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Improving Your Communication Skills as a Realtor®

Communication Skills

Are the kind of Realtor® that people love to work with?

A lot of times, we spend a lot of energy determining what kinds of clients we want to work with. But we don’t always put a lot of focus on becoming the kind of Realtor® that draws in ideal clients.

One key to being an in-demand real estate agent sounds simple, but is harder than it seems.

How do your communication skills stand up? 

What Are the Vital Communication Skills?

If you think returning calls and emails on time is the core of good communication, you’re partly correct. But there’s more to it than that. There are a lot of other skills that are a big deal to your clients.

Communication abilities to cultivate include:

  • Verbal communication, including tone and choosing the right words
  • Written communication, including email and social media
  • Non-verbal communication, such as facial expression and body language
  • Listening skills
  • Empathy and emotional intelligence

If this list surprises you, you’re not alone. Many agents don’t realize that all of these are an essential part of the job – and a big part of why they are (or aren’t) chosen to represent clients.

Verbal Communication

Verbal communication isn’t just about returning calls on time, although that’s part of it. It’s also about what you communicate through the words you choose, the tone of voice you have, and how you deliver your message.

There are good time and bad times to deliver news, and knowing the difference will make you someone clients love to work with. It’s also important to have a good “bedside manner,” to borrow a phrase from medicine. Do you calm clients, or are your harsh and rough?

It’s also vital not to ever talk down to clients and make them feel foolish. Even if they have a silly idea, answer them with respect and gently share a better option. You should never be condescending, even though you are the expert.

Written Communication Skills

Expressing yourself in writing is an area many real estate agents struggle with. In writing, things like tone of voice and facial expressions don’t come through, so it can be easy to be misunderstood. Grammar, punctuation, and spelling can also be challenges.

In today’s real estate world, you can’t escape written communication. From social media to email marketing to writing listing descriptions, you simply have to master this skill.

The good news is that you don’t need an advanced degree or an education in literature. In fact, there are quick and easy ways to boost your writing skills every day. Take advantage of every opportunity!

Non-Verbal Communication

Your body language and facial expression say things you would never put into words. You’ve got to be careful when you’re talking to prospect, clients, and colleagues to be very aware of what you’re saying without opening your mouth.

Even a quick roll of the eyes, sigh, or checking of your watch can make someone feel foolish or unimportant. If you’re someone who speaks unpleasantly through your body language, it won’t matter what you actually say. No one will want to work with you!

On the other hand, an open expression, facing the person who’s speaking, and other inviting postures can do a lot to portray empathy. A confident stance can give your listing presentation more authority. You can portray that you are someone who can be trusted without saying a word.

Listening and Emotional Intelligence

Learning to listen, really listen, can be one of the hardest communication skills of all. So often we’re lost in our own thoughts, thinking about what we want to say next, or disinterested in what another person says.

An incredible resource for learning to listen well is the book Just Listen by Mark Goulston M.D. The author shares how simply developing your listening skills can help you get through to everyone about anything!

Emotional intelligence and empathy play a big role in learning to listen as well. You have to honestly care about what someone is saying, and want to help them solve the problem their facing. Whether that means helping a prospect buy or sell a home or helping a colleague with tips for an open house, emotional intelligence makes you someone folks want to work with.

Ready to Communicate?

Of course, you don’t just use communication skills in person – your real estate marketing speaks for you as well! Make sure it’s professional, personalized, and perfect for your brand.

If you’d like help creating postcards, business cards, or other materials, we’re here for you. Contact us today!

Improve Business Productivity: Find Motivation Daily

Find Motivation

Ever have one of those days when you just. don’t. want. to?

Maybe you’ve had a period where there were a LOT of those days?

If so, this article is for you. How do you find motivation in your real estate business day after day, year after year?

Here are some tips to make it easier.

One Step at a Time

The times I’ve had my absolute worst productivity were times when I was trying to do everything at once. Or, I was looking into the future and thinking, “How am I going to do this every day, forever?”

Instead, make it much, much smaller. Take only one day at a time. That’s how our lives happen, and doing something “just for today” is much more manageable. Then, tomorrow, do it just for that day!

Day after day, you’ll be taking the steps you need to succeed.

