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Author Archive for Nadine Larder – Page 2

How to Create Business Cards Prospect Won’t Toss

Create business cards people keep

Do people really use – and keep – business cards anymore?

The answer is YES! But they may not keep all the business cards they receive. It’s vital to think about how you create business cards so they are notable enough to keep.

But I never hear back when I give my card out!” 

We’ll address that issue in another blog post, but for now, just remember that follow-up is almost never a person’s strong suit. Many times, you have to be the one that follows up.

Create Business Cards That Are Useful

How do you get a prospect to actually keep and look at your business card? One way is by making it useful.

Usually, when someone creates a business card, they are thinking about themselves. They want to jam as much information about themselves onto that small space as possible!

I invite you to take a different approach. Instead of thinking just about you and your information, consider the prospect and what they’re interested in too!

The best way to do this in the small space of a business card is to have a call-to-action asking the prospect to visit a website for useful information. You can invite them to enter a drawing, download a free checklist to prepare a home for vacation, and much more.

The prospect will keep the card at least long enough to go online for your freebie – and by then, you’ve captured their email, along with perhaps their mailing address. Then the ball is in your court!

Business Cards Can be Art

There are those who take a purely utilitarian approach to business cards. The attitude is, “It’s just my contact info and a picture. I don’t have time for pretty.”

Ok. Unfortunately, your prospects may not have time to keep your card either.

One way to get your card noticed is to make it visually appealing. Consider a unique layout, design, or color scheme. Consider unusual business card materials. Go with a thicker, high-quality card.

Whatever you can do to really bring visual appeal to your card will impress prospects. Even better, it will help showcase your marketing skills. Who wants to hire a listing agent who is merely utilitarian about marketing?

Showcase Your Marketing Skills with Your Business Card

On that note, create business cards that showcase your marketing genius. Remember, it can feel like real estate agents are “a dime a dozen.” You want to stand out from the pack. One way to do that is to make your business card a showcase.

Think about what you do when you market a home. Hopefully you do more than just put it on the MLS and hope for the best! Maybe you specialize in excellent photography. Make your business card reflect that!

Perhaps you like technology and use online methods for marketing. Be sure your card includes your social media profiles and website so your prospect can take a look at examples.

The possibilities are endless. Whatever listing or property-finding approaches set you apart, find a way to showcase them on the card. And bring it up when you hand the card over! “I really enjoy marketing listings online, you’ll see some creative examples on my website. Be sure to visit!”

A prospect is much more likely to keep a business card that showcases your unique approach.

Are Your Business Cards Keep-Worthy?

Take a look at your own business card. Would you keep it if someone gave it to you? If the answer is no, it’s time to revamp! The good news is that Printerbees can help. We have tons of customizable design templates at great prices.

We can help you put your best self forward, with a business card designed to be kept!

What makes you want to keep a business card? Go to our Facebook Page and let us know!

When to Update Your Real Estate Business Cards

Real Estate Business Cards

When was the last time you updated your real estate business cards?

If you’re like a lot of Realtors®, it’s been awhile. Unfortunately, that can impact your professionalism and lead to lost customers.

How often should you update your business card? Use this guide to help you decide.

Has Information Changed?

Many Realtors® keep the same business card for years and years because they don’t have a change in their business address or phone number.

Today, however, there’s more information that matters than simply your name, address, and phone number. What about these elements?

  • Website or Blog. A website is an important part of your marketing mix, and if you have a new blog, use your business card to advertise it!
  • Social Media profiles. Being active on social media is an important way to connect. If you’ve started new social media accounts, your card needs an update.
  • Special Promotions or Opt-ins. Use your business card to drive traffic to opt-ins, promotions, and other special offers you have. This is a key way to build your list, and you can update your card frequently with new offers.

When you think about it, things are changing all the time. I’m guessing things have changed for you in the last year, and this may be a good time to update your card!

Is it Time for a Refresh?

If your card was designed in 1999, it probably looks like it was designed in 1999. The graphics, design, and layout options have changed a lot in the last few years.

