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Author Archive for Nadine Larder

Relationships with International Real Estate Agents

Today, we are featuring a guest post from Christel Silver, Broker/Owner of Silver International Realty!

International real estate

A relationship does not happen overnight – locally or globally.

The first time I went to Germany as the liaison to Germany for the National Association of Realtors (NAR), no one wanted to talk to me. That’s because in many places, including Europe, real estate agents don’t do business the same way as we do. They don’t cooperate with each other.

You have to work hard to build a relationship and build trust. You have to understand their needs. There is a lack of inventory in many European cities.

If you have a buyer referral, chances are they will tell you they are not interested.  Since they are selling their own listings, they have a large pool of buyers themselves.  They need listings.  But they also know people who want to invest in U.S. real estate.

If you can help them understand how they can refer those buyers to you and trust you to do a great job, you can have a thriving international business.

Find Your Niche

You cannot be a specialist for the whole world – so find your niche.

The first thing I recommend is to join the local real estate association in the country in which you specialize.  Most have a publication that gives you an idea about doing business in that area.

More than that, volunteer to write an article about the local real estate market or information that is pertinent to international buyers about doing business in the United States.  Learn about their culture. You can sour a relationship by doing the wrong things.

Go to their association conventions. There you can pass out information and network with other real estate agents.

Do not forget our conventions like the National Association of Realtors where there are many possibilities to meet international attendees.  Have you used the global sites from the NAR?  You will find statistics and valuable information.

When You Travel Overseas

When you visit, meet with banks that have big real estate portfolios.

In Germany, banks are in the real estate business. I schedule meetings with the bank CEO and volunteer to show them around my state should they visit. I also volunteer to write articles about the market.

From that connection, a bank CEO called me when he was in town and asked me to show him some new constructions and some resales. The banks have connections to people with money and advise them about their investments.

When they recommend that these people invest in U.S. real estate, you want them to contact YOU! I have received more referrals from banks in Germany than from real estate agents!

Network Locally in the U.S.

Locally most areas have cultural clubs. We have many in Florida—Swedish, German, Brazil—just Google them for your area.  If you are interested in getting involved, attend some of their events and join.

I’m in a German club and I advertise in their newsletter, which is inexpensive, and I got two listings out of it. And once you make those connections and do a good job, they refer you to others.

Social media is great!  Look for groups especially on LinkedIn. As an instructor for CIPS, I suggest to the students to find a group on LinkedIn for the country you want to work with or your other specialties like oceanfront or horse properties and see what groups are established.

Look at who is in the group, listen in first and maybe respond a bit and if it’s something you want to be part of, write an article and get known, get interactive. You will connect with real estate agents from all over the world.

Do You Need a Foreign Language?

You do not need to speak another language – just build your professional team around you: attorney, CPA, lender who speaks the language. But if you are fluent in another language and you have a website, create a page in the foreign language, but also add keywords in this language.

Trade Missions

Trade missions are wonderful. I participated in trade missions to Germany, Columbia and Brazil.

We had real estate agents showing us properties and explaining the construction, which is so different. A trade mission is a good way to get a feel for the country and to learn how they do business, make connections and build on them.  Many U.S. Associations offer trade missions.

Join one and add a couple days for vacation!

Next Steps

In closing, I recommend that you get your Certified International Property Specialist (CIPS) designation, offered by National Association of Realtors. This will educate you about all the tools you need to interact with foreign clients successfully and market yourself to international real estate agents.

 

 

Christel Silver is a full-time Broker/Owner of Silver International Realty servicing the East Coast of South Florida. The National Association of Realtor’s (NAR) President appointed her (2010-2014) as the President’s Liaison to Germany, where she grew up and worked at the Justice Department for 17 years prior to coming to this country. Fifty percent of her business is in the International arena. For more information visit www.silverhouses.com.

So You Want to Be a Great Realtor®? Tips & Tricks

Today, we are featuring a guest post from Jessica Rosato, a Luxury Broker Associate at Nestler Poletto Sotheby’s International Realty!

Great Realtor

Working as a real estate agent has its challenges: you don’t get paid unless you sell, you can work long hours and still have no paycheck, and you have to adapt to changing market conditions. That said, it can be a rewarding career, both financially and professionally.

