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Thanksgiving Marketing (FREE DOWNLOAD!)

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Thanksgiving

The holiday season gives us so many opportunities to reach out and connect with others, it’s almost not fair that things are more spread out. But you take advantage of what’s available!

Thanksgiving is a great holiday because it’s right before things get crazy for the Christmas season. The pace in November is still slow enough to enjoy.

We recommend getting in one more pop-by before the weather gets bad in most areas of the country. And we’re about to give you some fun marketing ideas – and a FREE DOWNLOAD!

Stand Out With Fall Holiday Cards

Why send Christmas cards when everyone else does? Stand out by using a holiday that doesn’t usually generate a card – Thanksgiving!

Fall and Thanksgiving greeting cards can be a great way to connect with folks before they get overwhelmed with holiday mail and activities.

Be different! Take an opportunity to send an early holiday greeting.

Email Helpful Holiday Tips

If you have a monthly newsletter, the November edition is the perfect time to talk about preparing for holidays. You can share tips about cleaning, organizing, and handling family.

This information will be useful to your prospects and clients and will help them feel like you understand what they are going through.

When they get ready to buy or sell a home, they will remember the Realtor® that sends all the great information every month – and hit reply to ask for your help!

Give a Call!

Not every Realtor® does cold-calling anymore, and many folks aren’t using the phone for calling much at all. Break out of the mold and call folks!

You can choose to focus your calls on those you already know, and just take the Thanksgiving season as a chance to say thanks. Call your professional connections – mortgage brokers, inspectors, bankers, and more. Call your best-referring customers. Call other agents who have helped you this year.

Not everything you do has to have a specific 30-day return on investment. And you never know, sometimes just saying thanks brings future dividends you can’t imagine!

Do a Final Pre-Winter Pop-By

Pop-bys are a great way to get face-to-face with your prospects in your target neighborhood. No one wants to be walking around outside in the dead of winter, however. Take advantage of November to do one final pop-by of the season.

You can hand out Thank You cards, cocoa, and a free Thanksgiving word search! It will be fun, useful, and memorable. You’ll make a great impression!

Ready to get going? Fill out the form below to get your free word search! 

Get Ready for the Season

It’s very important to connect with clients before the busy Christmas season, for two reasons.

First, you want to catch them before they’re too busy to think about you.

Second, you want to keep your marketing going during a season when you might be personally very busy!

Get ready for the holiday season. Get your holiday cards, free word search, and more – and get out there! Have fun!

How NOT to Do an Open House

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Open House

If you’ve been following Printerbees for a while, you know that we love live video and video tours as an alternative to open houses. The technology is amazing, and you’re much safer than when strangers are in the home with you.

However, there are still markets where open houses are the preferred method. Perhaps your buyers are not of the age where they are familiar or comfortable with technology. Or perhaps the market is so strong in your area that an open house is a great way to get multiple bids.

Regardless, there are still plenty of reasons to do a regular open house. However, you want to ensure you do them the right way. So AVOID making these crazy mistakes – some of which I’ve seen this week!

Don’t Have Pets in the Home

Somehow sellers realize they have to leave the home during the open house, but think they can leave their pets behind.

Nope.

There are folks with allergies, there are folks who hate snakes (or lizards or rabbits or…), and it’s just an all-around bad look.

No pets.

Don’t Schedule Professional Work During the Open House

I actually saw this happen. An open house was going on in my area, and then the lawn service showed up, parked RIGHT IN FRONT of the Open House sign, and proceeded to mow during the event.

I cannot figure out who thought that was a good idea. Make sure that your sellers know what professional services are supposed to happen during the open house, and cancel them in advance.

You do NOT want that level of unprofessionalism when you are trying to sell a home!

Don’t Overdo the Scents

It’s important to have a home smelling fresh and pleasant during an open house. Unfortunately, some sellers and agents go overboard.

Some buyers may be allergic to fragrances, and overusing an air freshener can make buyers wonder what you’re trying to cover up.

And don’t get me started on the dozens of candles thing… not only does it look a bit odd sometimes, there’s a definite fire hazard involved.

Don’t Stage Halfway

Staging is a vital part of helping buyers see themselves in the home. If the seller agrees to staging, make sure they agree to doing the whole home.

It’s really jarring to see a beautiful front room but the rest of the house is vacant. An empty home is hard to imagine yourself in.

And while I know you want to help your sellers, don’t bring secondhand furniture in and try to stage unless you truly know what you’re doing. Let a professional stager handle that part.

