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Archive for Farming – Page 2

Three Tips for a Great Farming Postcard

Farming Postcard

As we move toward the spring selling season, what are you doing to stay visible and relevant in your target neighborhoods?

Hopefully, you’re using farming postcards to stay in touch with prospects in the neighborhood. You don’t even need a mailing list – Every Door Direct Mail (EDDM) allows you to mail to every home on a postal route, and it costs less than regular postage!

To make sure your farming postcards get the results you’re looking for, follow these tips to create a great mailer.

Get Attention!

One of the great qualities of a postcard is that the recipient sees it immediately. There’s no envelope to open, so the number of people who at least glance it over is almost 100%.

That doesn’t mean attention is guaranteed! You still have to have something on the postcard that will grab their interest in those first few seconds. Some ideas include:

  • A funny picture or saying that piques curiosity. Humor is a great tool!
  • Ask a question that triggers a desire or fear in your prospect. Desire and fear are powerful emotions for getting and keeping interest.
  • Give useful information. Sharing a recipe or a home-related tip can ensure your postcard gets more attention.

Once you’ve gotten their attention, your postcard will get a closer look. It may even be kept for future reference.

Target Your Message

A useful or attention-getting postcard is a great start, but if you don’t follow up with a relevant message to the recipient, you’ll lose your momentum.

Remember that marketing is always about the client, not about you. You may be tempted to fill a postcard with your certifications and awards, but that doesn’t help the client understand why they should care.

Instead, address the client’s needs in your postcard immediately. If you’re focusing on families, try a headline like, “Need to buy a new home before school starts in the fall?” Or, if you’ve got retirees looking to downsize, a message like “An empty nest can be cozy. Let me help,” may work well.

Tell the Reader What’s Next

Once you’ve gotten attention and delivered a relevant message, what’s next? You need to make sure to answer that on your postcard. Otherwise, you’ve taken an interested prospect and left them hanging!

A powerful call-to-action is a great way to continue the conversation. It doesn’t have to be a direct “Call me for an assessment of your home,” although it could be. You could also use these ideas:

  • Provide the link to a relevant post on your website and ask them to comment
  • Ask them to share the postcard with friends
  • Invite them to interact on your social media page
  • Invite them to an event or open house

Whatever you do, don’t forget to have a call-to-action. You want to keep the relationship building, so let them know what’s next!

Consistency is Key

Once you’ve created a great farming postcard and sent it, you’ve started the conversation. However, consistency is key if you want to see real results. Try to send farming postcards at least six times a year – in fact, 9 – 12 is best.

Your highest-value market should get the highest frequency, and other markets can get fewer. Remember, it’s about getting your message, name, and face in front of prospects enough times that they feel like they can trust you with a major purchase. That takes time!

Ready to get your farming postcards ready for spring? We can help. Take a look at our templates and contact us to customize them today!

Making an Impact With Real Estate Postcards

Making an Impact With Real Estate Postcards

Effective real estate marketing never focuses on a single channel. While having online marketing strategies is great, it will be far more powerful if combined with print marketing and in-person outreach as well.

Real estate postcard marketing is a vital way to farm a neighborhood, introduce new listings, and share useful information with prospects. There are so many ways to reach out with postcards, and there’s far less competition in the mailbox than the inbox!

Real Estate Postcard Marketing With EDDM

Every Door Direct Mail, or EDDM, is a huge benefit for Realtors® because it allows you to use postcard marketing without having to buy a mailing list. You also save a significant amount of money on postage using EDDM – so really, it’s a win-win!

The best use for EDDM is for farming outreach and for advertising new listings. You can target the zip codes and postal routes in your desired area and reach every home on the route, without needing names and addresses.

Consistent EDDM is a great way to send useful information to help others know, like, and trust you, without having to pay a fortune for mailing lists and postage.

The Just Listed – Just Sold Postcard Campaign

Some Realtors® have the unfortunate habit of simply mailing postcards occasionally and never making a real system of it. While some mailings are better than none, the reality is you have to be consistent to build your brand.

