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Archive for Real Estate Internet Marketing

Facebook Crash: Why You Must Own Your Marketing Platform

Own Your Marketing Platform

Where do you do your real estate marketing? Do you have your own website, or rely entirely on social media platforms?

It may seem like using existing platforms like Facebook, instead of having your own site, is easier and more cost-effective. You don’t have to spend time drawing people away from Facebook, you can just meet them there.

Unfortunately, that’s a very bad idea. We’ve talked before about how important it is to own your real estate marketing home, rather than rent from Facebook or others.

Now the ax has fallen, and folks who don’t own their marketing platform are about to suffer.

What Happened?

Very simply, Facebook changed the rules.

Mark Zuckerberg announced that the news feed in Facebook is going to be completely revamped. It will now prioritize posts by friends and family, and push down posts from publishers and businesses.

Many Facebook users will love this change. But businesses who are solely Facebook-based are going to struggle big time.

Facebook-focused marketing will see a dramatic decline in reach and it will take a lot more money to reach the same people. If you don’t have a balanced source of traffic for your business, you could see your number of leads drop dramatically.

What Can You Do?

If you don’t already own your real estate marketing platform, now is the time. Get set up with a website based on your real estate company. Get a professional email address, update your business cards, and start bringing people to your site!

If you have a website that’s been long-neglected, it’s time to start using it. There are so many great things you can post, including giveaways, recently listed or sold properties, and even a blog.

If you’re really stuck for how to get traffic to your website, consider starting a community information page! They are easy to create using knowledge you already have, and people really need the material you share.

Having a website isn’t the only way to own your marketing platform. You also have yourself! When you go to community events, volunteer, and do drop-bys, you are building your brand and helping people find you as well.

You can also send physical mail, such as farming postcards, to help folks get to know you. Of course, if you can link these back to your website, it’s even better!

Do You Own Your Marketing Platform?

Today, it’s Facebook clamping down on businesses reaching prospective clients. Tomorrow it could be Instagram, Pinterest, or another platform.

We’re not saying not to use social media for marketing! We’re just saying not to build your castle in someone else’s sandbox.

What steps can you take to own your marketing platform? Share in the comments below, and start today!

Do’s and Don’ts of Using Images Online

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Do's and Don'ts of Images Online

It’s my worst nightmare in business.

An email or legal papers telling me that an image I used was under copyright. Now I not only have to stop using it, I owe hundreds – or thousands – of dollars.

It happens to people a lot, simply because they don’t take proper steps and precautions when using images.

How do you avoid finding yourself in this situation?

Don’t: Simply Use an Image You Find on Google

I know, I know, Google Image Search is FULL of exciting images that would be perfect for your blog post or online project.

But those images don’t belong to you – and they DO belong to someone else.

Using an image you don’t own is theft, plain and simple, and it can get you in legal and financial trouble.

Do: Save the Link from a Free Image

Perhaps you’ve used a free image and given proper credit. You’re not quite done.

Be sure to save the link that you got it from. Not just the name of the site, but the actual link.

I’ve had a friend who was threatened with legal action over an image from a free image site. She didn’t have the link she’d used, and the site no longer had the image.

She was able to resolve it, but you can bet she saves links now – every time. 

Don’t: Automatically Pay Every Demand Email

This is really important. Not every demand email you get is legitimate. Even when it is, you may be able to simply take the image down and move on.

Don’t be afraid of threats of legal action. The demanding entity must prove that they own the copyright before you owe a dime. The emails they send are simply threats and are often predatory toward small business owners.

Getty is especially well known for these bullying practices. Here is a great article for how to deal with a Getty Demand Letter. There are many additional resources online for this as well.

Do: Pay Appropriately for Images You Want

If you run a blog or regularly do projects that require images, get a subscription to a reputable image site. Examples include Fotolia, Shutterstock, Adobe Stock Images, or IClipart.com.

You can use the images from those sites without fear of repercussion because you’re paying for the license you need.

