page is generally responsible for drawing in a majority of your website’s traffic. And despite its prominence, many businesses struggle to optimize it properly,” wrote Hubspot’s Lindsay Kolowich.

Make sure your website has a nice, clean and professional homepage, without any clutter.

Your Website’s “Feng Shui”

Everything inside the home needs to be positioned for optimal flow, and this is also true of your website.

People should be able to flow and click through and find exactly what they want right away. People getting confused by your navigation is akin to homebuyers having to step over junk during a tour. It makes for an awkward experience and turns people off.

“If you can go from point A to B directly why take a detour that will just add to the time you take to reach your destination? Makes sense doesn’t it? Now juxtapose this thinking to the design of your site. Still makes sense,” wrote Suraj Kumar, the Founder & CEO of CloudBooks.

Everything should flow beautifully. Make sure that when you send people to your site from your business card or printed materials, they get a smooth experience. And once they’re on your site, it should be easy to browse listings and get in touch with you at any point, from any page.

Fix What’s Broken Before People See it

You would never show people a house with a leaky sink, or a garage door hanging by a hinge and say, “We’re going to fix this later.” You would tell your sellers that they need to fix this before you stage the home. Be sure to apply the same logic to your website.

Dead links, broken images, Under Construction signs, and empty blogs all hurt you. And it’s easy to let these things go when you launch your site and say, “We’ll fix that down the road.”

If you can’t fix a page right now, change your settings to hide it until you can fix it. But once it’s out of sight, make sure it’s not out of mind and you do fix the problem.

Stage Things Professionally

Most people aren’t professional home stagers, so they get one to set up their home. You’re not a professional web designer, so consider getting one to your site.

With the rise of free website building tools, it’s now easier than ever to DIY your own site. That doesn’t make it a good idea for a professional.

You might be able to use their templates to make something that you think looks good. But you’re not an expert on what your users will think looks good. Web designers are. Work with one and trust their expertise to build an amazing website with a seamless user experience.

Yes, using templates alone may be cheap, or even free. But just like spending money on a home staging makes your clients more money down the road, spending the money on a professional website leads to more sales down the road for you.

Using your real estate website to draw clients to you isn’t all that different from getting a home ready to sell at top dollar. Pay attention to curb appeal and flow. Fix what’s broken. Stage things professionally. You’ll be glad you did when your clients find you more easily and quickly!

If you need help getting great print materials to compliment your beautiful website, we’re here to help! Check out our real estate marketing fliers, postcards, and more today!

Pro Tips to Take Your Facebook Presence to the Next Level

Realtor Facebook Pro Tips

In earlier posts, I’ve written about how to get more Facebook followers and what you can post on your Facebook page (Part 1, Part 2). While you can’t let Facebook – or any non-owned social media or website – be your primary home base, it can still be a powerful part of your real estate marketing strategy. Here are some pro tips that will help you take your Facebook presence to the next level as you build your real estate business.

Add a Like Box to Your Website

Did you know that you can add a Like Box to your website, and that website visitors can then like your Facebook page without leaving your site? There are simple, free plugins for WordPress sites that allow you implement this strategy.

The biggest benefit to a Like Box is that it links your website directly to your Facebook presence. Since you want to build audiences that visit you in both places, it’s a great tool for building your real estate audience.

Join and Participate in Facebook Groups

There are dozens and dozens of Facebook groups available that you can join for advice, tips, and inspiration. Here’s the pro tip, though – focus on the ones where your clients hang out, not the ones where your peers do. Find Facebook groups focused on your city, neighborhood, or a local organization. When you join the conversation, you build relationships with exactly the people you want to reach.

I would point out that not all Facebook groups are relational, however – some are simply promotional and people post articles, links, and pitches without any conversation at all. Avoid those, because no one is actually listening. In addition, avoid political or controversial groups – your ideal clients come from all over the spectrum, and you don’t want to develop a reputation that affects that.

