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Get More Real Estate Leads with Instagram: Part 2

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Get Leads with Instagram

All good things must come to an end, and unfortunately this is the end of our series on excelling with Instagram. Here’s where we’ve been so far:

Set Up the Perfect Real Estate Instagram Profile

Instagram for Real Estate: What to Post?

Get More Real Estate Leads with Instagram: Part 1

Today, we’ll finish discussing how to get more real estate leads on Instagram.

Who Can You Reach on Instagram?

There are several potential audiences available on Instagram. You can reach:

  • Locals wanting to sell a home
  • Buyers looking for homes in your area
  • Realtors from other areas looking for referral agents
  • Past clients who keep up with you on social media
  • New clients who discover your profile
  • Referral clients who were tagged by one of your Instagram followers

Earlier this week we talked about how to reach the first three categories through Instagram. Now, we’ll discuss the bottom part of the list.

Keeping in Touch with Past Clients

One of the remarkable realities of real estate is that 70% of home sellers and 73% of buyers would definitely use the same Realtor® again. However, we struggle to get repeat business.

The primary reason for this is that most real estate transactions happen years apart. In that amount of time, people lose touch with their agent. They don’t know how to reach you again, or maybe you’re not top-of-mind anymore.

Social media can help solve that problem. By connecting with previous clients, you can stay at the forefront of their thinking. You continue to show your personality, expertise, and professionalism.

In the end, when your previous clients are ready for the next step, you’ll be there. Because they already know, like, and trust you, you’ll be the first one they call!

Reaching Out to New Clients

Remember all the advice to geotag and hashtag every post? The reason is doing so allows you to attract new viewers.

Like all social media, Instagram is just as much a search engine as it is a sharing platform. People are interested in specific topics and will enter keywords and terms to find them.

This is true of both people who are interested in moving into a new area and those who already live there. When you become the best source of information about a city or neighborhood, you’ll attract people who need information.

The best part is a lot of times those people are interested in buying or selling homes!

Gain Referrals Through Tags

Tagging someone else is a common way of bringing a post to the attention of your friends and family. When you share useful information about a local area, your followers will tag folks they know.

A new restaurant opening? A beautiful picture of a historic place? A local event? Even new listings can gain tags if your followers think they know a buyer.

Those who are tagged on your posts can become new fans and followers. Over time, they’ll get to know you, see your level of service, and think of you first when they need to buy or sell a home.

Are You on Instagram?

There are SO many marketing options for Realtors®, it’s easy to feel overwhelmed. A mix of online and offline usually works best.

Depending on your resources, you may not be able to be on a ton of online platforms. But if you have to choose, I think Facebook and Instagram have to be your top two. One benefit is you can often post the same or similar information on each platform. So you only have to create one post.

What’s the biggest challenge you face on social media? Share in the comments!

Get More Real Estate Leads with Instagram: Part 1

This post may contain affiliate links. We truly love, use, and recommend the best!

Get More Real Estate Leads

Now you’re really moving. You’ve got an incredible real estate Instagram profile set up, and you know exactly what to post to draw attention.

But how do you turn attention into leads?

That’s the million-dollar question. And here are some strategies to help you make that transition.

Types of Leads on Instagram

I mentioned this at the end of the last post, but it bears repeating. There are a LOT of different leads you can access on Instagram.

These include:

  • Locals wanting to sell a home
  • Buyers looking for homes in your area
  • Realtors from other areas looking for referral agents
  • Past clients who keep up with you on social media
  • New clients who discover your profile
  • Referral clients who were tagged by one of your Instagram followers

Each one of these can be engaged and invited using specific strategies as you post on Instagram. Let’s dive into how it’s done!

Turning Lookers into Leads

Getting attention is nice, but it adds up to nothing if some of those folks don’t become customers. Here’s how to invite people to work with you.

Connect with Locals Who Want to Sell

Making connections with locals is simple. All you need to do is search by location. A list of folks in that area will appear. Don’t be shy – it’s totally normal to follow, like, and comment on random people’s content.

Make a goal of finding and commenting on three to five local posts a day. Give a complement, make a suggestion, or even tag someone who might enjoy the post.

The folks you connect with will look at your profile – where you have your great bio ready – and may start following you, or even reach out for an appointment!

