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Better Together—The Mastermind Group

Today, we are featuring a guest post from Christel Silver, Broker/Owner of Silver International Realty!

Real Estate Mastermind

The concept of the Mastermind Group was formally introduced by Napoleon Hill in the early 1900’s. In his timeless classic, Think And Grow Rich he wrote about the Mastermind principle as: “A friendly alliance with one or more persons who will encourage one to follow through with both plan and purpose.”

A mastermind can make a huge difference in your real estate business. Here’s how to set one up, what to share, and an example from my own experience!

How to Set Up a Mastermind Group

The ideal size of the group can be anywhere from 4 and 6 members because if your meetings are 60 to 90 minutes long, everyone should have enough time to talk. You don’t have to be from the same area – you can meet virtually!

It is not a networking group. This group helps one another to achieve success.

It is not about a facilitator coaching each member. It is about sharing with each other and empowering one another. Everyone in the mastermind is unique in skill, experience, and connections. They are interacting and sharing any challenges.

The group decides the agenda.  At the end of each meeting, the topic for the following meeting is discussed.  You challenge each other to set goals and share your accomplishments. The group helps one another in making wise decisions.

In my group we discussed customer relationship management (CRM) systems. Each one of us was searching the Internet and exploring the possibilities and then reported why they liked one over the other at our next meeting.

Yes, you could Google this yourself – but the brainstorming, interaction, discussion and creative thinking would not be available.

The Benefits of a Mastermind Group for Real Estate

The group helps with creative ideas and wise decision-making. Then, as you begin to implement your plan, you bring both success stories and problems to the group and problems are solved through peer brainstorming and collective, creative thinking.

The biggest value of a mastermind group is that in an instant, you have multiple minds using their brainpower to help solve your individual business problems. It’s very much peer-to-peer mentoring and if you are lucky enough to get invited to one, you will most likely see a marked change in yourself and your business.

Whether you are invited to join an existing mastermind group, or start a new group, you’ll love what this group process can help you accomplish!

What to Share at a Meeting

Here are some suggestions to ask your members when holding a meeting for your new group:

  • Share one thing that is currently working really well in your business activities.
  • Share one thing you are struggling with.
  • Share one resource, such as a blog, podcast, service, product that you believe the others in the group would appreciate knowing about.

An Example – My Mastermind Experience

I have been a member of a mastermind group for about 3 1/2 years, and it has shaped my life and my business, besides becoming close friends with the group. We can openly discuss our concerns, successes, and frustrations – without being criticized.

Our members – all CRS’s  (Certified Residential Specialist) are Clark Niblock from Texas, Joanne Fraser and Jeff Dowler from California and Silvia Dukes and myself from Florida.

We have created a real estate agent marketing Think Tank. We get together once a month via a conference call and when possible in person at real estate events we all attend.

Silvia Dukes, our newest member, says “As one of the newer members of the mastermind group, I appreciate the different perspectives every member brings to the group and the topics we discuss. I find it beneficial to know how things are done differently across the country and maybe even apply that knowledge to my own real estate practice.”

Clark Niblock says, “My monthly interaction with these fellow agents inspires, encourages, enlightens, challenges me and keeps me focused. Each of these 5 successful agents come with very different individual and geographic perspectives, professional insights, and career achievements. I absolutely believe this consistent think tank agent interaction facilitates and increases sales performance plus helps me objectively evaluate and quantify the real estate Supermen’s team sales results.”

Joanne Fraser shared, “Even working in totally different market areas with different challenges and real estate procedures, we find common ground to help each other.”

Jeff Dowler says, “Participating in a Mastermind with other top-producing agents from other parts of the country over the last 3 1/2 years has been tremendously rewarding, personally and business-wise. It’s been an excellent learning experience to find out what others are doing as far as marketing, lead generation, pricing, and multiple other business topics, and to try new strategies that are working in our respective markets which are quite diverse. Our Mastermind has blossomed into a very personal forum where we can all share our concerns, frustrations, questions, and ideas to obtain feedback and input from others in a positive, supportive way, without fear of criticism. Not only do we learn new things, but also we learn about ourselves and our personal styles that contribute to our successes and help us improve the real estate industry. Lastly, we have become very good friends who are there to help each other out, whenever needed.”