Don’t use unknown sites or a subscription that seems too good to be true. They may be stealing images themselves and charging you for access. The result could be that you are liable for using a copyrighted image.

Do: Create Images For Yourself

Not an artist? No worries! I love Stencil for creating images with ease.

It’s super easy to use, and you can create images very quickly. I know your time is valuable, which is why I think this is such a great tool.

Whether you’re trying to post on Facebook or Instagram, having your own images will ensure that you don’t have copyright demands. (Of course, you have to protect your images from others, too.)

If you don’t want to do that, you can purchase images and printing services through a professional. At Printerbees, we not only have templates for business cards, postcards, and more, but we offer professional design services as well.

It’s Easy to Use Images Appropriately

Using images correctly on your blog, social media, and print marketing isn’t hard. It’s simply about a little bit of smarts and a little bit of investment.

Don’t use everything you see online. Buy or create the images you need. And finally, don’t be bullied by predatory companies.

Have you ever faced a problem with images? How did you solve it? Share in the comments!

The Perfect Real Estate Blog: A Community Info Page

Blogging Community Page

You’ve probably heard how much a blog can help with your business. It helps you be found when people do website searches for homes in your area. It also helps you build trust and authority with your prospects as they visit your site.

But many Realtors® are held back from starting a blog for one simple reason. What do you say? And how do you find something new week after week?

I have good news. There’s a perfect way to create a blog with ready-made content. And that’s by making your blog a community info page.

Prospects Want to Know Current Events

Do you know how hard it is to find out basic information about anything in most areas?

  • Where are the best Christmas light displays in town?
  • What is that new construction over on Elm St.? What are they building?
  • I wish my favorite music artist would come through. What’s coming up at the Staples Center?
  • Are there live plays I can take my family to this month?

If you can find out any of these answers, it takes a lot of work. You have to search either on Google or on community sites. There’s no one website that gives you everything you want to know.

In this case, you’ll need to Google “Christmas lights” and your town, and hope for the best. Then you’ll need to look at the minutes of city council meetings for the last couple months to see what’s being built. You’ll need to check the website for the Staples Center. And you’ll need to Google plays in your area.

And despite your efforts, sometimes you can’t find the answers at all.

You Can Become a Much-Needed One-Stop Shop

You’re a Realtor®. You may not realize it, but you have connections throughout town that give you information most people don’t have.

  • What if you had people submit their favorite Christmas light displays and created a map for others to use?
  • What if you kept people up to date on new construction and businesses that are coming into the area?
  • What if you kept an ongoing list of entertainment, from the Staples Center to local music and plays?

It would be easier than you think. You wouldn’t have to do all the research. You simply keep your ears open, check a couple of websites you keep bookmarked, and you’ve got everything you need.

Use a Community Page as Your Blog – and WIN!

Don’t wrack your brain trying to think of new content for your blog every week. Instead, keep your ears open, discover what’s happening locally, and post it!

The community and daily life will give you plenty of content. You don’t have to come up with anything. Let life happen, share about it, and everyone wins.

The community has a place to find out what they want to know. You are an authority and an expert in your area. And you have tons of fresh content that Google loves.

You can’t lose!

Start your blog with a community page today. The holidays are a great time to start, and you’ll be in a perfect position starting 2018.

December is the perfect time to invest in your marketing! Don’t let your chance to get a tax write-off while you position your business for success in 2018. Let us help – we have everything you need!

How to Make Your Real Estate Blog an SEO Powerhouse

Today, we are featuring a guest post from Brad Shorr, Director of Content Strategy at Straight North!

SEO Blogging

Maintaining a blog is quite an undertaking. For a real estate blog to be effective, fresh content has to be posted regularly, high-quality interior and exterior property photos need to be taken, and a variety of marketing efforts must be made to build blog subscribers and generate leads.

If you plan to go through all of this, you should also do everything you can to maximize your blog’s SEO. A well-optimized blog helps get your blog content in front of people when they are in the market for commercial or residential property — and using Google to locate properties or find an agent.