Connect with Agents & Those Looking to Buy in the Area

The best way to connect with people looking to buy in your area is a two-fold approach. 1) Geotag and hashtag everything and 2) position yourself as an expert.

When you geotag your pictures, whether you’re at a coffee shop or an open house, you make your content easy to find. Someone searching your city or area will see your content. You also want to use specific hashtags that are relevant to your neighborhood, city, or town.

When you share useful content about things happening in your area, you’ll begin to be seen as an expert. Of course, it takes time to build up a good reputation.

But as you share about new restaurants, local events, school updates, and even local sports, people will see you as someone who understands the area. This will make them trust you enough to reach out and ask about neighborhoods, homes, and more.

Realtors® looking for a referral agent look for the same things buyers do, so this approach will help you hit two birds with one stone!

To be continued… the next post will talk about how to reach the bottom half of the list. How do you connect with past clients, new clients, and referrals? Find out Friday! 😊

 

Ready to connect your online farming with offline efforts? We have the farming postcards you need. Quick, easy, and we can even mail them for you! Reach out to find out how.

Instagram for Real Estate: What to Post?

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What to Post on Instagram for Real Estate

Hope you had a great holiday weekend!

I posted last week about creating the perfect real estate Instagram profile. When you have a profile that is branded, consistent, and focused on your prospects, you’ll be turning heads every day!

The next question is, what do you POST on Instagram? As a professional, it’s probably not the spot for sweaty workout selfies. Fortunately, there are a variety of MUCH better options.

Personal Branding

Instagram is a social network, and sharing photos about yourself is one way to help people know, like, and trust you. These should be professional and appropriate, but feel free to showcase your life as it happens.

Snap a picture of your hobbies, favorite meals, adventures, and four-legged friends. Being personal is part of being relatable and approachable.

Business Branding

If you work with a team or an office of colleagues, show them off! Your Instagram account can showcase your office, coworkers, and day-in-the-life of business photos.

If you’re not sure how to show your business in its best light, consider these ideas:

  • You or team members high-fiving a happy client
  • Photos that show off the personality of the agents you work with
  • Meetings to show how focused and hard-working you are
  • Parties, outings, or dinners for a fun vibe

Sneak Peek of a Listing

Use your Instagram to build interest in your upcoming listings. People are always curious about new things, and they will feel special when they get to see something that isn’t public yet. You can snap photos of you arranging décor, photographers taking pictures, or stagers adding the finishing touch.

You can make especially juicy by labeling your photos “top secret” and pretending you are sneaking around “stealing” photos just for your followers!

Real Estate in Action

Ever wonder why HGTV shows are so popular? People love to feel like they have the inside take on real estate transactions. You can capitalize on this feeling by sharing photos of you hard at work in your real estate business.

Ideas include:

  • You meeting with a mortgage broker or banker
  • Sharing an obstacle you encountered – especially with a quick tip on how they can avoid it!
  • Setting up for an open house
  • Signing closing papers (perhaps just a pen with blurred papers)
  • Pictures of you doing pop-bys
  • You at an event raising awareness of your brand

Where Are You Spending Time?

Another great way to show how well you know your city is to check in at hole-in-the wall local treasures. Take pictures of yourself at great restaurants, shops, and museums.

Part of your Instagram account can function as a city tour guide. Describe what makes your area so much fun and such a great place to live. Prospective buyers can get a sense for whether they like what they see, and they may contact you about one of your listings.

Always tag your location! Tagging a location can significantly increase engagement with an Instagram post. Also, people can search Instagram based on zip code or landmark, so include cities, shop names, schools, and more!

Hashtag It

It’s important to extend your reach beyond your current followers. You never know who’s interested in finding you that hasn’t seen your account yet! By using appropriate hashtags, you can catch the attention of a broad range of Instagram users.

Some easy hashtags include your city name. Things like #YourCityOpenHouse or #YourCityRealEstate or #YourCityRealtor can be a good start. (Of course, use your real city name, not “YourCity!”)

You can also use hashtags based on stores you’re visiting, schools you’re near, or events you’re participating in. Also take advantage of trending hashtags, including seasons and holidays!

Are You Ready for Instagram Success?