Create Non-Realtor® Facebook Pages

You can create Facebook pages that aren’t focused on your business at all, but simply encourage others to talk about related topics. Examples could be “Historical Homes in Atlanta” or “Great Architecture in Columbus”. These types of pages attract more interest because people are so wary of being sold things, and these pages aren’t pitching.

However, because these pages aren’t sales pages, you may need to take a few more steps before you can convert a visitor to this page to a lead. It’s not rocket science, though – it’s simple relationship building and trust that leads to new clients asking you to help them buy or sell a home.

Consider Paid Facebook Outreach

The bad news is that Facebook is increasingly becoming “pay to play”, in the sense that to get seen you often have to pay to place a Facebook ad or boost a post. The good news is that these ads can be very inexpensive, especially compared to other advertising options. You can also target very specific demographics, which helps maximize your return.

If you’re going to try Facebook paid outreach, I’d recommend a small test run before you commit much money. Fortunately, you can do a pretty good campaign for as little as $20 for a week. Try it out and see if you get the results you want. You may find it has a much better return than other paid outlets you use.

Facebook is a simple platform but there are a lot of pro-level tips to making the most of it as a Realtor®. By trying these four strategies, you’ll be able to gain more interest and build more relationships, which will help you make big strides in your business in the coming year.

What’s your favorite pro tip for Facebook? Share in the comments!

Your Facebook Page Doesn’t Count – The Case for Realtor® Websites

Realtor Website

Do you have a Realtor® website as the home base for your web presence? If not, you’ll want to read this article carefully. Unfortunately far too many Realtors® rely on a social media site – often Facebook – as their primary online platform. I’m here to give you some honest marketing feedback. Your Facebook page doesn’t count. Here are three reasons you really need a Realtor® website.

A Website Allows You to Make the Rules

You may not realize this, but when you use a social media platform, you are bound by their terms of service (TOS). The TOS is designed to be beneficial for the service owners, not necessarily you or your business. If you have a Realtor® website as the base of your business, you get to make the rules – you can do what you like, and not risk having your account restricted.

What does this mean, in practice? It means you can link or embed videos from YouTube without having your reach limited. (Facebook punishes any video that isn’t uploaded directly to the platform). You can run contests without fearing repercussions from the social media site. (Every social media TOS has rules and restrictions regarding contests). And you can create ads and promotions you want, rather than ones that abide by the strict advertising rules of Facebook or other platforms.

Your Reach Will Be FAR Better

Have you noticed that your posts aren’t going as far as they used to – especially on Facebook? You may be surprised to find out that only a very small percentage of your Facebook fans see any given post. Facebook claims this is because there’s “too much information” to share with people on their feeds, but the reality is that Facebook and other social media platforms are moving toward a paid-ad driven business model. If you want reach now, you have to pay for it.

On the other hand, when you have your own Realtor® website, you can keep all the fans and visitors you have – without anyone restricting the flow. The work you do to build visibility and reach won’t be throttled by someone else trying to make a buck off of you. The benefit of having your own platform when it comes to getting eyes on your message can’t be overstated.

You Can Control Graphics and Design on Your Website

Do you ever wish that you could show visitors a beautiful slideshow of your current listings, recently sold homes, and happy clients? With your own website, you can. In fact, you can create whatever you want to create. If web design is not your strong point, that’s not a problem – there are many freelance designers or web management companies that can help you set up a WordPress site and keep it up to date for you. I love Outstanding Setup personally – they are very affordable and very responsive when you need changes.

On the other hand, social media sites are designed by someone else, and not with your business in mind. On some platforms, it’s hard to display very many pictures. On others, there’s very little room for text. When you don’t have choices, you can find that your message gets garbled. When you have your own Realtor® website, you can choose a template that displays exactly what you want to show your prospects.