When it comes to SEO, and local SEO in particular, there are 1,001 tactics and techniques that can be used to improve a blog’s organic search engine rankings. Since few realtors have a five-figure SEO budget to do it all, prioritizing SEO efforts is job number one. Here are the most important things you can do to turn your real estate blog into a strong SEO performer.

  1. Do keyword research. It could be worth investing a few hundred dollars in professional keyword research — you must have keywords that people commonly use when searching for what you sell. In addition, your targeted keywords have to be ones for which you can rank; some keywords are just too competitive and a waste of time to go after. A professional SEO knows all the factors that go into the decisions.

For realtors, using a blog for long-tail keywords is a very promising strategy. Big companies are likely to utterly dominate rankings for general real estate keywords — however, if you focus on more specialized keywords, such as “how can I get a mortgage with no down payment”, you stand a better chance of getting a decent ranking.

  1. Create blog posts dedicated to one to three target keywords. Trying to incorporate too many keywords will probably confuse the bots that Google sends to your blog to figure out what your post is about. And, of course, at the other end of the spectrum, failing to incorporate any keywords wastes an opportunity.
  1. Optimize the blog post’s title tag. A title tag is meta data seen by Googlebots, but not necessarily human readers. The title tag is VERY important and should include the main keyword for the post, preferably at the beginning of the title.
  1. Install an SEO plugin. To optimize title tags and execute other types of SEO work (such as adding a meta description to a post), you may need to install an SEO plugin on your CMS. Here is an informative resource for researching WordPress SEO plugins. Most other CMS packages have good options.
  1. Get other websites to link to your blog. So far, the items we’ve looked at are all on-site SEO issues. Off-site SEO issues are also important, and THE biggest one is getting high-quality, relevant links back to your website. Google places a lot of emphasis on backlinks in its ranking algorithm — if your blog has more and better backlinks than competitor blogs, you’ll gain a big advantage. Chambers of commerce and other local business organization websites are great candidates. Also, you may be able to write a guest article on a local business site that includes a link back to your blog.
  1. Optimize your images. People looking for real estate are likely to search using Google Images — take advantage of this opportunity by optimizing your photos with relevant keywords. Here’s how to do it.
  1. Make your blog mobile-friendly. Most CMS platforms have responsive templates that adjust automatically for optimum viewing on mobile devices and desktops. Google places enormous emphasis on this, and many of your visitors may be accessing your blog on a mobile phone — you can’t afford to disappoint them (or Google!).
  1. Use local SEO best practices for your blog page templates. Of prime importance is making sure your company name, physical business address and local phone number are on every page of your blog. (This seems obvious, but a lot of bloggers miss it.) If you’d like to learn more about this and other local SEO ranking factors, read this article.

 

Brad Shorr is Director of Content Strategy at Straight North, an Internet marketing agency specializing in SEO, PPC and web design for small and midsize firms.

What to Write About on Your Real Estate Blog

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Real Estate Blog - What to Write

I hope you’re enjoying fall! In many parts of the country, this season is dominated by football, Halloween, and planning for Thanksgiving.

What about for you, as a Realtor®? It may be a slower season for you. What are you going to do to keep your business growing?

Can I make a suggestion?

Slower seasons are a great time to work on your real estate website and blog. By creating a bunch of helpful information now, you can have content to post during busier seasons.

But what do you write about? Here are some ideas.

It’s a Beautiful Day in the Neighborhood

What are your favorite things about your target neighborhood? Are there restaurants you love, shopping areas you can highlight, or annual festivals you can talk about?

Write about it!

It doesn’t have to be a novel. Just a short post about what is going on, why you love it, and why it might appeal to folks moving into the area.

When you have a variety of posts about your farm area, you can post one every couple of weeks on your blog. It keeps it fresh while also establishing you as an expert on the area.

What Do Homeowners Need to Know?

There are SO many topics available that homeowners need to know. Don’t rely on your own insights. You can look at Pinterest, other blogs, and more.