You can find an incredible variety of people by creating and maintaining an Instagram account. Just think about the leads you can get:

  • Locals wanting to sell a home
  • Buyers looking for homes in your area
  • Realtors from other areas looking for referral agents
  • Past clients who keep up with you on social media
  • New clients who discover your profile
  • Referral clients who were tagged by one of your Instagram followers

If you’re ready to dive in and take advantage of this incredible platform, don’t wait. Set up the perfect profile, and then start posting! You’ll be amazed at the interaction you get.

It’s that time – time for seasonal postcards! Keep up with prospects offline as well with fall postcards. From Daylight Savings to Thanksgiving, we’ve got you covered. Order today!

Set Up the Perfect Real Estate Instagram Profile

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Instagram Profile for Real Estate

As of April 2017, Instagram had over 700 million monthly active users. That’s TWICE as many people as live in the United States.

As you might imagine, those kinds of numbers get my attention as a marketer. Instagram is already an incredible platform for Realtors®. It’s visual, beautiful, and full of stories – exactly what real estate marketing should be!

I’ve written before about using Instagram for real estate, but today I want to do a deeper dive into one aspect – how to set up the perfect real estate Instagram profile.

What the Perfect Profile Can Do for You

Why worry about having an amazing Instagram profile?

Doing it right will help you:

  • Stand out from a sea of beautiful photos
  • Define and build your brand image
  • Be attractive to your ideal prospects
  • Be found in Instagram searches that will be conducted by prospects and other Realtors®

It’s vital to have the right kind of profile, with the right keywords, if you want the time you put into Instagram to pay off.

Building Your Real Estate Instagram Profile

The first step is to create a business Instagram account. If you have an existing account, you can convert it over. It will help that you have existing content, although you will want to clean it up a bit.

The purpose of having a business Instagram account is the analytics. You’ll be able to discover which posts are doing well, which aren’t, and what times your followers are online. All of these details are vital to posting the right content at the right time.

Add Keywords to Your Profile

Like all social media platforms, Instagram isn’t just about what you share. It’s as much a search engine as it is a gallery. You want your ideal prospects to be able to find you, and keywords are the way to do it.

Choose your keywords based on your location, real estate niche, or specialty. Remember that specific keywords are much better than general. Use a neighborhood instead of a large metro area!

Focus Your Bio on Your Clients

Bios are a great place to share what you do for your clients. Again, specificity wins the day. Rather than “I sell homes in Sacramento, love dogs, and enjoy my spouse and kids,” say, “I help buyers in Land Park, CA find their dream homes and homeowners sell their homes quickly. Thinking of buying or selling? Contact me at 123-456-7890.”

As with all marketing, your primary focus should be on your customer. What’s in it for them? While there’s nothing wrong with sharing that you love dogs, be sure that your focus is on your prospects.

Set Up Your Brand Image

People on social media are looking to connect to other people, so skip the company or brand image. Instead, upload a photo that shows you are friendly, professional, and approachable.

Once you’ve set up your photo, determine colors, fonts, filters, and frames. You want your images to look uniform so that people will recognize your images as they scroll. Choose bold colors and memorable photos. You can even create a specific square frame with Canva and use it over and over.

Clean Up Your Feed

If you’re converting a personal account, you’ll want to go through and remove any posts that are off-brand. As a professional, you probably already don’t share unprofessional or questionable content. But you can go a step further and make sure your feed is completely branded, using your colors, filters, and frames.

Post Incredible Photos & Stories

Of course, this is Instagram. The best marketing you can provide are stunning photos and videos. Whether you create a slideshow to showcase your latest listing or use Instagram Stories to share a series of candid moments, you want everything to be fun and beautiful.

Be sure you’re sharing what’s relevant to your clients. Just like you wouldn’t write a blog post for luxury real estate clients about credit repair, you shouldn’t share information on your Instagram that’s irrelevant to your clients. Traveling to a luxury resort in Barbados but you sell homes to first-time buyers? Unless you can clearly tie it in, skip the sharing on Instagram.

And of course, be sure you geotag everything to show where you’re active and where your listings are located!

What’s Next?

Once your profile is complete and you’re sharing regularly, what’s next?

Believe it or not, you can include Instagram in your farming strategy! Unlike many other social networks, it’s completely normal to follow people you don’t know on Instagram.

Search by location, and a list of folks in that area will appear. Accounts are public, so don’t be shy – like, comment, compliment, and even tag others you think would enjoy the post. Make it a goal to comment on three to five profiles a day.

