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Author Archive for Nadine Larder

A Mix of Marketing Methods for Real Estate

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Marketing Mix for Real Estate

No matter what you’re selling, you need a multi-pronged approach. There’s too much competition for limited consumer attention.

In a phrase, you need to reach your prospects where they are. 

Doing this requires a mix of marketing methods. When these are implemented consistently over time, you’ll see your business results improve dramatically.

Avenue #1: Social Media

To borrow the words of Madonna, we’re “living in a social media world,” and the way people use their time reflects it. People seem to be looking at their phones more than ever.

If you’re going to choose just one platform to be active on, Facebook is your best bet:

  • 79% of online adults use Facebook
  • Facebook continues to be the fastest growing network
  • Users access Facebook an average of 15 days per month
  • 76% of Facebook users access Facebook every day
  • Folks who use Facebook log on an average of 8 times a day

Instagram, another platform that is excellent for Realtors®, is second for usage and engagement.

Marketing on social media is essential for real estate agents. However, it can be time-consuming.

If you want to do this kind of outreach but struggle to keep up, I can’t recommend Socially Posted highly enough. They can take care of your social media while you focus on other things!

Avenue #2: Your Website

Social media platforms can determine their own terms and conditions. They may prioritize specific content over others, and make it difficult for you to get noticed.

But your website is your own domain. You can set it up the way you want, promote whatever you like, and focus visitors’ attention in whatever ways make sense to you.

As you develop your website, prioritize these elements:

  • An excellent “Hire Me” page. Your services page should not simply say, “I sell homes.” You need to persuasively explain the needs of your target audience and how you can help. A visitor needs to say, “Hey, this Realtor® really gets it.”
  • A blog. You’ll struggle to get excellent rankings in Google search unless you have frequent new content. A blog also allows you to focus on local marketing keywords, giving you great visibility when someone searches for “{City} real estate.”
  • A photo gallery for listings. Folks who come to your site may be interested in buying a home you are featuring. For those interested in selling their home, a beautiful photo gallery on your website will convince them you understand how to sell homes.
  • A way to sign up for your email list. Email marketing is one way to reach people where they spend a lot of time: in their inbox. Many people check their email multiple times a day. Wouldn’t you love for them to see your message there?

Your website is the one place online where YOU make the rules. Take advantage of it!

Avenue #3: Print Marketing

While email marketing can be effective, there’s a lot of competition. There’s a reason some people have hundreds of unread messages – they simply cherry-pick the emails that are most interesting to them.

To get around the glut, you’ll want to be involved in print marketing. People rarely get mail that isn’t a bill anymore. But other companies’ shortfall can be your advantage.

There are a variety of ways to reach out with print marketing:

  • Business cards. These are incredibly versatile and give you the opportunity to connect no matter where you are. Tuck one in with a free giveaway, drop one on your table at a restaurant, or hand it to someone you meet at the park. The possibilities are endless!
  • A Just Listed/Just Sold By using these postcards in combination, you can generate interest in a listing and share your success when it sells!
  • Farming Postcards. Your farm is the area that you’ve chosen to focus your prospecting efforts. By being consistent in reaching out to these areas, you can build the know, like, and trust factor. This improves your brand and brings in business.
  • Personal Brochures. By having some branding brochures created and ready to go, you can easily network and connect with potential customers at local events.

The best marketing uses all three of these avenues in a variety of ways. To really take advantage of this marketing mix, it pays to have a marketing strategy that shows you how and when you’ll incorporate each type of marketing.

Do you use all these avenues? If not, what’s one step forward you can take today? Share in the comments!

3 Ways to Generate Real Estate Leads This Fall (FREE Download!)

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Lead Generation This Fall

If you think fall and winter mean that your business has to slow down, I invite you to reconsider. If you keep your lead generation moving, you can have clients excited to work with you year-round.

Prospecting in the fall and winter does require some additional steps, however. Many people who plan to move focus on spring and summer, with the goal of settling down by the time school starts.

With these simple strategies, you can encourage people to work with you throughout the year.