The Just ListedJust Sold sequence is an excellent way to advertise a listing with several postcard mailings in a row. The way it works is:

  • Coming Soon. You send a coming soon postcard to just the neighborhood around the new listing, to generate buzz and let them know that you’re active in the area.
  • Just Listed. When the listing is official, you may want to buy a mailing list so that you can cast a wider net during your marketing phase. You can choose lists based on age, location, family size, and more.
  • Open House. Using the same list as before, advertise the open house with a simple postcard. This helps remind your prospects that the home is available and invites them to see it.
  • Just Sold. Done! Let everyone, both the neighborhood and your prospects, know that you have successfully sold the house. This will build your brand as well as let potential buyers know they should act quickly next time.

Use Postcards to Drive Traffic to Your Website

Raise your hand if you get way too much email. Oh yes, that’s everyone. Thank you.

Instead of using email as the only way to encourage customers to visit your website, include your website and other contact information on a postcard that you use in your marketing. Make the postcards informative and entertaining, and they’re more likely to be kept.

You can also drive traffic to your website by using postcards to promote a drawing or contest that recipients can enter online. Don’t make the mistake of only mailing once, though – sending one or two reminders is an important way to maximize participation.

Just Have Fun With Real Estate Postcards

Another avenue you can take with real estate postcards is simply to have fun. Celebrate a holiday, send a recipe, or simply share an interesting and less-known fact.

If you can make these postcards especially relevant to your target neighborhood, that is even better. Share a fact about the history of the city, or the anniversary of an important sports win or local event. If your area tends toward a certain demographic, consider sharing something they would find particularly interesting.

The reality is it takes multiple contacts before someone feels like they know you well enough to work with you. Focus on a small area, like one or two target neighborhoods, to maximize your budget. Don’t just choose one of these postcard ideas, mix them up. Keep things interesting by providing a variety of information to your prospects.

If you’re ready to get started with a real estate postcard campaign, we’d love to help! We can work with you to map out a strategy, set up EDDM, and even make sure your postcards are mailed according to your schedule. Contact us today!

Is Print Marketing in Real Estate Still Effective?

Print Marketing for Real Estate

In today’s digital world, it can be tempting to write off real estate print marketing and other “old school” farming and outreach tactics as being outdated.

Surely everyone wants to receive things via email and text these days, right? And social media is surely the best way to reach your audience?

Actually, no.

Now, we’re not against email, text messaging, or social media marketing. But print marketing for real estate is far from dead.

Surprising Statistics About Print Marketing in Real Estate

Good marketing has several characteristics. It is focused on the right people, has the right message, and comes at the right time.

To be well received, it must seem personal. The person who receives it should feel like it applies specifically to them.

Finally, it should stand out. Your message must get noticed.

What you may not realize is that “snail mail”, or direct print marketing, checks all these boxes. Here are some statistics that may surprise you.

  • 70% of Americans say that direct mail is more personal than email. The impression is that direct mail takes more effort and that email can more easily be “spammed”.
  • 39% of customers try a new business for the first time because of direct mail.
  • A full 50% of US consumers prefer direct mail over email. I mean really, who needs more email?
  • A USPS study showed that over 60% of direct mail recipients were influenced to visit a promoted website.
  • 70% – 80% of consumers polled in 2014 say they open most of their direct mail, including “junk mail”.
  • A whopping 92% of young shoppers say that they prefer direct mail for making purchase decisions.

Direct mail is far from dead. It’s still being opened and read, and recipients are taking action based on the contents.

In fact, when you use real estate marketing postcards for your direct mail marketing, they don’t even have to open an envelope! Your message is front and center right away.

The fact is, everyone is overwhelmed with emails. There is far less competition in the mailbox than there ever has been. Use direct mail to get noticed in your real estate focus area!

How to Effectively Use Print Marketing for Real Estate

Sorry if this rains on your parade, but direct mail requires persistence and consistency, like all other forms of marketing.

The good news is, effective print marketing for real estate is relatively simple. And if you have trouble keeping up with the mailing schedule, you can outsource it easily without spending a fortune.

Here are some ideas for print marketing with real estate. Feel free to mix and match!