What about you? Can you benefit from a mastermind? Try starting one in the new year – it’s a great way to set yourself up for success in 2018!

 

Christel Silver is a full-time Broker/Owner of Silver International Realty servicing the East Coast of South Florida. The National Association of Realtor’s (NAR) President appointed her (2010-2014) as the President’s Liaison to Germany, where she grew up and worked at the Justice Department for 17 years prior to coming to this country. Fifty percent of her business is in the International arena. For more information visit www.silverhouses.com.

 

We want you to have every chance to succeed and make 2018 the year you break through and reach your goals. Check out the resources we have available today!

5 Small Things Successful Realtors Do Every Day

This post may contain affiliate links. We truly love, use, and recommend the best!

5 Things Successful Realtors Do Daily

Many times, we think of success of something that happens in one big event. We get a killer listing and get an amazing payday. A Realtor® gets coverage in the news, and suddenly they have great visibility and tons of new clients.

The truth is, though, that success is something that happens in little steps every day. The “overnight” achievements that we see are the results of hundreds of small behind-the-scenes actions. Day after day, here are the habits that can bring you the wins you’re looking for.

Consistent Marketing

If you think of marketing as something that only happens when there are major events in your area, or a monthly newsletter to send, you’re missing out.

Marketing happens on dozens of ways. You can:

  • Interact on social media
  • Plan your next farming postcard outreach
  • Set up an automated email series
  • Network with people in your neighborhood
  • Participate in volunteer or committee work

Anything you do to build your brand and develop clients is marketing. But it has to be intentional. Make marketing a daily habit, and you’ll be well on your way to success.

Invest in Professional Growth

When was the last time you read a book or took a class designed to make you a better Realtor®? If it’s been awhile, it’s time to develop a new habit.

If you’ve read the Miracle Morning for Real Estate Agents, you know the importance of a morning routine. Part of that morning routine is reading.

Read things that help you develop your mindset. Read things that help you understand your market. Take classes to hone your social media skills, negotiation, and email marketing. Whatever you do, invest in professional growth every day.

Prioritize Tasks & Manage Time

Being productive is a habit. It requires you to focus your time and attention on one thing at a time.

This kind of concentration doesn’t come naturally. It takes practice and a daily routine.

Some habits you can use to build productivity include:

  • Prioritize tasks that bring in leads and clients
  • Time blocking
  • Managing your energy
  • Manage your social media time well

Is managing your time a daily habit? If not, you have a lot more success available to you!

Serve Others

Being of service is not just something we do for our clients. Being of service can be a daily habit, and should be if we want higher levels of accomplishment.

How can you adopt a mindset of service? Look for ways to serve your coworkers. See what you can do to help your friends and relatives. If you pass a stranger who can use help raking their yard, stop and help!

When you focus on service, you’re opening doors of opportunity. Remember not to define it too narrowly. Who can you reach out to today? How can you make serving a daily habit of your life?

Take Care of Yourself

From exercise to proper nutrition, taking care of yourself is the final key habit of success. Every day, you should do something that makes you better, mentally, physically, and emotionally.

If you’re interested in ideas, here are some things I know that help:

  • Meditation
  • Getting enough sleep
  • Eating healthfully
  • Working out regularly
  • Time in a bubble bath or hot tub
  • Getting a massage

Taking care of yourself doesn’t have to take a lot of time or money. It does, however, need to be part of your daily habits.

Habits help your daily activities take less of your decision-making brain power. When you can create small, positive habits that move your life and business forward, you are unstoppable!

 

How to Be a Better Realtor® Next Year Than You Are Today

Better Realtor This Time Next Year

Sit back for a moment and think about your real estate business. Are you improving? Are you growing? Or are you just barely making it, surviving from moment to moment?

Unless you’re planning to get out of the real estate business soon, it’s important to be a better agent at this time next year than you are today. The question is, what steps can you take to improve your skills? And where can you find the time?

Find the Time to Grow with Routines

There’s an incredible book series called The Miracle Morning, and they’ve produced a book specifically focused on real estate agents. The key with Miracle Morning is that it shows you how to create a routine. Part of the morning routine is taking time to read self-development books and journal the insights you gain.