In addition, geotag everything. Feature and tag local businesses and events as you share photos. From a local 5K to a new restaurant opening, be just as active in your local area on Instagram as you are in person.

Curious exactly what you should be sharing on Instagram for maximum impact? Stay tuned – I’ll be talking about that later this week!

 

Ready to spruce up your business cards with your new brand colors and fonts? We can help. Contact us today!

Build Trust with Useful Information (FREE DOWNLOAD)!

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Build Trust with Information

Have you ever wondered if it was worthwhile to give away a free report or newsletter to your farm? It can be a fair amount of work to put one together – unless you can get it free (keep reading!)

Giving away freebies is an effective way to create customers and generate income. But you can make your freebies even more helpful by giving away useful information.

Why Give Away Free Information?

Giving away information can feel like you’re giving away trade secrets. Why would you want to help clients prepare their homes for sale, or take perfect listing photos?

There are a variety of reasons. They all revolve around one word: trust.

Free information shows you care. When you share information that’s relevant to your prospects, you demonstrate that you “get it.” The people you are building relationships with can see that you care about what matters to them and are willing to provide solutions. As a result, they will be more likely to work with you.

Free reports demonstrate expertise. If someone is looking to sell their home, would they choose someone who gave them a free report on neighborhood market conditions, or the person who just said, “Pick me!” When you give away free information, you’re showing that you know your stuff and it helps people choose to work with you.

Free content builds loyalty and name recognition. When you’re someone who shares helpful information regularly, people will remember you. Just like free giveaways that are useful, your reports, giveaways, and checklists will keep your name front-of-mind. People tend to want to help those who have helped them, so you are building goodwill.

Don’t feel like you’re creating FSBOs by giving away free information. Most people won’t follow through and implement marketing information. You can also provide information that tells people what to do without telling them how to do it, or information that’s unrelated to marketing.

Free Download: Fall & Winter Maintenance Tips

The information you give away doesn’t have to be about selling a home. Providing information about basic home maintenance can be incredibly helpful and build the know, like, and trust factors.

To make this easy, we’ve created a free download you can use with your farm area or other prospects. Simply fill out the form below to get your freebie!

When you give away this checklist, be sure to attach your business card. You want folks to be able to contact you if they’re interested in buying or selling a home!

Other Ideas for Useful Information

Other than this timely checklist for fall and winter maintenance, consider creating other types of reports and flyers that you can give away. Some ideas include:

  • Prepare your home for summer
  • Free family activities in your city
  • Neighborhood real estate market conditions
  • Landscaping tips and tricks
  • How to save money on heating (weatherproofing tips)
  • How to prepare a home for sale
  • How to take amazing listing photos
  • Anything related to activities, new businesses, or construction in your area

For instance, a friend of mine lives in a town that has free music on Fridays during the summer. Simply providing a flyer of the bands that are playing, along with the time and location, would be a great giveaway for her! The possibilities are limitless. Get started today by downloading the FREE Fall & Winter Maintenance Checklist for your prospects or farm. Fill out the form below to get your freebie!

Words to Ban from Your Real Estate Marketing

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Words to Ban from Your Real Estate Marketing

If you’ve ever watched a show like “What Not to Wear,” you know how unique people can be. Knowing what looks good does not come naturally to everyone.

Of course, in my own business, I see a real estate version of that. So on today’s episode of “What Not to Say,” I’ll share some words that you should NEVER use in real estate marketing.

Skip the Hip

Unless you are part of the age group that uses specific slang, you should not try to work it into your marketing. You’ll come off completely ridiculous and inauthentic, and are more likely to be mocked than listened to.

So please don’t use words like:

  • Bae
  • Fleek
  • Lit
  • Turnt
  • I can’t even

Most real estate agents wouldn’t say these things, but there’s always someone who’s tempted to try it so they can be unique and relevant.

Again, if it’s not part of your actual personality and communication style, don’t do it!

Skip Jargon

All professionals, including Realtors®, tend to use industry language instead of customer-focused language. A lot of it has to do with the education you’ve received. But remember that your training uses “shop talk” that won’t make sense to prospects.

Be sure to avoid:

  • Unit
  • Lot
  • Deal
  • Project
  • Spec House
  • Restrictive Covenants

All of these are terms we use with other agents, but they do not make for great marketing. There are better alternatives in every case, such as home, homesite, opportunity, community, showcase/featured home, and protective covenants.