Find Motivation Through Action

You want a lot of success this summer, right? The perfect busy time for real estate? Then you should be taking action right now.

Because real estate deals take time to materialize, and relationships have to be built, you can’t start in spring and expect to have a great summer. Instead, take steps – even small steps – to move your marketing forward every day this winter.

Send farming postcards. Make connections. Find a winter event to sponsor to get your name out and collect leads.

Taking action brings motivation all by itself. Plus, you’ll know that you’re setting yourself up for a great summer!

Remember Why You’re an Agent

Why are you in this business? Why aren’t you taking customer service phone calls for an insurance company, or working in a cubicle somewhere?

You probably have a lot of reasons. You wanted freedom. You wanted to set your own schedule. You wanted to get out of the office and be able to spend time around town. You wanted to earn more!

All of these reasons are still completely valid, and they can help you find motivation today. Take time to think about them!!

One great quote that helps me keep things in perspective is, “I still remember the days when I prayed for the things I have now.” 

Be grateful for the business you currently have, and think about how you can make it even more of what you want it to be!

Embrace that Repetitive Boredom Pays Off

Motivation is an important way to keep yourself moving, but don’t assume that because you’re not excited you’re not motivated.

Remember, the pay you’re getting now is based on consistent marketing efforts you made months ago. And the pay you’ll get in the future is based on consistently doing what’s needed today.

Not every day will be exciting or even fun. But that’s OK! As long as you can take action consistently, you’ll get the payoff you’re looking for.

So relax. Don’t force yourself to love every minute. Love the dream, love your goals, and take consistent action to get there. That’s motivation!

How do you keep yourself motivated in real estate? Share in the comments!

Improve Business Productivity: Eliminate Distractions

Business Productivity - No Distractions

The word we’ve been using at Printerbees a lot lately has been MOMENTUM. We want to help agents build momentum and keep it going throughout 2018.

At this time of year, with the Winter Olympics around the corner, the word MOMENTUM makes me think of bobsledding.

You know how they get started on the icy bobsled track? The team stands outside the sled, takes a huge running start, and then all jump in. From there, it’s just about steering and not losing speed along the way.

I think winter is a PERFECT time to get your real estate business up to speed. If you can get a running start now, by spring and summer you’ll be in the “sled”, steering and not losing momentum!

One Big MOMENTUM Killer: Distractions

When a bobsled team navigates the track, there are many twists and turns. If they don’t handle them correctly, they can lose speed, or worse, get turned over and dumped out of the sled.

In the same way, there are twists and turns daily in your business. If you want your spring and summer to be smooth sailing, you need to be prepared for these. You can start practicing now, and by the time the busy season hits, you’ll be more than ready.

The biggest MOMENTUM killer is distractions. Especially in slower times of year, it’s easy to build up the habit of being distracted. There doesn’t seem to be pressing work to do, so why not play one more round of Candy Crush, or check Facebook one more time?

Unfortunately, these distractions will become habits, and when the busy season does hit, you’ll find it hard to focus on your business productivity.

Boost Business Productivity by Killing Distractions

How do you get rid of distractions? They are so tempting!

One thing to start with is understanding why we get distracted in the first place. There are two main reasons – the fear of missing out (FOMO), and the dopamine hit we get when we see a new message or win a game.

Redirecting FOMO

When it comes to FOMO, it’s all about thinking that other people are doing or saying things that you will miss if you focus on work. It’s why we all obsessively check Facebook and email when we should be doing other things. We are afraid we’ll miss something important!

Instead, think about the things you might miss out on if you don’t make your goals. Do you have a vacation planned, or a fun time coming up this weekend? If you aren’t focused on business, you may miss out on these things – you’ll at least miss out on some of the fun because of the guilt you’ll feel.

Redirect the FOMO to be about what you might miss if you don’t focus on your work during work times. This can help you stay focused and away from other distractions!!

Creating Rewards for Productivity

One of the reasons we’re so tempted to play one more short game or check our messages one more time is that completing a task causes our brains to release dopamine, which gives a sense of gratification and enjoyment.

