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Archive for Lead Generation – Page 2

Is Print Marketing in Real Estate Still Effective?

Print Marketing for Real Estate

In today’s digital world, it can be tempting to write off real estate print marketing and other “old school” farming and outreach tactics as being outdated.

Surely everyone wants to receive things via email and text these days, right? And social media is surely the best way to reach your audience?

Actually, no.

Now, we’re not against email, text messaging, or social media marketing. But print marketing for real estate is far from dead.

Surprising Statistics About Print Marketing in Real Estate

Good marketing has several characteristics. It is focused on the right people, has the right message, and comes at the right time.

To be well received, it must seem personal. The person who receives it should feel like it applies specifically to them.

Finally, it should stand out. Your message must get noticed.

What you may not realize is that “snail mail”, or direct print marketing, checks all these boxes. Here are some statistics that may surprise you.

  • 70% of Americans say that direct mail is more personal than email. The impression is that direct mail takes more effort and that email can more easily be “spammed”.
  • 39% of customers try a new business for the first time because of direct mail.
  • A full 50% of US consumers prefer direct mail over email. I mean really, who needs more email?
  • A USPS study showed that over 60% of direct mail recipients were influenced to visit a promoted website.
  • 70% – 80% of consumers polled in 2014 say they open most of their direct mail, including “junk mail”.
  • A whopping 92% of young shoppers say that they prefer direct mail for making purchase decisions.

Direct mail is far from dead. It’s still being opened and read, and recipients are taking action based on the contents.

In fact, when you use real estate marketing postcards for your direct mail marketing, they don’t even have to open an envelope! Your message is front and center right away.

The fact is, everyone is overwhelmed with emails. There is far less competition in the mailbox than there ever has been. Use direct mail to get noticed in your real estate focus area!

How to Effectively Use Print Marketing for Real Estate

Sorry if this rains on your parade, but direct mail requires persistence and consistency, like all other forms of marketing.

The good news is, effective print marketing for real estate is relatively simple. And if you have trouble keeping up with the mailing schedule, you can outsource it easily without spending a fortune.

Here are some ideas for print marketing with real estate. Feel free to mix and match!

  • Once a month “New in the Neighborhood” postcard. This postcard can highlight community events, news, and upcoming holidays.
  • Once a month “Neighborhood Property Values” postcard. This postcard would highlight market activity and improvements/declines in property values. There would be a clear invitation for them to contact you for a personal home assessment.
  • The “Just Listed/Just Sold” series. We wrote a few months ago about a four-postcard series that helps you highlight and brag about your listings. You can use Every Door Direct Mail (EDDM) to blanket the area.
    • Coming Soon
    • Just Listed
    • Open House
    • Just Sold
  • Seasonal and Holiday Postcards. You can choose to send a postcard a month with a seasonal, fun message, or you can just choose one holiday a quarter to feature. You can even just send one holiday postcard per year. It’s up to you!

The key with making print marketing for real estate effective is that you choose a schedule and stick to it. Like I said before, I know the mailings take time. If you don’t have the time, Printerbees is here to help!

Not only can we print the postcards for you to mail, we can print them and mail them for you. You’ll never wake up in the middle of the night realizing you missed your mailing target date again!

Print marketing is still effective and there’s far less competition than there is on social media or email. If you’re ready to start your postcard marketing strategy, let us help! We have dozens of templates to choose from.

How do you execute print marketing? Share in the comments!

Transform Your Real Estate Marketing with Facebook Ads

Transform Real Estate Marketing with Facebook Ads

Are you using Facebook ads to their full potential? If you’re like 75% of respondents in a 2015 Inman survey, the answer is no.

That’s very unfortunate, because the leads you get from Facebook can be some of the best leads you get anywhere. They are highly targeted and, when done well, ready to buy.

If you’re ready to discover how to transform your real estate marketing with Facebook ads, you’re in the right place.

Go Beyond Geography

The #1 mistake that Realtors® make in using Facebook ads is that they geographically focus their ad, but that’s all.

The power of Facebook ads goes far beyond simple geography. Facebook now partners with major statistical organizations that collect data on thousands of consumer behaviors.

There’s even a focus category for “homeowners” who are “likely to move”!