Stay Consistent

This has been a theme of many of my recent posts. That’s because it’s SO important! Don’t let fall mean you fall off your marketing plan. 

There are many ways to reach out to your prospects all year. You can:

  • Congratulate folks on home anniversaries
  • Send holiday postcards
  • Continue to post helpful, engaging information on social media
  • Send Thank You note cards to those you’ve worked with
  • Continue to participate in volunteer work and community events

Just because it’s a “slow season” doesn’t mean your marketing slows down. In fact, marketing is more important now than ever.

Sell the Benefits of Fall and Winter Listings

Listings are the lifeblood of real estate, and there’s no reason for clients not to sell homes in the fall and winter. Fall can give some beautiful photographic opportunities.

You’re also less likely to get “looky-loos” in fall and winter. Here are some other great reasons clients should list in winter:

  • Less competition
  • Serious buyers
  • Staging is easier during the holidays
  • Tap into the “reset” mindset of New Year’s

If you want an easy way to share these benefits with clients, download our free handout 7 Reasons to Sell This Fall or Winter. Fill out the form below to get it now!

Focus Your Efforts on Your Farm

With fewer people looking to buy and sell homes, fall and winter are the perfect time to hone your focus on your farm neighborhood. You can continue to build awareness by sending farming postcards, holiday information, and helpful newsletters. Make sure that group of homeowners knows, likes, and trusts you. If anyone is looking to buy or sell during the fall or winter, you can capture their attention. Even if most folks wait until spring or summer, the effort you put into farming will pay off. The awareness and attention will pay dividends next year. Either way, focusing on your farm during the fall and winter is a winning strategy!

Reach Out to Prospects Today!

Make sure that your prospects understand that fall and winter are the perfect time to list a home. Download our free handout, 7 Reasons to Sell This Fall or Winter.  Fill out the form below to download it for FREE now!

Unique Marketing is Overrated

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Unique Marketing is Overrated

Do you feel like every single postcard you send out and every single marketing message you write has to be different than the last? Do you think that your marketing has to be absolutely unique to be effective?

If so, I’m here to take a huge burden off of you.

Unique marketing is overrated.

Yes, you need to stand out from your competitors. But you’re not competing against yourself! 

So don’t think that every message has to be different. In fact, repetition can be very powerful.

What Do the Big Boys Do?

How many different commercials does Pizza Hut really have? Or even GEICO, known for its various storylines?

If you said, “a lot,” you’ve probably been noticing them for a long time. At any given time, a GEICO has about half a dozen different commercials running. And that’s a LOT compared to most other brands.

You see the same six over and over and over…

And for most brands, you see the same ONE over and over.

Why?

Messages are more effective when they are repeated.

It’s that simple!

If Pizza Hut has six commercial slots during a two-hour span on a channel, they are not creating six unique ads. They have one commercial, targeted for the consumers of that television show, that they show six times.

And it works.

The Effectiveness of Repetition

Let’s look at some iconic phrases in advertising:

  • Got milk?
  • Just do it!
  • Good to the last drop.
  • Melts in your mouth, not in your hand.

If you’re like most Americans, you know the exact brand each phrase represents. The reason is that you’ve heard them over and over for YEARS.

“Got milk” has been used since 1993. “Just do it” was used for 26 years, starting in 1988. “Good to the last drop” was used for almost 100 years, starting in 1917. “Melts in your mouth” was used for over 60 years, starting in 1954.

These brands burned their message into the American psyche. How? Not with uniqueness… they used repetition. 

So what does this have to do with you?

Are you holding back from marketing your real estate business because:

  • It’s too hard to think of new things to say
  • Buying different postcards is expensive
  • Your farm is too small to buy 1,000 or 2,000 postcards
  • You don’t have time to come up with new images or phrases for social media

If so, it’s time to drop the excuses. You don’t have to do any of those things!

Buy 1,000 postcards for your 300-home farm area. Use the same postcard three times throughout the year.

Put up the same image and marketing message on social media several times a week for months.

Craft one really great marketing message and repurpose it over and over.

People are more likely to believe a message they see over and over, presumably because it becomes familiar.  They remember it, believe it, and start to think it’s a popular opinion.