Instead of pretending that’s not true, work with that urge to boost your MOMENTUM and business productivity. Break your work into small tasks and reward yourself – even with just a small sticker – every time you finish.

In this way, the dopamine and gratification will help you move toward your goals, instead of away from them!

Balance Work and Play

Now, I am certainly not advocating “all work and no play.” Instead, think of it more as “work hard, play hard.” During work time, be totally focused by eliminating distractions. Then your fun time will be wide open and guilt-free!

People who are “workaholics” are unfortunately celebrated in American culture. However, it’s not healthy and does not keep your momentum or success going strong in the long run. Those who work but never play face burn out and grow to hate what they do every day.

Instead, balance work and play! Get your farming postcards ordered for spring, set up a calendar for mailing, and then take a break. Go for a walk, stretch, or get away from your desk for a bit.

Then, come back and refresh your business cards with a new photo and reach out to some prospects online. Just keep taking the next small step toward your success.

Your brain will egg you on as you complete each small task, and by the time the busy season hits, your MOMENTUM will be unstoppable!

How do you boost business productivity and eliminate distractions? Share in the comments!

Better Together—The Mastermind Group

Today, we are featuring a guest post from Christel Silver, Broker/Owner of Silver International Realty!

Real Estate Mastermind

The concept of the Mastermind Group was formally introduced by Napoleon Hill in the early 1900’s. In his timeless classic, Think And Grow Rich he wrote about the Mastermind principle as: “A friendly alliance with one or more persons who will encourage one to follow through with both plan and purpose.”

A mastermind can make a huge difference in your real estate business. Here’s how to set one up, what to share, and an example from my own experience!

How to Set Up a Mastermind Group

The ideal size of the group can be anywhere from 4 and 6 members because if your meetings are 60 to 90 minutes long, everyone should have enough time to talk. You don’t have to be from the same area – you can meet virtually!

It is not a networking group. This group helps one another to achieve success.

It is not about a facilitator coaching each member. It is about sharing with each other and empowering one another. Everyone in the mastermind is unique in skill, experience, and connections. They are interacting and sharing any challenges.

The group decides the agenda.  At the end of each meeting, the topic for the following meeting is discussed.  You challenge each other to set goals and share your accomplishments. The group helps one another in making wise decisions.

In my group we discussed customer relationship management (CRM) systems. Each one of us was searching the Internet and exploring the possibilities and then reported why they liked one over the other at our next meeting.

Yes, you could Google this yourself – but the brainstorming, interaction, discussion and creative thinking would not be available.

The Benefits of a Mastermind Group for Real Estate

The group helps with creative ideas and wise decision-making. Then, as you begin to implement your plan, you bring both success stories and problems to the group and problems are solved through peer brainstorming and collective, creative thinking.

The biggest value of a mastermind group is that in an instant, you have multiple minds using their brainpower to help solve your individual business problems. It’s very much peer-to-peer mentoring and if you are lucky enough to get invited to one, you will most likely see a marked change in yourself and your business.

Whether you are invited to join an existing mastermind group, or start a new group, you’ll love what this group process can help you accomplish!

What to Share at a Meeting

Here are some suggestions to ask your members when holding a meeting for your new group:

  • Share one thing that is currently working really well in your business activities.
  • Share one thing you are struggling with.
  • Share one resource, such as a blog, podcast, service, product that you believe the others in the group would appreciate knowing about.

An Example – My Mastermind Experience

I have been a member of a mastermind group for about 3 1/2 years, and it has shaped my life and my business, besides becoming close friends with the group. We can openly discuss our concerns, successes, and frustrations – without being criticized.

Our members – all CRS’s  (Certified Residential Specialist) are Clark Niblock from Texas, Joanne Fraser and Jeff Dowler from California and Silvia Dukes and myself from Florida.

We have created a real estate agent marketing Think Tank. We get together once a month via a conference call and when possible in person at real estate events we all attend.

Silvia Dukes, our newest member, says “As one of the newer members of the mastermind group, I appreciate the different perspectives every member brings to the group and the topics we discuss. I find it beneficial to know how things are done differently across the country and maybe even apply that knowledge to my own real estate practice.”