Having your own website doesn’t have to mean hours of coding and learning how to be a web designer. You can easily and affordably outsource the technical work. However, having your own platform allows you to make the rules, maintain your reach, and control your own layout. These three things make it very worthwhile to create a Realtor® website.

What’s your favorite thing about having a Realtor® website? Share in the comments!

What to Post on Your Realtor® Facebook Page – Part 2

Realtor Facebook Page

At the end of last week, I posted a list of great ideas for your Realtor® Facebook page. I actually had so many ideas that I had to stop myself, so I thought that it would be a great topic to continue with this week.

Remember that Facebook posts don’t have to be novels – short is great! However, they should be engaging and relevant to your followers. Here are some more ideas about what to post on your Realtor® Facebook page to draw engagement.

Local News and Announcements

Local news and announcements are a great way to keep your Facebook page relevant and interesting. In addition, these types of posts help you rank well in search engine results about specific cities and neighborhoods.

When you show your expertise about a local area, you’re also providing your followers something they can share on their own pages without feeling like they are helping you “sell” anything. In fact, consider ending the post with “Please share this with others that might want to know about XXX town!”

Reviews of Local Businesses and Attractions

This type of post is a great way to engage your Facebook community. Share an experience you had at a local business or attraction, and then invite followers to do the same. You’ll get a lot of great sharing, but you will have to monitor what is said to make sure it stays appropriate and edifying.

Another angle on this type of post is to ask your followers for advice on where to go for a specific experience. Ask them their favorite ethnic restaurant, or the best place to take kids for a weekend in the local area. This “crowd-sourced” type of post is easy to start, and your followers take it from there! You can get a lot of engagement on these – people love to be experts.

Behind-The-Scenes in Your Business

People love to get sneak-peeks at information they usually don’t have access to, and that includes “real life” snapshots of professionals in their area. Take advantage of this to post funny stories, successes, and “me in the process of…” pictures.

Video is another great medium for behind-the-scenes looks. You don’t have to pay an arm and a leg for a professional videographer – a low-cost bundle on Amazon can get you started. People will enjoy seeing your face, and your non-verbal body language will add a lot to the interaction and help build trust.

Cute Photos and Memes

You don’t always have to be super-professional online. Sharing cute photos and memes or jokes is a great way to “let your hair down” and help your audience relate to you as a real person. You want to make sure this isn’t your primary type of content, and of course make sure all content is family-appropriate.

Don’t forget to be careful of where you share your images and jokes from, either. Many times an image may be perfectly innocent, but the name of the page that shared it is vulgar or inappropriate. At times like that, consider sharing the picture yourself, without the page name attached, and credit the originator/author in your post.

As you can see, there are endless ways to share informative, fun, and personalized information on Facebook as a Realtor®. I hope you enjoyed these tips – now pick your favorites and take action!

What types of posts do you love to share on Facebook to boost engagement? Share in the comments!

What to Post on Your Realtor® Facebook Page to Draw Engagement

Realtor Facebook Topics

The last post I wrote talked about how to draw new followers to your Facebook page. Once you have followers, it’s important to post consistent, informative content to keep people engaged. Fortunately, as a Realtor® you have a wide variety of topics available to you. Here are some great ideas about what you can post on your Realtor® Facebook page to draw likes, shares, and comments.

Tips on Selling a Home

Folks who are getting ready to sell a home need a Realtor®, but that’s only the first step. They also need to declutter, clean, and stage their home. They need to landscape the outside to make it more attractive. They need to know how to get professional photos. These are all tips you can share.

Another angle is to share tips about how to keep your home organized so that should you ever have to move it’s ready to go. (See what I did there? Plant the seed!!) There are dozens of topics available when it comes to home organization.

Finally, talk about the pros and cons of selling in different seasons. Help people realize that winter has its benefits (fewer houses on the market as competition), as do other seasons. Don’t feel like your posts have to be long! A “quick tip” that’s only a sentence or two is fine many times!

