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Archive for Real Estate Internet Marketing

What to Write About on Your Real Estate Blog

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Real Estate Blog - What to Write

I hope you’re enjoying fall! In many parts of the country, this season is dominated by football, Halloween, and planning for Thanksgiving.

What about for you, as a Realtor®? It may be a slower season for you. What are you going to do to keep your business growing?

Can I make a suggestion?

Slower seasons are a great time to work on your real estate website and blog. By creating a bunch of helpful information now, you can have content to post during busier seasons.

But what do you write about? Here are some ideas.

It’s a Beautiful Day in the Neighborhood

What are your favorite things about your target neighborhood? Are there restaurants you love, shopping areas you can highlight, or annual festivals you can talk about?

Write about it!

It doesn’t have to be a novel. Just a short post about what is going on, why you love it, and why it might appeal to folks moving into the area.

When you have a variety of posts about your farm area, you can post one every couple of weeks on your blog. It keeps it fresh while also establishing you as an expert on the area.

What Do Homeowners Need to Know?

There are SO many topics available that homeowners need to know. Don’t rely on your own insights. You can look at Pinterest, other blogs, and more.

You can talk about how they can maintain their homes. Downloadable seasonal checklists are a great way to grow your email list. Or you can talk about annual maintenance, times to plant in the spring, and much more.

You can also write about how homeowners can get their homes ready for sale. What renovations matter? What should they do with the yard and landscaping? Are pools a benefit or a drawback?

Of course, homeowners always need to know how the real estate market is doing in the area. Consider creating one post a month about the market conditions!

Mix these posts in with the others. It will make you a great resource for those in your farm!

What Do Home Buyers Need to Know?

What can you share with those looking to move into the area? What is the buying process like, and what should they expect?

You can also write about house hunting, the value of a fixer-upper and much more. When you provide information for home buyers, be sure to use your city or neighborhood name. You want those searching online to find your website!

You can also talk about budgeting, preserving credit, and other related topics. Creating a variety of short posts about these topics will give you a lot of information to share during the year.

Where’s the Time?

Do you feel like you don’t have the time to write these posts?

I think you underestimate your expertise.

The truth is, if you sit down for 30 minutes you can create something that you can post. Because you’re an expert, it will flow more easily than you expect.

If you’re really in a bind, consider hiring a freelance writer. You can provide your writer with the topics, and they can create the content for you.

Either way, take advantage of slower times. Put your expertise to work to create short blog posts you can share over time.

Don’t be shy – your clients and prospects want to hear from you!

 

How is your business doing this fall? We have a variety of seasonal postcards you can use to reach out. Check out our selection!

Getting Started in Real Estate Marketing: Email Marketing

This post may contain affiliate links. We truly love, use, and recommend the best!

Real Estate Email Marketing

Email marketing is another great weapon in your real estate marketing toolkit. It’s a crowded space, but with the right approach, you can stand out.

When your emails are consistently opened and read, it can do wonders for your business! Read on to discover how to maximize the impact of email in your marketing.

You Need a CRM

A CRM is email software that allows you to send bulk emails and manage your email campaigns. Yes, you can send an email to multiple folks from your regular email account. But most email providers have rules against sending marketing email from a normal email account.

Breaking the rules can get your entire account shut down, which can be devastating for your business.

Instead, choose an email service provider like ConvertKit to get started. Once you have a larger list and need more sophisticated email marketing, you can move up to a service like Infusionsoft.

By using the right software, you get better marketing capabilities and stay within the rules of email providers.

Build Your List

Just like cold calling, you can buy a list of email addresses and send them marketing information. However, that’s not likely to give you the best results.

Instead, build your list by attracting folks who are interested in what you’re doing and what you have to say. Here are some ideas:

  • Create a valuable freebie that you give away when folks sign up, like a list of family-friendly activities for each season.
  • Collect emails as part of a contest or raffle at a local event or fundraiser
  • Invite people to sign up for your email list as you build your social media following
  • Provide a high-quality monthly email newsletter filled with information about your town, target neighborhood, real estate market, and more
  • Include your email address on postcards, business cards, and other marketing materials

Implement Your Strategy

As with all marketing, consistency, and predictability is key. You may be concerned that people will unsubscribe if you email too often. The truth is, if you set up an expectation and stick to it, you’ll do well no matter how often you email.