Calling on your sphere of influence, projecting a professional image and utilizing today’s real estate tools and technology can help you develop a successful career in real estate. Here are some tips that might be helpful in your quest to be a great Realtor®.

Delight your customers/clients. . . Make your customers so happy, so content, so delighted, and they will be loyal for life.

A new direction. . . Don’t be afraid of taking a new direction or going off path –  sometimes the journey brings you someplace unexpected that is even better and more rewarding than what you initially anticipated.  Embrace it and don’t be so tied to the expected result. It’s okay to switch it up!  What you say yes to is just as important as what you say no to!

Value proposition . . . Know what makes your different and shine a light on it.  Know your value proposition at all times and what you can bring to the table that others can’t/don’t/won’t.

Be unique. . . Don’t worry about what negative people say or think about you.  Be true to yourself, be honest with yourself about what you really want, and don’t pretend to be anything other than what you are. You don’t want to waste your life following someone else’s dream for you. This is the biggest regret of most elderly.

Keep good company. . . Align yourself with like-minded people who genuinely want to see you succeed, better yourself and stretch the limits. Never be the smartest person in “your” room.  Consider a mastermind group (becoming part of one of creating one yourself) or finding alternative ways of meeting people interested in things you might be interested in or want to learn more about. Look to the past to gain valuable insight and information.

Give back. . . To your community, to causes you believe in, to organizations that excite you and draw compassion out of you.  You have to give back to truly have a sense of purpose.

Work hard. . . It’s as simple as that. Do what needs to get done consistently, what should get done, not what “could” get done.  Prioritize and focus on the “musts.”  Be okay with letting some things go and letting then fall by the wayside—you can’t do everything well! Working hard and working smart will put you closer to the opportunities you want.

Balance. . . Accept that there really is no perfect work-life balance. Stop chasing it.  It becomes its own controlling thing when you keep after it, trying to solve it, trying to make it either go away or come to you- just deal with it—sometimes you work and sometimes you play and sometimes you play when you should be working and sometimes you have to work when you want to play. Sorry!

Be persistent. . . Even when things get rough and you’re down and depressed and can’t believe that nothing is working out even though you are working so hard (yes, we all feel that way—you’re not alone), keep going.  Put one foot in front of the other and just keep going.  To perfect a skill, to become an expert and be on top, you have to consistently do the right things every day whether you want to or not.  A painter must paint every day even if just a doodle to keep connected and on the same vein (or risk losing it).

Coaching. . . all the greats have coaches, some even 2 or 3. . .why don’t you?! Most of the time we don’t engage in coaching because we don’t want to spend the money, but you’re ultimately investing in yourself and working towards bettering yourself! Look into it!

Celebrate your successes. . . Don’t get so caught up in the grind that you forget to reward yourself because that becomes a habit that only causes you to feel like a slave to your profession.

Don’t be so serious. . . Stuff happens, you make mistakes, you disappoint, you slack, you complain, you cry. . . it’s all part of the process—just don’t worry so much.  You have many glass balls that you carry that you don’t want to shatter (family, health, etc), but your work ball is a rubber ball and it always bounces back.

Leverage. . . Know when it’s time to get help—period.

Have purpose. . . Without a deeper purpose, your success will have a ceiling.  You may achieve great financial success, but that will bore you eventually and leave you feeling unfulfilled and searching for more.  A purpose, a passion, what makes you happy, will propel you into the next phase.  Once you have that wealth, it’s what you do with it that makes the difference.

Jessica Rosato is a Luxury Broker Associate for Nestler Poletto Sotheby’s International Realty of Delray Beach. As a concierge realtor, she utilizes her skills to create experiences of a lifetime. Visit her website at www.bocadelrayluxury.com.

How 280 Characters Impacts Twitter for Real Estate

Twitter for Real Estate

Do you use Twitter for real estate marketing? It’s not something we’ve discussed here on the blog very often, mostly because there are so many social media options.

When using social media, it makes sense to focus on Facebook for targeting and Instagram for photos. However, that doesn’t mean Twitter is useless, especially now that they’ve expanded to 280 characters per post.

The Good: Using Twitter for Real Estate

There are quite a few features that make Twitter a good tool for real estate. You can find prospects, engage in conversation, and provide helpful information.