You can target Facebook ads so powerfully that you should consider Facebook to be one of your most important sources of qualified leads.

Here are some other options in Facebook ad targeting that are helpful for Realtors®:

  • “Renters” as a home ownership option, and “likely to move” as a Behaviors option
  • Precise neighborhood or zip code options under Locations
  • Income levels
  • Specific job titles – great for targeting specific professionals, or even other brokers (more on that later!)
  • Age range

Essentially, you can use any demographics you like, along with the behavior modifier “likely to move”, and you’ll end up with a highly qualified list of prospects.

Treat Facebook Ads Like Farming

Remember that no one gets on Facebook to see your ads. They get on Facebook to interact with friends, family, and coworkers. As a result, if you’re going to get attention, you need to present something your audience wants to see.

Essentially, it’s like farming, but you’re farming to a specific audience that’s very likely to need your services in the near future.

With that in mind, create informative content on your website that you then share in Facebook ads to the targeted audience you want to engage with. When they click through to your site, they’ll see your content, your listings, and get to know more about who you are.

Here are some ideas for informative blog posts:

  • How to Get Your Home Ready to Sell
  • 3 Renovations That Add Top Dollar Value to Your Home
  • The Best Time to Sell a Home in XXX (City)
  • How to House-Hunt in the Fall (Or Current Season)
  • The Truth About Home Appraisals

Then, you’re ready for the next step in your strategy…

Use Retargeting for Lead Capture

“Retargeting” is much easier than it sounds. It simply involves putting a tracking pixel on the blog post(s) that you’re advertising.

When those readers return to Facebook, the pixel tells Facebook to serve up a different ad to them – an ad more focused on getting their contact information so you can continue to follow up.

Why?

Because they’ve qualified themselves. Not only are they part of your very focused target market, they were interested enough in what you had to say that they visited your site.

Now that they’ve gotten to know you and showed interest, you can offer more tools or advice and ask for their contact information in return.

When they click on the second ad, they should go to a landing page where they input their contact information in return for your report, e-book, or one-page cheat sheet.

This can be similar to, but slightly more in-depth than, the blog post topics listed above.

Here are some ideas for lead magnets you can use for lead capture:

  • The Quick and Dirty Guide to Prepping Your Home for Sale
  • 7 Questions to Ask Before Hiring a Real Estate Agent
  • Sell Your Home This Winter – The Checklist
  • 5 Things Buyers Should Know Before Committing to a Home

The Fortune is in the Follow-up

What’s next? Following up! Once you have someone’s information, you know several things about them:

  • They are part of your target market
  • They are interested enough in your information to read your blog
  • They are even interested enough in your information to download your report
  • You should follow up right away!!

Don’t let leads fall through the cracks. If you don’t have a CRM or automated email system, get one right away. (My favorite is Infusionsoft.)

Get on the phone. Send them a letter. Do SOMETHING. You’ve got a hot lead!

When you use Facebook in this way – highly specific targeting, using blog posts for engagement, retargeting to capture a lead, and then following up promptly – your real estate marketing will improve dramatically.

When you combine these efforts with traditional farming, print marketing, and personal outreach, your real estate marketing will be revolutionized.

Don’t let anything hold you back – get started today. Facebook is ready for you, and we have dozens of postcard templates that can be customized to integrate to any campaign.

Let’s do it!

Winning Real Estate Clients Outside the Portals

Winning Clients Outside Portals

There’s nothing wrong with real estate portals, but it’s a pain if that’s the only way you can generate leads. You end up tied-in to playing the game their way, at their prices.

The reality is if you focus on building long-term relationships and reputation both online and offline you can win real estate clients outside of the portals. Use them if they’re useful for you, yes, but you don’t have to be beholden to them. Here’s how.

Focus on Geographic Farming

When you farm a specific neighborhood or area, you are building your reputation and brand in that area. As you work with clients, you’ll gain online reviews and referrals that will help you build your business month after month.

If you’re looking for concrete steps to take to establish yourself in a geographic area, consider these strategies.