Don’t Skip Cleaning – Everywhere!

As a real estate agent, you must impress upon your sellers how important it is to clean everywhere if they want to sell the home.

People will look in the sinks, in closets, and in the garage. They won’t care that part of your basement is storage. They’ll even open the junk drawer.

If things are dirty, disorganized, and unattractive, buyers will assume that the home is not cared for. If you don’t clean your closets, can you really be trusted to keep the furnace in good condition and take care of water before it causes damage?

The buyer will think not. And they’ll look elsewhere.

What Have You Seen?

So what have you seen that’s a huge open-house no-no? We’d love to hear. And if you’re getting ready for an open house this fall, be sure you have your flyers and brochures in order. We can help – just give us a call at 877-939-2337 today!

Where to Get a Great Real Estate Mailing List

Don’t miss the incredible deal at the end of this post!

Real Estate Mailing List

We’ve talked a lot about the importance of direct mail marketing in your overall marketing mix. Postcards and flyers, along with your business card, can really help you stand out in an area.

You can reach a farm area in a variety of ways – Every Door Direct Mail®, for instance, or by doing in-person pop-bys. But what if you just want to mail to everyone directly?

What makes a great marketing mailing list? And where do you get one?

What to Look for in a Marketing Mailing List

The first key to any mailing list is to find a provider that has accurate and up-to-date records. Now, of course every provider will say they do, so you’ll need to look at reviews and longevity to find out the truth.

You want to ensure that the list is CASS/DPV™ screened and that the provider has recently updated their database. If it’s been more than 12 months since an update, the list is unlikely to be worth the money.

Finally, be sure you receive a variety of information when you purchase a list. It’s best if you can get not only names and mailing addresses, but also phone numbers, email addresses, and other helpful information.

Don’t Be Afraid to Customize or Break Down the List

Just because you’re a Realtor® doesn’t mean that everyone in the neighborhood is an equally good prospect. Many times the age, family composition, length of residence, and much more can affect how open they are to real estate services.

Don’t be afraid to take a geographic list and focus it more carefully on the desirable characteristics that make a better prospect. You can even mail that focused portion of your list more often, while still using the rest of the list to build your brand and ask for referrals.

Consider a Subscription

Instead of getting a one-time list that will expire quickly, look for a subscription-based service. For a simply annual fee, you can get as many lists, as many specific targeted niches, and as many different types of information pulls as you like.

Of course, you don’t want to break the bank. But if you find a great price on a great subscription service (like the one below – hint hint!), get it now!

Try Out Cole Information!

At Printerbees, we highly recommend Cole Realty Resource. We love them because they offer high-quality, updated lists at an affordable price. They also include a wide variety of information about your prospects.

It’s a subscription so you can get as many lists as you like! You can even get a one-time sample if you want to see what to expect.

We’re especially excited because Cole has a special offer for the end of 2017. They just completed a major upgrade to their database including the addition of over 150 million contacts, 12 million more phone numbers and 28 million more e-mail addresses!

Even better, their cell phone file is cleaner and more accurate than ever.

To celebrate the recent upgrade, they are offering special promotional pricing of only $996 per year, which can be divided into four monthly payments. Just mention coupon code PRINTERBEES to receive the special discount!

We want your 2018 to be as successful as possible. 4Q is a great time to review your marketing methods and get ready for the new year. Grab your mailing list deal today, and be ready to win your market next year!

Staying Professional While Helping Clients Through Hard Times

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Clients in Tough Times

We’d like to think that being a real estate agent is always a joy. You’re always helping someone move up and move into something better.

Unfortunately, that’s not the case. Sometimes clients come to us because they are in the middle of a very difficult or stressful time. Divorce, downsizing, or losing a spouse can all cause someone to need to buy or sell a home.

As real estate professionals, it can be difficult to help clients with real estate when their personal problems seem overwhelming. Here are ways you can keep it professional while still being compassionate.

Refer Clients to Appropriate Professionals

While we sometimes feel like therapists or counselors, most of us are not qualified to fill these roles. It’s tempting to simply be there as a “listening ear,” but then our contribution as real estate agents is lost in the shuffle.

Instead, draw some strong but compassionate boundaries in your business. When someone is going through a very difficult time, let them know that you care and that you want them to have the best help they can get. Which means they should talk to someone other than you.

It can be especially helpful if you have connections with therapists or counseling services in your area. These folks will be much more helpful to the client than you will, and it will keep you from having to carry the emotional burden.