You will get bored before the consumer does. Don’t let your own annoyance with a repeated message stop you from reaching the effective frequency and making an impact. You see the message every time – your consumers see it infrequently, and notice it deeply even less often than that.

Consistency Beats Uniqueness

The key point in marketing is that being consistent with one message is better than being original occasionally. Take the pressure off yourself. Create one great message, use it multiple times in various ways, and don’t be afraid to repeat!

Are you ready to get your marketing moving? Our farming postcards are ready to deliver your message. Check out our selection today!

5 Small Things Successful Realtors Do Every Day

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5 Things Successful Realtors Do Daily

Many times, we think of success of something that happens in one big event. We get a killer listing and get an amazing payday. A Realtor® gets coverage in the news, and suddenly they have great visibility and tons of new clients.

The truth is, though, that success is something that happens in little steps every day. The “overnight” achievements that we see are the results of hundreds of small behind-the-scenes actions. Day after day, here are the habits that can bring you the wins you’re looking for.

Consistent Marketing

If you think of marketing as something that only happens when there are major events in your area, or a monthly newsletter to send, you’re missing out.

Marketing happens on dozens of ways. You can:

  • Interact on social media
  • Plan your next farming postcard outreach
  • Set up an automated email series
  • Network with people in your neighborhood
  • Participate in volunteer or committee work

Anything you do to build your brand and develop clients is marketing. But it has to be intentional. Make marketing a daily habit, and you’ll be well on your way to success.

Invest in Professional Growth

When was the last time you read a book or took a class designed to make you a better Realtor®? If it’s been awhile, it’s time to develop a new habit.

If you’ve read the Miracle Morning for Real Estate Agents, you know the importance of a morning routine. Part of that morning routine is reading.

Read things that help you develop your mindset. Read things that help you understand your market. Take classes to hone your social media skills, negotiation, and email marketing. Whatever you do, invest in professional growth every day.

Prioritize Tasks & Manage Time

Being productive is a habit. It requires you to focus your time and attention on one thing at a time.

This kind of concentration doesn’t come naturally. It takes practice and a daily routine.

Some habits you can use to build productivity include:

  • Prioritize tasks that bring in leads and clients
  • Time blocking
  • Managing your energy
  • Manage your social media time well

Is managing your time a daily habit? If not, you have a lot more success available to you!

Serve Others

Being of service is not just something we do for our clients. Being of service can be a daily habit, and should be if we want higher levels of accomplishment.

How can you adopt a mindset of service? Look for ways to serve your coworkers. See what you can do to help your friends and relatives. If you pass a stranger who can use help raking their yard, stop and help!

When you focus on service, you’re opening doors of opportunity. Remember not to define it too narrowly. Who can you reach out to today? How can you make serving a daily habit of your life?

Take Care of Yourself

From exercise to proper nutrition, taking care of yourself is the final key habit of success. Every day, you should do something that makes you better, mentally, physically, and emotionally.

If you’re interested in ideas, here are some things I know that help:

  • Meditation
  • Getting enough sleep
  • Eating healthfully
  • Working out regularly
  • Time in a bubble bath or hot tub
  • Getting a massage

Taking care of yourself doesn’t have to take a lot of time or money. It does, however, need to be part of your daily habits.

Habits help your daily activities take less of your decision-making brain power. When you can create small, positive habits that move your life and business forward, you are unstoppable!

 

If You Build It, Will They Come?

If You Build It Will They Come?

Are you frustrated because you feel like you deserve more business? After all, you’re putting in all the work. You’re building your skills. You have a website. You belong to a great brokerage.

Why aren’t people flocking to you?

Very simply, it’s because you haven’t told them too. 

“Building it” isn’t enough. You have to sell it too.

Get Feedback from Your Prospects

You’re the expert. You have excellent training. You already know what your prospects need, right?

Wrong.

When you’ve put some marketing out, you need to know if it’s effective. You need to know if you’re hitting the mark or you’re completely off base.

How do you tell?