  • Be in the neighborhood. Do you have a dog? Walk him or her in the neighborhood you’re focused on. Take your kids to play in a local park. Take walks or runs in that neighborhood yourself. The more present you are in the local neighborhood, the more the residents will be used to seeing you and will consider you someone they know and trust.
  • Send postcards. You don’t have to use postcards only when you’ve just listed or just sold a home. Consider postcards, along with Every Door Direct Mail, to be a reliable and affordable way to become known in an area. If you’d like help setting up an EDDM mailing, let us know! We’re experts and we want to help you succeed.
  • Use targeted keywords in your website and in Google Adwords. When you focus on geographic search terms on your website and your blog, you’ll naturally rank higher for folks who are searching for “Anytown USA homes”. You can also do Google Adwords campaigns for those specific geographic keywords.
  • Use Facebook ads. It’s incredible what you can target in Facebook ads. It deserves its own blog post. Most importantly for this article, you can target people in a specific zip code or neighborhood, and you can target people who are likely to buy or sell a home.

Build Relationships in Online Groups

I’m far from being opposed to online marketing, I just think that Realtors® should have the freedom to choose the platform they care to use. You can join community-based Facebook groups, LinkedIn groups, and more to build real-world relationships online.

Whether you focus on rural real estate or city real estate, there are Facebook groups for almost any city or town. If there’s not a group for the area you want to focus on, create one! You can encourage group members to post about local events, historical moments, and more. With the engagement in the group, you’ll get to “meet” a lot of people in a short amount of time.

Here are some tips for building relationships in online groups:

  • Take advantage of your expertise. Not very many people online are focused on doing things that benefit the consumer. Even portals are looking to grow their business, and pleasing buyers and sellers is secondary to the larger goal. So, consider how you can offer personalized, highly relevant information that helps buyers and sellers in a way other people are not.
  • Have a service mentality. If you enter a group only to sell, you’ll come off very spammy. People will ignore you and you may even get kicked out of the group. Instead, consider how you can be of service to the people in the group. When you build positive relationships based on service, you’ll become the Realtor® they really want to work with.
  • Guard your time. While building relationships always takes time, participating in online communities can take too much. Consider participating only in one group to start with, and set limits on how much time you spend commenting and chatting in the community.

Participate in Community Initiatives

Another way to break free of online portals is to be active and visible in your community. This may mean participating in your chamber of commerce, mentoring high school students, being active in community associations, or sponsoring local 5K or charity events.

When people see you in a positive, non-sales role like participating in community events, you’ll become someone they like and trust. You’ll build your reputation and brand in the community without having to pay huge fees to portals.

Here are some tips for participating in community initiatives:

  • Be seen. Part of the point of being active in the community is getting out of your office. Make sure you’re present at a 5K that you’re sponsoring, rather than just paying to get your name on the sign. When you can shake hands and talk to people, you’ll be building up an asset that no one can take away.
  • Focus your efforts. While it’s nice to do everything for everyone, be sure to stay geographically focused. If you have specific neighborhoods you’re farming, be involved in events in those areas. Don’t worry about turning down an opportunity if it’s not in your geographic focus area.
  • Have fun! Being a Realtor® and building relationships isn’t supposed to be a drag. Be your real self and have fun. Don’t come off like a plastic politician. Let your hair down and have fun participating and sponsoring events!

Using online portals is no problem. Being chained to them is a problem. Use these three techniques to build relationships outside of the big portals, and you’ll have much more freedom and success in your business.

Ready to get those farming postcards? We have a huge selection and they’re easy to customize. Contact us today!

How to Use Online Reviews to Build Your Real Estate Business

Use Reviews to Grow Real Estate Business

Everyone knows that referrals are the lifeblood of real estate, but do you know what’s almost as amazing? Online reviews. Online reviews are like evergreen referrals – a chance for you to let prospects know what others have said about you and how much they love your work. In fact, 88% of consumers look at online reviews before making a purchase!

Capitalizing on online reviews is a great way to build your real estate business, and fall is the perfect time to get started. Your business may be a little slower so you have time, and most of all, you probably have some happy clients you worked with this summer who you can ask for reviews!

Here’s how to make the most of online review to build your real estate business.

Claim Your Real Estate Business Page and Update Your Information

Step one is creating a place for your clients to leave reviews. Be sure to claim your real estate business Yelp, Facebook, and Google+. Also, make sure your office location, contact information, and picture are updated and accurate.