Focus on Real Estate

People who are going through difficult times are often very unfocused. They have a hard time staying on track, and may not be good at making decisions.

As a real estate professional, this is where you can really shine. Keep things moving on the home sale or purchase. Ask questions to keep your client on track. Narrow choices down so they only have to choose between two or three things, not 50.

It can also be helpful to bring out the positive aspects of the transition. When done with sensitivity, this can help the transaction move forward smoothly.

As an impartial professional, you can give a clear-eyed view into what might be a very emotional situation for your client. This impartial advice is extremely valuable, and you shouldn’t feel bad about separating your emotions from the transaction.

Understand When They’re Just Not Ready

Not everyone in a difficult life situation is ready to buy or sell a home. We never like to “fire” clients, and it can be especially hard when someone is struggling. However, there are times you simply have to realize they are not ready, and walk away.

You do a lot of marketing to get a client, so it’s hard to cut someone off. But unless you want to be going back and forth with a grieving widow about selling her home for several years, you need to have a point at which you step away and check back at a better time.

The good news is that many times when you return to the situation months later, the client has worked through their grief and emotions and is in a much better place to pursue a real estate transaction. You can end up with a dream client if you just wait a little while.

 

Do you have any advice for handling clients who are in a rough spot? How do you keep it professional? Share in the comments!

Keeping Prospecting Ethical in 2018

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Ethical Marketing 2018

I’m already SO excited about the new year. There’s just something about a new calendar that feels like a fresh start. And who couldn’t use a fresh start every once in a while?

There are so many new trends in real estate marketing, along with exciting new ways to reach out to customers. However, I’m a stickler for doing things right.

So, to keep your marketing ethical in 2018, avoid these marketing tactics!

Don’t: Discriminate in Your Niching

Targeting specific age groups or demographics is no problem at all. However, you want to be careful that your marketing pieces don’t include anything that can be considered discriminatory.

The National Association of Realtors® code of ethics bars any indication of preference, limitation, or discrimination based on race, color, religion, sex, handicap, familial status, national origin, sexual orientation, or gender identity.

That doesn’t mean you can’t choose a niche. It’s just that when you appeal to those customers in your marketing, you have to be careful not to make derogatory comments about other groups.

Don’t: Overstate Your Expertise

Everyone wants to be “#1” or “Best,” but making these claims without qualifications can get you in trouble. You can say that you had the most transactions in the area in 2016, or that you have a 4.8/5 satisfaction rating in reviews.

However, simply saying “Your #1 Realtor®” is not a good idea. Not only is it not true in the universal sense, but it doesn’t help the customer know why to hire you.

Instead, focus on specific ways you can – and have – helped customers with their problems. This will show that you understand a buyer’s or seller’s needs, and will help you get hired quickly.

Don’t: Buy Social Media Likes, Comments, or Followers

You want people to know you’re a big deal, right? However, if you’ve just started your Instagram, Facebook, or other social media accounts, you probably don’t have a lot of followers or interaction.

It can be tempting to skip the building process and simply buy what you’re looking for. What’s the harm in looking more popular than you really are?

Quite a lot, as it turns out. Buying likes, comments, and followers can destroy your credibility. Many times these followers don’t interact in ways that make sense for your post and customer base, making it obvious they are fake.

Would you hire a real estate agent with 100,000 followers that aren’t from their home country – and no other audience? Would you trust them to market your home well, and ethically?

Me either.

Don’t: Fall Behind on Market Knowledge

Mispricing a home on purpose is obviously unethical, but what if you simply didn’t realize that the market in the area had shifted?

You may not be intending to do anything wrong, but you aren’t fulfilling your professional obligation to the seller. You need to be aware of changes in your target areas at all times.

This type of mistake can happen in other areas as well. If you are sleeping through your CEs instead of paying attention, or simply get lazy about keeping up on your industry, you risk making serious mistakes.

Take your job seriously, and you’ll be a top-flight real estate agent that folks will want to work with!

Make 2018 Your Best Year Yet

At Printerbees, we want to see you succeed. We have all the marketing materials you need – farming postcards, business cards, door hangers, and much more.

If you want to make 2018 your best year in real estate, focus on your marketing strategy and keep it ethical. We’re rooting for you!

Creating Your 2018 Real Estate Marketing Plan

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2018 Marketing Plan

Last week I talked about real estate marketing trends for 2018. However, trends only take you so far. You need an honest-to-goodness PLAN if you want your 2018 real estate marketing to bring you success.