There are several ways. They include:

  • Do market research to help you understand what your message needs to be
  • Using a unique link in your email marketing and tracking if people click it to visit your site
  • Use specific giveaways and see how many prospects claim
  • Ask people for honest feedback on social media or in person

In essence, you’re researching what your message should be, and then testing the results of that marketing strategy.

Overcome Your Fear of Selling

Many times, Realtors® who “build it but they never come” are simply afraid of selling. It’s easy to stay busy with tons of “important” tasks that keep you from having to move outside your comfort zone.

Do you know how to market your real estate business?

But if you know what to do and struggle to actually get it done, you may be struggling with your marketing mindset. You need to understand that selling your services is what allows you to live your dreams!

This Isn’t the Movies

Unfortunately, “If you build it, they will come,” only works in the movies. In today’s world, you have to work hard to get and hold your prospects’ attention.

It takes a multi-faceted approach. You want to combine consistent print marketing with email marketing, social media, and your own website.

It takes a lot of work, but it takes the right kind of work as well. You can keep yourself busy with non-essentials and fail in your business. Or, you can focus on selling your services and reach the goals that caused you to enter real estate to begin with.

Don’t be shy – there’s no way the prospects can know what you do unless you tell them!

Ready to get your farming postcards moving, or follow-up with clients using written note cards? We have what you need. Take a look at Printerbees today!

One Easy Tool for Getting Real Estate Clients

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Landing Pages for Real Estate

A big portion of online marketing is related to getting visitors to your website. When you use social media, you don’t control the rules of what you can say or promote. So, instead, savvy Realtors® focus on using social media to bring prospects to their website.

On your website, you can display recent listings and recent sales. You can talk about your prospect’s concerns about real estate and develop them into clients.

But what do you do with website visitors who aren’t ready to buy or sell today? You need to get them onto your email list so that you can continue to communicate and develop their business. And that requires a specific tool – landing pages.

Understanding Landing Pages

Landing pages are used to capture prospect information when they sign up for a free download or other information from you online. How you design a landing page makes a big difference in how effective it is.

If you’re multi-talented enough to be a great Realtor® and a web designer at the same time, kudos to you! For the rest of us, we need tools to help us create high-converting pages.

My favorite tool is Leadpages. Their page templates are tested and PROVEN TO WORK. You can simply customize their existing templates to match your business and offer, and you’re ready to go. It integrates easily with tons of different email service providers.

If you don’t have dozens of hours to spend coding websites – and still not knowing if it’s going to convert – Leadpages can be a great tool for you as well.

Using Landing Pages for Lead Generation

There are many ways to use landing pages. Here are just a few.

With Social Media Ads

If you use Facebook ads to generate interest in your business, you may do it by offering a free giveaway. A checklist for how to prepare a home for sale is a great idea for a freebie. So are e-books or PDF files describing how to get the best pictures of your home, how to prep a home for winter, or annual maintenance checklists.

Regardless of your freebie, you need your prospect to be able to enter their email and contact information in exchange for the download. This is where a landing page comes in. Direct your ad to your landing page, and the customer will be able to join your list and get their download quickly and easily.

Signing Up for Local Events

Do you hold events to promote your business, or participate as a sponsor in local charity events? If so, you can promote the event and build your marketing list at the same time.

You can promote the event on multiple platforms with a link that says, “Click here for more information.” The link will go to your landing page. Offer them a free bonus for confirming their reservation on your site with their email address and phone number.

A fun and useful branded freebie can be an excellent bonus, and it requires them to find you at the event. When the prospect meets you, you can give them the free item, your business card, and any other information you like. Then continue to keep in touch!

Signing Up for an Email Newsletter

Having an email newsletter that frequently updates prospects on market conditions is an excellent way to cultivate leads. You can share recent listings, sales, funny stories, and much more.

You can promote your newsletter on your social media accounts, website, business card, postcards, and more. The link you promote should go to a landing page where it’s easy for the prospect to enter information and get added to your list.

Leadpages provides all these types of landing pages and more. There are even parts of the service that allow you to use text message marketing, insert boxes highlighting freebies in blog posts, and much more.