Infographics

Infographics are a way to share data in a visually appealing format. It’s a great way to share current real estate market information about your farm area, or about the nation in general. You can share a link to someone else’s infographic (not a competitor, of course!) or create your own.

Infographics, and all visual content, don’t need to be intimidating. You can create a simple graphic using Powerpoint, or shoot a simple video using a low-cost video bundle you get on Amazon. Visual content makes a big impact, especially when it comes to connecting with people’s emotions. Take advantage of it!

Remember that position and color are both important parts of using graphics, as I shared in my previous posts. Learn what emotions various colors convey, and use them – there are different colors to use if you want to draw people into confidence versus if you want to inspire excitement!

Competitions

Having a giveaway or contest is a great way to grow your list and increase engagement on your page. You can offer a freebie in return for specific information – email, mailing address, Twitter handle, and more.

Once you have that information, use it wisely, but be sure to use it!! I’ve known Realtors® who collected a lot of valuable lead information and then never did anything with it, allowing those valuable leads to die on the vine.

Be sure you’re clear what information is needed to enter your contest or earn a freebie, and what you plan to do with the information. It’s best to host the contest on your own website – not only will it be easier to collect information and get it into your CRM, you also won’t run the risk of violating Facebook’s strict rules about contests.

Images of Amazing Homes in Your Area

People “window shop” for homes long before they are able and willing to purchase. Why not be the place they go to swoon over images of beautiful homes? You can even set up a separate Facebook page if you’d like – call it something like “Amazing Homes in XXX County, Florida” or wherever you are. You’ll get great local search engine results with a name like that, too!

Once you start a page like that, be sure to post regularly. You’ll want to upload new pictures at least once a week, preferably two or three times. You don’t have to post daily, but you will get a lot more engagement if you do – more people will visit the page to see what’s new!

The great benefit of this kind of post is that it’s incredibly shareable. People don’t see it as a sales pitch, so they are much more likely to share the post to their own pages and say, “Wow, can you imagine this!” This means more eyes on your posts, and more opportunity to invite people to your page.

This post barely scratched the surface of what you can share on Facebook – in fact, I’ll post more ideas early next week. Stay tuned! In the meantime, try some of these out and let me know in the comments how it went for you!

5 Ways Realtors® Can Get More Followers on Facebook

Facebook for Realtors

Having a Realtor® Facebook page is a great way to engage with prospects, showcase your properties, and share your expertise. However, it only works well if you have plenty of Facebook followers! Otherwise, your posts are not being seen by anyone and you are not getting a great return on your time.

Fortunately, there are strategies you can use to draw people to your Facebook real estate page. Some are more obvious, and others less so – if you take advantage of them all, you’ll do far better with your Facebook promotions.

Invite Your Circle of Influence

Before you roll your eyes and say “Duh,” hear me out. Many times we invite our circle of influence once – the day we set up our page. We send a request out to our friends and family on Facebook and that’s it. However, our circle changes and expands over time. Do you know more people know than you did in the beginning? Probably so!! Take advantage of that and invite your circle of influence in again.

Obviously, don’t send a Facebook request every month or anything like that – that will just push people away. But if it’s been a year, or you have a new connection you’d like to invite to Facebook, do it! Don’t forget about your circle just because you invited them once a long time ago.

Make Sure Current and Past Clients are on Your Facebook Page

Sometimes, once we land a contract, we forget all about including the new client in our ongoing marketing. I guess we figure once we gain a customer, there’s no more need. But, that couldn’t be further from the truth!! We all know that referrals are our biggest source of quality business, and what better way to get referrals than to make sure your current and past clients follow you on Facebook?

Don’t assume that once you’re done, you wash your hands of the customer and move on. Encourage them to stay in touch with you in a variety of ways – email, social media, maybe even an in-person visit to see how things are going. When they follow you on Facebook, they’ll see all your new properties and information, and may share it with their own followers – giving you a whole new set of prospects!