A routine of any sort allows you to save your mental energy for important decisions in your day. They also create habits that streamline specific parts of your day, which save you time and help you incorporate new practices – like becoming a better Realtor®.

Read Books That Help You Improve

There are so many books you can read that will help you grow and develop as a Realtor®. The Millionaire Real Estate Agent by Gary Keller is a classic and worth reading more than once.

You can also read books that help you focus on mindset, such as The Slight Edge by Jeff Olson and Reinventing Yourself by Steve Chandler.

Finally, reading books that help you with the skills you need to be a great agent will also help you grow. Two of my favorites are Just Listen by Mark Goulston and The Go Giver by Bob Burg.

Take Action on What You Learn!

There’s only so much that learning will do for you. What’s vital is to act on what you learn. There are three ways to approach this.

The first way you can act on new insights is to pick one thing every day that you want to bring into your day. It can be an insight you gained in your reading time during your morning routine, something that someone mentioned to you the day before, or anything else you’d like. By taking one new action a day, you can test new ideas and see what works for you.

The second method involves creating new habits. If you have something you’d like to do on a regular basis, work on incorporating it into your life by stacking it with an existing habit. For instance, after you walk into your office every day, do your new action first, before starting with the rest of your day.

Finally, you can focus on trying to be 5% better in one area today than you were yesterday. What can you do to make your marketing calls 5% better? How can your social media outreach be 5% better? How can your farming efforts be 5% better? By becoming just 5% better today than you were yesterday, you can get incredible gains over the course of a year.

 

I’d like to hear from you – what are you doing to be a better agent at this time next year? Head over to the Printerbees Facebook page and let us know!

Are You Killing the Golden Goose?

Are You Killing the Golden Goose?

As a Realtor®, you do a lot to grow your business. You focus on attracting leads through a variety of marketing techniques. You set up appointments to pitch your services to buyers and sellers. When you win a client, you focus on doing your very best to help them buy or sell a home.

But what about YOU? Does your business ever focus on you?

If you want to be successful, it should. Here’s why.

The Goose Who Laid the Golden Eggs

You may remember this fable from your childhood, but in case you don’t, I’ll give a quick version here.

Once a farmer had a goose who laid eggs. One morning the farmer discovered, to his shock, that the goose had laid an egg that was 100% gold. The next day, the goose laid one more golden egg. The farmer was able to sell the gold and make quite a lot of money.

Over time, however, the farmer got restless. He wanted more golden eggs, but he wanted them NOW. He was thinking of how amazing it would be if he could just get a whole bunch of eggs in one day, instead of waiting for one each day.

So one day, tired of waiting for a single golden egg a day, the farmer went out and killed the goose. He cut her open, eager to find the storehouse of eggs inside. But there were none. The goose truly only produced one per day. And now she was dead. No more gold, no more wealth.

The moral of the story is to take care of what produces good things for you, and not to get greedy. So, what does this have to do with real estate?

Everything.

You are the goose. Your hard work produces gold in your business and personal life.

If you don’t take care of yourself in a variety of ways, your work will die and your profit with it.

Using Personal Development to Take Care of the Goose

One way to take care of yourself and build your business is personal development, which is the focus of this article. With personal development, you can carefully increase the number of “golden eggs” you produce each year.

Keep Your Vision in Front

Your vision is the overall picture of where you want to go with your business and your life. It’s easy to get so caught up in the mundane that you forget your vision altogether.

Instead, take the time to write down your Big Goals. Read them each day. It may also help to create a vision board on Pinterest for your personal use, and look at it every day.

When you keep your vision in front, you provide yourself the “why” and the energy to keep moving forward.

Know Yourself

Knowing a lot about your personality, strengths, and weaknesses can help you know how best to spend your time. Rather than trying to emulate someone who isn’t like you in important ways, discover all you can about who you are.

Understanding your Myers-Briggs personality profile can be important, as can a test like StrengthsFinder. The more you know about who you are and what you’re great and not-so-great at, the better you will be able to communicate with clients, focus your work, and even hire a team.

Shifting Your Paradigms and Mindset

All of us grow up with a particular script in our minds and hearts. We feel capable or we feel not good enough. We have confidence or we wilt. We have a lot of grit or we get frustrated and quit easily.