If you’re ready to connect with prospects and stay in touch until they’re ready to buy, you need to implement landing pages! There’s no reason to delay. Get started with them today!

Developing the Right Mindset About Real Estate Marketing

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Mindset for Real Estate Marketing

If you had to answer this one-question quiz, where would you fall?

My thoughts about marketing my real estate business are:

  • A) Ugh, really? Why can’t I just sell homes?
  • B) Gotta do it. When it’s out of the way, I can get to the stuff I love more.
  • C) Marketing is my core focus. It’s how I live my dream!

If you’re like many Realtors®, your answer was A or B. Not very many real estate agents fully embrace marketing as the focus of their business. Most people go into real estate to help people with home ownership, not to be marketers!

However, embracing marketing as central to your business will help you be more successful in your own business and in buying and selling homes. Here’s how you can change your mindset around marketing.

Marketing Your Business Helps You Sell Homes Effectively

Many Realtors® don’t think about the connection between marketing their own business and marketing the listings they have for clients. But marketing is marketing!

When you raise awareness about your own business, you’re testing methods to get attention and inspire action. Those same techniques will help you sell homes quickly for clients as well.

You get to test everything out on your most forgiving client – yourself – and then run with what works. You can translate what you learn DIRECTLY into what you do for clients!

Don’t think of marketing your own business as a distraction from your core work. Instead, think of it as a testing ground for the techniques you’ll use to help the clients who hire you.

Recommit to Your Personal Success

If you became a Realtor® to pursue your dreams while helping your clients pursue their dreams as well, you’re in the right place. However, without consistent marketing for your own business, you won’t be able to do either one.

As Jay Conrad Levinson points out in Guerrilla Marketing with Technology, “No matter what business your business card says you’re in, you’re really in the marketing business.” Even if you produce top-quality results, no one will know unless you tell them.

Don’t take that as a negative. Recommit to your personal success by committing to become an expert at real estate marketing. When you do, your business and your service to clients will both soar.

Remember That You’re in the People Business

No matter what business you’re in, you’re in the people business. This doesn’t contradict what I said about the marketing business above; it goes hand in hand. Committing to your personal success and marketing expertise requires that you understand people.

People aren’t interested in you until they’re sure you’re interested in them. They don’t want to be another “fish you catch” for the day. They want to make sure you see them as real people. People with their own dreams and hopes and desires.

The best way to do that is to make sure your marketing focuses on your clients. Don’t talk about yourself and your successes at the beginning. Talk entirely about the customer and what they need. Once your prospect knows you understand them, they’ll want to know more about you.

When you remember that you’re in the people business, you won’t be tempted by quick or unethical marketing schemes. Your marketing and your business should serve others first and foremost.

Ready to Get Started?

If you’re ready to recommit and focus on your marketing, Printerbees can help. Take a look at our Selling Secrets postcard series, which allows you to cultivate and connect with listings in your farm area.

We can also help you refresh your business cards, set up a Just Listed or Just Sold series, and more. Just contact us and let us know what you need! We are committed to your success.

How to Keep Up with Social Media

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Keep Up With Social Media

Recently I posted about how incredible Facebook Live can be for real estate. I am so grateful for all the responses we got! It did bring up a common question, though.

“How do you keep up with all the social media options available?!”

Great question! There are two primary methods that keep our social media humming at Printerbees.

Choose Your Social Media Carefully

Step one is deciding which social media outlets are best for your company. For Realtors®, visual outlets are excellent. That means Instagram, Pinterest, and video are all great choices.

I also recommend Facebook simply because there are SO MANY people on it, and the targeting options in Facebook ads are unbelievable.

You should choose your social media based on what’s most effective and based on what you can keep up with. Which leads me to the second vital aspect of keeping up with social media…

Outsource Daily Updates!

Having a consistent presence on social media is essential to making the outlet work for you. If you show up occasionally and don’t post relevant items, you won’t be noticed. If you are noticed, you’ll appear sloppy and unprofessional.

No one wants that!