You can talk about how they can maintain their homes. Downloadable seasonal checklists are a great way to grow your email list. Or you can talk about annual maintenance, times to plant in the spring, and much more.

You can also write about how homeowners can get their homes ready for sale. What renovations matter? What should they do with the yard and landscaping? Are pools a benefit or a drawback?

Of course, homeowners always need to know how the real estate market is doing in the area. Consider creating one post a month about the market conditions!

Mix these posts in with the others. It will make you a great resource for those in your farm!

What Do Home Buyers Need to Know?

What can you share with those looking to move into the area? What is the buying process like, and what should they expect?

You can also write about house hunting, the value of a fixer-upper and much more. When you provide information for home buyers, be sure to use your city or neighborhood name. You want those searching online to find your website!

You can also talk about budgeting, preserving credit, and other related topics. Creating a variety of short posts about these topics will give you a lot of information to share during the year.

Where’s the Time?

Do you feel like you don’t have the time to write these posts?

I think you underestimate your expertise.

The truth is, if you sit down for 30 minutes you can create something that you can post. Because you’re an expert, it will flow more easily than you expect.

If you’re really in a bind, consider hiring a freelance writer. You can provide your writer with the topics, and they can create the content for you.

Either way, take advantage of slower times. Put your expertise to work to create short blog posts you can share over time.

Don’t be shy – your clients and prospects want to hear from you!

 

How is your business doing this fall? We have a variety of seasonal postcards you can use to reach out. Check out our selection!

Getting Started in Real Estate Marketing: Email Marketing

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Real Estate Email Marketing

Email marketing is another great weapon in your real estate marketing toolkit. It’s a crowded space, but with the right approach, you can stand out.

When your emails are consistently opened and read, it can do wonders for your business! Read on to discover how to maximize the impact of email in your marketing.

You Need a CRM

A CRM is email software that allows you to send bulk emails and manage your email campaigns. Yes, you can send an email to multiple folks from your regular email account. But most email providers have rules against sending marketing email from a normal email account.

Breaking the rules can get your entire account shut down, which can be devastating for your business.

Instead, choose an email service provider like ConvertKit to get started. Once you have a larger list and need more sophisticated email marketing, you can move up to a service like Infusionsoft.

By using the right software, you get better marketing capabilities and stay within the rules of email providers.

Build Your List

Just like cold calling, you can buy a list of email addresses and send them marketing information. However, that’s not likely to give you the best results.

Instead, build your list by attracting folks who are interested in what you’re doing and what you have to say. Here are some ideas:

  • Create a valuable freebie that you give away when folks sign up, like a list of family-friendly activities for each season.
  • Collect emails as part of a contest or raffle at a local event or fundraiser
  • Invite people to sign up for your email list as you build your social media following
  • Provide a high-quality monthly email newsletter filled with information about your town, target neighborhood, real estate market, and more
  • Include your email address on postcards, business cards, and other marketing materials

Implement Your Strategy

As with all marketing, consistency, and predictability is key. You may be concerned that people will unsubscribe if you email too often. The truth is, if you set up an expectation and stick to it, you’ll do well no matter how often you email.

You’ll want to create a schedule so that you can mix informational emails with sales outreaches. Here’s one idea:

  • Week 1: Helpful seasonal tip for homeowners, invitation to contact me
  • Week 2: Customer testimonial, invitation to contact me
  • Week 3: Inspirational content, invitation to refer friends/family to me
  • Week 4: Highlight a current listing (pure sales), invitation to contact me for showing

You’re sending an email every week, but only one of them is entirely sales. The rest have engaging content with a simple call-to-action inviting the reader to do more.

When you create a list of people who are excited about what you have to say, and email them consistently with high-quality information, you’ll get great returns from your email marketing.

When you mix email marketing with direct mail, social media, and more, you’ll be unstoppable!

What questions do you have about email marketing? Ask us in the comments!

Is Your Email Address Selling You Short?