Clark Niblock says, “My monthly interaction with these fellow agents inspires, encourages, enlightens, challenges me and keeps me focused. Each of these 5 successful agents come with very different individual and geographic perspectives, professional insights, and career achievements. I absolutely believe this consistent think tank agent interaction facilitates and increases sales performance plus helps me objectively evaluate and quantify the real estate Supermen’s team sales results.”

Joanne Fraser shared, “Even working in totally different market areas with different challenges and real estate procedures, we find common ground to help each other.”

Jeff Dowler says, “Participating in a Mastermind with other top-producing agents from other parts of the country over the last 3 1/2 years has been tremendously rewarding, personally and business-wise. It’s been an excellent learning experience to find out what others are doing as far as marketing, lead generation, pricing, and multiple other business topics, and to try new strategies that are working in our respective markets which are quite diverse. Our Mastermind has blossomed into a very personal forum where we can all share our concerns, frustrations, questions, and ideas to obtain feedback and input from others in a positive, supportive way, without fear of criticism. Not only do we learn new things, but also we learn about ourselves and our personal styles that contribute to our successes and help us improve the real estate industry. Lastly, we have become very good friends who are there to help each other out, whenever needed.”

What about you? Can you benefit from a mastermind? Try starting one in the new year – it’s a great way to set yourself up for success in 2018!

 

Christel Silver is a full-time Broker/Owner of Silver International Realty servicing the East Coast of South Florida. The National Association of Realtor’s (NAR) President appointed her (2010-2014) as the President’s Liaison to Germany, where she grew up and worked at the Justice Department for 17 years prior to coming to this country. Fifty percent of her business is in the International arena. For more information visit www.silverhouses.com.

 

We want you to have every chance to succeed and make 2018 the year you break through and reach your goals. Check out the resources we have available today!

5 Small Things Successful Realtors Do Every Day

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5 Things Successful Realtors Do Daily

Many times, we think of success of something that happens in one big event. We get a killer listing and get an amazing payday. A Realtor® gets coverage in the news, and suddenly they have great visibility and tons of new clients.

The truth is, though, that success is something that happens in little steps every day. The “overnight” achievements that we see are the results of hundreds of small behind-the-scenes actions. Day after day, here are the habits that can bring you the wins you’re looking for.

Consistent Marketing

If you think of marketing as something that only happens when there are major events in your area, or a monthly newsletter to send, you’re missing out.

Marketing happens on dozens of ways. You can:

  • Interact on social media
  • Plan your next farming postcard outreach
  • Set up an automated email series
  • Network with people in your neighborhood
  • Participate in volunteer or committee work

Anything you do to build your brand and develop clients is marketing. But it has to be intentional. Make marketing a daily habit, and you’ll be well on your way to success.

Invest in Professional Growth

When was the last time you read a book or took a class designed to make you a better Realtor®? If it’s been awhile, it’s time to develop a new habit.

If you’ve read the Miracle Morning for Real Estate Agents, you know the importance of a morning routine. Part of that morning routine is reading.

Read things that help you develop your mindset. Read things that help you understand your market. Take classes to hone your social media skills, negotiation, and email marketing. Whatever you do, invest in professional growth every day.

Prioritize Tasks & Manage Time

Being productive is a habit. It requires you to focus your time and attention on one thing at a time.

This kind of concentration doesn’t come naturally. It takes practice and a daily routine.

Some habits you can use to build productivity include:

  • Prioritize tasks that bring in leads and clients
  • Time blocking
  • Managing your energy
  • Manage your social media time well

Is managing your time a daily habit? If not, you have a lot more success available to you!

Serve Others

Being of service is not just something we do for our clients. Being of service can be a daily habit, and should be if we want higher levels of accomplishment.

How can you adopt a mindset of service? Look for ways to serve your coworkers. See what you can do to help your friends and relatives. If you pass a stranger who can use help raking their yard, stop and help!

When you focus on service, you’re opening doors of opportunity. Remember not to define it too narrowly. Who can you reach out to today? How can you make serving a daily habit of your life?

Take Care of Yourself

From exercise to proper nutrition, taking care of yourself is the final key habit of success. Every day, you should do something that makes you better, mentally, physically, and emotionally.

