Who’s ready for a massive 2016?
Every results-driven Realtor® wants to improve each year. But that’s easier said than done.
So, let’s take a look at 6 high-impact/ low-cost ways to make 2016 your best year to date.
1. Stop Trying to Manage Time. Manage Yourself
This isn’t something that only Realtors® do. It’s a mistake people in every sector do.
It’s a simple mental tweak. Stop trying to get more out of the day; try to get more from yourself.
“When you view time as an external that must be managed, it’s common to feel as if you are constantly racing the clock. ‘Time’ is in control — not you. To take control, view your day as a series of choices,” advises Bernice Ross of Inman.com.
2. Reward Yourself with the Fun Tasks
Is there a task that you struggle with? Do you even struggle to get started on it, because you hate it? Get that out of the way, first thing in the morning, so you have the rest of the day to look forward to.
“If your day’s tasks require an activity that you aren’t fond of, do it first thing. Getting past it will give you a lift and make the rest of the day a pleasure. It’s also best to do those hated things when you’re fresh,” wrote expert James Kimmons.
“I always have to do the things I most want to avoid first on my list. I can look forward to more fun things, rather than the other way around.”
3. Take Your Website Mobile
If you haven’t done this yet, get on it! You need to get this done as soon as possible. In 2015, Google reported that mobile internet traffic now exceeds desktop traffic. Your customers (or would-be customers) are looking at houses on their smartphones. Smart Realtors® have websites that can accommodate them.
“You cannot avoid it anymore. Your website and emails need to be designed for all devices and screen sizes and be responsive. Sixty-six percent of emails are opened on a phone or tablet. Facebook has more than 650 million daily active users on mobile devices,” said R. K. Shrivastaw in a recent LinkedIn post.
“In short, there are plenty of reasons why you need to be sure that your business is mobile ready.”
4. Write Better Headlines and Subject Lines
This is a big one. And should be your New Year’s Resolution every year.
Dull, templated or spammy subject lines are the quickest way for your emails to be ignored, or flagged as junk.
Remember, people don’t make rational decisions; they make emotional decisions and then rationalize them. So write headlines and leads that tap into the buyer/ seller’s emotions and pain points.
Don’t worry. It will take time. And there will always be room to improve.
5. Revisit Your Personal Brand
The New Year is the perfect time to revisit your brand.
It can be hard to brand yourself, but it’s not that different than branding a big company. Too many Realtors® use clichés and say that they’re “trustworthy” or that “they know the area.” These attributes are not only oversold, they’re also somewhat common sense.
Kelle Sparta recently explored her branding efforts and said, “My own strengths were educating my clients, having a deep understanding of them and their needs, and being a true advocate for them.”
“A part of any presentation I gave was the phrase, ‘I won’t always tell you what you want to hear, but I’ll always tell you what you need to know.’”
A great way to further your brand is to review and update your printed materials, especially your business cards. Update your picture, review your tagline, and get noticed!
6. Further Your Education
There is always an opportunity for Realtors’ to better themselves with more training. It’s not hard to find classes, seminars and networking events aimed at Realtors®. But, feel free to step outside the box a bit.
Maybe you could take part in an online training session about Twitter and small business? Anything to help you grow your reach.
How are you planning to make 2016 the best year ever? Let us know in the comments below.