I’m not saying you have to follow every single trend, but it’s important to stay up to date. How are you going to win business from Millennials if your business card was designed when they were in grade school?

Having a card that is fresh, with colors and styles that make sense in today’s market, is essential to winning business and building your network.

Does Your Card Look Like Everyone Else’s?

If you chose your business card through a broker’s provider, you may have business cards that look like everyone else’s in your office.

Even if you designed your own real estate business cards, if you used a discount site with no customization, you may have the same look as other Realtors®.

Does it matter? Yes!

You want to stand out in your market. You want to give clients a reason to choose you instead of someone else. Your first impression is often your business card. Do you want to give a “me, too” vibe or a professional, individual feel?

If your card looks like everyone else’s in your office, it’s way past time to get new cards.

Get Your New Real Estate Business Cards Today

A new year is a great time to start fresh – with your habits, agency, and business cards! We’d love to help you get a custom new look. Take a look at our high-quality, fully-customizable business card options today.

And let’s hear it from you – how long HAS it been since you updated your business cards? 😊

Be Present: Face-to-Face Winter Marketing

Face-to-face winter marketing

In many parts of the country, the LAST time you want to go outside or socialize is in the winter. Especially in January, after the buzz of the holidays, some folks just want to hibernate.

As a Realtor®, though, you can’t afford to sleep until spring. You need to be active – online and through the mail, yes, but also in person.

Here are some ways to meet your prospects and clients face-to-face to build relationships and improve your brand.

Host or Sponsor a Seasonal Event

Even in the coldest areas of the country, things are happening in the winter. Whether it’s a Hot Cocoa Shop Walk in Iowa or a Winter Fun Run in New York, there are places to be!

As a real estate agent, take advantage of these opportunities for face-to-face winter marketing. See if you can sponsor an event, so your name appears prominently in marketing materials. Then, show up and enjoy the festivities! Shake hands, introduce yourself, and pass out branded freebies, business cards, or other helpful items.

If sponsoring isn’t your thing, consider hosting something. You can do an indoor family fun day with face painting, or host an adult wine-and-paint class in a restaurant or meeting room. Either way, be prepared to share who you are without stealing the show.

When you show up at seasonal events, you’ll make a big impression on your community!

Play in Your Farm Neighborhood

Most neighborhoods have parks, ponds, and other fun activities. If you happen to live in a warm climate, great! Take your children, dog, nephews and nieces, or anyone you can find and go play for a while!

Even in cold climates a lot of fun can be had outdoors. This gives you great opportunities for face-to-face winter marketing. Build snowmen, go sledding, or simply walk regularly in a park in your farm neighborhood. You’re bound to meet local residents that you can connect with and strike up a conversation.

If outdoors is too harsh, look for indoor fun. Is there a trampoline gym, a local play place, or even a recreation center? Be a regular visitor, and you’ll get to know area residents at a time when they aren’t bombarded with other marketing. You’ll have a big advantage!

Be Yourself in Face-to-Face Winter Marketing!

Remember that in all of these situations, you’re trying to increase the know-like-trust factor that your farm area has for you. You don’t want to come off like a slimy salesperson, but you want don’t want to hide what you do for a living.

Simply be authentically yourself wherever your face-to-face winter marketing takes you. Jogging at an indoor track and struggling? Share your shortfalls with humor. Playing with your friendly dog in the snow? Answer questions from passersby and invite them to pet it.

Definitely share what you do for a living, perhaps as part of your name. “Hi, I’m Nadine Larder, I’m a real estate agent in this area. Great to meet you!” Then, interact naturally and see what happens.

Do you get out in the winter? What do you like to do? Share in the comments – I’d love to see your ideas!

 

Be prepared to follow up with those you meet – get your business cards updated for 2018 today!

Top Winter Real Estate Marketing Ideas for 2018

Winter Real Estate Markeing

Are you ready to start your new year strong?

As a Realtor®, that means you can’t let your marketing hibernate until spring. Instead, kick these winter real estate marketing ideas into high gear today!