Don’t Use Your Page for Spam

None of us think that the information we share is “spam”, but try to see it through the eyes of your prospect. Do all of your posts talk about how wonderful you are, how important you are, and how much you sell? Do your posts consist simply of “Buy from me” and “List with me” messages? If so, I’m sorry – but your page is spam.

Prospects don’t care about you until they know you care about them. Make sure your messaging is very focused on the prospect – the emotions they feel when they consider buying or selling a home, the steps they take, and the tips that make it easier. Share about those things in helpful ways. Share about your neighborhood. When you share relevant content about your prospects, you’ll get more followers and more engagement.

Use Great Graphics

Images are a big deal online. A picture really is worth 1,000 words when it comes to catching attention and conveying emotion, two things that are essential in any kind of marketing. You can find free graphics on Pixabay, or you can use your own images, or use Canva to create great images without much expense.

Studies have shown that images should be highly relevant and carefully placed in order to increase readership. Placing the image above a headline gets more people to read the article, and putting a caption under the image helps people get the message you’re putting across, even if they don’t have the time to read your entire post.

Promote Posts

Promoting posts on Facebook is almost ridiculously inexpensive, compared to other types of advertising in real estate. You can choose your budget – from $5 to as high as you want – and target your demographics very specifically. This allows you to target your farm area, a higher-wage earning job set, specific age ranges, and much more, in any combination.

Promoted posts have another value – when someone “likes” a promoted post, you see their name listed, and have a chance to invite them directly to like your Facebook page. Once they are a regular follower of your Facebook page, they will see the wonderful listings and expertise you share on a regular basis.

Getting followers on your Facebook page takes some time, but there are things you can do to shorten the cycle. Invite new friends and acquaintances to like the page. Include links on your email signature, business card, and more. Don’t spam on your page – instead, share helpful information with great graphics. Boost posts so they get more targeted visibility. Your page will become much more successful as a result.

How do you promote your Facebook page? Share in the comments!

5 Ways to Find High Income Leads Using LinkedIn

High Income Prospects on LinkedIn

Did you know that 49% of LinkedIn users have incomes over $100,000? This makes them great, likely well-qualified leads – much more likely than your average American to be looking for high-value properties, and much more likely to qualify for the loans needed for those properties.

There are good ways and not-so-good ways to go about connecting with people on LinkedIn. You can join a group that is located in your geographic area and start cold-messaging people, but that route will have a lot of work with little reward. You also may have to be a bit less than honest to convince people to connect with you without actually knowing you, and I never recommend that.

There are some better ways to find high-income leads using LinkedIn. Here are five ideas to get you started:

Create a Great Profile

Anyone who’s interested in connecting with you will start by viewing your profile. You want to make sure your picture is professional, your purpose is clearly stated, your tagline is prominent, and your website link is included. All of these things help visitors connect with you and invites them to learn more.

There’s a bit of an art to crafting a great LinkedIn profile, so don’t be afraid to experiment a little. Make sure to use specific keywords related to real estate and your geographical area, so that people doing searches like “city real estate” and other similar terms find your name. In addition, you may want to freshen up your profile every few months to take advantage of new keywords or update your pitch.

Comment In Groups

I mentioned that cold-messaging people was not very fruitful at best, and a tad shady at worst. Instead, join a group that is related to your demographic area, or a group that focuses on an interest you have. When you share relevant information in the groups on a regular basis, you’ll become known to the people in there. You’ll develop a reputation as someone who is knowledgeable and professional.

Over time, you’ll develop very logical, good reasons to ask for connections with these people. Once you’re connected with them, they will be able to see the information you share on your profile and the articles you post. You’ll also get visits to your website from people you get to know. Once you’re connected with someone, you can also direct-message them and they’ll be much more receptive. Start with information they’ll find helpful, and over time find ways to offer your services and ask for referrals.