Finding Prospects

Twitter’s search feature lets you see what folks are talking about regarding specific housing areas, types of homes, and more. You can search terms like “Moving to (city)” or “affordable house in (city)” to find prospects.

You need to do this regularly, because the search results can pull up tweets from weeks or months ago, and as you know, you need to answer right away to be effective!

Like all conversations, however, be sure you don’t “go for the close” immediately. You need to ask questions to be sure you understand their needs, then offer suggestions.

Engagement on Twitter

This part is hard, I’m not going to lie. A lot more folks use Twitter to trumpet than to listen. But that doesn’t mean engagement is impossible.

Try these approaches:

  • Talk to people about themselves, like their hobbies, profile, or a recent tweet
  • Share pictures with each tweet – it’s much more eye-catching!
  • Connect with influencers, especially if they are local to you
  • Share local content – including hashtags
  • Answer questions you find on Twitter search

The 280 Advantage

Now that Twitter has expanded the length of tweets, you can share even more value with each post. It also makes it easier to cross-post from Facebook or other platforms. You don’t have to worry about cutting down the content to fit 140 characters!

With the extra space, try asking more questions, using more local terms and hashtags, and sharing more detailed content. You’ll be surprised how much flexibility the extra characters will give!

The Bad: Challenges in Twitter for Real Estate

One of the biggest struggles with Twitter is that it seems everyone is shouting, and few people are listening or responding. It may take a while to find folks to connect with that are genuinely interested in you.

The key to overcoming this is to not be one of those people! If your whole Twitter feed is simply cross-posts from other platforms, you can’t expect much engagement. Instead, use search to find relevant conversations you can participate in.

As with all social media, it takes time. We recommend this as possibly a third or fourth platform, with Facebook and Instagram being #1 and #2. Not every real estate agent will have time for more than two platforms, but if you do, Twitter is fun to experiment with!

Let us know – do you use Twitter? Why or why not? Share in the comments!

 

It’s time to get your winter marketing ready. Need to refresh your business cards or order your next round of postcards? We’re here to help!

Thanksgiving Marketing (FREE DOWNLOAD!)

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Thanksgiving

The holiday season gives us so many opportunities to reach out and connect with others, it’s almost not fair that things are more spread out. But you take advantage of what’s available!

Thanksgiving is a great holiday because it’s right before things get crazy for the Christmas season. The pace in November is still slow enough to enjoy.

We recommend getting in one more pop-by before the weather gets bad in most areas of the country. And we’re about to give you some fun marketing ideas – and a FREE DOWNLOAD!

Stand Out With Fall Holiday Cards

Why send Christmas cards when everyone else does? Stand out by using a holiday that doesn’t usually generate a card – Thanksgiving!

Fall and Thanksgiving greeting cards can be a great way to connect with folks before they get overwhelmed with holiday mail and activities.

Be different! Take an opportunity to send an early holiday greeting.

Email Helpful Holiday Tips

If you have a monthly newsletter, the November edition is the perfect time to talk about preparing for holidays. You can share tips about cleaning, organizing, and handling family.

This information will be useful to your prospects and clients and will help them feel like you understand what they are going through.

When they get ready to buy or sell a home, they will remember the Realtor® that sends all the great information every month – and hit reply to ask for your help!

Give a Call!

Not every Realtor® does cold-calling anymore, and many folks aren’t using the phone for calling much at all. Break out of the mold and call folks!

You can choose to focus your calls on those you already know, and just take the Thanksgiving season as a chance to say thanks. Call your professional connections – mortgage brokers, inspectors, bankers, and more. Call your best-referring customers. Call other agents who have helped you this year.

Not everything you do has to have a specific 30-day return on investment. And you never know, sometimes just saying thanks brings future dividends you can’t imagine!

Do a Final Pre-Winter Pop-By

Pop-bys are a great way to get face-to-face with your prospects in your target neighborhood. No one wants to be walking around outside in the dead of winter, however. Take advantage of November to do one final pop-by of the season.

You can hand out Thank You cards, cocoa, and a free Thanksgiving word search! It will be fun, useful, and memorable. You’ll make a great impression!

Ready to get going? Fill out the form below to get your free word search! 