Be aware of the picture you’re painting in a prospect’s mind!

Exaggeration or “Stretching” the Truth

As you describe a listing, it can be tempting to try to cover up flaws with language. However, customers’ BS detectors are on high alert, so don’t think you can describe a neighborhood as “up-and-coming” and get away with it.

Skip language like:

  • Cozy
  • Rustic
  • Quaint
  • A kitchen with everything within reach
  • Charming
  • Practical
  • State of the Art

Instead of trying to gloss over the poor aspects of a home, focus your marketing on being super specific about the great elements of the home.

Write it Right

Instead of using words and terms that will push people away, focus on writing excellent listing descriptions.

One of the best ways to do this is to tell a story so the prospect can see themselves living in the home. Words always create emotion – the key is to build the feeling you want in the prospective buyer.

If you’re trying to attract listings rather than buyers, remember that folks love to buy, but they hate being sold. Use your marketing to invite sellers to contact you. Focus on how their needs will be met. And don’t forget to use a call to action in every marketing piece, no matter who you’re targeting!

Do you need to update your marketing flyers or postcards to remove some of these ineffective words? We’re here to help. Contact us today!

Why Farming is Essential in Real Estate

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Why Farming is Essential in Real Estate

Do you have a farm? If you’re a Realtor®, you probably know that I’m not talking about acres of corn or hundreds of cattle.

A real estate farm is a specific geographic area where you develop your business. A neighborhood or group of neighborhoods become the place you focus your marketing efforts.

If I were to ask you right now, “Where’s your farm?” you’d probably be able to answer me. But what if I asked a few more questions?

When is the last time you sent postcards to your farm? How often do you reach out? What’s the newest development in your city that affects your farm area?

Do you know?

It’s Not a Farm if You Don’t Farm It

I’m not trying to be a jerk here, but one thing I’ve noticed is that many people have “farms” that they aren’t active in. I have a good friend who lives in the Midwest, and she points out that if you don’t farm your land, it quickly fills with weeds.

Weeds, in real estate, like competing Realtors®. Local groups that don’t know who you are. A complete lack of awareness of your name and brand.

You can’t let your farm go. If you do, someone else will show up, take over, and it won’t be yours anymore.

What Can a Farm Do For You?

So why bother? Maintaining a farm area takes a lot of time and effort. You have to be consistent and active in the community. People need to know who you are.

What are the benefits of having a real estate farm? 

Convenience of Location. When you cultivate a farm area, you save yourself from having to run all over the place to serve clients. While you’ll probably have some customers outside the farm, having a local area of focus allows you to list and build relationships more easily. You can get more done in less time when your focus is on a specific area!

Build Deeper Relationships. It’s no secret that relationships take time. If you spread your efforts all over your city, you may have a lot of relationships, but none of them will be deep. The more consistent you are with your contacts, the more loyal they will be. A farm makes that easy.

Become the Go-To Realtor®. This is the #1 reason most real estate agents have a farm. When you become top-of-mind to the point that you’re the go-to agent in an area, you can get incredible results just by maintaining your efforts. You don’t have to sweat so hard to get business! You’ll also become the first person the residents think of when friends or family ask for a Realtor®, so you’ll get great referrals too.

Be a Better Expert. A farm area is localized by definition, so you don’t have to have your finger on what’s happening everywhere in your city. You can know a few things around town, but be an absolute expert in your farm area. New store? Change in local government? Zoning questions? You’ll know it all because you only have to know everything about a small area.

Farming is Worth the Effort

I’m not going to pretend that real estate farming is easy. It takes time and effort, just like regular farming. This is especially true if you’re starting from scratch.

You put in a lot of work, including:

  • Farming postcards several times a year
  • Participation in committees or local charities
  • Door Knocking
  • Cooperative marketing with local businesses
  • Brochures
  • Sponsoring charity events
  • Sending a newsletter

But you get an incredible harvest. When you have a consistent stream of clients and referrals coming from a single area that you enjoy and can easily get to — nothing’s better!

Choose the right farm and then put in consistent marketing. Be patient. The fruit is worth the work!

Fall is a great time to reach out to your farm area. Send a farming postcard or seasonal postcard. Remember, it’s OK to use the same farming postcards multiple times!