Visit Profiles

Each week LinkedIn Members are sent a list of the people that viewed their profile. When you visit profiles regularly, you can show up on that list. Unless you pay for a premium membership, you may not be able to see very much information. But you should still be listed as a visitor in their weekly list.

One way to find relevant profiles to view is to begin looking at profiles of active members of groups you join. Not only does this put your face in front of them each week, it may also help you understand more about them so you can build your relationships more authentically within the group. You can also do an advanced search and view profiles of people who live in a specific zip code. This way, your name and face will appear on the weekly notification for people in your farm area, which may prompt them to try to connect with you!

Write Useful Posts

Any member of LinkedIn is able to share posts, photos, and updates with their followers. By keeping your content flowing, you’ll not only establish yourself as an expert, but you’ll keep your face and name at the top of their news feed. It’s important to keep content high-quality while also sharing often.

The most effective way to do this is to repurpose other posts. For instance, there’s nothing wrong with writing a blog post and then sharing it on LinkedIn, Facebook, Twitter, and more. Bufferapp is a great tool for making these kinds of updates quick and easy.

Keep Connecting

Your connections will add new connections every day, so there will be a lot of new 2nd level contacts in your list on a regular basis. View their profiles, get to know them, and reach out if appropriate. If you find that a lot of people in your targeted geographical area belong to a specific LinkedIn Group, join that group! Find useful things to say.

Being on LinkedIn, like any other social network, requires building relationships and building trust. Yes, you can spam. You can buy programs that will send fake visits to people’s profiles. You can direct message people you don’t know and pretend you’re new and lost. While those things may bring a few connections, they won’t bring the authenticity and trust you need for people to trust you with a real estate transaction.

Instead, take time to really connect. Have a great profile. Join groups related to your farm area and share. Cross-post blog posts and social media updates. Use advanced search to find more people in your area and see how you can connect with them. When these efforts pay off, you’ll have a lot of well-qualified, high income prospects ready to work with you.

Do you use LinkedIn for prospecting? Why or why not? Share in the comments!

3 Types of YouTube Videos That Will Bring You Leads

YouTube Real Estate Marketing

For the most part, I strongly advocate picking a basic marketing strategy and sticking to it. This strategy should combine online and offline elements, and needs to respect the time and resources you have available.

That said, sometimes it’s fun and profitable to branch out in new ways. One way that Realtors® can make an impact is through YouTube Videos. Having a YouTube page for your real estate business is important anyway – you can post walkthroughs there for additional visibility. But getting in front of the camera yourself is also a great marketing strategy.

What You Need to Create YouTube Videos

Many people assume you need an amazing video setup that costs a ton of money if you want to make YouTube videos. Fortunately, that isn’t true at all. Here are the things you actually do need:

  • A phone or camera that can make reasonably good quality videos
  • A clip-on microphone if your phone has trouble picking up sound
  • A tripod (available on Amazon for very little)
  • Reasonably good lighting – being outside or near a window is helpful
  • Professional dress

Not as intimidating as you expected, is it? Now, if you make YouTube a significant, ongoing part of your marketing strategy, you’ll eventually want to invest more into your equipment. To start with, however, this is all you need.

3 Types of Videos That Will Bring You Leads

The next question is, what do you make a video about? Obviously, you want to maximize return on your time invested, so they should be videos that will help you attract leads. Here are three types of videos that can do that.

Neighborhood Explainer Video

This video would be focused on an area you’re farming. You would just do a rundown on the neighborhood, explaining market conditions, schools nearby, local attractions, shops, and activities. Videos don’t have to be extremely long – they just have to provide great information. You’ll want to focus on the positive qualities of the neighborhood, and promote it online both to people who already live there and might list, and those who want to move into the area.

If you do a great job with the neighborhood video, residents of the neighborhood will probably share it for you to their own online following. Remember to not only give great information, but to have fun and showcase your personality at the same time.