To many of us do things in a scattered way – we may send a postcard, then post a couple times on Facebook, send one email, and wonder why things aren’t working. The reality is you need to be consistent with your marketing.

So how do you make that happen?

The Three-Month Marketing Plan

Let’s just be realistic about most marketing plans. We usually try to plan for a whole year at once. The problem is we don’t know what the year will bring! We may start in a strong seller’s market, but by the end of the year things can change dramatically.

In addition, it’s hard to think about being consistent for a full year. We end up putting things off and then trying to rush to finish things by the end of the year. Or, worse, we sit around wringing our hands after missing our revenue goal AGAIN.

Forget a 12-month plan. Instead, create a three-month plan. You can predict 12 weeks. Then, evaluate, tweak, and do it again!

What to Include in Your 2018 Real Estate Marketing Plan

So what should you include in a three-month plan?

Print Marketing

In three months, you want to send at least one and preferably three postcards to your farm area. Use Every Door Direct Mail (EDDM) or a mailing list.

Seasonal postcards make this simple, and you can also use note cards if you prefer. You can even use a monthly recipe card program, like the one we offer at Printerbees!

In-Person Marketing

In three months you want to do at least three in-person outreaches to your farm. These outreaches can include a variety of things, such as:

  • Pop Bys
  • Charity events
  • Special events you arrange
  • Volunteering
  • Taking a walk through your farm (especially if you have a pet!)
  • Hand out brochures, post signs, or distribute business cards

Email Marketing

If you have an email marketing list, we recommend you send between one and four emails per month. You can have a monthly newsletter, or create a schedule where you email information once and a sales letter once per month, or set up a weekly email schedule.

No matter how you do it, be sure to mix informational emails with marketing emails so that you can keep your audience’s attention and interest.

Social Media

For Facebook and Instagram, you should post at least three times a week. You can post a variety of information – in fact, we’ve recently covered Instagram marketing in depth.

Remember that these posts don’t have to be novels, but they should include pictures as often as possible. Share about your listings, your business, Live videos, and more!

Your Blog and Website

Maintaining your own “property” when it comes to marketing is also important. Keeping your own website active and updated is important.

You can update your website when you have new listings. We recommend you also post on your blog at least once a week. There are so many things to talk about – you can also share success stories and accounts of your recent in-person marketing events.

Grab a Calendar and Get Started!

There’s never a time like the present to get started on your 2018 real estate marketing plan. Remember, you don’t have to do a full year at once. Instead, just map out January, February, and March. Place the marketing elements we’ve discussed above, and you’ll know exactly what to do every day!

Need more help? Printerbees is here for you. Contact us today!

Real Estate Marketing for 2018

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Real Estate Marketing for 2018

Fall is the perfect time to start planning your real estate marketing strategy for next year. Your business may be slower right now, and the holiday hustle and bustle hasn’t begun.

As you think about 2018, you may wonder what trends are coming up that you should take advantage of. Here are some of the key ways you will want to expand your real estate marketing in 2018.

Expect “Boomerang Buyers”

Boomerang buyers are those who were forced out of the housing market in the 2009 crash due to foreclosure. Because adverse events like that impact credit for 7 years, they will be coming back into the market over the next few years.

The average age of someone who lost a home in the recession was 45, so these folks are in their late 40’s and 50’s, which can be a forgotten demographic when it comes to real estate marketing.

These folks will be skittish and may not have a huge down payment. To reach them with your marketing:

  • Give information about how the housing market has changed since the recession
  • Educate about programs available to non-first-time homebuyers
  • Reach out to folks currently renting, especially older renters
  • Share a lot of testimonials
  • Be easy to communicate with online and off

Capitalize on New Real Estate Marketing Trends

The housing market is doing well, and it’s always been easy to become a real estate agent. However, it’s quite difficult to succeed in real estate, especially consistently over time.

As a result, you’ll want to focus some of your 2018 real estate marketing plan on innovative ways to stand out from your competition. Don’t be content to do what “everyone else” is doing, in your brokerage or elsewhere. Think outside the box.

Some marketing trends that are gaining a lot of attention include:

  • Live streaming on social media, especially in place of open houses
  • Drone marketing, both photography and video
  • Chatbots that can give prospects personalized information, along with AI like Siri
  • Geofencing and other location-specific marketing that can help you highlight listings to those passing by

Virtual reality and augmented reality are going to be big news in real estate marketing eventually, but they haven’t matured enough to be useful yet.