Instead, outsource your daily updates. You can choose a company like Socially Posted, which is who we use at Printerbees. For a single monthly fee, they can create and post daily on Facebook, Instagram or other networks. You can also choose to have them monitor your social media and reply to comments, or administer your Facebook group.

Of course, Facebook Live is something that you need to do personally. People want to see your face and hear your voice! But with the rest of your social media handled behind the scenes, you’ll be much more consistent with far less stress.

Social Media Consistency Matters

When you’re active on social media, you need to find a consistent schedule and stick with it. The more you engage, the more professional and successful you look. If you have a spotty presence, prospects may think you’re an amateur and avoid hiring you.

The other thing to keep in mind is that your business social media outreach is a reflection of how your marketing efforts for clients will look. If you can’t keep up on social media for yourself, why should a client trust you to market their home effectively?

At the same time, you’re not a superhero. That’s why we recommend – and use – Socially Posted.

 

How do you keep up on social media? How do you choose outlets? Share in the comments!

Generational Marketing in Real Estate

Generational Marketing

Do you know who your best clients are? What generation do they belong to?

This is an important question because different generations have different ideas about success, money, communication, social media, and more. If you are targeting Baby Boomers, you will need to market much differently than targeting a Millennial.

When you understand the distinctions between generations, it will help you with marketing to various age groups in real estate.

Why do Generations Matter?

A generation is a group of people born around the same time as each other. This set of individuals often shares important mindsets, preferences, and values.

Of course, people differ, and nothing is set in stone. However, you can often expect a Millennial to be more focused on digital media and a Boomer to have traditional ideas about money and success.

When you understand the general preferences and mindsets of each age group, it will help you focus your real estate marketing. You can communicate in a way that makes sense to that generation, express the character qualities they value, and help them understand the dream of home ownership in their own way.

Baby Boomers: Ages 51 – 69

One thing that makes boomers unique is that they are staying active into much older ages than previous generations. This group is not ready to rock their lives away on their front porch. As a result, you can expect them to be continuing to buy and sell homes in their older years.

Boomers are working longer than ever, meaning that their money situation is stronger and more stable at this age than their parents’. They have more discretionary income than any other group in the U.S.

The Boomers represent a strong market segment for Realtors®. If you focus on this age range, incorporate the following elements into your marketing:

  • Email marketing. Boomers use email more than younger groups.
  • Online informational articles. Boomers love to do research, and millions of them are on the internet every day.
  • Personalization. Focus on 1-on-1 interaction and personalized content.
  • Engagement. Invite Boomers to get involved and give their opinion on the information you provide.

Generation X: Ages 34 – 50

It’s easy to forget about Generation X due to the enormous size of both the Boomer generation and the Millennials. However, this group is among the most productive members of the workforce.

Many of this generation are supporting older parents and raising younger children at the same time. They are very family focused. This group is also status driven and loves to travel.

Generation X tends to spend more time and money on others than themselves, so take that into account when selling them real estate. Focus on the benefits a home provides to the family and consider that they will want to be close to parents and have good opportunities for their kids.

Some other ways to market to Generation X include:

  • Social Media. Generation X actually spends more time on social media than Millennials.
  • Provide Options. This group is skeptical of big claims and likes to shop around.
  • Simply Decisions. With so much responsibility, Generation X is used to making major decisions. However, they benefit from professionals like Realtors® who can lay out alternatives and simplify decision-making.
  • Convenience. Xers don’t have time to waste. Be sure to offer them accessibility and make the buying or selling process as smooth as possible.

Millennials, Ages 22 – 33

The world that Millennials grew up in couldn’t be more different than the world Xers and Boomers knew. A time of incredibly rapid technological growth coincided with difficult economic times.

Because all they’ve ever known is the hyperconnected world of the internet and social media, they have very different priorities and expectations than Xers or Boomers. They can be a bit retro-focused and nostalgic.

Millennials are the largest generation, outnumbering Boomers. However, they can be hard to sell on the concept of homeownership. They were keenly aware of the 2008 crash, and tend to prefer access and mobility over ownership and roots.