Get Ready for the Season

It’s very important to connect with clients before the busy Christmas season, for two reasons.

First, you want to catch them before they’re too busy to think about you.

Second, you want to keep your marketing going during a season when you might be personally very busy!

Get ready for the holiday season. Get your holiday cards, free word search, and more – and get out there! Have fun!

How NOT to Do an Open House

This post may contain affiliate links. We truly love, use, and recommend the best!

Open House

If you’ve been following Printerbees for a while, you know that we love live video and video tours as an alternative to open houses. The technology is amazing, and you’re much safer than when strangers are in the home with you.

However, there are still markets where open houses are the preferred method. Perhaps your buyers are not of the age where they are familiar or comfortable with technology. Or perhaps the market is so strong in your area that an open house is a great way to get multiple bids.

Regardless, there are still plenty of reasons to do a regular open house. However, you want to ensure you do them the right way. So AVOID making these crazy mistakes – some of which I’ve seen this week!

Don’t Have Pets in the Home

Somehow sellers realize they have to leave the home during the open house, but think they can leave their pets behind.

Nope.

There are folks with allergies, there are folks who hate snakes (or lizards or rabbits or…), and it’s just an all-around bad look.

No pets.

Don’t Schedule Professional Work During the Open House

I actually saw this happen. An open house was going on in my area, and then the lawn service showed up, parked RIGHT IN FRONT of the Open House sign, and proceeded to mow during the event.

I cannot figure out who thought that was a good idea. Make sure that your sellers know what professional services are supposed to happen during the open house, and cancel them in advance.

You do NOT want that level of unprofessionalism when you are trying to sell a home!

Don’t Overdo the Scents

It’s important to have a home smelling fresh and pleasant during an open house. Unfortunately, some sellers and agents go overboard.

Some buyers may be allergic to fragrances, and overusing an air freshener can make buyers wonder what you’re trying to cover up.

And don’t get me started on the dozens of candles thing… not only does it look a bit odd sometimes, there’s a definite fire hazard involved.

Don’t Stage Halfway

Staging is a vital part of helping buyers see themselves in the home. If the seller agrees to staging, make sure they agree to doing the whole home.

It’s really jarring to see a beautiful front room but the rest of the house is vacant. An empty home is hard to imagine yourself in.

And while I know you want to help your sellers, don’t bring secondhand furniture in and try to stage unless you truly know what you’re doing. Let a professional stager handle that part.

Don’t Skip Cleaning – Everywhere!

As a real estate agent, you must impress upon your sellers how important it is to clean everywhere if they want to sell the home.

People will look in the sinks, in closets, and in the garage. They won’t care that part of your basement is storage. They’ll even open the junk drawer.

If things are dirty, disorganized, and unattractive, buyers will assume that the home is not cared for. If you don’t clean your closets, can you really be trusted to keep the furnace in good condition and take care of water before it causes damage?

The buyer will think not. And they’ll look elsewhere.

What Have You Seen?

So what have you seen that’s a huge open-house no-no? We’d love to hear. And if you’re getting ready for an open house this fall, be sure you have your flyers and brochures in order. We can help – just give us a call at 877-939-2337 today!

Where to Get a Great Real Estate Mailing List

Don’t miss the incredible deal at the end of this post!

Real Estate Mailing List

We’ve talked a lot about the importance of direct mail marketing in your overall marketing mix. Postcards and flyers, along with your business card, can really help you stand out in an area.

You can reach a farm area in a variety of ways – Every Door Direct Mail®, for instance, or by doing in-person pop-bys. But what if you just want to mail to everyone directly?

What makes a great marketing mailing list? And where do you get one?

What to Look for in a Marketing Mailing List

The first key to any mailing list is to find a provider that has accurate and up-to-date records. Now, of course every provider will say they do, so you’ll need to look at reviews and longevity to find out the truth.

You want to ensure that the list is CASS/DPV™ screened and that the provider has recently updated their database. If it’s been more than 12 months since an update, the list is unlikely to be worth the money.

Finally, be sure you receive a variety of information when you purchase a list. It’s best if you can get not only names and mailing addresses, but also phone numbers, email addresses, and other helpful information.