 

A Mix of Marketing Methods for Real Estate

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Marketing Mix for Real Estate

No matter what you’re selling, you need a multi-pronged approach. There’s too much competition for limited consumer attention.

In a phrase, you need to reach your prospects where they are. 

Doing this requires a mix of marketing methods. When these are implemented consistently over time, you’ll see your business results improve dramatically.

Avenue #1: Social Media

To borrow the words of Madonna, we’re “living in a social media world,” and the way people use their time reflects it. People seem to be looking at their phones more than ever.

If you’re going to choose just one platform to be active on, Facebook is your best bet:

  • 79% of online adults use Facebook
  • Facebook continues to be the fastest growing network
  • Users access Facebook an average of 15 days per month
  • 76% of Facebook users access Facebook every day
  • Folks who use Facebook log on an average of 8 times a day

Instagram, another platform that is excellent for Realtors®, is second for usage and engagement.

Marketing on social media is essential for real estate agents. However, it can be time-consuming.

If you want to do this kind of outreach but struggle to keep up, I can’t recommend Socially Posted highly enough. They can take care of your social media while you focus on other things!

Avenue #2: Your Website

Social media platforms can determine their own terms and conditions. They may prioritize specific content over others, and make it difficult for you to get noticed.

But your website is your own domain. You can set it up the way you want, promote whatever you like, and focus visitors’ attention in whatever ways make sense to you.

As you develop your website, prioritize these elements:

  • An excellent “Hire Me” page. Your services page should not simply say, “I sell homes.” You need to persuasively explain the needs of your target audience and how you can help. A visitor needs to say, “Hey, this Realtor® really gets it.”
  • A blog. You’ll struggle to get excellent rankings in Google search unless you have frequent new content. A blog also allows you to focus on local marketing keywords, giving you great visibility when someone searches for “{City} real estate.”
  • A photo gallery for listings. Folks who come to your site may be interested in buying a home you are featuring. For those interested in selling their home, a beautiful photo gallery on your website will convince them you understand how to sell homes.
  • A way to sign up for your email list. Email marketing is one way to reach people where they spend a lot of time: in their inbox. Many people check their email multiple times a day. Wouldn’t you love for them to see your message there?

Your website is the one place online where YOU make the rules. Take advantage of it!

Avenue #3: Print Marketing

While email marketing can be effective, there’s a lot of competition. There’s a reason some people have hundreds of unread messages – they simply cherry-pick the emails that are most interesting to them.

To get around the glut, you’ll want to be involved in print marketing. People rarely get mail that isn’t a bill anymore. But other companies’ shortfall can be your advantage.

There are a variety of ways to reach out with print marketing:

  • Business cards. These are incredibly versatile and give you the opportunity to connect no matter where you are. Tuck one in with a free giveaway, drop one on your table at a restaurant, or hand it to someone you meet at the park. The possibilities are endless!
  • A Just Listed/Just Sold By using these postcards in combination, you can generate interest in a listing and share your success when it sells!
  • Farming Postcards. Your farm is the area that you’ve chosen to focus your prospecting efforts. By being consistent in reaching out to these areas, you can build the know, like, and trust factor. This improves your brand and brings in business.
  • Personal Brochures. By having some branding brochures created and ready to go, you can easily network and connect with potential customers at local events.

The best marketing uses all three of these avenues in a variety of ways. To really take advantage of this marketing mix, it pays to have a marketing strategy that shows you how and when you’ll incorporate each type of marketing.

Do you use all these avenues? If not, what’s one step forward you can take today? Share in the comments!

3 Ways to Generate Real Estate Leads This Fall (FREE Download!)

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Lead Generation This Fall

If you think fall and winter mean that your business has to slow down, I invite you to reconsider. If you keep your lead generation moving, you can have clients excited to work with you year-round.

Prospecting in the fall and winter does require some additional steps, however. Many people who plan to move focus on spring and summer, with the goal of settling down by the time school starts.

With these simple strategies, you can encourage people to work with you throughout the year.

Stay Consistent

This has been a theme of many of my recent posts. That’s because it’s SO important! Don’t let fall mean you fall off your marketing plan. 

There are many ways to reach out to your prospects all year. You can:

  • Congratulate folks on home anniversaries
  • Send holiday postcards
  • Continue to post helpful, engaging information on social media
  • Send Thank You note cards to those you’ve worked with
  • Continue to participate in volunteer work and community events

Just because it’s a “slow season” doesn’t mean your marketing slows down. In fact, marketing is more important now than ever.