If you do, you won’t be losing ground this winter. Your spring will be much more successful because you’ve kept up your brand visibility and prospect nurturing!

Seasonal Postcards are Perfect Winter Real Estate Marketing

In much of the country, it’s too cold to go outside to do door-to-door prospecting. Instead, use seasonal postcards to stay in touch with your farm area and prospects.

There are a variety of fun holidays you can celebrate, along with the traditional Valentine’s Day and St. Patrick’s Day.

Whether you choose easy-to-customize seasonal postcard templates or create your own seasonal marketing with notecards, holidays are a great reason to say hello!

Pro Tip: Don’t use your printer to create marketing pieces! Nothing says “amateur” faster than low-quality printing on flimsy paper. Don’t embarrass yourself – choose professional printing. It doesn’t have to break the bank!

Remind Prospects That Winter is a Great Time to List!

It may seem counter-intuitive, but there are a ton of great reasons to sell a home in the winter. Because inventory is lower, you get more attention. Buyers also tend to be more serious in winter months.

Your prospects may be planning to move, but currently think that waiting until spring to list is the best option. Help them rethink their position.

Remind your farm area that winter selling can be more convenient for the homeowner, they’ll get more attention from you, and that staging is a snap with warm winter décor!

Pro Tip: Use a personal letter to your farm area to welcome them to the new year and promote the benefits of listing in the winter. You have more space for text, and you can give it a lot of personal flair.

Host an Indoor Family Fun Event to Get Leads

No one likes being cooped up inside all winter, least of all kids. And it drives parents crazy to deal with cabin fever!

Help everyone out by hosting a fun family indoor event. You can offer games, face painting, and snacks. For adults, offer giveaways or raffles in exchange for names, addresses, and email information.

You can build your marketing list, help families blow off steam, and build up your reputation in the community. That’s a win-win-win!

Pro Tip: Don’t stress! If you relax and enjoy it, you could find that you have a lot of fun at the event as well!

Winter Isn’t the Time to Hibernate

As tempting as it is, don’t give your marketing a break this winter. You’ll lose ground as prospects forget who you are and what you do. And, if other Realtors® are doing winter real estate marketing while you’re snoozing, you could lose customers for good!

There are a lot of fun ways to reach out during the winter. What do you plan to do? Share in the comments!

Why Having Professional Marketing Matters

Professional Marketing Matters

We live in a DIY era. Everyone wants to do everything themselves, often to save money.

What Realtors® don’t realize is that doing it yourself will cost you money. Not only does it take a lot of your time – and your time is valuable – but appearing unprofessional will cost you clients.

In essence, do it yourself marketing will cost you tens of thousands of dollars. Having a professional matters.

Are You a Me-Too Realtor®?

Do you give prospects any reason to choose you over another agent?

Let’s be honest. Every agent can do a market analysis, list a property on the MLS, and even promote the listing on social media. Every agent can scan the MLS for properties that match a buyer’s needs.

What makes you different?

Does your marketing stand out, or does it look like everyone else’s?

If you want to have the success you’ve been craving in this business, you need to break away from the pack. You need to feel like you have a world-class marketing agency at your back, putting you forward in the best way possible.

Choose Professional, Personalized Marketing

Most of us can’t afford a full-time marketing agency, but you do have access to that same level of class and professionalism.

When you work with Printerbees, you get:

  • Professional, trained graphic designers
  • High-quality printing
  • Customization options to make every piece uniquely YOU
  • All-inclusive pricing and free shipping, so there are no surprises at checkout
  • A responsive, friendly team to help you every step of the way.

This is very different from what you get at a discount, do it yourself marketing provider. With those folks, you’re on your own. You’re Luke Skywalker with no Yoda – just figuring it out on your own.

That doesn’t work. If you’re really going to reach the levels you’re capable of, you need a guide who’s been there. Someone who has helped other Realtors® and can help you as well.

This is the Printerbees Difference. As we move into the new year, we want to invite you to experience what’s different about working with a professional.