Don’t Be Afraid to Customize or Break Down the List

Just because you’re a Realtor® doesn’t mean that everyone in the neighborhood is an equally good prospect. Many times the age, family composition, length of residence, and much more can affect how open they are to real estate services.

Don’t be afraid to take a geographic list and focus it more carefully on the desirable characteristics that make a better prospect. You can even mail that focused portion of your list more often, while still using the rest of the list to build your brand and ask for referrals.

Consider a Subscription

Instead of getting a one-time list that will expire quickly, look for a subscription-based service. For a simply annual fee, you can get as many lists, as many specific targeted niches, and as many different types of information pulls as you like.

Of course, you don’t want to break the bank. But if you find a great price on a great subscription service (like the one below – hint hint!), get it now!

Try Out Cole Information!

At Printerbees, we highly recommend Cole Realty Resource. We love them because they offer high-quality, updated lists at an affordable price. They also include a wide variety of information about your prospects.

It’s a subscription so you can get as many lists as you like! You can even get a one-time sample if you want to see what to expect.

We’re especially excited because Cole has a special offer for the end of 2017. They just completed a major upgrade to their database including the addition of over 150 million contacts, 12 million more phone numbers and 28 million more e-mail addresses!

Even better, their cell phone file is cleaner and more accurate than ever.

To celebrate the recent upgrade, they are offering special promotional pricing of only $996 per year, which can be divided into four monthly payments. Just mention coupon code PRINTERBEES to receive the special discount!

We want your 2018 to be as successful as possible. 4Q is a great time to review your marketing methods and get ready for the new year. Grab your mailing list deal today, and be ready to win your market next year!

Staying Professional While Helping Clients Through Hard Times

This post may contain affiliate links. We truly love, use, and recommend the best!

Clients in Tough Times

We’d like to think that being a real estate agent is always a joy. You’re always helping someone move up and move into something better.

Unfortunately, that’s not the case. Sometimes clients come to us because they are in the middle of a very difficult or stressful time. Divorce, downsizing, or losing a spouse can all cause someone to need to buy or sell a home.

As real estate professionals, it can be difficult to help clients with real estate when their personal problems seem overwhelming. Here are ways you can keep it professional while still being compassionate.

Refer Clients to Appropriate Professionals

While we sometimes feel like therapists or counselors, most of us are not qualified to fill these roles. It’s tempting to simply be there as a “listening ear,” but then our contribution as real estate agents is lost in the shuffle.

Instead, draw some strong but compassionate boundaries in your business. When someone is going through a very difficult time, let them know that you care and that you want them to have the best help they can get. Which means they should talk to someone other than you.

It can be especially helpful if you have connections with therapists or counseling services in your area. These folks will be much more helpful to the client than you will, and it will keep you from having to carry the emotional burden.

Focus on Real Estate

People who are going through difficult times are often very unfocused. They have a hard time staying on track, and may not be good at making decisions.

As a real estate professional, this is where you can really shine. Keep things moving on the home sale or purchase. Ask questions to keep your client on track. Narrow choices down so they only have to choose between two or three things, not 50.

It can also be helpful to bring out the positive aspects of the transition. When done with sensitivity, this can help the transaction move forward smoothly.

As an impartial professional, you can give a clear-eyed view into what might be a very emotional situation for your client. This impartial advice is extremely valuable, and you shouldn’t feel bad about separating your emotions from the transaction.

Understand When They’re Just Not Ready

Not everyone in a difficult life situation is ready to buy or sell a home. We never like to “fire” clients, and it can be especially hard when someone is struggling. However, there are times you simply have to realize they are not ready, and walk away.

You do a lot of marketing to get a client, so it’s hard to cut someone off. But unless you want to be going back and forth with a grieving widow about selling her home for several years, you need to have a point at which you step away and check back at a better time.

The good news is that many times when you return to the situation months later, the client has worked through their grief and emotions and is in a much better place to pursue a real estate transaction. You can end up with a dream client if you just wait a little while.

 

Do you have any advice for handling clients who are in a rough spot? How do you keep it professional? Share in the comments!

Keeping Prospecting Ethical in 2018

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Ethical Marketing 2018

I’m already SO excited about the new year. There’s just something about a new calendar that feels like a fresh start. And who couldn’t use a fresh start every once in a while?