The good news is that these scripts and reactions can be changed. Each day we encounter things we can’t control, but we can control how we react to them. When we learn to stop making limiting assumptions and instead choosing our responses wisely, we can truly transform our lives.

Some great resources for this are The 7 Habits of Highly Effective People and The Slight Edge. For specifics on your business, I recommend The Millionaire Real Estate Agent.

Take time to read and journal every day as part of your morning routine, and you’ll be amazed how much you can develop and change in just a few months.

Are You Killing the Goose?

Step back and take a look at your business. As you focus on your marketing, buying, and selling, are you taking care to develop yourself? Or are you just running yourself ragged?

Are you nurturing your golden egg producer or is it on the verge of death?

The tips I gave in this article just scratch the surface of everything you can do to take care of yourself and your ability to produce wealth. Of course, you need to sleep enough, eat well, and nurture close relationships as well.

When you develop yourself every day, you’ll be amazed how much you can grow and increase your success in a few months’ time. A year from now, you may not even recognize yourself!

After you’ve spent some time on self-development, it’s time to get back on the marketing trail. We can help. Take a look at our marketing resources for real estate agents today!

How to Fall Back in Love with Real Estate

Fall back in love with real estate

For many people, winter is a time of feeling pretty “blah.” In many parts of the country, it’s cold, it’s gray, and it’s just not fun to be outside. In real estate, business is slower, it can be frustrating to generate leads, and you start to lose your spark.

But now, spring is in the air, and it’s time to fall in love! That is, fall back in love with your real estate business. If you’re in the doldrums, consider these ideas to reignite your fire and so you can be excited about the spring and summer selling season.

Notice the Signs of Burnout

The first step to solving any problem is realizing there is a problem. As you think about your real estate business, do you notice any of the following symptoms?

  • Little energy and little desire to be productive
  • Feeling irritable or impatient with co-workers and clients
  • Dragging yourself to work each day almost against your will
  • Being cynical and sarcastic more than usual
  • Feeling disillusioned about the real estate business

If any of these describe you, it’s time to take action. By taking steps to relax, rediscover your motivation, and renew your energy levels, you’ll be inspired and ready to go again soon.

Take Care of Your Health

Does your life look like an endless series of sitting, eating takeout, driving, sitting, and more takeout? If so, the first place to start is with your health.

If you’re getting very limited physical activity and eating poorly, you will have little energy and a poor mood by default. This is true no matter what business you’re in or how many hours you work.

Start small and make changes step by step. A smoothie for breakfast each morning, until it becomes a habit. Then a walk each afternoon, until it’s a habit. And so on. Over time, you’ll shift your bad habits into good ones and your health – and your energy – will improve dramatically.

Remember What Else You Love About Life

One of the reasons Realtors® burn out is that they don’t make room for anything else in their lives except work. Yes, there is always work to do, but if you are pushing too hard, you won’t be successful. Working too many hours defeats the purpose – instead of getting more done and making more money, you’re getting discouraged and having a hard time going to work at all.

Instead, purposefully make time for the things you find fun. Take a couple of hours to go to a favorite bookstore or local park. Research what museums exist that revolve around things you enjoy – there are museums for everything from trains and motorcycles to Star Trek and art.

If two hours seems like too much, start smaller by taking time off for a walk each day. If the weather is bad, a local rec center or mall can provide great walking indoors. Just 30 minutes can start to get you out of your rut, and you can work your way up from there.

Change Your Perspective About Work

If you’re like many Realtors®, you collect references, referrals, and online reviews to help you win new business. These kind words can also help you gain a new perspective on why you do what you do.

Take some time to read the kind letters and reviews that you have received from clients. Remember that you are good at this job and that you make a difference in people’s lives. That reminder will help you move into a more positive mindset.

Then, go to work the next day as if you loved to be there. Find things you enjoy about your job and focus on them, even if just for one day. Take a class, read a book, or research a new marketing method. If it’s connecting with people that you love, visit your farm area on foot and walk around. Meet people naturally, with no agenda. Enjoy the interactions.