If you’re unsure how to lock down your business pages, here are some guides:

It’s helpful to have all three pages active, along with Zillow, Trulia, and Realtor®.com. When someone leaves a review, don’t be afraid to ask them if they wouldn’t mind posting in other locations as well, or if you can use that review on your website. The more mileage you get from reviews, the better!

Ask for Reviews – With Perks

No, I’m not asking you to be unethical. But when you send along your request for a review, send along a small $5 gift card. Include in your request, “As you know, reviews are vital to our business. To thank you in advance for leaving a review on XXX.com, here’s a small token of appreciation.”

Because the gift is given regardless of whether they leave a review, it’s not considered compensation.

Here are some ways to maximize the number of reviews you’re able to get from your customers:

  • Mention Reviews Early. If you have a chance, mention early in the real estate buying or selling process that you request reviews from clients and ask if there’s anything you can do to help ensure an excellent review.
  • Request the Review More Than Once. Just as you should ask for referrals in multiple ways, you can ask for reviews in multiple ways too. In an email, make the request and include a link or two to online sites. In a letter or postcard, remind them of the request and include in gift card. In person, make one last mention of how important review are. Of course, don’t do all of these within 24 hours of each other! But do them within a week or so, to trigger reminders if needed.
  • Make Suggestions. Sometimes people just don’t know what to write in a review. Think about the relationship and, in your request, point out some things that went really well. “We were able to sell your house in XX days, which is great!” or “We got 10% over asking!” or “You mentioned how nice it was to have an agent that did XYZ.” Then, when you request the review, they’ll have those items right in front of them.

Ask for Reviews Even Without a Closed Transaction

Did you show someone homes, only for them to discover the loan wasn’t going to work? They may still give you a great review! Similarly, someone who didn’t sell their home because they changed their mind or had an emergency might still have enjoyed working with you. Don’t think that only closed customers will leave reviews. Anyone you work with can say something about the experience!

Zillow actually allows you to request reviews for a large variety of customer types, so consider all of these when you’re asking for reviews:

  • Listed and Sold a Home or Lot
  • Listed but Didn’t Sell a Home or Lot
  • Helped Client Buy a Home/Lot
  • Showed Clients Homes/Lots
  • Found Tenet for Client
  • Helped Client Find Rental Property
  • Property Manage a Home Client Own

Think outside the box. The more reviews you have, especially five-star reviews, the more you’ll stand out among your competition. Don’t be afraid to ask for reviews on multiple sites, or ask permission to use the review in your marketing.

People want to know what working with you is like. A referral is one way they find out. But reviews can be even more powerful. Start your review-building process today!

Need note cards or postcards to make those review requests through the mail? We can help, especially with seasonal or holiday postcards! Check out our selection today!

How to Get Consistent Referrals Month After Month

Consistent Referrals Month After Month

Now that the busy summer buying season is slowing down, focusing on getting new leads is more important than ever. It’s no secret that referrals are one of the most important sources of new leads for Realtors®. What may be more unclear is how to get referrals consistently, month after month.

The vast majority of consumers are willing to give a referral right after a transaction. How you ask, and how you follow up on your request, will make all the difference in actually getting those referrals.

Have Value Discussions

Value discussions are times when you sit down with your client and check in to ensure that they are getting the value they are looking for from working with you.

Many times as Realtors® we assume that if we do our real estate job, the customer will automatically be happy. But unfortunately, we’re missing the fact that each customer has different expectations.

Instead, sit down periodically with your clients and ask them if they have any concerns, and then ask them what they love about working with you. When you get them thinking about you in this way, they are much more likely to share that with others.

As an example, a manager asked Louisiana financial advisors to schedule 12 value discussions with clients in a six-week timeframe. The 14 advisors who did so generated 132 referrals from those discussions alone. It’s powerful!

Make Asking for Referrals Part of the System

You almost certainly have certain processes you follow in your business. For instance, you might gather certain information about someone before showing them a property or prequalify a new buyer before showing them a dozen homes.

You can set up referral requests to be part of your system as well. Make it part of the checklist – after closing, contact the customer to ask for a referral.