If you’re interested in ideas, here are some things I know that help:

  • Meditation
  • Getting enough sleep
  • Eating healthfully
  • Working out regularly
  • Time in a bubble bath or hot tub
  • Getting a massage

Taking care of yourself doesn’t have to take a lot of time or money. It does, however, need to be part of your daily habits.

Habits help your daily activities take less of your decision-making brain power. When you can create small, positive habits that move your life and business forward, you are unstoppable!

 

How to Be a Better Realtor® Next Year Than You Are Today

Better Realtor This Time Next Year

Sit back for a moment and think about your real estate business. Are you improving? Are you growing? Or are you just barely making it, surviving from moment to moment?

Unless you’re planning to get out of the real estate business soon, it’s important to be a better agent at this time next year than you are today. The question is, what steps can you take to improve your skills? And where can you find the time?

Find the Time to Grow with Routines

There’s an incredible book series called The Miracle Morning, and they’ve produced a book specifically focused on real estate agents. The key with Miracle Morning is that it shows you how to create a routine. Part of the morning routine is taking time to read self-development books and journal the insights you gain.

A routine of any sort allows you to save your mental energy for important decisions in your day. They also create habits that streamline specific parts of your day, which save you time and help you incorporate new practices – like becoming a better Realtor®.

Read Books That Help You Improve

There are so many books you can read that will help you grow and develop as a Realtor®. The Millionaire Real Estate Agent by Gary Keller is a classic and worth reading more than once.

You can also read books that help you focus on mindset, such as The Slight Edge by Jeff Olson and Reinventing Yourself by Steve Chandler.

Finally, reading books that help you with the skills you need to be a great agent will also help you grow. Two of my favorites are Just Listen by Mark Goulston and The Go Giver by Bob Burg.

Take Action on What You Learn!

There’s only so much that learning will do for you. What’s vital is to act on what you learn. There are three ways to approach this.

The first way you can act on new insights is to pick one thing every day that you want to bring into your day. It can be an insight you gained in your reading time during your morning routine, something that someone mentioned to you the day before, or anything else you’d like. By taking one new action a day, you can test new ideas and see what works for you.

The second method involves creating new habits. If you have something you’d like to do on a regular basis, work on incorporating it into your life by stacking it with an existing habit. For instance, after you walk into your office every day, do your new action first, before starting with the rest of your day.

Finally, you can focus on trying to be 5% better in one area today than you were yesterday. What can you do to make your marketing calls 5% better? How can your social media outreach be 5% better? How can your farming efforts be 5% better? By becoming just 5% better today than you were yesterday, you can get incredible gains over the course of a year.

 

I’d like to hear from you – what are you doing to be a better agent at this time next year? Head over to the Printerbees Facebook page and let us know!

Are You Killing the Golden Goose?

Are You Killing the Golden Goose?

As a Realtor®, you do a lot to grow your business. You focus on attracting leads through a variety of marketing techniques. You set up appointments to pitch your services to buyers and sellers. When you win a client, you focus on doing your very best to help them buy or sell a home.

But what about YOU? Does your business ever focus on you?

If you want to be successful, it should. Here’s why.

The Goose Who Laid the Golden Eggs

You may remember this fable from your childhood, but in case you don’t, I’ll give a quick version here.

Once a farmer had a goose who laid eggs. One morning the farmer discovered, to his shock, that the goose had laid an egg that was 100% gold. The next day, the goose laid one more golden egg. The farmer was able to sell the gold and make quite a lot of money.

Over time, however, the farmer got restless. He wanted more golden eggs, but he wanted them NOW. He was thinking of how amazing it would be if he could just get a whole bunch of eggs in one day, instead of waiting for one each day.

So one day, tired of waiting for a single golden egg a day, the farmer went out and killed the goose. He cut her open, eager to find the storehouse of eggs inside. But there were none. The goose truly only produced one per day. And now she was dead. No more gold, no more wealth.

The moral of the story is to take care of what produces good things for you, and not to get greedy. So, what does this have to do with real estate?

Everything.

You are the goose. Your hard work produces gold in your business and personal life.

If you don’t take care of yourself in a variety of ways, your work will die and your profit with it.