Email Addresses for Realtors®

Do you know that your email address can help you – or hurt you? We have so many choices regarding how and where to create email accounts, but when you are in business you have to follow some key strategies. Here are some ways to make sure your email address is an asset, and not a liability.

Don’t Use the Wrong @ Ending

Is your email address still based on your email provider? If you are using an @hotmail.com, @msn.com, @aol.com (yes, there are some), @yahoo.com, @comcast.net, or anything along that line, change it today!

As a professional, you want your email address to be @yourcompany.com. That’s it. Anything else makes you look like an amateur, and that’s definitely not the image you want when helping people with the biggest purchase of their lives!

In addition, if you use @gmail.com or @yahoo.com, changes made to the law in 2016 mean that few of your emails will be delivered to customers. You need a proper email service provider for marketing.

Do Use an Email Service Provider

Most personal email accounts, including those you get from your internet provider, include anti-marketing provisions in the fine print. In plain English, this means that you cannot use a personal account to send bulk email.

If you don’t already have an email service provider like MailChimp, Aweber, Infusionsoft, or a similar system, it’s essential to set that up right away. We use Infusionsoft and love it – we highly recommend it to anyone who needs highly customizable email marketing!

Do Use a Professional Email Name

Fortunately, most people know that using some form of their real name is the best way to create a business email address. However, there are those who are still using silly nicknames, childhood jokes, misspellings, or other inappropriate email addresses.

It’s also important not to use spammy sounding email addresses, like AwesomeRealtor@company.com or WeSellHomes@company.net. Keep it simple and make it easy for your recipients to know who they are receiving an email from. Use your name as the first portion of your email address.

Finally, don’t include anyone else in your email address. RonandSally@provider.com should be avoided, even for personal use. Since Realtors® market to their circle of influence regularly, even personal email accounts should be professional.

The Right Email Address Helps Boost Your Marketing

Your email address can make the difference between someone working with you and not. If you seem sloppy, amateur, or lazy due to your email address, you’ll lose business and struggle to communicate professionally.

However, the right email address can build your brand. If people see your company’s name each time they interact with you, you are creating awareness and name recognition. When it comes time to choose a real estate agent or give a referral, they won’t have to struggle to remember your real name or the agency you work for. It will be right there, in your email address!

Does your email address or overall marketing need a refresh? Whether you need new business cards or other print marketing, we are here for you. Contact Printerbees today!

Why You Need to Own Your (Marketing) Home

Own Your Marketing Home

When you talk to your clients, there are a variety of reasons that they are planning to buy a home. As a Realtor®, you understand that there are a variety of benefits to owning a home instead of renting.

What you may not have realized is that it’s just as important for real estate agents to own their marketing home as well. Owning your marketing space means having a website that you have arranged hosting for. For instance, a YourRealEstate.Com website would be a space you own.

Social media like Facebook and Instagram, non-self-hosted websites like YourRealEstate.wordpress.com, and free websites you get from other providers are all non-owned, or rented, marketing spaces. Renting your marketing has a lot of drawbacks, just like renting a home.

Rent is Always Going Up

Just like rented homes and apartments are always getting more expensive, being seen on a “rented” marketing space is more and more expensive over time as well.

On Facebook, you used to be able to reach a lot of people for free simply by having a Facebook page and building a following. Now, Facebook is moving more and more into “pay to play,” where you have to pay for ads to reach people. Organic reach is plummeting.

And there’s nothing you can do about it because you’re renting.

Instead, own your online property (your website), and you can get 100% of the views you earn from fans. No one will be hiding your page from your fans.

You Don’t Control the Rules When You Rent

Rented properties have a lot of rules. There are rules about how long someone can live with you if they aren’t on the lease. Rules about what pets you can have. Rules about whether you can paint or renovate.

The same is true when you rent your marketing location online. Facebook ads require a specific text-to-image ratio, or they will be rejected. Instagram limits how many hashtags you can use per post. No matter where you rent, the landlord makes the rules.