  • Once a month “New in the Neighborhood” postcard. This postcard can highlight community events, news, and upcoming holidays.
  • Once a month “Neighborhood Property Values” postcard. This postcard would highlight market activity and improvements/declines in property values. There would be a clear invitation for them to contact you for a personal home assessment.
  • The “Just Listed/Just Sold” series. We wrote a few months ago about a four-postcard series that helps you highlight and brag about your listings. You can use Every Door Direct Mail (EDDM) to blanket the area.
    • Coming Soon
    • Just Listed
    • Open House
    • Just Sold
  • Seasonal and Holiday Postcards. You can choose to send a postcard a month with a seasonal, fun message, or you can just choose one holiday a quarter to feature. You can even just send one holiday postcard per year. It’s up to you!

The key with making print marketing for real estate effective is that you choose a schedule and stick to it. Like I said before, I know the mailings take time. If you don’t have the time, Printerbees is here to help!

Not only can we print the postcards for you to mail, we can print them and mail them for you. You’ll never wake up in the middle of the night realizing you missed your mailing target date again!

Print marketing is still effective and there’s far less competition than there is on social media or email. If you’re ready to start your postcard marketing strategy, let us help! We have dozens of templates to choose from.

How do you execute print marketing? Share in the comments!

How to Get Responses to Real Estate Postcards

Postcard Marketing

Sending out real estate postcards can be a great way to boost your real estate leads by casually connecting with potential clients within your community.

However, just randomly sending out postcards without much thought or strategy does not work very well – unsurprisingly.

People might not always respond to your postcards as well as you would like them to. So how can you get the most ‘bang for your buck’ when sending out real estate postcards? Try following these postcard best practices – you might just be surprised how well they work!

Send out Real Estate Postcards Consistently

No marketing strategy yields instant, overnight results. The number one thing you can do to ensure that you see success with your Real Estate Postcards is to send them out on a consistent basis. You never know when people might be interested in selling their home but by sending out postcards regularly, you’ll be much more likely to catch them during a selling season.

Always Use a Personalized Layout

Whenever you send a postcard, it should be as personalized and specific as possible. Did you just list a home in a certain neighborhood? Great! Now send ‘Just Listed’ postcards out to the homes in that neighborhood, letting people know about the listing. Keep things relevant by only sending your materials to people whom you already know might be interested in them.

Establish Authenticity and Trust

If your potential clients can’t trust you, then there’s no way that they will ever be upgraded to actual clients. The key is to establish trust early on in the relationship by always being authentic and honest. Be honest in your promotions, your listings and in every other type of mailing you send, and people will slowly begin to trust you and your services.

Use Real Estate Postcards for Special Promotions

Using Real Estate Postcards to advertise special promotions you might have running during a particular month or season. Everyone loves a good deal, and a special rate or exclusive discount might be just the push someone needs to get their house ready to sell. One thing to keep in mind though – don’t overdo it with the promotions, as there really can be too much of a good thing.

Include Testimonies or References

If you have a great testimonial or reference from a satisfied past client, definitely include that in your postcard! Positive reviews are so helpful when it comes to convincing others to enlist your services, so whenever and wherever you can throw these in, the better that certain piece of marketing material is going to do. There’s nothing better than a little social proof!

Always Aim to Elicit an Emotional Response

Finally, if your postcard can create an emotional response within your reader, you are definitely going to see a lot better return on your investment. And it really doesn’t matter what the emotion is (as long as it’s not annoyance!). Happy, sad, joyful, shock and awe – whatever you think will work best within your target audience, make sure that your postcard elicits that response.

Sending out real estate postcards isn’t rocket science – it all just comes down to practice, a little bit of trial and error, and gaining a good understanding of your target audience. Why not get started with your own real estate postcards today?

Real Estate Marketing – Farming for Fun and Profit!

Real Estate Farming for Fun and Profit

Real estate marketing can be tough, and determining which marketing techniques work best can be even tougher. And in an increasingly digital world, are old-school real estate marketing methods still relevant and useful?

Do people still pay attention to non-digital marketing and advertising?

We’re talking specifically about postal mail farming for new leads, and yes, this strategy absolutely still works in today’s world.

Why?

Because there’s just something about direct mail campaigns that will always be effective.

What is Farming in Real Estate Marketing?

Farming essentially involves selecting one specific target area or neighborhood at a time and hitting that area hard with various mailers and promotions. Then, once you’ve generated a steady presence and ongoing leads in one area, you can move on and focus on another neighborhood full of new potential leads.