Use a Great Marketing Mix

At Printerbees, we’ve never believed in an “all in one basket” approach. We have found that our customers do best with a mix of marketing, both online and off.

We realize that many times, a real estate agent doesn’t have a large staff to do everything under the sun. That’s why we recommend choosing just one or two things in each category and doing them consistently.

Your marketing mix should include:

Real estate marketing really requires you to have a farm area that you focus on in order to be successful. Choosing the right farm and then implementing a strong marketing mix will help you have a very profitable 2018.

Stay Consistent with What Works

Some things never change, and that includes basic human behavior. We’ll always recognize those we see often over those we don’t. We will always want to know, like, and trust those we do business with. We will always want to get recommendations from friends and family.

As a result, part of your 2018 real estate marketing plan should be focused on continuing your efforts on things that worked for you in the past. These might include:

When you know something works, make a note of it and spend more time and money in that area. On the other hand, carefully prune away those things that aren’t making a difference so you don’t waste your resources.

Now is the time to prepare your 2018 real estate marketing plan. Would you like help? We’re here for you. Contact us or check out our real estate marketing materials today!

What to Write About on Your Real Estate Blog

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Real Estate Blog - What to Write

I hope you’re enjoying fall! In many parts of the country, this season is dominated by football, Halloween, and planning for Thanksgiving.

What about for you, as a Realtor®? It may be a slower season for you. What are you going to do to keep your business growing?

Can I make a suggestion?

Slower seasons are a great time to work on your real estate website and blog. By creating a bunch of helpful information now, you can have content to post during busier seasons.

But what do you write about? Here are some ideas.

It’s a Beautiful Day in the Neighborhood

What are your favorite things about your target neighborhood? Are there restaurants you love, shopping areas you can highlight, or annual festivals you can talk about?

Write about it!

It doesn’t have to be a novel. Just a short post about what is going on, why you love it, and why it might appeal to folks moving into the area.

When you have a variety of posts about your farm area, you can post one every couple of weeks on your blog. It keeps it fresh while also establishing you as an expert on the area.

What Do Homeowners Need to Know?

There are SO many topics available that homeowners need to know. Don’t rely on your own insights. You can look at Pinterest, other blogs, and more.

You can talk about how they can maintain their homes. Downloadable seasonal checklists are a great way to grow your email list. Or you can talk about annual maintenance, times to plant in the spring, and much more.

You can also write about how homeowners can get their homes ready for sale. What renovations matter? What should they do with the yard and landscaping? Are pools a benefit or a drawback?

Of course, homeowners always need to know how the real estate market is doing in the area. Consider creating one post a month about the market conditions!

Mix these posts in with the others. It will make you a great resource for those in your farm!

What Do Home Buyers Need to Know?

What can you share with those looking to move into the area? What is the buying process like, and what should they expect?

You can also write about house hunting, the value of a fixer-upper and much more. When you provide information for home buyers, be sure to use your city or neighborhood name. You want those searching online to find your website!

You can also talk about budgeting, preserving credit, and other related topics. Creating a variety of short posts about these topics will give you a lot of information to share during the year.

Where’s the Time?

Do you feel like you don’t have the time to write these posts?

I think you underestimate your expertise.

The truth is, if you sit down for 30 minutes you can create something that you can post. Because you’re an expert, it will flow more easily than you expect.

If you’re really in a bind, consider hiring a freelance writer. You can provide your writer with the topics, and they can create the content for you.

Either way, take advantage of slower times. Put your expertise to work to create short blog posts you can share over time.

Don’t be shy – your clients and prospects want to hear from you!

 

How is your business doing this fall? We have a variety of seasonal postcards you can use to reach out. Check out our selection!

Maximize the Impact of Real Estate Postcards

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Postcard Marketing

Do you send real estate postcards as part of your marketing campaign?

It’s a great way to increase your exposure and build up the number of “touches” you accomplish. As a result, people will get used to seeing your information and be much more likely to hire you!

So how do you get the most bang for your buck when it comes to postcards? Here are three things to keep in mind.

Be Consistent!

Boy, I feel like a broken record sometimes, but folks sure struggle with this one.

You can’t order postcards, send them out once or twice, and call it a “failure” if you get no new clients.

Postcards are part of an overall brand-building strategy. You have to consistently show up, time and time again, before you start to be recognizable. Folks need to say, “Oh, I’ve heard of that person,” and start to feel they know you.

Ideally, you’d sent postcards 4 or more times per year. With holidays and a variety of other seasonal options, there’s no shortage of opportunities!