Remember What Make Real Estate Great

When you run your own business like Realtors® do, you get a lot of perks that you often forget about. This forgetfulness is especially common if you’ve been in real estate for a while. Here are some of the things you have that your office-bound friends only dream of:

  • A flexible schedule
  • You don’t have to be in a cubicle all day
  • The ability to spend time outdoors
  • The chance to meet a variety of interesting people every day
  • The fact that your work makes a significant positive impact on people
  • Control over your income and profit margin

When you remember what makes your career amazing, you’ll be better able to face the day with a positive attitude and a can-do spirit.

Get Help if You Need It

There are times when improving your habits and reminding yourself of your blessings are not enough. Sometimes people struggle with clinical depression or other illness, and there’s no “snapping out of it.”

If that’s you, don’t be ashamed to get help. You may need medication, a therapist, or both. Trust me when I say that these things can change your life for the better in significant ways and that it’s more than worth it reach out. There’s no shame in getting help, and it can be the light at the end of the tunnel you’ve been looking for.

Are you ready to kick the blahs to the curb and ramp up for spring? Check out our selection of door hangers and get out in the neighborhoods!

The Five Best Books for Realtors® in 2017

Best Books for Realtors® in 2017

Real estate agents rarely have time to breathe, much less read. However, you have to find a way, because failing to continue learning and growing is not an option if you want to succeed in real estate.

Often, the slower winter months are a great time to grab a book or two and focus on you – your business, your personal growth, your mindset, and more.

With that in mind, here are some ideas for books you could read this month before the spring and summer season start to heat up!

(This post contains affiliate links, but only because I TRULY believe these books will have a great impact on you!)

The Millionaire Real Estate Agent

I’m going to start right off the bat with one of my favorite books, and one I recommend to agents all the time: The Millionaire Real Estate Agent.

This book is incredible because it combines the reality of real estate with the systems, mindsets, and practices that will get you where you want to go. If you’re focused on making 2017 the year you lift your business to new heights, this book is a must.

Your First Year in Real Estate

Your First Year in Real Estate is a great book if you’re just getting started in real estate, but it’s also a good reminder for veteran Realtors®.

Author Dirk Zeller will help you set important career goals, combine online marketing with traditional print methods, develop essential professional relationships, and more.

If you’re new to the business, or if you’re stuck in a rut, this could be just the boost you need.

The Miracle Morning for Real Estate Agents

I have a good friend whose life was absolutely transformed by The Miracle Morning. Author Hal Elrod talks about how to actually become and stay a morning person, the morning routine that will start your day on the right foot every time, and how to apply it all to real estate.

If you’re tired of rushing out the door with minutes to spare every day, give yourself the mornings you deserve. Grab The Miracle Morning for Real Estate Agents, take notes, and start practicing. You’ll be amazed how much your days will change.

The Ultimate Beginner’s Guide to Real Estate Investing

If you’re ready to attract a whole new kind of client and grow your business in new ways, The Ultimate Beginner’s Guide to Real Estate Investing is where you start.

Investors buy and sell frequently, and getting a reputation as an investor’s Realtor® can help you have consistent income all year long. Word-of-mouth is powerful in the investment community, so once you’ve built a reputation, you’re in great shape!

Best of all – this book is free!!

2,001 Winning Ads for Real Estate

Do you struggle writing copy for your listings? 2,001 Winning Ads for Real Estate is your ultimate cheat sheet.

Take a look at what has worked for other Realtors® in a huge variety of markets. Each chapter is broken down by location, size, style, terms, and specific features. No matter what houses you’ll be selling this year, they’ll move faster when you know exactly how to advertise them!

Keep in mind that these ads will not work word-for-word with today’s advertising standards, but the book will give you great ideas for timeless ways to describe features and tell the story of a home. Human nature stays the same – people buy for the same reasons they always have.

What Are YOU Going to Read?

Five options give you a bit of variety without being overwhelming. No matter where you are in your career or what you will face this year, one of these books is in a position to make a difference.

So, the only question left is – what book are YOU going to read this month? Let me know in the comments!

How a Realtor® Can Best Manage Time

Realtor Time Management

As a Realtor®, you’re often required to wear many hats. Between marketing and promotion, generating new leads, showing houses and taking the time to follow up with your clients, sometimes it can feel like your job is never ending.

And this is especially true when you’re not managing your time properly.

But…what can you do about it?

Are there any tried and true time management methods out there for Realtors®?