Sell the Benefits of Fall and Winter Listings

Listings are the lifeblood of real estate, and there’s no reason for clients not to sell homes in the fall and winter. Fall can give some beautiful photographic opportunities.

You’re also less likely to get “looky-loos” in fall and winter. Here are some other great reasons clients should list in winter:

  • Less competition
  • Serious buyers
  • Staging is easier during the holidays
  • Tap into the “reset” mindset of New Year’s

If you want an easy way to share these benefits with clients, download our free handout 7 Reasons to Sell This Fall or Winter. Fill out the form below to get it now!

Focus Your Efforts on Your Farm

With fewer people looking to buy and sell homes, fall and winter are the perfect time to hone your focus on your farm neighborhood. You can continue to build awareness by sending farming postcards, holiday information, and helpful newsletters. Make sure that group of homeowners knows, likes, and trusts you. If anyone is looking to buy or sell during the fall or winter, you can capture their attention. Even if most folks wait until spring or summer, the effort you put into farming will pay off. The awareness and attention will pay dividends next year. Either way, focusing on your farm during the fall and winter is a winning strategy!

Reach Out to Prospects Today!

Make sure that your prospects understand that fall and winter are the perfect time to list a home. Download our free handout, 7 Reasons to Sell This Fall or Winter.  Fill out the form below to download it for FREE now!

Unique Marketing is Overrated

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Unique Marketing is Overrated

Do you feel like every single postcard you send out and every single marketing message you write has to be different than the last? Do you think that your marketing has to be absolutely unique to be effective?

If so, I’m here to take a huge burden off of you.

Unique marketing is overrated.

Yes, you need to stand out from your competitors. But you’re not competing against yourself! 

So don’t think that every message has to be different. In fact, repetition can be very powerful.

What Do the Big Boys Do?

How many different commercials does Pizza Hut really have? Or even GEICO, known for its various storylines?

If you said, “a lot,” you’ve probably been noticing them for a long time. At any given time, a GEICO has about half a dozen different commercials running. And that’s a LOT compared to most other brands.

You see the same six over and over and over…

And for most brands, you see the same ONE over and over.

Why?

Messages are more effective when they are repeated.

It’s that simple!

If Pizza Hut has six commercial slots during a two-hour span on a channel, they are not creating six unique ads. They have one commercial, targeted for the consumers of that television show, that they show six times.

And it works.

The Effectiveness of Repetition

Let’s look at some iconic phrases in advertising:

  • Got milk?
  • Just do it!
  • Good to the last drop.
  • Melts in your mouth, not in your hand.

If you’re like most Americans, you know the exact brand each phrase represents. The reason is that you’ve heard them over and over for YEARS.

“Got milk” has been used since 1993. “Just do it” was used for 26 years, starting in 1988. “Good to the last drop” was used for almost 100 years, starting in 1917. “Melts in your mouth” was used for over 60 years, starting in 1954.

These brands burned their message into the American psyche. How? Not with uniqueness… they used repetition. 

So what does this have to do with you?

Are you holding back from marketing your real estate business because:

  • It’s too hard to think of new things to say
  • Buying different postcards is expensive
  • Your farm is too small to buy 1,000 or 2,000 postcards
  • You don’t have time to come up with new images or phrases for social media

If so, it’s time to drop the excuses. You don’t have to do any of those things!

Buy 1,000 postcards for your 300-home farm area. Use the same postcard three times throughout the year.

Put up the same image and marketing message on social media several times a week for months.

Craft one really great marketing message and repurpose it over and over.

People are more likely to believe a message they see over and over, presumably because it becomes familiar.  They remember it, believe it, and start to think it’s a popular opinion.

You will get bored before the consumer does. Don’t let your own annoyance with a repeated message stop you from reaching the effective frequency and making an impact. You see the message every time – your consumers see it infrequently, and notice it deeply even less often than that.

Consistency Beats Uniqueness

The key point in marketing is that being consistent with one message is better than being original occasionally. Take the pressure off yourself. Create one great message, use it multiple times in various ways, and don’t be afraid to repeat!

Are you ready to get your marketing moving? Our farming postcards are ready to deliver your message. Check out our selection today!