Farming is a key way to build your visibility in desired neighborhoods. You can do anything from advertising just listed or just sold properties to sending a monthly newsletter full of interesting information and upcoming events. You’re only limited by your imagination!

Why Does Farming Work?

What is it about postal mail that really gets through to potential clients? Let’s take a look at some of the reasons farming really works:

  1. Leaves a Tangible Message – While digital messages such as email, texts, online advertisements and social media postings work well, they are gone as soon as you shut down your computer. And generally the old saying “out of sight, out of mind” begins to kick in. But, with a physical mailer – like a postcard or flyer – you’re giving potential leads something tangible to remember you by, keeping your business in the forefront of their minds.
  2. Specifically Targeted – By choosing to send targeted mailers based on location, you have the unique opportunity to customize your advertisements in a way that you might not be able to do online (where generally you are appealing to a much larger audience). Farming allows you to take your real estate marketing to the next level by giving you the opportunity to touch on very specific pain points, struggles and needs of your immediate audience.
  3. Opportunity for You to Sell Well – A postcard or flyer gives you as a realtor quite a bit of blank space to really let your marketing skills shine. Take the opportunity to create something really eye-catching that appeals to your target area. Just remember not to be too over the top – you don’t want potential clients to think you’re too unprofessional to work with. Aim for a balance and always promote yourself as a qualified real estate expert.

Getting Started is Simple and Easy!

Interested in incorporating farming into your own real estate marketing plan? Getting started is simple, easy and quicker than you might imagine.

Locate specific areas and neighborhoods in your region that could be targeted. Think about areas where the real estate market is doing well, and figure out what might motivate someone to buy or sell. Once you have the specifics in order, it’s time to actually create your farming mailers like postcards and flyers.

This is where you get to be creative and really help your business stand out from the crowd. And if you need any help creating the perfect real estate postcards or flyers, we have a large selection of unique options for you to choose from and customize!

Remember, even though digital media seems to be dominating the real estate marketing field, direct mail is far from obsolete. Don’t neglect farming in your market!

5 Ways to Develop Relationships in Your Target Neighborhood

Building Relationships

As a REALTOR®, marketing is the lifeblood of your business. Whereas most businesses cultivate a name or a brand, a REALTOR® is both the name and the brand. In essence, promoting your business means promoting yourself and your services in a particular market area.

So how do you promote yourself and make meaningful connections in your target neighborhood? It may sound difficult, but there are several ways you can do it. Here are five methods for cultivating effective relationships in a target neighborhood:

  1. Put Social Media to Work for You

I’ve talked a lot about how social media can make a difference in your real estate marketing. With one in two American adults on Facebook, social media should be a key component of your marketing efforts.

Some Realtors® are hesitant to engage in social media because they are concerned about appearing too informal, or they simply don’t know what to say. It’s important to remember the “social” side of social media. In other words, you can achieve great success by simply being yourself, as well as providing information that is interesting and valuable to your target audience.

People like to feel proud of their community. Join Facebook groups focused on specific communities and neighborhoods, and then tap into the sentiment by sharing photos of the neighborhood and relating personal stories of your interactions with community members. You might also consider posting content that is entertaining or useful, such as “10 Tips for Spring Cleaning” or “Where to Find a Pet Sitter.”

  1. Invest in the Community

This doesn’t mean you need to buy a home in the neighborhood – although if you already live there, it’s a great start! Ultimately, real estate is about people, not property. Consider investing your time in local programs or service organizations. Many communities have civic organizations that need regular volunteers. Show families and individuals in the neighborhood you care about the area and its residents – and gain some great exposure for yourself and your business in the process. Offer to plant flowers around an intersection that could use some beautifying, or donate some items to a bake sale. Even a little effort will pay off down the road.

  1. Consider Predictive Analytics

According to REALTOR® Magazine, predictive analytics is a powerful new spin on traditional door-to-door marketing. Rather than wasting valuable hours – and the soles of your shoes – knocking on doors at random, you can tap into a stream of data designed to predict which properties are likely to hit the market in upcoming months.