The answer is most definitely yes – and here are some of my favorite time management tips.

Use Time Blocking for Scheduling

At the beginning of your week, take the time to not only create a loose schedule but actually assign specific blocks of time for everything that you need to get done. For example, maybe you need to be spending 5 hours a week on marketing efforts. In order to accommodate that, try scheduling out an hour-long chunk of time each day (from 10:00 a.m. – 11:00 a.m. for example) and commit to only working on marketing-related tasks during that hour each day. Or, if you’d rather work on marketing for a longer period of time, dedicate one 5 hour block of time once a week, on Tuesday afternoons for example, and stick to that. The key is to be consistent and stay committed to your schedule.

Designate Time for Lead Generation

However you choose to spend your time, there’s no denying that lead generation is one of the most important things you’ll do to help your business grow. But as a Realtor® with a busy schedule, it’s easy to put off this off in favor of easier tasks – even when you know you shouldn’t be putting it off. So in order to combat this, set aside an hour every day to focus solely on lead generation tactics – whether that be cold calling, reaching out to past clients, following up with warm leads, replying to email leads or however else you generate leads. Stay focused during that hour and don’t allow yourself to get distracted by other tasks. Leads are the lifeblood of your business, so you need to make sure you’re dedicating proper time for generating them!

Only Answer Emails and Voicemails During Certain Times

Going along with the concept of time blocking, set aside time each day to check emails and listen to voicemails instead of doing so dozens of times throughout the day – something that is sure to distract you from whatever task you were supposed to be working on. If you’re worried about people thinking that you are ignoring them, try setting an autoresponder on your emails and a personalized message on your voicemail letting people know that you will be responding to emails and/or phone calls at 10am, noon, and 3pm, or wherever you want to set your office hours. It may take a little getting used to, but doing this will help you stay focused and get more accomplished in the long run.

Plan Marketing Strategies out in Advance

Instead of constantly having to come up with new marketing strategies and print new marketing materials, try setting aside some time at the beginning of each quarter to plan things out for the coming months. Then, once you have a plan in place, do the necessary things to keep the plan running in advance – like ordering all of your print marketing materials and writing out your blog posts and advertisements. Planning ahead will help you stay focused and on track and also free up time later on to work on additional tasks and projects.

Take a Break from Being a Realtor® from Time to Time

Between evening home showings and weekend open houses, as a Realtor®, your schedule can be a little crazy at times, making time management even more important. With the often sporadic hours, be sure that you’re taking enough time to rest and recharge with family and friends by always scheduling a day off during the week. You need this to keep yourself functioning at the level required for your chosen career, so don’t skimp! And if you have all of your time scheduled out for the week, taking a day to rest won’t cut into the items on your to-do list anyway – they can wait for their scheduled time.

Time management isn’t difficult, but it does take a little practice to get the hang of it. Try implementing some of these tips today and watch how quickly your time management skills improve!

After Real Estate Classes: Your First Year

Real Estate First Year

You’ve passed your real estate classes and you’re ready to start making sales… Or are you?

Of course you are! You’re armed with an entrepreneurial spirit and hunger to succeed. All you need now is a bit of experience and some solid advice.

So here are a few tips to guide you through year one, as you graduate from the classroom to open houses.

Keep in Touch With the People From Your Real Estate Classes

You’ve probably already build a friendship or two from these classes. Cherish them and hold on to them. Your network is going to drive your success at every phase of your career, so start building it now.

On a more human level, it can be invaluable to keep in close contact with someone who is going through the exact same struggles that you are in year-one. Meet for dinner or a drink when you can. Talk strategy, learn from each other’s mistakes and celebrate your victories.

Exude Confidence, Even Though You’re the “New Kid”

When you’re fresh out of real estate classes, you may feel inferior to the seasoned Realtors® in your area. But don’t be intimidated by their success. Be inspired by it. Also, don’t forget what you bring to the table.

“Find a niche in your market that you know well and feel confident you can serve. This takes you from feeling inferior to being recognized for how you’re different than the rest. Those two things are worlds apart,” wrote Realtors®, Tonya Eberhart and Michael Carr.

“If you lay claim to one specific attribute, accomplishment, or business segment, you’ve taken the most important step to gaining tremendous confidence. There’s something powerful about that suit of armor called ‘differentiation.’”