When you make it part of a system, you’ll be much more likely to do it 100% of the time. And that means you won’t leave money on the table by forgetting to ask.

Ask Multiple Ways

People are busy. They don’t always see a specific request, and even if they see it they don’t always respond the first time.

When you ask in multiple ways, you make it easier for the customer to say “yes” and actually refer someone to you. So, send an email, and then follow up with a postcard. Finally, when you deliver your closing gift, ask in person.

By using three different methods to ask, you’ll be not only reminding them of your request, you’ll be giving them three different opportunities to answer in different ways. No matter how they are comfortable communicating, you’ll hit it!

Give a Specific Context

Too many Realtors® ask very generically, “Do you know anyone who needs a Realtor®?” Many times, even if they do, your customers will say no.

Why?

Because it’s out of context! You’re asking them to think of the whole universe of people they know and figure out who might need a Realtor®. Instead, make it very easy:

“Do you know anyone that you work with who has talked about moving lately?”

Now, they have context. They can think about folks they talk to at work and think about who has discussed moving. You’re much, much more likely to get a yes.

Obviously, you can choose the context that makes the most sense to your client. If they don’t work, ask about their parenting group, or church, or whatever type of community they are most active in.

Getting consistent referrals month after month isn’t rocket science. It’s a matter of talking about the value you provide, asking for referrals 100% of the time, and using different methods of communication. Finally, ensure you give your clients a specific context.

Get started today – order postcards to ask for referrals. Add that to email and in-person requests, and your referrals will be consistent and profitable!

10 Ways to Use Facebook for Real Estate

Facebook for Realtors

Coming up with the best possible real estate marketing strategy can be an ongoing process. But the one thing that should always be a constant in any marketing plan is a solid presence on social media.

And that includes a designated real estate Facebook page.

Why?

Because approximately 72% of adults who are active online have a Facebook account that they use regularly – and, as a marketer, you’ll get the best return on your investment when you send your marketing message directly to where your target market is already hanging out.

So how can you make the most out of your real estate Facebook page? To help answer this question, we’ve put together a quick list of 10 ways to use Facebook for real estate – give a few (or all) of them a try today!

1. Actively Engage with Your Audience

Whether it be in response to a question or a comment, you should always be actively engaging with your audience on your Facebook page. If you don’t, they’re not going to keep coming back. And you want them to come back so you can continue to build a relationship with them.

2. Don’t Forget About the 80/20 Rule

No one wants to be constantly bombarded with salesy posts on any form of social media, so don’t be that person. Instead, go by the 80/20 rule – 80% of the content you post should be non-promotional and helpful, while 20% can be sales-related or self-promotional in nature.

3. Utilize Your “Call to Action” Button

Every Facebook page has a nifty little “Call to Action” button on the right-hand side of the screen, below the cover photo. This is where you can place your call to action – “Call Now” or “Visit Our Website” or “Send Message” or “Shop” – whatever you want your audience to do, write it in the button.

4. Talk about Your Local Neighborhood

Do you live in an excellent area with lots of fun things going on? Use your Facebook page as an opportunity to talk about all of that awesomeness – not only will this help foster relationships with other local businesses, but also help to sell your location to future home-buyers.

5. Post Lots of High-Quality Images

We are all visual people by nature – in fact, our brains process images 60,000 times faster than text. So if you really want to get the most bang-for-your-buck on Facebook, plan to post lots of high-quality images of your listings, neighborhood, or whatever else your audience might be interested in.

6. Collect Client Reviews and Testimonials

Reviews are so important because they add that little bit of social proof that so many of us look for when preparing to make a big purchase. So, if you haven’t already, ask your past and current clients to write a review for you on your Facebook page for everyone to see.

7. Try Posting Simple and Fun DIY Ideas

Switch things up a bit and try posting some fun and simple DIY ideas that your audience members could easily do to improve their current homes. This is a great example of a post that would fit in the 80% of the 80/20 rule – show your audience that you care about them and want to help!

8. Experiment with Targeted Facebook Ads

Facebook ads can be an excellent way to deliver a marketing message directly to a specific target audience. Why? Because Facebook ads are highly targetable, meaning you can specify who will see them. And you only pay when someone clicks on the ad, so you can manage your advertising budget.