When you have your own website, you make the rules. Want to add a community page? Go for it! Want a page that’s nothing but pictures? Perfect! Would you like to create a community page where visitors can comment and ask questions? No problem!

Rented Properties Can Go Under

When it comes to physical properties, they aren’t going to disappear physically, but the ownership can fail and cause a significant decline in the value and experience of living in the building.

With rented marketing properties, however, they can completely fail and disappear. Sometimes an upgrade or a hacker causes the site to be down for a few hours. Sometimes a business completely fails, and the website is taken down.

No one expects that to happen to behemoths like Facebook and Instagram, but no one expected AOL to go from internet dominance to being completely irrelevant either. Don’t put too much faith in an online property that you don’t control.

You Can Combine Renting and Owning

This article isn’t intended to keep you from using social media or other “rented” outreach to connect with your audience. We’re just trying to show the importance of having a marketing platform that’s fully yours.

Unlike choosing a home, with marketing you can (and should!) combine renting and owning. Have your own website, and don’t be shy about directing your followers and fans from social media to your site.

If something goes wrong or the rules change, you’ll have a lot of people already accustomed to visiting your website. You don’t have to rely on Facebook approving your ads. You can draw people over into a space you control, and show them what you want.

Do you have a new website and need to update the contact information on your business cards or real estate marketing postcards? We’d love to help – contact us today!

Transform Your Real Estate Website With a Community Page

Real Estate Website Community Page

It’s important to have a real estate website in this digital age, but it can be hard to know how to get people to actually view it. And it seems like an incredible waste unless you’re actually getting leads!

I get it.

Fortunately, there’s an easy way to transform your real estate website that will bring you traffic while also giving you material to share on social media that will get great leads to visit your site.

It’s called a community page. Here’s how it works.

What is a Community Page?

A website is far more than an online business card. It should have several other elements, including a page that highlights your current listings.

One of the elements that can make the biggest difference is a community page. Very simply, a community page is a website that highlights the neighborhood(s) you want to farm.

The goal of a community page is to be a go-to location where those living in your target neighborhood, and those visiting or moving there, can get great community highlights. Here are some of the things you can post on the community page of your website:

  • What special events are going on in the neighborhood? You can post the times of Visiting Santa events, holiday light shows, tree lightings, fireworks, cookouts, sidewalk sales, and more.
  • Shows and Entertainment. Is a band coming to town? A popular comedian? Mention it on your community page and provide a link to buy tickets.
  • How is the local high school doing in the current season’s sport? Is there a local college or pro team that’s popular?
  • New Openings. Is a new business opening soon? If there’s a mall in the neighborhood, there are likely to be occasional changes to the store lineups. Be a source of that information!

It doesn’t have to be hard to find this information. Much of it is available in local newspapers or on a variety of local websites – school websites, venue websites, and more. Your goal is to consolidate it into a one-stop-shop – on your website!

What are the Benefits?

If you’re going to take the time to add this page to your website, what are you going to gain? That’s a very important question to answer before you take the time to do something like this!

There are a ton of benefits to having a community page. Here are just a few:

  • Ready to Share on Social Media! If you need something to share on your social media sites, look no further than your own community page. Share an upcoming event, show, sport, or new opening. You can share it more than once, and you can share on many different social media accounts.
  • You Become an Expert. If someone stops you on the street and has a question about what’s going on in your target neighborhood, you won’t have to hem and haw, trying to remember something relevant. Everything about the neighborhood will be fresh in your mind.
  • You Have Events to Share in Newsletters and Postcards. When you combine your online community page with regular farming methods through the mail, you can reuse the same information multiple times. Share items from your community page on postcards and in newsletters, and include a link for them to go online to your website!

How a Community Page Brings in Leads

If you have a community page that is updated regularly, gets shared on social media, and is part of your print marketing, will it bring in leads?

In a word, yes.

A popular community page will make your name stand out among other Realtors® in your area. You will be top of mind simply because people are used to visiting your website for relevant community information.