Expect to Spend Money Before You Make Money

You probably got into real estate because you saw the potential to make a lot of money. This is of course true. But be prepared to spend money in your first year.

“After all, the four to seven percent an agent might charge on a 250K property is a quick $10,000-$17,500, so why not? At that rate, a person need only sell five houses a year to make a nice living. It sounds easy and profitable,” recalled Realtor®, Tina Plett.

“But that kind of monkey math gets a lot of people in trouble.”

Remember, after you’ve paid for your real estate classes, you have to pay for things like:

  • Licensing
  • Marketing, both print marketing and online
  • MLS fees
  • Office space and supplies
  • Gas and other vehicle costs

All in, you may expect anywhere from $20,000-$30,000 worth of expenses, before you sell your first property. This actually isn’t an unreasonable amount to invest in your future, as long as you’re prepared for it.

Focus on the Things They Don’t Teach in Real Estate Classes

They may touch on the importance of your online identity in class, but you will do most of your learning when you’re out there trying to build one. This is definitely something that you want to do right from the very start.

“If I were to go back in time and advise myself as a new real estate agent I would tell myself to focus on the technology aspects of real estate,” wrote Realtor®, Paul Sian.

“Not just technology related to signatures and taking great pictures with professional photography gear but also focusing on the Internet and social media technology to help connect with people.”

Also keep yourself open to advice at all times. They say that everyone you will ever meet knows something you don’t. So listen to all of the people you meet on this journey and you’re likely to glean a nugget of wisdom from just about everyone.

If you need help getting started as a Realtor®, we have many things you will need, from customizable business cards to flyers and thank you cards. Visit Printerbees today!

7 Habits of Highly Effective Realtors

Habits of effective Realtors

Every Realtor® has their own style and their own approach. But the most successful people in the industry typically have a number of things in common, regardless of their age, experience or the size of their market.

It is said that success is not an act, but a habit. So let’s look at 7 habits that the most effective Realtors® share.

1. They Follow Up Immediately

Staying successful means staying accessible.

This means responding to anything your clients may send you, whether it’s a call, text, email, or any other message.

“They are the warriors of email, text, and phone and they keep that rhythm right up through the whole transaction,” wrote Realtor.com blogger Deirdre Woollard.

“Busy Washington DC agent Jeff Vinson told me he calls it his land, sea, and air approach, reaching out to clients through as many channels as possible in the beginning even using Skype.

2. They Know Their Brand and Stand Out

Yes, we know. You’re reliable and an expert in your area. So is everyone else.

Tell a different story and position yourself a different way. Use all kinds of marketing – printed cards and flyers, your website, social media, and more.

Differentiation in the marketplace comes from disruption: When something stands out from everything else. Make your brand something different.

Lock into your real strengths and sell them. For example, I once worked with a Realtor® who positioned herself as a “family first” agent. This resonated in everything she did—right down to having her own daughters babysit her clients’ children while they toured houses.

3. They Know How to Remarket

Just because someone came and left your website without contacting you doesn’t mean you’re done selling to them.

Remarketing allows you to keep your listings in front of would-be buyers, even after they have moved on from your website.

“As the house hunter moves to other websites, whether a local newspaper site or maybe a sports page, remarketing allows you to continue to show your ads to him, such as photos of the listing he was just looking at or other homes in that neighborhood that meet his criteria,” wrote Kacie Ricker, the Regional Vice President for Coldwell Banker Residential Brokerage’s Western Region

“The idea is to get him back to your site to have another look at the property or similar ones he might be interested in.”

4. They Don’t Ask for Referrals. They Earn Them

You shouldn’t have to say, “Don’t forget to tell your friends!” Your service and outcomes should be so good it’s impossible to forget.

Never forget that people want to refer you. People love telling their friends, “You have to call ____. They’re the best.”

This means being in the business of delighting your customers and exceeding their expectations—every time. Again, this needs to be a habit, not an act.

5. They Know Everyone and Make Connections

You should always have a fleet of contractors, plumbers, painters, home inspectors and lenders at your fingertips.

Being able to name them on the spot, versus going through your phone to find them, helps establish you as a local expert with all the answers.