9. Keep All of Your Information Updated

Your Facebook page should always be current and reflect your most recent images and information. So be sure to keep things like your profile picture, cover photo, bio, website links, etc. updated regularly – otherwise, your audience will be confused about who you actually are.

10. Pay Attention to Facebook Insights

Whenever you post something on Facebook, there’s a way to tell exactly how well that post did with your audience – how many people reacted to it, saw it, etc. This can all be seen through your Facebook Insights on your page, and is super valuable in determining what posts work best with your audience.

Moral of the story here? Don’t forget about Facebook – it’s a great marketing tool for Real Estate Agents, and when used effectively, can really make an impact in your business!

While you’re at it, make sure your print marketing refers people to your social media outlets. Let us help you! Click here to customize your materials today.

Why Just Listed and Just Sold Postcards are Vital

Just Listed and Just Sold Postcards

When it comes to real estate marketing, there are a lot of different ways in which you can spend your marketing budget.

And a lot of your marketing budget will likely be spent online via some form of digital marketing.

But…that doesn’t mean you should forget about print marketing. In fact, print marketing is extremely valuable for real estate agents – especially when it comes to just listed and just sold postcards.

Why?

Well, let’s take a look at just a few of the reasons…

Just Listed and Just Sold Postcards are Inexpensive

Marketing expenses sure can add up, but just listed and just sold postcards have always remained relatively inexpensive. Plus, they’re super easy to create on PrinterBees’ website – all you have to do is select which design you’d like to use, customize it for your personal real estate business, order, and it’ll be on its way to you very quickly. It couldn’t be easier to make sure a large impact in your market.

You Can Target them Specifically to Certain Locations

Having the ability to target specific locations through your marketing efforts is one of the best things you can so to give your real estate business a boost – and just listed and just sold postcards give you the ability to do just that! Send out postcards to the homes in the neighborhoods and surrounding areas where you’re currently selling or have recently just sold a home using Every Door Direct Mail (EDDM). This will help drum up business and show the neighbors what the current market trends look like.

They are Great for Generating More Leads

As you send out more real estate postcards, you’ll begin to generate more and more leads over time. Why? Because not only will potential home buyers become accustomed to seeing your face and business name on the postcards you send out, but they’ll also see that your listings are selling – so you much be doing something right! This little bit of proof and recognition might just be enough to encourage a potential homebuyer to become an actual client.

Just Sold Postcards Generate Much-Needed Social Proof

In addition to lead generation, just sold postcards in particular generate a certain amount of much-needed social proof to your larger potential client base. The concept is similar to the way people view online reviews – the more positive reviews a certain company receives, the more likely you are to buy from them. The same goes with just sold postcards – the more that potential clients see, the more likely they will be to work with you in the future because they already see you as successful.

They Break Through the Noise of Digital Media

With so much of real estate marketing efforts taking place online, there’s always the risk that your voice will get lost in the digital crowd. And while you still should pursue valuable digital real estate marketing strategies, print marketing can offer your potential clients an entirely different way to view, interact with, and also remember your company in the future. While they may not remember everything they read online, a postcard pinned to the refrigerator door is much more difficult to forget.

When it really comes down to it, just listed and just sold postcards are vital to the success of any real estate marketing campaign. Why not give this strategy a try today and see for yourself how well it works?

How to Get Responses to Real Estate Postcards

Postcard Marketing

Sending out real estate postcards can be a great way to boost your real estate leads by casually connecting with potential clients within your community.

However, just randomly sending out postcards without much thought or strategy does not work very well – unsurprisingly.

People might not always respond to your postcards as well as you would like them to. So how can you get the most ‘bang for your buck’ when sending out real estate postcards? Try following these postcard best practices – you might just be surprised how well they work!

Send out Real Estate Postcards Consistently

No marketing strategy yields instant, overnight results. The number one thing you can do to ensure that you see success with your Real Estate Postcards is to send them out on a consistent basis. You never know when people might be interested in selling their home but by sending out postcards regularly, you’ll be much more likely to catch them during a selling season.