Are you ready to be the successful professional you know you were made to be? Let us help you. Look at our marketing materials or contact us today!

Do’s and Don’ts of Using Images Online

This post may contain affiliate links. We truly love, use, and recommend the best!

Do's and Don'ts of Images Online

It’s my worst nightmare in business.

An email or legal papers telling me that an image I used was under copyright. Now I not only have to stop using it, I owe hundreds – or thousands – of dollars.

It happens to people a lot, simply because they don’t take proper steps and precautions when using images.

How do you avoid finding yourself in this situation?

Don’t: Simply Use an Image You Find on Google

I know, I know, Google Image Search is FULL of exciting images that would be perfect for your blog post or online project.

But those images don’t belong to you – and they DO belong to someone else.

Using an image you don’t own is theft, plain and simple, and it can get you in legal and financial trouble.

Do: Save the Link from a Free Image

Perhaps you’ve used a free image and given proper credit. You’re not quite done.

Be sure to save the link that you got it from. Not just the name of the site, but the actual link.

I’ve had a friend who was threatened with legal action over an image from a free image site. She didn’t have the link she’d used, and the site no longer had the image.

She was able to resolve it, but you can bet she saves links now – every time. 

Don’t: Automatically Pay Every Demand Email

This is really important. Not every demand email you get is legitimate. Even when it is, you may be able to simply take the image down and move on.

Don’t be afraid of threats of legal action. The demanding entity must prove that they own the copyright before you owe a dime. The emails they send are simply threats and are often predatory toward small business owners.

Getty is especially well known for these bullying practices. Here is a great article for how to deal with a Getty Demand Letter. There are many additional resources online for this as well.

Do: Pay Appropriately for Images You Want

If you run a blog or regularly do projects that require images, get a subscription to a reputable image site. Examples include Fotolia, Shutterstock, Adobe Stock Images, or IClipart.com.

You can use the images from those sites without fear of repercussion because you’re paying for the license you need.

Don’t use unknown sites or a subscription that seems too good to be true. They may be stealing images themselves and charging you for access. The result could be that you are liable for using a copyrighted image.

Do: Create Images For Yourself

Not an artist? No worries! I love Stencil for creating images with ease.

It’s super easy to use, and you can create images very quickly. I know your time is valuable, which is why I think this is such a great tool.

Whether you’re trying to post on Facebook or Instagram, having your own images will ensure that you don’t have copyright demands. (Of course, you have to protect your images from others, too.)

If you don’t want to do that, you can purchase images and printing services through a professional. At Printerbees, we not only have templates for business cards, postcards, and more, but we offer professional design services as well.

It’s Easy to Use Images Appropriately

Using images correctly on your blog, social media, and print marketing isn’t hard. It’s simply about a little bit of smarts and a little bit of investment.

Don’t use everything you see online. Buy or create the images you need. And finally, don’t be bullied by predatory companies.

Have you ever faced a problem with images? How did you solve it? Share in the comments!

The Importance of Real Connection on Social Media

This post may contain affiliate links. We truly love, use, and recommend the best!

Social media connections

When you spend time on social media, how excited are you about the ads?

You know what I mean – the promoted posts, the Pins that aren’t something you follow, the promises that if you only buy this one thing your life will be complete?

If you’re like me, the answer is “not at all excited.”

Why?

Because these people are pretending to have a connection to you, but it’s fake. 

What Realtors® Can Learn From Intrusive Ads

Most people sign up for social media in order to follow friends and family, as well as finding out information about specific interests.

The ads feel like a fact of life, and we mostly ignore them.

However, there’s something important that can be learned from the annoyance. If you want to sell to people online, you need to build an authentic connection first.

It’s one thing when your friend or relative tells you about the neat new headphones she bought. It’s totally different when those same headphones show up as an ad.

Why?

Because we want to hear our friend’s or relative’s opinion. We signed up for that. We have a real connection with her.

How to Build Connections With Folks You Don’t Know

OK, so we enjoy hearing from those we follow, and are annoyed by ads from people we don’t know. As a real estate agent, how do you bridge the gap so you can share about your services online?

