As a Realtor®, you do a lot to grow your business. You focus on attracting leads through a variety of marketing techniques. You set up appointments to pitch your services to buyers and sellers. When you win a client, you focus on doing your very best to help them buy or sell a home.
But what about YOU? Does your business ever focus on you?
If you want to be successful, it should. Here’s why.
The Goose Who Laid the Golden Eggs
You may remember this fable from your childhood, but in case you don’t, I’ll give a quick version here.
Once a farmer had a goose who laid eggs. One morning the farmer discovered, to his shock, that the goose had laid an egg that was 100% gold. The next day, the goose laid one more golden egg. The farmer was able to sell the gold and make quite a lot of money.
Over time, however, the farmer got restless. He wanted more golden eggs, but he wanted them NOW. He was thinking of how amazing it would be if he could just get a whole bunch of eggs in one day, instead of waiting for one each day.
So one day, tired of waiting for a single golden egg a day, the farmer went out and killed the goose. He cut her open, eager to find the storehouse of eggs inside. But there were none. The goose truly only produced one per day. And now she was dead. No more gold, no more wealth.
The moral of the story is to take care of what produces good things for you, and not to get greedy. So, what does this have to do with real estate?
You are the goose. Your hard work produces gold in your business and personal life.
If you don’t take care of yourself in a variety of ways, your work will die and your profit with it.
Using Personal Development to Take Care of the Goose
One way to take care of yourself and build your business is personal development, which is the focus of this article. With personal development, you can carefully increase the number of “golden eggs” you produce each year.
Keep Your Vision in Front
Your vision is the overall picture of where you want to go with your business and your life. It’s easy to get so caught up in the mundane that you forget your vision altogether.
Instead, take the time to write down your Big Goals. Read them each day. It may also help to create a vision board on Pinterest for your personal use, and look at it every day.
When you keep your vision in front, you provide yourself the “why” and the energy to keep moving forward.
Knowing a lot about your personality, strengths, and weaknesses can help you know how best to spend your time. Rather than trying to emulate someone who isn’t like you in important ways, discover all you can about who you are.
Understanding your Myers-Briggs personality profile can be important, as can a test like StrengthsFinder. The more you know about who you are and what you’re great and not-so-great at, the better you will be able to communicate with clients, focus your work, and even hire a team.
Shifting Your Paradigms and Mindset
All of us grow up with a particular script in our minds and hearts. We feel capable or we feel not good enough. We have confidence or we wilt. We have a lot of grit or we get frustrated and quit easily.
The good news is that these scripts and reactions can be changed. Each day we encounter things we can’t control, but we can control how we react to them. When we learn to stop making limiting assumptions and instead choosing our responses wisely, we can truly transform our lives.
Take time to read and journal every day as part of your morning routine, and you’ll be amazed how much you can develop and change in just a few months.
Are You Killing the Goose?
Step back and take a look at your business. As you focus on your marketing, buying, and selling, are you taking care to develop yourself? Or are you just running yourself ragged?
Are you nurturing your golden egg producer or is it on the verge of death?
The tips I gave in this article just scratch the surface of everything you can do to take care of yourself and your ability to produce wealth. Of course, you need to sleep enough, eat well, and nurture close relationships as well.
When you develop yourself every day, you’ll be amazed how much you can grow and increase your success in a few months’ time. A year from now, you may not even recognize yourself!
After you’ve spent some time on self-development, it’s time to get back on the marketing trail. We can help. Take a look at our marketing resources for real estate agents today!