Using Personal Development to Take Care of the Goose

One way to take care of yourself and build your business is personal development, which is the focus of this article. With personal development, you can carefully increase the number of “golden eggs” you produce each year.

Keep Your Vision in Front

Your vision is the overall picture of where you want to go with your business and your life. It’s easy to get so caught up in the mundane that you forget your vision altogether.

Instead, take the time to write down your Big Goals. Read them each day. It may also help to create a vision board on Pinterest for your personal use, and look at it every day.

When you keep your vision in front, you provide yourself the “why” and the energy to keep moving forward.

Know Yourself

Knowing a lot about your personality, strengths, and weaknesses can help you know how best to spend your time. Rather than trying to emulate someone who isn’t like you in important ways, discover all you can about who you are.

Understanding your Myers-Briggs personality profile can be important, as can a test like StrengthsFinder. The more you know about who you are and what you’re great and not-so-great at, the better you will be able to communicate with clients, focus your work, and even hire a team.

Shifting Your Paradigms and Mindset

All of us grow up with a particular script in our minds and hearts. We feel capable or we feel not good enough. We have confidence or we wilt. We have a lot of grit or we get frustrated and quit easily.

The good news is that these scripts and reactions can be changed. Each day we encounter things we can’t control, but we can control how we react to them. When we learn to stop making limiting assumptions and instead choosing our responses wisely, we can truly transform our lives.

Some great resources for this are The 7 Habits of Highly Effective People and The Slight Edge. For specifics on your business, I recommend The Millionaire Real Estate Agent.

Take time to read and journal every day as part of your morning routine, and you’ll be amazed how much you can develop and change in just a few months.

Are You Killing the Goose?

Step back and take a look at your business. As you focus on your marketing, buying, and selling, are you taking care to develop yourself? Or are you just running yourself ragged?

Are you nurturing your golden egg producer or is it on the verge of death?

The tips I gave in this article just scratch the surface of everything you can do to take care of yourself and your ability to produce wealth. Of course, you need to sleep enough, eat well, and nurture close relationships as well.

When you develop yourself every day, you’ll be amazed how much you can grow and increase your success in a few months’ time. A year from now, you may not even recognize yourself!

After you’ve spent some time on self-development, it’s time to get back on the marketing trail. We can help. Take a look at our marketing resources for real estate agents today!

How to Fall Back in Love with Real Estate

Fall back in love with real estate

For many people, winter is a time of feeling pretty “blah.” In many parts of the country, it’s cold, it’s gray, and it’s just not fun to be outside. In real estate, business is slower, it can be frustrating to generate leads, and you start to lose your spark.

But now, spring is in the air, and it’s time to fall in love! That is, fall back in love with your real estate business. If you’re in the doldrums, consider these ideas to reignite your fire and so you can be excited about the spring and summer selling season.

Notice the Signs of Burnout

The first step to solving any problem is realizing there is a problem. As you think about your real estate business, do you notice any of the following symptoms?

  • Little energy and little desire to be productive
  • Feeling irritable or impatient with co-workers and clients
  • Dragging yourself to work each day almost against your will
  • Being cynical and sarcastic more than usual
  • Feeling disillusioned about the real estate business

If any of these describe you, it’s time to take action. By taking steps to relax, rediscover your motivation, and renew your energy levels, you’ll be inspired and ready to go again soon.

Take Care of Your Health

Does your life look like an endless series of sitting, eating takeout, driving, sitting, and more takeout? If so, the first place to start is with your health.

If you’re getting very limited physical activity and eating poorly, you will have little energy and a poor mood by default. This is true no matter what business you’re in or how many hours you work.

Start small and make changes step by step. A smoothie for breakfast each morning, until it becomes a habit. Then a walk each afternoon, until it’s a habit. And so on. Over time, you’ll shift your bad habits into good ones and your health – and your energy – will improve dramatically.

Remember What Else You Love About Life

One of the reasons Realtors® burn out is that they don’t make room for anything else in their lives except work. Yes, there is always work to do, but if you are pushing too hard, you won’t be successful. Working too many hours defeats the purpose – instead of getting more done and making more money, you’re getting discouraged and having a hard time going to work at all.