You’ll want to create a schedule so that you can mix informational emails with sales outreaches. Here’s one idea:

  • Week 1: Helpful seasonal tip for homeowners, invitation to contact me
  • Week 2: Customer testimonial, invitation to contact me
  • Week 3: Inspirational content, invitation to refer friends/family to me
  • Week 4: Highlight a current listing (pure sales), invitation to contact me for showing

You’re sending an email every week, but only one of them is entirely sales. The rest have engaging content with a simple call-to-action inviting the reader to do more.

When you create a list of people who are excited about what you have to say, and email them consistently with high-quality information, you’ll get great returns from your email marketing.

When you mix email marketing with direct mail, social media, and more, you’ll be unstoppable!

What questions do you have about email marketing? Ask us in the comments!

Is Your Email Address Selling You Short?

Email Addresses for Realtors®

Do you know that your email address can help you – or hurt you? We have so many choices regarding how and where to create email accounts, but when you are in business you have to follow some key strategies. Here are some ways to make sure your email address is an asset, and not a liability.

Don’t Use the Wrong @ Ending

Is your email address still based on your email provider? If you are using an @hotmail.com, @msn.com, @aol.com (yes, there are some), @yahoo.com, @comcast.net, or anything along that line, change it today!

As a professional, you want your email address to be @yourcompany.com. That’s it. Anything else makes you look like an amateur, and that’s definitely not the image you want when helping people with the biggest purchase of their lives!

In addition, if you use @gmail.com or @yahoo.com, changes made to the law in 2016 mean that few of your emails will be delivered to customers. You need a proper email service provider for marketing.

Do Use an Email Service Provider

Most personal email accounts, including those you get from your internet provider, include anti-marketing provisions in the fine print. In plain English, this means that you cannot use a personal account to send bulk email.

If you don’t already have an email service provider like MailChimp, Aweber, Infusionsoft, or a similar system, it’s essential to set that up right away. We use Infusionsoft and love it – we highly recommend it to anyone who needs highly customizable email marketing!

Do Use a Professional Email Name

Fortunately, most people know that using some form of their real name is the best way to create a business email address. However, there are those who are still using silly nicknames, childhood jokes, misspellings, or other inappropriate email addresses.

It’s also important not to use spammy sounding email addresses, like AwesomeRealtor@company.com or WeSellHomes@company.net. Keep it simple and make it easy for your recipients to know who they are receiving an email from. Use your name as the first portion of your email address.

Finally, don’t include anyone else in your email address. RonandSally@provider.com should be avoided, even for personal use. Since Realtors® market to their circle of influence regularly, even personal email accounts should be professional.

The Right Email Address Helps Boost Your Marketing

Your email address can make the difference between someone working with you and not. If you seem sloppy, amateur, or lazy due to your email address, you’ll lose business and struggle to communicate professionally.

However, the right email address can build your brand. If people see your company’s name each time they interact with you, you are creating awareness and name recognition. When it comes time to choose a real estate agent or give a referral, they won’t have to struggle to remember your real name or the agency you work for. It will be right there, in your email address!

Does your email address or overall marketing need a refresh? Whether you need new business cards or other print marketing, we are here for you. Contact Printerbees today!

Why You Need to Own Your (Marketing) Home

Own Your Marketing Home

When you talk to your clients, there are a variety of reasons that they are planning to buy a home. As a Realtor®, you understand that there are a variety of benefits to owning a home instead of renting.

What you may not have realized is that it’s just as important for real estate agents to own their marketing home as well. Owning your marketing space means having a website that you have arranged hosting for. For instance, a YourRealEstate.Com website would be a space you own.

Social media like Facebook and Instagram, non-self-hosted websites like YourRealEstate.wordpress.com, and free websites you get from other providers are all non-owned, or rented, marketing spaces. Renting your marketing has a lot of drawbacks, just like renting a home.

Rent is Always Going Up

Just like rented homes and apartments are always getting more expensive, being seen on a “rented” marketing space is more and more expensive over time as well.

On Facebook, you used to be able to reach a lot of people for free simply by having a Facebook page and building a following. Now, Facebook is moving more and more into “pay to play,” where you have to pay for ads to reach people. Organic reach is plummeting.

And there’s nothing you can do about it because you’re renting.

Instead, own your online property (your website), and you can get 100% of the views you earn from fans. No one will be hiding your page from your fans.