There are so many new trends in real estate marketing, along with exciting new ways to reach out to customers. However, I’m a stickler for doing things right.

So, to keep your marketing ethical in 2018, avoid these marketing tactics!

Don’t: Discriminate in Your Niching

Targeting specific age groups or demographics is no problem at all. However, you want to be careful that your marketing pieces don’t include anything that can be considered discriminatory.

The National Association of Realtors® code of ethics bars any indication of preference, limitation, or discrimination based on race, color, religion, sex, handicap, familial status, national origin, sexual orientation, or gender identity.

That doesn’t mean you can’t choose a niche. It’s just that when you appeal to those customers in your marketing, you have to be careful not to make derogatory comments about other groups.

Don’t: Overstate Your Expertise

Everyone wants to be “#1” or “Best,” but making these claims without qualifications can get you in trouble. You can say that you had the most transactions in the area in 2016, or that you have a 4.8/5 satisfaction rating in reviews.

However, simply saying “Your #1 Realtor®” is not a good idea. Not only is it not true in the universal sense, but it doesn’t help the customer know why to hire you.

Instead, focus on specific ways you can – and have – helped customers with their problems. This will show that you understand a buyer’s or seller’s needs, and will help you get hired quickly.

Don’t: Buy Social Media Likes, Comments, or Followers

You want people to know you’re a big deal, right? However, if you’ve just started your Instagram, Facebook, or other social media accounts, you probably don’t have a lot of followers or interaction.

It can be tempting to skip the building process and simply buy what you’re looking for. What’s the harm in looking more popular than you really are?

Quite a lot, as it turns out. Buying likes, comments, and followers can destroy your credibility. Many times these followers don’t interact in ways that make sense for your post and customer base, making it obvious they are fake.

Would you hire a real estate agent with 100,000 followers that aren’t from their home country – and no other audience? Would you trust them to market your home well, and ethically?

Me either.

Don’t: Fall Behind on Market Knowledge

Mispricing a home on purpose is obviously unethical, but what if you simply didn’t realize that the market in the area had shifted?

You may not be intending to do anything wrong, but you aren’t fulfilling your professional obligation to the seller. You need to be aware of changes in your target areas at all times.

This type of mistake can happen in other areas as well. If you are sleeping through your CEs instead of paying attention, or simply get lazy about keeping up on your industry, you risk making serious mistakes.

Take your job seriously, and you’ll be a top-flight real estate agent that folks will want to work with!

Make 2018 Your Best Year Yet

At Printerbees, we want to see you succeed. We have all the marketing materials you need – farming postcards, business cards, door hangers, and much more.

If you want to make 2018 your best year in real estate, focus on your marketing strategy and keep it ethical. We’re rooting for you!

Creating Your 2018 Real Estate Marketing Plan

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2018 Marketing Plan

Last week I talked about real estate marketing trends for 2018. However, trends only take you so far. You need an honest-to-goodness PLAN if you want your 2018 real estate marketing to bring you success.

To many of us do things in a scattered way – we may send a postcard, then post a couple times on Facebook, send one email, and wonder why things aren’t working. The reality is you need to be consistent with your marketing.

So how do you make that happen?

The Three-Month Marketing Plan

Let’s just be realistic about most marketing plans. We usually try to plan for a whole year at once. The problem is we don’t know what the year will bring! We may start in a strong seller’s market, but by the end of the year things can change dramatically.

In addition, it’s hard to think about being consistent for a full year. We end up putting things off and then trying to rush to finish things by the end of the year. Or, worse, we sit around wringing our hands after missing our revenue goal AGAIN.

Forget a 12-month plan. Instead, create a three-month plan. You can predict 12 weeks. Then, evaluate, tweak, and do it again!

What to Include in Your 2018 Real Estate Marketing Plan

So what should you include in a three-month plan?

Print Marketing

In three months, you want to send at least one and preferably three postcards to your farm area. Use Every Door Direct Mail (EDDM) or a mailing list.

Seasonal postcards make this simple, and you can also use note cards if you prefer. You can even use a monthly recipe card program, like the one we offer at Printerbees!