Instead, purposefully make time for the things you find fun. Take a couple of hours to go to a favorite bookstore or local park. Research what museums exist that revolve around things you enjoy – there are museums for everything from trains and motorcycles to Star Trek and art.

If two hours seems like too much, start smaller by taking time off for a walk each day. If the weather is bad, a local rec center or mall can provide great walking indoors. Just 30 minutes can start to get you out of your rut, and you can work your way up from there.

Change Your Perspective About Work

If you’re like many Realtors®, you collect references, referrals, and online reviews to help you win new business. These kind words can also help you gain a new perspective on why you do what you do.

Take some time to read the kind letters and reviews that you have received from clients. Remember that you are good at this job and that you make a difference in people’s lives. That reminder will help you move into a more positive mindset.

Then, go to work the next day as if you loved to be there. Find things you enjoy about your job and focus on them, even if just for one day. Take a class, read a book, or research a new marketing method. If it’s connecting with people that you love, visit your farm area on foot and walk around. Meet people naturally, with no agenda. Enjoy the interactions.

Remember What Make Real Estate Great

When you run your own business like Realtors® do, you get a lot of perks that you often forget about. This forgetfulness is especially common if you’ve been in real estate for a while. Here are some of the things you have that your office-bound friends only dream of:

  • A flexible schedule
  • You don’t have to be in a cubicle all day
  • The ability to spend time outdoors
  • The chance to meet a variety of interesting people every day
  • The fact that your work makes a significant positive impact on people
  • Control over your income and profit margin

When you remember what makes your career amazing, you’ll be better able to face the day with a positive attitude and a can-do spirit.

Get Help if You Need It

There are times when improving your habits and reminding yourself of your blessings are not enough. Sometimes people struggle with clinical depression or other illness, and there’s no “snapping out of it.”

If that’s you, don’t be ashamed to get help. You may need medication, a therapist, or both. Trust me when I say that these things can change your life for the better in significant ways and that it’s more than worth it reach out. There’s no shame in getting help, and it can be the light at the end of the tunnel you’ve been looking for.

Are you ready to kick the blahs to the curb and ramp up for spring? Check out our selection of door hangers and get out in the neighborhoods!

The Five Best Books for Realtors® in 2017

Best Books for Realtors® in 2017

Real estate agents rarely have time to breathe, much less read. However, you have to find a way, because failing to continue learning and growing is not an option if you want to succeed in real estate.

Often, the slower winter months are a great time to grab a book or two and focus on you – your business, your personal growth, your mindset, and more.

With that in mind, here are some ideas for books you could read this month before the spring and summer season start to heat up!

(This post contains affiliate links, but only because I TRULY believe these books will have a great impact on you!)

The Millionaire Real Estate Agent

I’m going to start right off the bat with one of my favorite books, and one I recommend to agents all the time: The Millionaire Real Estate Agent.

This book is incredible because it combines the reality of real estate with the systems, mindsets, and practices that will get you where you want to go. If you’re focused on making 2017 the year you lift your business to new heights, this book is a must.

Your First Year in Real Estate

Your First Year in Real Estate is a great book if you’re just getting started in real estate, but it’s also a good reminder for veteran Realtors®.

Author Dirk Zeller will help you set important career goals, combine online marketing with traditional print methods, develop essential professional relationships, and more.

If you’re new to the business, or if you’re stuck in a rut, this could be just the boost you need.

The Miracle Morning for Real Estate Agents

I have a good friend whose life was absolutely transformed by The Miracle Morning. Author Hal Elrod talks about how to actually become and stay a morning person, the morning routine that will start your day on the right foot every time, and how to apply it all to real estate.

If you’re tired of rushing out the door with minutes to spare every day, give yourself the mornings you deserve. Grab The Miracle Morning for Real Estate Agents, take notes, and start practicing. You’ll be amazed how much your days will change.

The Ultimate Beginner’s Guide to Real Estate Investing

If you’re ready to attract a whole new kind of client and grow your business in new ways, The Ultimate Beginner’s Guide to Real Estate Investing is where you start.

Investors buy and sell frequently, and getting a reputation as an investor’s Realtor® can help you have consistent income all year long. Word-of-mouth is powerful in the investment community, so once you’ve built a reputation, you’re in great shape!