The answer to this is not as complex as many people make it.

Connect with Friends of Friends

You can expand your circle of influence by getting to know your friends’ friends. Don’t just follow blindly, but ask for introductions. Start getting to know people.

The term for this is “networking,” but that word has become so dirtied by slimy tactics that it’s hard to use. So don’t think of the stereotype. Instead, think about getting to know people who are connected to existing family and friends.

Join Groups & Interest Organizations

Online or offline, when you join groups and organizations you get to know more people. As a real estate agent, don’t feel like you have to join small business groups or marketing groups. Instead, think about other interests you have.

Real estate agents have an advantage over other business owners – everyone will need your services at some point. So if you know someone through a knitting club, it’s no better or worse than knowing someone through a marketing group.

The difference is that a marketing group may be filled with folks who are there to sell rather than connect, so you might have an easier time building real relationships in a non-business group.

Share Information That’s Helpful Online

Realtors® know a lot of things that other people need to know. Share your wisdom!

You know how to improve property value. You know what local professionals are trustworthy. You know what new businesses are coming to town. You know how to organize, store, declutter, and much more.

Remember that you don’t need to share just information for folks who are moving. Share stuff of interest to all homeowners. Over time, you’ll build relationships based on that value. When it comes time to buy or sell, you’re the one they will think of.

Don’t Do What Everyone Else Does

Too many business owners, real estate and otherwise, are simply impatient. They want results right now and try to take shortcuts to get them.

It doesn’t work well on social media. Social media is best built on real connections and relationships, and those take time. Be patient. Be different.

When you do, you’ll have a real community that will provide you prospects and customers for the long haul. You won’t be one of the slimy ones – you’ll be authentic!

 

Keeping up on social media can be difficult. Need help with regular content to keep your pages active? Check out our friends at Socially Posted – they’re the best in the business!

Turning “Nos” into a “Yes”

Turn No into Yes

Do you hate being told no?

Most of us do. It’s frustrating. It means that we don’t get what we want – at least not right away. From the time we’re two years old we don’t want to hear “No.”

Unfortunately, in the real estate business you hear “No” a lot. How do you handle it? The good news is that you don’t have to simply walk away. You can turn a “No” into a “Yes.”

No is a Knee-Jerk Reaction

Most people will say “No” to anything as a first reaction. Are you shopping in a store, and an employee asks if you need help? “No.” Any time your coworker or child starts to say “Hey, would you..”

“No.”

The good news is that means the first time you hear a rejection it probably isn’t a firm one. They probably haven’t even thought about what you said. They are being interrupted, or they are defensive, or they are thinking about something else.

So how do you handle a “No” that’s not a real “No”?

Start the Conversation the Right Way

One way to avoid the knee-jerk “No” is to start the conversation without going straight for the sale.

Let’s say you are doing a pop-by and someone is chatting with you at the door. Ask questions like, “Isn’t this a great neighborhood?” and, “Wow, what a sweet dog, I bet that’s a blessing to come home to every day.”

In essence, talk about agreeable things where they start saying “Yes.” Of course they like the neighborhood. Of course they love their dog. Get them on these positive topics, and get them saying yes.

After this, you have more room to ask if they know the value of their home and if they’d like to find out. By that time, you’re already an acquaintance they have positive feelings about from your initial conversation.

Be Curious, Not Obnoxious

There are sales jobs where they tell you the customer has to say “No” three times before you can end the conversation. That leads to a lot of obnoxious, pushy sales calls.

Don’t be that person. Instead, be curious. Suppose they say no, they aren’t interested in learning the value of their home. Ask about it. “It never hurts to find out more about your home’s value. What about a value assessment doesn’t interest you?”

Think about things in terms of serving them, not in terms of making a sale. In what way can you serve them? What do you have that they need? How can you set up your conversation so it fits into the timeframe they have?

When you approach a prospect through eyes of curiosity and service, rather than sales and closing, you approach them as a person. The difference in your attitude will be obvious, and the prospect will be much more open to talk to you.