In-Person Marketing

In three months you want to do at least three in-person outreaches to your farm. These outreaches can include a variety of things, such as:

  • Pop Bys
  • Charity events
  • Special events you arrange
  • Volunteering
  • Taking a walk through your farm (especially if you have a pet!)
  • Hand out brochures, post signs, or distribute business cards

Email Marketing

If you have an email marketing list, we recommend you send between one and four emails per month. You can have a monthly newsletter, or create a schedule where you email information once and a sales letter once per month, or set up a weekly email schedule.

No matter how you do it, be sure to mix informational emails with marketing emails so that you can keep your audience’s attention and interest.

Social Media

For Facebook and Instagram, you should post at least three times a week. You can post a variety of information – in fact, we’ve recently covered Instagram marketing in depth.

Remember that these posts don’t have to be novels, but they should include pictures as often as possible. Share about your listings, your business, Live videos, and more!

Your Blog and Website

Maintaining your own “property” when it comes to marketing is also important. Keeping your own website active and updated is important.

You can update your website when you have new listings. We recommend you also post on your blog at least once a week. There are so many things to talk about – you can also share success stories and accounts of your recent in-person marketing events.

Grab a Calendar and Get Started!

There’s never a time like the present to get started on your 2018 real estate marketing plan. Remember, you don’t have to do a full year at once. Instead, just map out January, February, and March. Place the marketing elements we’ve discussed above, and you’ll know exactly what to do every day!

Need more help? Printerbees is here for you. Contact us today!

Real Estate Marketing for 2018

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Real Estate Marketing for 2018

Fall is the perfect time to start planning your real estate marketing strategy for next year. Your business may be slower right now, and the holiday hustle and bustle hasn’t begun.

As you think about 2018, you may wonder what trends are coming up that you should take advantage of. Here are some of the key ways you will want to expand your real estate marketing in 2018.

Expect “Boomerang Buyers”

Boomerang buyers are those who were forced out of the housing market in the 2009 crash due to foreclosure. Because adverse events like that impact credit for 7 years, they will be coming back into the market over the next few years.

The average age of someone who lost a home in the recession was 45, so these folks are in their late 40’s and 50’s, which can be a forgotten demographic when it comes to real estate marketing.

These folks will be skittish and may not have a huge down payment. To reach them with your marketing:

  • Give information about how the housing market has changed since the recession
  • Educate about programs available to non-first-time homebuyers
  • Reach out to folks currently renting, especially older renters
  • Share a lot of testimonials
  • Be easy to communicate with online and off

Capitalize on New Real Estate Marketing Trends

The housing market is doing well, and it’s always been easy to become a real estate agent. However, it’s quite difficult to succeed in real estate, especially consistently over time.

As a result, you’ll want to focus some of your 2018 real estate marketing plan on innovative ways to stand out from your competition. Don’t be content to do what “everyone else” is doing, in your brokerage or elsewhere. Think outside the box.

Some marketing trends that are gaining a lot of attention include:

  • Live streaming on social media, especially in place of open houses
  • Drone marketing, both photography and video
  • Chatbots that can give prospects personalized information, along with AI like Siri
  • Geofencing and other location-specific marketing that can help you highlight listings to those passing by

Virtual reality and augmented reality are going to be big news in real estate marketing eventually, but they haven’t matured enough to be useful yet.

Use a Great Marketing Mix

At Printerbees, we’ve never believed in an “all in one basket” approach. We have found that our customers do best with a mix of marketing, both online and off.

We realize that many times, a real estate agent doesn’t have a large staff to do everything under the sun. That’s why we recommend choosing just one or two things in each category and doing them consistently.

Your marketing mix should include:

Real estate marketing really requires you to have a farm area that you focus on in order to be successful. Choosing the right farm and then implementing a strong marketing mix will help you have a very profitable 2018.

Stay Consistent with What Works

Some things never change, and that includes basic human behavior. We’ll always recognize those we see often over those we don’t. We will always want to know, like, and trust those we do business with. We will always want to get recommendations from friends and family.

As a result, part of your 2018 real estate marketing plan should be focused on continuing your efforts on things that worked for you in the past. These might include:

When you know something works, make a note of it and spend more time and money in that area. On the other hand, carefully prune away those things that aren’t making a difference so you don’t waste your resources.

Now is the time to prepare your 2018 real estate marketing plan. Would you like help? We’re here for you. Contact us or check out our real estate marketing materials today!