It also creates a great synergy with local professionals, who appreciate you sending them business and will reciprocate some day.

6. They Focus on Clients, Not Sales

This is so much harder than it sounds, but it can really drive your success.

“It is essential to remove any personal/emotional dispositions from the real estate transaction. Agents must instinctively assume the perspective of the client, as their own bias can adversely affect the outcome of the client’s decision,” wrote listing specialist, Monica Diaz.

7. They Know How to Use Technology the RIGHT Way

This means staying current on today’s technology. But this doesn’t mean buying into or adopting every new app, system or gadget when they’re released.

Stay mindful of new ways to do things. Technology is constantly presenting new ways for you to manage your time, communicate with customers, and promote yourself. But be cautious.

If something new catches your eye, do your research. Look for reviews from real people to determine if this is really helpful, or just trendy.

What habits do you feel drive your success? Let us know in the comments below.

Six Ways to Start the New Year with a Bang!

New Year with a Bang

Who’s ready for a massive 2016?

Every results-driven Realtor® wants to improve each year. But that’s easier said than done.

So, let’s take a look at 6 high-impact/ low-cost ways to make 2016 your best year to date.

1. Stop Trying to Manage Time. Manage Yourself

This isn’t something that only Realtors® do. It’s a mistake people in every sector do.

It’s a simple mental tweak. Stop trying to get more out of the day; try to get more from yourself.

“When you view time as an external that must be managed, it’s common to feel as if you are constantly racing the clock. ‘Time’ is in control — not you. To take control, view your day as a series of choices,” advises Bernice Ross of Inman.com.

2. Reward Yourself with the Fun Tasks

Is there a task that you struggle with? Do you even struggle to get started on it, because you hate it? Get that out of the way, first thing in the morning, so you have the rest of the day to look forward to.

“If your day’s tasks require an activity that you aren’t fond of, do it first thing. Getting past it will give you a lift and make the rest of the day a pleasure. It’s also best to do those hated things when you’re fresh,” wrote expert James Kimmons.

“I always have to do the things I most want to avoid first on my list.  I can look forward to more fun things, rather than the other way around.”

3. Take Your Website Mobile

If you haven’t done this yet, get on it! You need to get this done as soon as possible. In 2015, Google reported that mobile internet traffic now exceeds desktop traffic. Your customers (or would-be customers) are looking at houses on their smartphones. Smart Realtors® have websites that can accommodate them.

“You cannot avoid it anymore. Your website and emails need to be designed for all devices and screen sizes and be responsive. Sixty-six percent of emails are opened on a phone or tablet. Facebook has more than 650 million daily active users on mobile devices,” said R. K. Shrivastaw in a recent LinkedIn post.

“In short, there are plenty of reasons why you need to be sure that your business is mobile ready.”

4. Write Better Headlines and Subject Lines

This is a big one. And should be your New Year’s Resolution every year.

Dull, templated or spammy subject lines are the quickest way for your emails to be ignored, or flagged as junk.

Remember, people don’t make rational decisions; they make emotional decisions and then rationalize them. So write headlines and leads that tap into the buyer/ seller’s emotions and pain points.

Don’t worry. It will take time. And there will always be room to improve.

5. Revisit Your Personal Brand

The New Year is the perfect time to revisit your brand.

It can be hard to brand yourself, but it’s not that different than branding a big company. Too many Realtors® use clichés and say that they’re “trustworthy” or that “they know the area.” These attributes are not only oversold, they’re also somewhat common sense.

Kelle Sparta recently explored her branding efforts and said, “My own strengths were educating my clients, having a deep understanding of them and their needs, and being a true advocate for them.”

“A part of any presentation I gave was the phrase, ‘I won’t always tell you what you want to hear, but I’ll always tell you what you need to know.’”

A great way to further your brand is to review and update your printed materials, especially your business cards. Update your picture, review your tagline, and get noticed!

6. Further Your Education

There is always an opportunity for Realtors’ to better themselves with more training. It’s not hard to find classes, seminars and networking events aimed at Realtors®. But, feel free to step outside the box a bit.

Maybe you could take part in an online training session about Twitter and small business? Anything to help you grow your reach.

 

How are you planning to make 2016 the best year ever? Let us know in the comments below.