Here are some ways you can market real estate to Millennials:

  • Home Base. Sell the concept of home ownership as providing them a home base for their adventures. They can do anything they care to and always have somewhere to call home.
  • Nostalgia. You can also remind Millennials of the “good old days” when home ownership provided comfort, security, and a great place to bake an apple pie. Point out that a home lets them escape the hustle and create authentic experiences for themselves and their families.
  • Social Media Creativity. Because Millennials have seen many of the marketing tricks available online, it takes creativity and fun for them to take notice.
  • Testimonials. This generation relies on word-of-mouth more than Xers or Boomers, so having online reviews and testimonials is vital.

It won’t be long before we’ll be talking about Generation Z, the young folks behind Millennials. Right now, however, they aren’t in home-buying mode.

As a Realtor®, do you focus primarily on Boomers, Xers, or Millennials? Do your marketing practices line up with their preferences? If not, some simple adjustments could bring you a lot of success.

Being online isn’t the only marketing game in town. All generations love to get actual mail as well. If you need to order new postcards or update your business cards, let us know today!

Using Facebook Live for Real Estate Marketing

Facebook Live for Real Estate Marketing

Social media is an incredible resource for Realtors®, and Facebook is one of the best. Not only can you run highly focused, targeted ads, but you can also post videos, GIFs, photographs, and more.

Using Facebook Live is another amazing marketing avenue. People love watching live video, and the video stays on Facebook even after you’re finished so people can watch it anytime.

Here are a few ways to leverage Facebook Live in your real estate marketing.

Virtual Open Houses

If you’re tired of putting time and money into open houses that get two visitors, there are other options. Facebook Live can help you reach a much larger audience in a way that is less expensive and safer.

You can use Facebook Live to give a tour of a home, highlighting all the best features. Then, you can answer questions live on the video.

Not only do you get incredible interaction and reach, but you also have a video that you can use again and again in your marketing of that listing. The live interaction and “behind-the-scenes” feel will make the video especially compelling.

A virtual open house doesn’t have to cost a fortune in video equipment and editing. Just use Facebook Live!

Live Q&A with Potential Homeowners

There are many people interested in buying a home that would love a no-pressure question and answer session. Even individuals who aren’t ready to buy right now could have insightful questions that you could answer and build your expertise.

Going live regularly will give you more of an audience, but until that happens, you can simply answer common questions you hear or things clients have asked you recently.

Once you’ve done a live video answer questions, what’s next?

The videos become incredible marketing assets that you can post on Facebook, share on your website, and more. Q&As help you build your brand, increase the know, like, and trust factors, and position yourself as an expert.

Seller Tutorials

Educating homebuyers is only half of the equation. Sellers need help as well. Share Facebook Lives around a variety of issues sellers face:

  • How to prepare a home for professional photos
  • Staging tips to maximize showings
  • How pricing is set when selling a home
  • What it means for a home to be “buyer focused” (i.e., putting away their collections!)

Being an expert on both the buyer and seller side will help you get clients. Listings are the bread and butter of real estate, but buyers are essential as well!

Behind the Scenes Videos

Most people don’t understand what goes into the work of a Realtor®. Doing Facebook Lives can allow you to give others a “sneak peek” into your world. Show them your work on your print marketing, or your online outreach.

When others see what you do, you can demonstrate that you are an expert. You fulfill people’s curiosity, which is a big hook. You also show some true reality, which helps build the know, like, and trust factors.

Don’t be shy! People want to know what Realtors® do. You can help people respect your work, which means they won’t fight you on commission. You can also show your personality, humor, and more.

Don’t Be Afraid of Facebook Live!

Being on video can be intimidating, and being live can feel terrifying. The good news is that you are in control. Facebook Lives can be as long or as short as you’d like. They can be as detailed or general as you want. You create the experience!

You might start by doing some Facebook Live videos that are set to share with “only me,” just to get comfortable. Or create a select group of friends to practice with and go live only for them. However you do it, begin experimenting. You’ll discover it’s a lot of fun, and you’ll build your business in a big way!

 

Do you use Facebook Live for real estate marketing? How do you do it? Share in the comments!