Always Use a Personalized Layout

Whenever you send a postcard, it should be as personalized and specific as possible. Did you just list a home in a certain neighborhood? Great! Now send ‘Just Listed’ postcards out to the homes in that neighborhood, letting people know about the listing. Keep things relevant by only sending your materials to people whom you already know might be interested in them.

Establish Authenticity and Trust

If your potential clients can’t trust you, then there’s no way that they will ever be upgraded to actual clients. The key is to establish trust early on in the relationship by always being authentic and honest. Be honest in your promotions, your listings and in every other type of mailing you send, and people will slowly begin to trust you and your services.

Use Real Estate Postcards for Special Promotions

Using Real Estate Postcards to advertise special promotions you might have running during a particular month or season. Everyone loves a good deal, and a special rate or exclusive discount might be just the push someone needs to get their house ready to sell. One thing to keep in mind though – don’t overdo it with the promotions, as there really can be too much of a good thing.

Include Testimonies or References

If you have a great testimonial or reference from a satisfied past client, definitely include that in your postcard! Positive reviews are so helpful when it comes to convincing others to enlist your services, so whenever and wherever you can throw these in, the better that certain piece of marketing material is going to do. There’s nothing better than a little social proof!

Always Aim to Elicit an Emotional Response

Finally, if your postcard can create an emotional response within your reader, you are definitely going to see a lot better return on your investment. And it really doesn’t matter what the emotion is (as long as it’s not annoyance!). Happy, sad, joyful, shock and awe – whatever you think will work best within your target audience, make sure that your postcard elicits that response.

Sending out real estate postcards isn’t rocket science – it all just comes down to practice, a little bit of trial and error, and gaining a good understanding of your target audience. Why not get started with your own real estate postcards today?

10 Great Pinterest Board Ideas for Realtors

Pinterest for Realtors

Popular social media platforms like Facebook, Twitter and Instagram can be great ways to both connect with clients and generate new leads.

But…what about Pinterest?

When you think about Pinterest, some of the first things that come to mind may be recipes and DIY craft projects, but did you know that Pinterest can also be a great resource for Realtors®?

It’s true.

Pinterest for Realtors® looks a lot like creating fun boards (something that, let’s be honest, you probably already do!) and centering them on specific areas, interests or styles that might appeal to potential clients.

The end game?

Potential clients will find and follow your Pinterest boards for inspiration, and, since they’re most likely in the market for a home in your general area, will likely turn to you for their real estate needs.

Pinterest for Realtors® : 10 Ideas to Get You Started

Are you ready to start creating your own Pinterest board? Take a look at some of these great ideas below to start getting ideas!

  1. Dream Homes in _____

Create a board focused on dream homes in your specific area. The key here is the specific area – you don’t want to just create a general “dream homes” board. Instead, be super area specific and target your real estate area to get more local potential clients interested.

  1. Home Renovation Ideas

People who are looking for Pinterest boards about home renovation ideas are likely looking to improve the resale value of their home, which in turn could mean that they are getting close to being ready to sell. Provide them with a great Pinterest board to follow and you’ve already got a lead!

  1. Dream Kitchen

Everyone wants a dream kitchen – it’s often one of the first rooms that people look at when home shopping. Create a Pinterest board centered on dream kitchens to spark inspiration and also leads by including images of actual kitchens in homes for sale in your area.

  1. Family-Friendly Home Ideas

Family-friendly homes are very important to many people. Make things easier for them during the home search process by creating a Pinterest board full of ideas. And if you have a listing that is particularly family-friendly, include photos on your board.

  1. Ideas for Staging Your Home

Again, if someone is looking for advice on staging a home, they are likely looking to sell the home they are currently in and buy a new one. By creating a board of staging ideas, you’re setting yourself up to get a lot of leads that are motivated and ready to sell/buy.

  1. Condos/Townhouses/Luxury Homes in _____

Pictures are worth a thousand words, literally. You can describe a home in great detail, but pictures are usually what cause a potential buyer to become interested. In order to capitalize on this, try creating a board that’s all about condos, townhouses, homes, etc. for sale in your specific area – and be sure to include pictures!