This is Just the Beginning

The full process of handling rejections and turning a “No” into a “Yes” is of course larger than a blog post can cover. But the approach can be the most important part. If you come at things understanding that “No” is often a knee-jerk reaction, and not a real answer, it will be easier to overcome.

You can start the conversation in a way that brings forward “Yes” before you ask for the sale. You can approach the prospect with a spirit of curiosity and service, instead of aggressive sales. Both of these help you set the stage for a good interaction.

What do you do to turn a “No” into a “Yes”? Share in the comments!

It’s that time – time to get your 2018 marketing planned and purchased. Be sure to buy before Dec 31 for maximum tax benefits next year! Take a look at our variety of marketing materials today!

Better Together—The Mastermind Group

Today, we are featuring a guest post from Christel Silver, Broker/Owner of Silver International Realty!

Real Estate Mastermind

The concept of the Mastermind Group was formally introduced by Napoleon Hill in the early 1900’s. In his timeless classic, Think And Grow Rich he wrote about the Mastermind principle as: “A friendly alliance with one or more persons who will encourage one to follow through with both plan and purpose.”

A mastermind can make a huge difference in your real estate business. Here’s how to set one up, what to share, and an example from my own experience!

How to Set Up a Mastermind Group

The ideal size of the group can be anywhere from 4 and 6 members because if your meetings are 60 to 90 minutes long, everyone should have enough time to talk. You don’t have to be from the same area – you can meet virtually!

It is not a networking group. This group helps one another to achieve success.

It is not about a facilitator coaching each member. It is about sharing with each other and empowering one another. Everyone in the mastermind is unique in skill, experience, and connections. They are interacting and sharing any challenges.

The group decides the agenda.  At the end of each meeting, the topic for the following meeting is discussed.  You challenge each other to set goals and share your accomplishments. The group helps one another in making wise decisions.

In my group we discussed customer relationship management (CRM) systems. Each one of us was searching the Internet and exploring the possibilities and then reported why they liked one over the other at our next meeting.

Yes, you could Google this yourself – but the brainstorming, interaction, discussion and creative thinking would not be available.

The Benefits of a Mastermind Group for Real Estate

The group helps with creative ideas and wise decision-making. Then, as you begin to implement your plan, you bring both success stories and problems to the group and problems are solved through peer brainstorming and collective, creative thinking.

The biggest value of a mastermind group is that in an instant, you have multiple minds using their brainpower to help solve your individual business problems. It’s very much peer-to-peer mentoring and if you are lucky enough to get invited to one, you will most likely see a marked change in yourself and your business.

Whether you are invited to join an existing mastermind group, or start a new group, you’ll love what this group process can help you accomplish!

What to Share at a Meeting

Here are some suggestions to ask your members when holding a meeting for your new group:

  • Share one thing that is currently working really well in your business activities.
  • Share one thing you are struggling with.
  • Share one resource, such as a blog, podcast, service, product that you believe the others in the group would appreciate knowing about.

An Example – My Mastermind Experience

I have been a member of a mastermind group for about 3 1/2 years, and it has shaped my life and my business, besides becoming close friends with the group. We can openly discuss our concerns, successes, and frustrations – without being criticized.

Our members – all CRS’s  (Certified Residential Specialist) are Clark Niblock from Texas, Joanne Fraser and Jeff Dowler from California and Silvia Dukes and myself from Florida.

We have created a real estate agent marketing Think Tank. We get together once a month via a conference call and when possible in person at real estate events we all attend.

Silvia Dukes, our newest member, says “As one of the newer members of the mastermind group, I appreciate the different perspectives every member brings to the group and the topics we discuss. I find it beneficial to know how things are done differently across the country and maybe even apply that knowledge to my own real estate practice.”