Predictive analytics uses computer algorithms to compile data from numerous sources, track trends, and assess the likelihood of a future sale. There are several companies and apps that have developed algorithms that scour sale records, auditor records, mortgage loan records, delinquencies, and tax records for information – something made possible by the digitization of many county and state public records.

Although it is possible to compile these records yourself and track trends without the help of a third party app, data-crunching demands time – time you need to make personal connections with potential sellers. Armed with this valuable data, you can focus your door-to-door efforts on homeowners likely to enter the market in the near future.

  1. Stay in Touch with Past Clients

You have made a sale, negotiated the closing, and sent your client a thoughtful housewarming gift. However, your work is not done. As all REALTORS® know, referrals are an important source of future business. In 2014, 40% of all buyers chose to work with an agent that was referred to them by a friend, neighbor, or relative.

Whether you represent a buyer moving into a target neighborhood or a seller moving out, be sure to stay in touch long after the sale is final and the moving trucks have left.

There are several ways to do this. Many agents send holiday or birthday cards, and include past clients on their newsletter mailing lists. Most people put down roots in their community – even if they move away, they maintain connections in their old neighborhood. You never know when a past client will recommend you to a friend, family member, or work colleague looking to buy or sell in the same area.

  1. Build a Business Referral Network

Local businesses are the backbone of any community’s economy. Residents rely on these businesses to provide services and products. In turn, businesses thrive when people perceive them as trustworthy and reliable. As a REALTOR®, you can become part of this network of providers by building relationships with your fellow local businesses.

Getting started is much easier than you might think. Real estate clients may rely on their agents to recommend everything from landscapers to a good pizza place. If a business serves your target neighborhood, there is a good chance your clients will patronize it. Reach out to these business owners and ask about establishing a referral relationship.

Making It Work

Growing your business can be tough. With persistence and a firm commitment to making personal connections in your target neighborhood, however, your real estate business will benefit both now and down the road. These five tips will help you build the relationships you need to be successful.

What steps have been key to building relationships in your target neighborhood? Share in the comments!

 

Use Your Marketing to Serve This Holiday Season

Food Drive for Charity

It’s November, and that means Thanksgiving and the winter holidays are right around the corner. While the holidays provide an abundance of opportunity to market and connect with prospects, it’s also a time when serving others is at the top of everyone’s mind. Fortunately, you can do both. We’ve developed a set of unique postcards that will help you use your marketing to serve this holiday season.

A Food Drive for Charity

Imagine if you, as a Realtor®, let your farm neighborhood know you were running a food drive for charity this season? You could mail food drive postcards using EDDM or a mailing list in your farm neighborhood, or you could go door-to-door handing them out. The postcards will let your prospects know the date and time you’ll be back to collect canned goods.

This kind of drive allows you to meet new prospects, expand your brand, and let those in your neighborhood feel good about helping those less fortunate. In fact, many families have a lot of food they aren’t using – they’ll love that you’re allowing them to declutter the pantry in a way that makes a difference.

A Coat Drive to Keep Warm

In many parts of the U.S., winter weather can be so severe that it causes death for the less fortunate who don’t have a way to stay warm. As a Realtor®, you can expand your reach and make a difference in your community by running a coat drive in your farm neighborhoods. Our coat drive postcards allow you to let people know where they can bring their coats, or when you will be around to pick them up.

As with food, many people have old coats that have been outgrown by children or are no longer used for whatever reason. They may intend to eventually take them to the Salvation Army or a similar place, but never get around to it. When you come around offering the option of dropping them off at a coat drive, it could be just the push they need to take action. It will also establish you as a thoughtful Realtor® who cares about the neighborhood.

A Toy Drive to Bring a Smile

If you’re a parent, it can be hard to imagine not being able to provide gifts for your children at holiday time. However, that’s the reality in many families. Fortunately, as a Realtor® you can do something about that while also marketing your services. We have toy drive postcards that you can mail or deliver by hand in your farm neighborhoods.

When you set up a toy drive, you allow families in your farm neighborhood to make a difference while they go about their normal holiday shopping. You can offer to pick toys up on a specific day or invite them to bring the gifts to your office. Even better, you can hold a Thank You Party in January where you share pictures and stories of happy children who received the gifts. This will not only solidify you as a caring Realtor®, but will provide opportunities for multiple interactions with your farm prospects.