  1. Parks, Recreation, and Trails in _____

Sometimes it’s not so much the home that sells, but the area surrounding the home. If your region has great parks, recreation activities or trails, create a Pinterest board focused on those activities. You may just get someone interested in the area, which could turn into a real estate lead.

  1. Curb Appeal for Homes

Looking to improve curb appeal is another sure sign that someone is looking to sell a home. Create a board with curb appeal ideas to help them in the process and you may just land yourself another hot lead that is ready to sell very soon.

  1. Easy Home Organizational Ideas

People are always looking for new ways to organize their homes. If you’ve come across some good ideas for doing so, be sure to pin them on a specific Pinterest board. With the high number of searches, potential leads are bound to stumble across your board.

  1. Summer/Winter Activities in _____

Similar to parks and recreation, if your area has specific summer or winter activities that are really amazing – great beaches, mountains for hiking of skiing, lakes for boating, etc. – be sure to promote them, as this could help draw in more potential home buyers.

So, now that you have some ideas, it’s your turn! Start creating your very own real estate Pinterest boards today!

Don’t forget about your print marketing as well – get postcards, thank you cards and more here today

4 Ways to Nurture Real Estate Leads

Nurture Real Estate Leads

Real estate leads slipping through your fingers is one of the most common problems today’s Realtors® face… But it’s also completely avoidable.

Not all leads can be harvested the second they pop-up. Sometimes they need to be nurtured, so you can turn their interest into action.

So let’s take a look at 4 ways to help cultivate your leads and turn them into success stories.

Get a Customer Relationship Management (CRM) Tool

We can’t stress this enough. You may be hesitant to invest the money in a CRM (like Infusionsoft, which we personally use). They can be expensive. But weigh their cost against what it could cost to hire an assistant who would manage every phase of the customer’s journey – one who knows everything, forgets nothing, and never takes a day off.

You need a CRM to ensure your real estate leads get a prompt response when they reach out to you in any way. Because nothing will kill a lead faster than a slow follow-up.

According to a survey from the Harvard Business Review, “although 37% responded to their lead within an hour, and 16% responded within one to 24 hours, 24% took more than 24 hours—and 23% of the companies never responded at all.

“The average response time, among companies that responded within 30 days, was 42 hours.”

But a CRM goes way beyond managing your contacts. It’s an ever-evolving tool that continues to add new ways you can interact with these contact. Ways such as…

Use a Drip Campaign to Nurture Your Real Estate Leads

You can use your CRM to set up a drip email campaign. If you haven’t done one of these yet, they’re great. You basically send your real estate lead tailored messages, based on what part of the sales funnel they’re in.

“An email marketing campaign or a drip campaign is an email communication strategy that sends, or ‘drips,’ a pre-written set of emails to customers or prospects over time. This will save you the hustle of manually having to send emails,” wrote Charlie of Sharkagent.com

“Drip campaigns can also be made more personal if you have information such as your recipients name, address, phone or other personal information that can be inserted in emails. Realtors use email campaigns to stay in touch and warm up their prospects.”

Set up a Shared Calendar for Real Estate Leads

Keep yourself as available as possible. Going back and forth to pitch times can be a time-suck. Use your CRM or another online tool to set up a shared calendar with your real estate leads to make sure scheduling never gets in the way.

“Tracking down the best time to show a listing can get tricky,” wrote real estate blogger, Sandra Manzanares.

“Set up a shared calendar or mobile app where leads can see your availability and can add proposed times to make scheduling easy.”

Continue to Leverage Leads After the Sale

Referrals are your lifeblood. 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family and personal contacts. So you need to stay front and center in your previous customers’ minds, and always remind them of the amazing work you’re capable of doing.

So use your CRM to schedule a follow-up strategy to stay tastefully in touch with your clients, so they will refer you to their friends and family. This means sending a brief message:

  • 1 month after the sale
  • 1 year after the sale
  • On Birthdays
  • Over the holidays

Properly leveraging your existing fleet of loyal customers will likely generate more leads than most ad campaigns.

You can use your CRM software to manage that process as well. So get one! And use it to run your email campaigns and your shared calendar so your lead conversion rates stay high, and so do your sales figures.

As you get your automated online communication set up, don’t forget the personal, non-digital touch. Click here to order thank you cards and more today!