You Don’t Control the Rules When You Rent

Rented properties have a lot of rules. There are rules about how long someone can live with you if they aren’t on the lease. Rules about what pets you can have. Rules about whether you can paint or renovate.

The same is true when you rent your marketing location online. Facebook ads require a specific text-to-image ratio, or they will be rejected. Instagram limits how many hashtags you can use per post. No matter where you rent, the landlord makes the rules.

When you have your own website, you make the rules. Want to add a community page? Go for it! Want a page that’s nothing but pictures? Perfect! Would you like to create a community page where visitors can comment and ask questions? No problem!

Rented Properties Can Go Under

When it comes to physical properties, they aren’t going to disappear physically, but the ownership can fail and cause a significant decline in the value and experience of living in the building.

With rented marketing properties, however, they can completely fail and disappear. Sometimes an upgrade or a hacker causes the site to be down for a few hours. Sometimes a business completely fails, and the website is taken down.

No one expects that to happen to behemoths like Facebook and Instagram, but no one expected AOL to go from internet dominance to being completely irrelevant either. Don’t put too much faith in an online property that you don’t control.

You Can Combine Renting and Owning

This article isn’t intended to keep you from using social media or other “rented” outreach to connect with your audience. We’re just trying to show the importance of having a marketing platform that’s fully yours.

Unlike choosing a home, with marketing you can (and should!) combine renting and owning. Have your own website, and don’t be shy about directing your followers and fans from social media to your site.

If something goes wrong or the rules change, you’ll have a lot of people already accustomed to visiting your website. You don’t have to rely on Facebook approving your ads. You can draw people over into a space you control, and show them what you want.

Do you have a new website and need to update the contact information on your business cards or real estate marketing postcards? We’d love to help – contact us today!

Transform Your Real Estate Website With a Community Page

Real Estate Website Community Page

It’s important to have a real estate website in this digital age, but it can be hard to know how to get people to actually view it. And it seems like an incredible waste unless you’re actually getting leads!

I get it.

Fortunately, there’s an easy way to transform your real estate website that will bring you traffic while also giving you material to share on social media that will get great leads to visit your site.

It’s called a community page. Here’s how it works.

What is a Community Page?

A website is far more than an online business card. It should have several other elements, including a page that highlights your current listings.

One of the elements that can make the biggest difference is a community page. Very simply, a community page is a website that highlights the neighborhood(s) you want to farm.

The goal of a community page is to be a go-to location where those living in your target neighborhood, and those visiting or moving there, can get great community highlights. Here are some of the things you can post on the community page of your website:

  • What special events are going on in the neighborhood? You can post the times of Visiting Santa events, holiday light shows, tree lightings, fireworks, cookouts, sidewalk sales, and more.
  • Shows and Entertainment. Is a band coming to town? A popular comedian? Mention it on your community page and provide a link to buy tickets.
  • How is the local high school doing in the current season’s sport? Is there a local college or pro team that’s popular?
  • New Openings. Is a new business opening soon? If there’s a mall in the neighborhood, there are likely to be occasional changes to the store lineups. Be a source of that information!

It doesn’t have to be hard to find this information. Much of it is available in local newspapers or on a variety of local websites – school websites, venue websites, and more. Your goal is to consolidate it into a one-stop-shop – on your website!

What are the Benefits?

If you’re going to take the time to add this page to your website, what are you going to gain? That’s a very important question to answer before you take the time to do something like this!

There are a ton of benefits to having a community page. Here are just a few:

  • Ready to Share on Social Media! If you need something to share on your social media sites, look no further than your own community page. Share an upcoming event, show, sport, or new opening. You can share it more than once, and you can share on many different social media accounts.
  • You Become an Expert. If someone stops you on the street and has a question about what’s going on in your target neighborhood, you won’t have to hem and haw, trying to remember something relevant. Everything about the neighborhood will be fresh in your mind.
  • You Have Events to Share in Newsletters and Postcards. When you combine your online community page with regular farming methods through the mail, you can reuse the same information multiple times. Share items from your community page on postcards and in newsletters, and include a link for them to go online to your website!

How a Community Page Brings in Leads

If you have a community page that is updated regularly, gets shared on social media, and is part of your print marketing, will it bring in leads?

In a word, yes.

A popular community page will make your name stand out among other Realtors® in your area. You will be top of mind simply because people are used to visiting your website for relevant community information.