Realtors® need to continue marketing even in the slower holiday season, but you don’t have to do it in a heartless way. With our charity post cards, you can expand your brand while making a real difference in your community. We’re so excited about this opportunity that we’re offering $10 off each order of these special postcards. Just use the code Drive2015 at checkout.

How do you help out during the holidays? Share in the comments!

Great Realtor® Marketing Thinks Outside the Box

Meet Henry the Realtor Dog

Meet Henry, the newest team member of North Shore Realty Group in Massachusetts. Henry’s owner, Jamie Koulouras, uses her sweet dog to help her build relationships and grow her real estate business.

Many times Realtors® get stuck in a marketing rut, doing the same things that everyone else is doing, whether they work or not. Jamie was able to break out of this rut, and she recently sat down with me to describe how Henry helps her break the ice in her farm neighborhoods.

“It really just kind of happened,” she told me. “I live in Groveland, MA, and there was a ‘Groveland Day’ event. I bought a booth. They were supposed to have a dog costume contest, so I thought it would be funny to dress Henry up like a Realtor®.” She explained that while there weren’t enough participants to actually hold the dog costume contest, Henry drew plenty of attention.

“I had set up a mini-golf course to draw in children and hopefully have a chance to talk to their parents,” she said. “It didn’t work too well – a few kids came, but the connections weren’t great. Once Henry showed up, though, I had more people at my booth than I ever hoped for!” And, her new marketing technique was born.

Jamie is a Keller Williams agent who only started as a Realtor® two years ago. She knows that building relationships is important, but she hates the idea of seeming slimy when she cold-calls, door-knocks, or does other traditional lead generation activities. However, by using Henry as her ambassador, she’s able to break down walls and make authentic connections. Although she’s only had her dog two months, everyone in the neighborhood already knows him.

She also takes Henry to the local beach and posts about him frequently on social media. Not only does this allow her to make connections with leads, she has friends who are jealous of how much time she gets to spend with her dog as a Realtor®, which has allowed her to share more about the career and invite others to check it out.

You may not have a dog – although you may get one after reading this! – but that’s just fine. Look around in your own life – what do you have that you could use as a way to break down barriers between you and those you can serve as a Realtor®? Babies and young children are often conversation pieces, and help you connect with other parents. Pets are a great relationship starter. If you have a unique hobby, or love to decorate for the holidays, those things can draw people in as well!

When you market your real estate business “outside the box”, you’ll be amazed how many relationships you can build!

What unique marketing technique have you seen be successful? Share in the comments!

What to Post on Your Realtor® Facebook Page – Part 2

Realtor Facebook Page

At the end of last week, I posted a list of great ideas for your Realtor® Facebook page. I actually had so many ideas that I had to stop myself, so I thought that it would be a great topic to continue with this week.

Remember that Facebook posts don’t have to be novels – short is great! However, they should be engaging and relevant to your followers. Here are some more ideas about what to post on your Realtor® Facebook page to draw engagement.

Local News and Announcements

Local news and announcements are a great way to keep your Facebook page relevant and interesting. In addition, these types of posts help you rank well in search engine results about specific cities and neighborhoods.

When you show your expertise about a local area, you’re also providing your followers something they can share on their own pages without feeling like they are helping you “sell” anything. In fact, consider ending the post with “Please share this with others that might want to know about XXX town!”

Reviews of Local Businesses and Attractions

This type of post is a great way to engage your Facebook community. Share an experience you had at a local business or attraction, and then invite followers to do the same. You’ll get a lot of great sharing, but you will have to monitor what is said to make sure it stays appropriate and edifying.

Another angle on this type of post is to ask your followers for advice on where to go for a specific experience. Ask them their favorite ethnic restaurant, or the best place to take kids for a weekend in the local area. This “crowd-sourced” type of post is easy to start, and your followers take it from there! You can get a lot of engagement on these – people love to be experts.

Behind-The-Scenes in Your Business

People love to get sneak-peeks at information they usually don’t have access to, and that includes “real life” snapshots of professionals in their area. Take advantage of this to post funny stories, successes, and “me in the process of…” pictures.