Use Great Real Estate Postcard Design

At Printerbees, we make this part easy for you. We have tons of beautifully designed postcard templates that you can use. We offer farming postcards, Just Listed, Just Sold, and more.

However, you want to personalize it and make it your own. Of course, it should include your picture and contact information. But what about offering useful tips, a coupon from a local company, or another incentive?

You can also run an online contest that you advertise with postcards. Invite folks to come to your website and sign up for a drawing or other event. You’ll gain more contact information and be able to grow your email list and more!

Think Outside the Box

Folks aren’t so interested in getting a bunch of postcards that say, “Hi, I’m a local Realtor®” (although that’s certainly better than not doing any postcards!)

Instead, think outside the box about how you can make your postcards fun, memorable, and useful. What about inspirational postcards, or recipes several times a year?

You can also use postcards to give updates about the real estate market in your area, or to target a specific market.

Postcards Make an Impact

It can be challenging to measure the exact return on investment you get from postcards, because it takes time to appear. Sometimes the goodwill you generate over several years of marketing will carry you through dry spells, and you won’t even realize it.

If you’re interested in measuring specific campaigns, consider using QR codes or asking readers to visit a specific website link. You can find out how many people follow through on that specific call to action.

Over time, however, you want to simply become the local Realtor®. People don’t think about McDonald’s advertising very often, but when they want a burger it can be the first place they think of. Have that kind of brand in your local area!

 

Ready to get started with postcards? We’re here to help. Contact us today!

3 Ways to Use Video to Promote Real Estate Listings

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Video Marketing Real Estate

If a picture is worth 1,000 words, a video must be worth a million. When you can take images, sound, and a clear understanding of space and dimension and put it all in one package, you can’t lose.

If you have been avoiding video because you think it’s too difficult or too expensive, I’m about to change your mind. Cell phone cameras have been increasing in quality, and people’s enjoyment of less-professional “raw” video is increasing.

Whether you want to invest in professional video or use a Facebook Live, there are many ways to use video to promote a real estate listing.

Keep it Simple: Use Facebook Live to Give a Tour

Facebook Live is an incredible marketing tool for real estate agents. You can showcase your business, build your brand, and replace your time-consuming open houses with Facebook Live tours.

Why use Facebook Live instead of holding an open house?

  • It’s much safer than allowing strangers into a home with you
  • Your homeowners don’t have to worry about damage or theft
  • You control how the home is showcased – you can point out the best features
  • It takes much less time than a multi-hour open house
  • You have the video to use in multiple marketing efforts!

You don’t need any fancy equipment, and Live viewers don’t expect everything to be perfectly polished or flawless. So skip the script and just be yourself! Use your phone to show off a home in a video open house.

Once you have the video, share it everywhere. Post it with the listing on real estate websites and your own site, share it on social media, and more.

Step It Up: Create Videos of the Area

Besides the home, buyers want to know what the neighborhood and city are like. Use video to let them know! You can use a basic video camera or your phone, along with a bit of editing, to create an excellent promo video for the area.

Talk about, and show, features of the neighborhood, such as parks, schools, and shops. Indicate how close train stations, park-and-rides, or restaurants are. Cover everything you know about an area – this is your chance to show off your expertise!

By simply walking, driving, or both, you can show off the best parts of a neighborhood. You can even film short clips and edit them together. You can keep it serious or make it silly. Your imagination is the only limit!

Hire a Pro: Take Advantage of Drone Marketing

Drones give you the opportunity to showcase a property in an entirely new way. Some Realtors® use drone imagery only for very high-dollar listings. However, think about standing out in the mid-level market with drone video as well.

As a Realtor® who uses drone marketing, you’ll have an extra benefit you can pitch to potential clients. Show them drone videos of other homes you’ve marketed, and you’re sure to impress the sellers and win their business.

Drones have to be operated by qualified personnel, so be sure to pick your professional carefully. If you have the interest and the time, you can get qualified yourself. Operating drones for yourself and other real estate agents can give you a nice side income.

Whether you do drone video inside the home or outside – or both – having this type of video in your arsenal will give you a huge wow factor. You’re sure to impress buyers and sellers alike!

Ready to Tape?

Whether you want to keep it simple with Facebook Live or amp it up with drone video, using video is an essential way to draw attention to your listings. It’s a fantastic addition to your marketing mix, along with Just Listed and Just Sold postcards, door hangers, and more.

Do you use video in marketing? Why or why not? Share in the comments!

 

Ready to get your listing marketing in order? Check out our materials today!