Events and articles from your page will be shared on social media, not only by you, but by others in the community. They will use your links to invite friends and family to join them at local entertainment and sports shows. This will increase the “know, like, and trust” factors and encourage people to want to do business with you.

Finally, when people are visiting your website regularly, they are seeing your listing links and your contact information on a regular basis. This will plant in their mind the idea that if they need real estate help, they should contact you. They may also recommend you to others as a Realtor® based on your community page.

A community page on your website is a small change that can bring immense rewards. While it will take a bit of time to find your go-to sources that you need to update your page regularly, once you have them updating your page will take less than 30 minutes. The benefits of being the “Realtor® in the know” and having all of that content for your marketing are worth far, far more.

Are you ready to start sharing community events through your postcard and newsletter marketing? At Printerbees, we have your print marketing needs covered. Contact us today and we’ll help get you positioned for success in 2017!

How to Generate Leads from Your Real Estate Website

Real Estate Websites

Everyone in real estate understands how important it is to generate leads. Without new leads you have no one to pitch your services to, which means no buyers or sellers and no money.

There are dozens of ways to generate leads. Some Realtors® do cold calling, many farm neighborhoods with print marketing, and others do social media outreach. In all of these efforts, the real estate website can sometimes be overlooked.

Your real estate website is available 24 hours a day, 7 days a week. You should make it one of your primary ambassadors. When you tie it in with your other marketing efforts, you can see your number of leads multiply quickly.

Here are some steps to take to generate leads from your real estate website.

Make Your Real Estate Website Your #1 Fan

When you create content for your website, you shouldn’t focus on yourself. You should focus on the outcomes your customers are most looking for and how you can help them achieve those goals.

That doesn’t mean that your website shouldn’t showcase how amazing you are. It’s just that those great kudos should come from someone else – preferably your previous customers.

I’ve talked recently about how important it is to get online reviews as well as customer referrals. Those online reviews belong on your real estate website.

Think of your real estate website as a huge party where everyone is talking about what a great Realtor® you are. You want prospects to go to that party!

Demonstrate Your Expertise

Have you ever noticed that there are people who talk about being great basketball players, but the really great ones don’t just talk – they actually do it?

In the same way, don’t use your website just to show what a great Realtor® you are. Use it to demonstrate that expertise as well.

Show your recently sold listings. Write articles that show you are knowledgeable about the neighborhoods your serve. Post videos that show you are technically savvy and know how to give a home its best showing. Share buying tips that help house hunters understand that you know what they’re looking for.

Use Your Real Estate Website to Capture Leads

The best real estate website in the world can’t capture leads for you if you don’t include easy ways to contact you. Having a variety of touchpoints is important because different people prefer different things.

You should have a form that allows people to enter their name, email address, and even their phone number to join your monthly newsletter or email list. You should also prominently list your business phone number.

You may also want to include a contact form that allows someone to email you a question or inquiry. Finally, be sure to list your office location as well, because some people like face-to-face conversations.

Integrate Your Website with Other Marketing Efforts

Have you ever heard the phrase, “All dressed up with nowhere to go”? Unfortunately, that describes many real estate websites.

Some Realtors® cover all the steps listed here, and still don’t get leads from their website. The reason is that they aren’t getting any traffic to the site.

You have to integrate your website into your other marketing efforts so that your prospects become aware of it and visit you online. Here are some ideas:

  • List your website on your postcard marketing outreaches, and offer a free download of valuable information in exchange for their email address and phone number.
  • Share new listings from your website onto Facebook, Pinterest, and other social media.
  • Include links to new listings at the bottom of your email newsletters.
  • Promote your blog posts or website articles with a Facebook ad.

Your website should be your most tireless promoter. When you follow these steps, you’ll have a website that represents you at your best, is full of raving fans, and shows off your expertise. You’ll be able to capture new leads quickly and easily.

Ready to integrate your website into your print marketing campaigns? We’re here to help. Take a look at our templates today!

Real Estate Emails That Make an Impact!

Real Estate Emails That Have an Impact

The other day I got an email from someone who has a very professional website. Their business is all about constructing a professional brand image online. I love their website!

There was one problem. The email was dismal.

It was full of grammatical errors. It was too short. It lacked a point. It gave a sloppy call-to-action that directed me to a blog post that wasn’t even connected to the company.

It did NOT make me want to work with that company.