Events and articles from your page will be shared on social media, not only by you, but by others in the community. They will use your links to invite friends and family to join them at local entertainment and sports shows. This will increase the “know, like, and trust” factors and encourage people to want to do business with you.

Finally, when people are visiting your website regularly, they are seeing your listing links and your contact information on a regular basis. This will plant in their mind the idea that if they need real estate help, they should contact you. They may also recommend you to others as a Realtor® based on your community page.

A community page on your website is a small change that can bring immense rewards. While it will take a bit of time to find your go-to sources that you need to update your page regularly, once you have them updating your page will take less than 30 minutes. The benefits of being the “Realtor® in the know” and having all of that content for your marketing are worth far, far more.

Are you ready to start sharing community events through your postcard and newsletter marketing? At Printerbees, we have your print marketing needs covered. Contact us today and we’ll help get you positioned for success in 2017!

How to Generate Leads from Your Real Estate Website

Real Estate Websites

Everyone in real estate understands how important it is to generate leads. Without new leads you have no one to pitch your services to, which means no buyers or sellers and no money.

There are dozens of ways to generate leads. Some Realtors® do cold calling, many farm neighborhoods with print marketing, and others do social media outreach. In all of these efforts, the real estate website can sometimes be overlooked.

Your real estate website is available 24 hours a day, 7 days a week. You should make it one of your primary ambassadors. When you tie it in with your other marketing efforts, you can see your number of leads multiply quickly.

Here are some steps to take to generate leads from your real estate website.

Make Your Real Estate Website Your #1 Fan

When you create content for your website, you shouldn’t focus on yourself. You should focus on the outcomes your customers are most looking for and how you can help them achieve those goals.

That doesn’t mean that your website shouldn’t showcase how amazing you are. It’s just that those great kudos should come from someone else – preferably your previous customers.

I’ve talked recently about how important it is to get online reviews as well as customer referrals. Those online reviews belong on your real estate website.

Think of your real estate website as a huge party where everyone is talking about what a great Realtor® you are. You want prospects to go to that party!

Demonstrate Your Expertise

Have you ever noticed that there are people who talk about being great basketball players, but the really great ones don’t just talk – they actually do it?

In the same way, don’t use your website just to show what a great Realtor® you are. Use it to demonstrate that expertise as well.

Show your recently sold listings. Write articles that show you are knowledgeable about the neighborhoods your serve. Post videos that show you are technically savvy and know how to give a home its best showing. Share buying tips that help house hunters understand that you know what they’re looking for.

Use Your Real Estate Website to Capture Leads

The best real estate website in the world can’t capture leads for you if you don’t include easy ways to contact you. Having a variety of touchpoints is important because different people prefer different things.

You should have a form that allows people to enter their name, email address, and even their phone number to join your monthly newsletter or email list. You should also prominently list your business phone number.

You may also want to include a contact form that allows someone to email you a question or inquiry. Finally, be sure to list your office location as well, because some people like face-to-face conversations.

Integrate Your Website with Other Marketing Efforts

Have you ever heard the phrase, “All dressed up with nowhere to go”? Unfortunately, that describes many real estate websites.

Some Realtors® cover all the steps listed here, and still don’t get leads from their website. The reason is that they aren’t getting any traffic to the site.

You have to integrate your website into your other marketing efforts so that your prospects become aware of it and visit you online. Here are some ideas:

  • List your website on your postcard marketing outreaches, and offer a free download of valuable information in exchange for their email address and phone number.
  • Share new listings from your website onto Facebook, Pinterest, and other social media.
  • Include links to new listings at the bottom of your email newsletters.
  • Promote your blog posts or website articles with a Facebook ad.

Your website should be your most tireless promoter. When you follow these steps, you’ll have a website that represents you at your best, is full of raving fans, and shows off your expertise. You’ll be able to capture new leads quickly and easily.

Ready to integrate your website into your print marketing campaigns? We’re here to help. Take a look at our templates today!