A box of real estate business cards is like a stack of 1000 first impressions. It’s important to make them good ones.
Business cards can let you down one of two ways. Either they’re completely forgettable, or they stand out for the wrong reasons. The sweet spot is creating a clear and concise business card, which gets remembered for the right reasons.
Here are 5 steps to follow when creating or updating your business cards to ensure that they are outstanding.
1. Always Choose Quality
When choosing between price and quality, there really should be no decision. It’s going to be very obvious which one you opted for.
Cheap business cards make you look, well, cheap. This is not how you want to come off.
Always choose to work with an established and professional printer and don’t skimp out on the quality or stock of the paper. People will notice.
Remember, this is the first impression many people will have of your brand. They will see them before they see your website or other ads. Make sure that first impression isn’t “That guy with the home-printed cards.”
2. Be Cleaner Than Other Real Estate Business Cards
Too many real estate business cards are guilty of information overload. You don’t need to give people every conceivable way to get in touch with you—just the best ways.
“While you may be tempted to offer a wide array of contact options (office, cell and fax number; street address; e-mail; Twitter and Facebook ID; LinkedIn URL), a better approach is to prune ruthlessly,” said small business expert Anne Handley.
“Ask yourself: Where do you really engage with prospects? Where might they be most likely to get a sense of you and your company?”
Be an information minimalist. This helps create a simple and elegant business card design.
3. Send People to a High-Value Landing Page
You might think we’re crazy for this one. But consider stepping away from tradition and sending people somewhere other than your homepage. Create a landing page destination and make sure it gives people real value.
The home page is fine but it can be a bit widely targeted. Consider something more focused. If you’re targeting a particular area, have a set of cards that send people to a landing page or blog about that area. Just make sure it’s a simple URL like www.yourbusiness.com/liberty-village.
4. Use a Professional Head Shot on Real Estate Business Cards
If you’re going to put your picture on the card, make sure it’s a good one. Bad pictures definitely make business cards stand out for the wrong reasons.
Your comfort is paramount. Make sure you have the photo taken in a setting and outfit that suits you and makes you feel comfortable. Stepping too far outside your comfort zone leads to awkward smiles and terrible headshots.
5. Add a Slogan to Your Real Estate Business Card
You should already have a slogan or tagline as part of your marketing. If not, now is a great time to craft one. But avoid saying exactly what everyone else is saying.
“For example, if your slogan is too generic, like saying ‘the No. 1 real estate agent’ or ‘the best salesperson in town,’ you risk not differentiating yourself enough and actually turning some customers off who grow tired of hearing ‘best’ and ‘No. 1’ generalities in marketing,” said real estate marketing expert Melissa Dittmann-Tracey.
Your tagline should sell what separates you from everyone else and present your unique selling proposition.
It’s likely not going to come to you right away. A few words may take a few weeks to really lock down.
Once you have these five elements, you’re sure to have a business card that really stands out. If you need help getting great business cards, we offer high-quality custom-designed business cards that are perfect for Realtors® – contact us for more information!