Real Estate Process Video

This is a behind-the-scenes type video where you explain what goes into a real estate transaction. Starting from the beginning, describe the process that you go through as you serve your clients. This video will interest prospects and introduce you as someone who can help them.

This type of video is great for two reasons. First, it provides helpful information to anyone who is about to buy or sell a home regarding what they can expect from each step of the journey. Second, it answers the question “what do Realtors® do that’s valuable, anyway?” without being defensive or salesy. Definitely a win-win for you!

Things to Consider Before a FSBO

The purpose of this type of video is to explain some of the pitfalls of a FSBO and explain how the homeowner doesn’t really net any additional money doing it themselves. By pointing out the pain points of extra hassle and possible missed steps, you can encourage potential FSBOs to list with you instead.

This video should be positioned as being informational, although of course it is aimed at generating leads as well. Showcase your knowledge, professionalism, and personality. Maybe someone who sees it and decides to try a FSBO anyway will call you when it doesn’t sell!

In all cases, these videos should include a “call to action” at the end – an invitation to contact you for more information. This can include visiting your website or emailing you, but the best call to action is generally for them to call you. That way you can start communicating in person right away.

Would you consider YouTube videos as a marketing strategy? Why or why not? Share in the comments!

Three Ways Realtors® Can Market in Social Media Without Going Nuts

Realtor Social Media Marketing

Real estate marketing isn’t easy. It’s a simple fact – although you want to spend time on helping others buy and sell houses, you have to spend a significant amount of time standing out making sure people know you’re available.

When you throw social media into the marketing mix, it can get pretty overwhelming. Social media requires a lot of time and there’s a lot of pressure to be on EVERY platform. Unfortunately, this usually backfires – you end up with a poorly-maintained presence online, and are too stressed to give great service to the clients you do get.

So, here are three ways that Realtors® can make good choices in social media marketing without losing their minds.

Be Choosy

The first, most simple technique is this: DON’T be on everything. Choose 1 – 3 social media platforms that make the most sense for your business. What do people in your farm area use most? What do people looking to enter your area use most? By being fully present on the social media that your customers are active on, you’ll get great return for your effort.

In addition to choosing where your customers currently are, look at social media options that will allow you to get a leg up in the market. Periscope is a great example of a new platform where Realtors® can establish their expertise by being one of the first to share important real estate information. In addition, some social media options allow you to change how you do things, such as using Skype to communicate with distant clients face-to-face and using Periscope to host a safer, more efficient open house.

Create a Routine

All marketing efforts require consistency, including social media. You can’t post 3 times one day and then not post for two weeks and expect things to work out. Give social media the same routine consistency you give your other outreach efforts. Create a schedule and stick to it.

In creating a routine, mix automated interaction with real-time interaction. Use tools like BufferApp to schedule certain posts in advance, so they happen while you’re doing something else. Then, schedule one or two specific times to be online and do real-time chatting with your followers. By doing this, you can build a very consistent social media presence.

Know the Best Practices of the Platform

No matter what social media outlets you choose, you’ll be most effective if you know the best practices. Let’s say you chose Twitter, Facebook, and Periscope. If those are your choices, ignore articles about using Pinterest, Instagram, or other platforms. However, study closely the tips and tricks of Twitter, Facebook, and Periscope. Remember, you can’t do it all!

If you find that despite implementing the best practices, you’re not getting a good result from a specific social media outlet, don’t be afraid to shift to something else. Mind you, I didn’t say add something. Just shift. You can only do a few things well, so if after a few months you aren’t getting a following or results, you may need to try something new.

All of the new social media platforms can drive you crazy if you try to use them all at once. Instead, maximize your social media marketing using the three tips above: be choosy, create a routine, and know the best practices. Don’t be afraid to be flexible if things aren’t working after a good period of time. You can use social media without going nuts. Now you know how!

How do you make good use of social media without getting overwhelmed? Share in the comments!