Video is another great medium for behind-the-scenes looks. You don’t have to pay an arm and a leg for a professional videographer – a low-cost bundle on Amazon can get you started. People will enjoy seeing your face, and your non-verbal body language will add a lot to the interaction and help build trust.

Cute Photos and Memes

You don’t always have to be super-professional online. Sharing cute photos and memes or jokes is a great way to “let your hair down” and help your audience relate to you as a real person. You want to make sure this isn’t your primary type of content, and of course make sure all content is family-appropriate.

Don’t forget to be careful of where you share your images and jokes from, either. Many times an image may be perfectly innocent, but the name of the page that shared it is vulgar or inappropriate. At times like that, consider sharing the picture yourself, without the page name attached, and credit the originator/author in your post.

As you can see, there are endless ways to share informative, fun, and personalized information on Facebook as a Realtor®. I hope you enjoyed these tips – now pick your favorites and take action!

What types of posts do you love to share on Facebook to boost engagement? Share in the comments!

What to Post on Your Realtor® Facebook Page to Draw Engagement

Realtor Facebook Topics

The last post I wrote talked about how to draw new followers to your Facebook page. Once you have followers, it’s important to post consistent, informative content to keep people engaged. Fortunately, as a Realtor® you have a wide variety of topics available to you. Here are some great ideas about what you can post on your Realtor® Facebook page to draw likes, shares, and comments.

Tips on Selling a Home

Folks who are getting ready to sell a home need a Realtor®, but that’s only the first step. They also need to declutter, clean, and stage their home. They need to landscape the outside to make it more attractive. They need to know how to get professional photos. These are all tips you can share.

Another angle is to share tips about how to keep your home organized so that should you ever have to move it’s ready to go. (See what I did there? Plant the seed!!) There are dozens of topics available when it comes to home organization.

Finally, talk about the pros and cons of selling in different seasons. Help people realize that winter has its benefits (fewer houses on the market as competition), as do other seasons. Don’t feel like your posts have to be long! A “quick tip” that’s only a sentence or two is fine many times!

Infographics

Infographics are a way to share data in a visually appealing format. It’s a great way to share current real estate market information about your farm area, or about the nation in general. You can share a link to someone else’s infographic (not a competitor, of course!) or create your own.

Infographics, and all visual content, don’t need to be intimidating. You can create a simple graphic using Powerpoint, or shoot a simple video using a low-cost video bundle you get on Amazon. Visual content makes a big impact, especially when it comes to connecting with people’s emotions. Take advantage of it!

Remember that position and color are both important parts of using graphics, as I shared in my previous posts. Learn what emotions various colors convey, and use them – there are different colors to use if you want to draw people into confidence versus if you want to inspire excitement!

Competitions

Having a giveaway or contest is a great way to grow your list and increase engagement on your page. You can offer a freebie in return for specific information – email, mailing address, Twitter handle, and more.

Once you have that information, use it wisely, but be sure to use it!! I’ve known Realtors® who collected a lot of valuable lead information and then never did anything with it, allowing those valuable leads to die on the vine.

Be sure you’re clear what information is needed to enter your contest or earn a freebie, and what you plan to do with the information. It’s best to host the contest on your own website – not only will it be easier to collect information and get it into your CRM, you also won’t run the risk of violating Facebook’s strict rules about contests.

Images of Amazing Homes in Your Area

People “window shop” for homes long before they are able and willing to purchase. Why not be the place they go to swoon over images of beautiful homes? You can even set up a separate Facebook page if you’d like – call it something like “Amazing Homes in XXX County, Florida” or wherever you are. You’ll get great local search engine results with a name like that, too!

Once you start a page like that, be sure to post regularly. You’ll want to upload new pictures at least once a week, preferably two or three times. You don’t have to post daily, but you will get a lot more engagement if you do – more people will visit the page to see what’s new!

The great benefit of this kind of post is that it’s incredibly shareable. People don’t see it as a sales pitch, so they are much more likely to share the post to their own pages and say, “Wow, can you imagine this!” This means more eyes on your posts, and more opportunity to invite people to your page.

This post barely scratched the surface of what you can share on Facebook – in fact, I’ll post more ideas early next week. Stay tuned! In the meantime, try some of these out and let me know in the comments how it went for you!