Is that the impact that your emails have? Do they match up to your professionalism, or do they fall short?

You can create real estate emails that make a real impact and build your business. For every $1 in marketing, email marketing can return $44.25! If you’re not seeing that, consider making these changes.

Use the Right “From” Address

One of the most important aspects of an email is often overlooked – what “from” address shows when you email your list?

If it’s not a personal email that seems to be coming directly from you, you have a major problem. In fact, the “from” address of an email matters more than the subject line. And the subject line is vital!

People aren’t interested in irrelevant email, and an email that comes from a company (info@company.com, for instance) screams advertising. And an unknown Gmail address seems like spam. Instead, make sure that your name is involved. That way, your recipient knows exactly who is contacting them.

An effective “from” address has these characteristics:

  • Comes from someone the contact knows and trusts (you, not your company)
  • Helps readers find your messages if they get misrouted or put in the junk folder
  • Stands out in a sea of other email addresses

Be Personal and Engaging

Using your customer’s name – without overusing it, of course – is essential to making a connection with your reader. The subject line might say, “-Name-, thought you might enjoy this article” or something equally personal.

In addition, an email should always begin with the prospect’s name. That way, everyone feels like they are hearing directly from you even if the email is automated.

Once you have the personalization, be engaging! Don’t send boring, shop-talk style emails. No one wants to read that. Instead, focus on the following types of email:

  • Q&A: Answer common questions that your prospects have
  • Story-Based: Tell a story about something you encountered and then draw a short applicable lesson from it. The story should be fun – and don’t underestimate how much people want to know the real you!
  • Testimonial: Use a review or testimonial to share a great experience that a client had with you. It helps others want to work with you as well. Be sure to end with “This is why I love what I do”, along with a gentle call-to-action. No need to be too salesy.
  • Drive to a Blog Post. If you have a blog, consider having one email a month that directs people to the blog. That will get readers to your site so they can see your listings and other materials.
  • Having local events can be a great way to share information and get leads. Use your email list to promote any local appreciation or workshop events that you hold.

Be Entertaining

One mistake many Realtors® – and other professionals – make with email marketing is that they think their subscribers want to learn more information.

The truth is, everyone has far too much information. No one wants to learn more! Instead, you need to be as entertaining as you can be. Try to be 80% entertaining and 20% educating. That way, you are getting a point across, but you’re doing it in a really fun way.

Don’t feel like you have to be a professional comedian to entertain. All of us have silly, funny, or even embarrassing things happen in our daily lives that we can share. Those things are often great stories! By sharing a story about yourself, your family, or your business, you can be authentic while also selling your business.

Be Consistent

Are you worried about how often you email? Do you wonder if you email too much? Let me tell you a secret – there’s no magic number. The trick is to be consistent.

If you email once a month – sometimes – but are inconsistent, you’ll get complaints and unsubscribes every time you send an email.

On the other hand, if you set the expectation that you’ll email every week or once a month, and you actually do, you’ll get more engagement, fewer complaints, and fewer drop-offs. It’s not about how often you email. It’s about setting an expectation and being consistent.

Consider varying your emails to make them easier to craft and more predictable for readers. For instance, you could email weekly using a cycle like this:

  • Week 1: Just for Fun
  • Week 2: Testimonial and Ask for Referrals
  • Week 3: Story and Ask for Business
  • Week 4: Drive to a Blog Post

This way, you never wonder what to say next. Your readers will also know what to expect. The consistency will work wonders.

Email marketing is very effective. It just has to be done correctly. It’s also best done in conjunction with regular postcard and mailing campaigns. If you’re ready for your next batch of Just Listed or Just Sold postcards, let us help! We have tons of templates to choose from.

How do you use email marketing? Share in the comments!

How Savvy Realtors® Boost Their Reputation with a Blog

Blogging for Realtors

We’re excited to feature a guest post from April Goudy of MySmartBlog.com!

As a knowledgeable Realtor®, you already know that your reputation is everything. People simply refuse to work with those they can’t trust, which is why establishing your credibility is paramount – especially if you’re only just starting out. And in the online marketing realm, one of the best ways to establish your reputation is by creating a blog.

So how can you build a great reputation by publishing blog articles on your website? Here’s what you need to know.

Shift Your Mindset from Cost to Investment

Business owners, such as Realtors®, must carefully differentiate between costs and investments when making important financial decisions, and this holds true when you are thinking about blog marketing expenses as well.