Best of all – this book is free!!

2,001 Winning Ads for Real Estate

Do you struggle writing copy for your listings? 2,001 Winning Ads for Real Estate is your ultimate cheat sheet.

Take a look at what has worked for other Realtors® in a huge variety of markets. Each chapter is broken down by location, size, style, terms, and specific features. No matter what houses you’ll be selling this year, they’ll move faster when you know exactly how to advertise them!

Keep in mind that these ads will not work word-for-word with today’s advertising standards, but the book will give you great ideas for timeless ways to describe features and tell the story of a home. Human nature stays the same – people buy for the same reasons they always have.

What Are YOU Going to Read?

Five options give you a bit of variety without being overwhelming. No matter where you are in your career or what you will face this year, one of these books is in a position to make a difference.

So, the only question left is – what book are YOU going to read this month? Let me know in the comments!

How a Realtor® Can Best Manage Time

Realtor Time Management

As a Realtor®, you’re often required to wear many hats. Between marketing and promotion, generating new leads, showing houses and taking the time to follow up with your clients, sometimes it can feel like your job is never ending.

And this is especially true when you’re not managing your time properly.

But…what can you do about it?

Are there any tried and true time management methods out there for Realtors®?

The answer is most definitely yes – and here are some of my favorite time management tips.

Use Time Blocking for Scheduling

At the beginning of your week, take the time to not only create a loose schedule but actually assign specific blocks of time for everything that you need to get done. For example, maybe you need to be spending 5 hours a week on marketing efforts. In order to accommodate that, try scheduling out an hour-long chunk of time each day (from 10:00 a.m. – 11:00 a.m. for example) and commit to only working on marketing-related tasks during that hour each day. Or, if you’d rather work on marketing for a longer period of time, dedicate one 5 hour block of time once a week, on Tuesday afternoons for example, and stick to that. The key is to be consistent and stay committed to your schedule.

Designate Time for Lead Generation

However you choose to spend your time, there’s no denying that lead generation is one of the most important things you’ll do to help your business grow. But as a Realtor® with a busy schedule, it’s easy to put off this off in favor of easier tasks – even when you know you shouldn’t be putting it off. So in order to combat this, set aside an hour every day to focus solely on lead generation tactics – whether that be cold calling, reaching out to past clients, following up with warm leads, replying to email leads or however else you generate leads. Stay focused during that hour and don’t allow yourself to get distracted by other tasks. Leads are the lifeblood of your business, so you need to make sure you’re dedicating proper time for generating them!

Only Answer Emails and Voicemails During Certain Times

Going along with the concept of time blocking, set aside time each day to check emails and listen to voicemails instead of doing so dozens of times throughout the day – something that is sure to distract you from whatever task you were supposed to be working on. If you’re worried about people thinking that you are ignoring them, try setting an autoresponder on your emails and a personalized message on your voicemail letting people know that you will be responding to emails and/or phone calls at 10am, noon, and 3pm, or wherever you want to set your office hours. It may take a little getting used to, but doing this will help you stay focused and get more accomplished in the long run.

Plan Marketing Strategies out in Advance

Instead of constantly having to come up with new marketing strategies and print new marketing materials, try setting aside some time at the beginning of each quarter to plan things out for the coming months. Then, once you have a plan in place, do the necessary things to keep the plan running in advance – like ordering all of your print marketing materials and writing out your blog posts and advertisements. Planning ahead will help you stay focused and on track and also free up time later on to work on additional tasks and projects.

Take a Break from Being a Realtor® from Time to Time

Between evening home showings and weekend open houses, as a Realtor®, your schedule can be a little crazy at times, making time management even more important. With the often sporadic hours, be sure that you’re taking enough time to rest and recharge with family and friends by always scheduling a day off during the week. You need this to keep yourself functioning at the level required for your chosen career, so don’t skimp! And if you have all of your time scheduled out for the week, taking a day to rest won’t cut into the items on your to-do list anyway – they can wait for their scheduled time.

Time management isn’t difficult, but it does take a little practice to get the hang of it. Try implementing some of these tips today and watch how quickly your time management skills improve!