Clark Niblock says, “My monthly interaction with these fellow agents inspires, encourages, enlightens, challenges me and keeps me focused. Each of these 5 successful agents come with very different individual and geographic perspectives, professional insights, and career achievements. I absolutely believe this consistent think tank agent interaction facilitates and increases sales performance plus helps me objectively evaluate and quantify the real estate Supermen’s team sales results.”

Joanne Fraser shared, “Even working in totally different market areas with different challenges and real estate procedures, we find common ground to help each other.”

Jeff Dowler says, “Participating in a Mastermind with other top-producing agents from other parts of the country over the last 3 1/2 years has been tremendously rewarding, personally and business-wise. It’s been an excellent learning experience to find out what others are doing as far as marketing, lead generation, pricing, and multiple other business topics, and to try new strategies that are working in our respective markets which are quite diverse. Our Mastermind has blossomed into a very personal forum where we can all share our concerns, frustrations, questions, and ideas to obtain feedback and input from others in a positive, supportive way, without fear of criticism. Not only do we learn new things, but also we learn about ourselves and our personal styles that contribute to our successes and help us improve the real estate industry. Lastly, we have become very good friends who are there to help each other out, whenever needed.”

What about you? Can you benefit from a mastermind? Try starting one in the new year – it’s a great way to set yourself up for success in 2018!

 

Christel Silver is a full-time Broker/Owner of Silver International Realty servicing the East Coast of South Florida. The National Association of Realtor’s (NAR) President appointed her (2010-2014) as the President’s Liaison to Germany, where she grew up and worked at the Justice Department for 17 years prior to coming to this country. Fifty percent of her business is in the International arena. For more information visit www.silverhouses.com.

 

We want you to have every chance to succeed and make 2018 the year you break through and reach your goals. Check out the resources we have available today!

The Perfect Real Estate Blog: A Community Info Page

Blogging Community Page

You’ve probably heard how much a blog can help with your business. It helps you be found when people do website searches for homes in your area. It also helps you build trust and authority with your prospects as they visit your site.

But many Realtors® are held back from starting a blog for one simple reason. What do you say? And how do you find something new week after week?

I have good news. There’s a perfect way to create a blog with ready-made content. And that’s by making your blog a community info page.

Prospects Want to Know Current Events

Do you know how hard it is to find out basic information about anything in most areas?

  • Where are the best Christmas light displays in town?
  • What is that new construction over on Elm St.? What are they building?
  • I wish my favorite music artist would come through. What’s coming up at the Staples Center?
  • Are there live plays I can take my family to this month?

If you can find out any of these answers, it takes a lot of work. You have to search either on Google or on community sites. There’s no one website that gives you everything you want to know.

In this case, you’ll need to Google “Christmas lights” and your town, and hope for the best. Then you’ll need to look at the minutes of city council meetings for the last couple months to see what’s being built. You’ll need to check the website for the Staples Center. And you’ll need to Google plays in your area.

And despite your efforts, sometimes you can’t find the answers at all.

You Can Become a Much-Needed One-Stop Shop

You’re a Realtor®. You may not realize it, but you have connections throughout town that give you information most people don’t have.

  • What if you had people submit their favorite Christmas light displays and created a map for others to use?
  • What if you kept people up to date on new construction and businesses that are coming into the area?
  • What if you kept an ongoing list of entertainment, from the Staples Center to local music and plays?

It would be easier than you think. You wouldn’t have to do all the research. You simply keep your ears open, check a couple of websites you keep bookmarked, and you’ve got everything you need.

Use a Community Page as Your Blog – and WIN!

Don’t wrack your brain trying to think of new content for your blog every week. Instead, keep your ears open, discover what’s happening locally, and post it!

The community and daily life will give you plenty of content. You don’t have to come up with anything. Let life happen, share about it, and everyone wins.

The community has a place to find out what they want to know. You are an authority and an expert in your area. And you have tons of fresh content that Google loves.

You can’t lose!

Start your blog with a community page today. The holidays are a great time to start, and you’ll be in a perfect position starting 2018.

December is the perfect time to invest in your marketing! Don’t let your chance to get a tax write-off while you position your business for success in 2018. Let us help – we have everything you need!