Are you trying to save money by printing and designing your own real estate marketing?
If so, STOP!
There are so many great reasons to go pro with your marketing. Here are just a few.
Professional Marketing Shows Your Value
You know how clients are always wondering if you’re worth your commission?
If you don’t use professional marketing for your real estate business, you’re telling them “I’m not worth it!”
- Amateur marketing shows you don’t take your business seriously – why should they?
- Low-budget marketing also shows what they can expect when they list with you – which is a cut-rate effort.
- No one wants to pay a great commission to a professional who isn’t professional!
Does that sound harsh? If so, I’m sorry, but it’s 100% true.
I once lost out on a key business opportunity because of my unprofessional home-printed business cards. My potential associate just couldn’t take me seriously as a partner. Fortunately, they told me so – and I never made that mistake again.
Stop losing business to cut-rate real estate marketing and go pro!
DIY Real Estate Marketing Looks Bad
Do you think your business cards pass just fine as professional, even if you printed them at home? Or do you think sending them to a place like Staples should work fine?
Quick hint: it doesn’t. Staples considers themselves a copy center, not a printer, and that’s important. They use photo imaging software that is decidedly not for professional print quality jobs. They don’t understand the tech behind design files and are only supposed to print images from .jpg.
And your printer at home? It isn’t designed to handle high-quality paper. In fact, the appropriate thickness for business cards will jam the machine. Besides, you’re not likely to save much money considering how much money print toner costs – especially in full color.
Unfortunately, home-printed cards and marketing materials look home-printed. Folks can tell the difference. Nothing you do at home will make your business cards look like a professional printed them.
With a professional printer, you have access to a variety of printing processes, finishes, and design elements that are not possible with a home computer. Stick with professional cards to build your brand and your credibility!
You’ll Save Time and Money with Professional Printing
In real estate, some clients try to do a FSBO without realizing that they are costing themselves both time and money – in fact, they are likely to end up losing more in terms of sales price than they would have spent on commission.
It’s the same with marketing materials. When you invest in professionally printed business cards, flyers, and more, you’ll spend some money up front. But the time you save will be worth far more than you spent.
In addition, professional materials will allow you to close more deals and spend more time looking for clients. So you’ll end up making far more by investing a bit of money in professional marketing.