A cost is something that generally will provide an immediate result. An investment, on the other hand, will have a long-term residual return. When it comes to blog marketing for your business, there are three good reasons why you need to think about this as an investment rather than a cost.

  1. Building Brand Awareness

Marketing generally has many purposes, and one of the primary purposes for most marketing efforts is to build brand awareness and develop or enhance your reputation in some way. Blog marketing essentially creates a series of blog posts that can shape the image your target audience has of your brand.

  1. Increasing Visibility

Another goal of marketing is to increase visibility for your brand. Each blog post that you create may be linked to from other online sources or a previous blog post. Your consumers may also send links of the posts to their own friends and family members.

  1. Generating Need

A blog post can be created so that it defines consumer needs and shows how your products or services may meet those needs. The blog posts will generate an immediate response from your consumers when they are initially posted, but they also can remain online for others to view. This also has long-term benefits for your business.

Generate Credibility with High-Quality Authoritative Content

‘Content is King’ is a good saying, but ‘GOOD Content is King’ is a better saying, for a good reason, with so many places to go online to consume content, every blog has to stand apart. Focus on in-depth blog posts that are well-written and cover an aspect of the industry that isn’t discussed much.

Writing to get to the top of search engines a great side benefit of having an engaging blog. However, writing your content exclusively for search engines will alienate your readers – especially if you’re using outdated SEO tactics. Exceptional writing stands out in an age where most blogs are quickly pieced together just to have something to post each day.

Branch Out Into Other Content Arenas

A really well-written, long from blog post can be deconstructed to make several additional pieces of content that cover the same topic, but target different users.

  • Social media is an incredibly useful tool for exposing content to new readers. One of the major benefits of social media is the ability to share content that stands out with people who will, in turn, share it with each one of their friends and followers.
  • A short YouTube video highlighting some key points from the blog post.
  • A podcast can be a useful way to expose a blog post to new listeners and boost the traffic back to the blog.

Determining how to invest your marketing funds is rarely a simple task. You want to generate an immediate return, but some marketing methods also will give you a long-term benefit. There are numerous marketing methods that you can choose to use for your business, and blog posts are just one. With how cost-effective and advantageous it can be to invest in blog marketing, you may consider including this in your overall strategy.

Ready to kick your blog writing up a notch? We can help! At MySMARTblog we improve communications between busy real estate and mortgage professionals and their clients. We provide Done-For-You, industry specific blog post, websites and social syndication. Happy Blogging!

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Five Things Your Real Estate Website Must Have

Five Things Your Real Estate Website Must Have

If you leave certain things off of your real estate website, you’re leaving money on the table and daring your leads to go elsewhere.

You may have a beautiful and expensive website, with all the bells and whistles. But if you don’t have the following must-haves, you’re going to have an expensive site that doesn’t perform.

Every Real Estate Website Needs: A Simple Contact Form

Make it as easy as possible for people to get in touch with you from anywhere on your site at any given time. Don’t make them work! And don’t make them click around too much to get in touch with you.

Use a simple form or sidebar on all your pages as part of your design, but carefully consider what information you need to collect.

“A long contact form can be very overwhelming to look at and scare your potential customer right off your website. Keep the number of fields on your contact forms between 3 and 5 max,” wrote Marvin Russell, Founder of MySiteAuditor and Checkli.

“If your website offers a service, then your contact form shouldn’t try to sell that service. It should only try to get your foot in the door by asking a few basic questions.  NeilPatel.com was able to increase conversions by 26% by removing 1 field from his contact form.”

Every Real Estate Website Needs: Local Listings

This is what many website visitors are here to see. Don’t put too much branding between your visitors and your listings. People may like you, you may be amazing, but they’re here to see houses. So keep your listings fresh, current, and easily accessible.

Use this great article that explains how you can quickly and easily integrate MLS listings onto your site (for free or cheap) by using WordPress plugins.

Every Real Estate Website Needs: An Active Blog

The key word is active.

That can mean a lot of things to a lot of different people. This may mean twice a week, or twice a month. The number isn’t that important. The key thing is that you come up with a content schedule and stick to it.

Also, make sure your blogs have real value. Of course, every listing should get it’s own blog and landing page. But make sure your blog contains more. Helpful advice on how to buy a home is always welcome. It also makes you look like an expert, not just a salesperson.

Every Real Estate Website Needs: Local Events

Don’t ignore the value of this. It goes beyond just doing favors for local businesses and clubs. It makes you look like a pillar in the community, and in-touch with everyone. By listing local event on your website, you can become a go-to site for reasons other than your listings, which is great for your brand.

It also helps your search engine optimization (SEO) when these events’ web pages link back to you. Backlinks are SEO gold and what puts you above the other guys in search results.

Every Real Estate Website Needs: A Simple Web Address

Read your website’s web address (URL) over the phone to someone. How slow did you have to read it? Did you have to repeat it? Have you had people type it in wrong? These are all signs your website’s URL is too complicated. It should be easily read out loud and easy to remember.

“Forget about hard-to-spell, long and clever words or anything too complex—unless you want to make it hard for people to remember your URL. Do yourself a favor: dump the cutesy names and don’t use numbers—they won’t help. Best practice? A name with only one possible spelling,” wrote Tom Lowery, entrepreneur, author, corporate training specialist.

So if you’re building a new site, focus your time and money on simple and intuitive contact forms, dynamic listing feeds, a well thought-out blog, local events, and a simple and memorable URL. If you already have a site, review it for these things.

If you have a new URL make sure all your print materials like business cards and brochures have the correct info. If you need to update your print materials, you can easily create your own design online, and make sure your brand resonates.

How Real Estate Websites Get Noticed – Rise Above the Competition

Real Estate Websites - Rise Above

Google “Your area + Realtor®”… Are you the only one to come up? We didn’t think so. Are you on the first page to come up? If not, we can help.

There has never been a bigger need to own your area’s webspace, because there has never been more competition. But the good news is, not everyone knows how to properly cultivate a web presence. So rising above the competition will be a whole lot easier once you read this article.

Here are 4 things you need to do to rise above the pack.

Put a Keyword in Your Real Estate Website’s URL

Let’s start with your website’s URL. You may be tempted to use your name, because it’s simple. That’s logical, but wrong.

“Odds are users are googling local terms to find services like yours, and not your name. Many agents make the mistake of getting a domain that showcases their name, but miss a great SEO opportunity to get traffic by using search terms in their domain name,” said content strategist, Sandra Manzanares.

So instead of Paul-Bennet.com, go for something like EastPhillyHomes.com.

Monitor Rival Real Estate Websites

There are actually a lot of tools out there that will help you spy on the other guys. There’s no shame in doing this. Actually, it’s irresponsible not to.

See what types of content they’re publishing and see how it performs. This can give you a great idea of the types of things you should be doing, or the things to avoid completely.

Of course, always stay original. But stay on top of what they’re doing, so you don’t miss any opportunities.

Use Google Adwords

You may be putting this one off because you think this will take too much time and money. It’s true, this will take time and money. But, if you devote a little bit now, you can have a well-defined Adwords strategy in place in a few months. You don’t have to beat everyone right away. You just need enough growth to invest in yourself and your success.

“Yes, you won’t do as well as those who have the wherewithal to spend vast amounts of money on their AdWords campaigns,” wrote inbound marketing expert, Matthew Bushery.

“Over time, though, as you learn the ropes and gain a greater understand of the types of keywords that create the most traffic and leads, you’ll grow your business and, in turn, be able to allocate more ad spend to AdWords.”

Stay on Top of the News and React

Is something making real estate headlines? You can piggyback on its traction in the news, while defining yourself as the expert.

This is called “newsjacking.” There is always something real estate related in the news– it could be new by-laws, or market shifts. It’s great to be the first one to react. But you need to be the first one to publish a meaningful response. Or you need to be the first to position your reaction in a way that makes people want to click it.

Complicated changes to real estate rules/ laws? Publish a piece that puts them in plain English. New stats about the market? Tell the readers exactly what that will mean for their asking/ closing price.

Everyone has a website, but not everyone is doing these things. Most Realtors® put their name in their URL, instead of their area. At the same time, most will also get so caught up in their own site, they ignore what everyone else is doing. Or they may feel they don’t have time to look into Google Adwords, or blog about current trends. That’s great news for you. Because these are the building blocks you need to create an effective web presence.

While you’re revisiting your digital advertising, how does your print marketing look? Is it time for new business cards or postcards?  If you need new materials, you can easily customize your own design online and give your branding a quick refresh.