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If you think fall and winter mean that your business has to slow down, I invite you to reconsider. If you keep your lead generation moving, you can have clients excited to work with you year-round.
Prospecting in the fall and winter does require some additional steps, however. Many people who plan to move focus on spring and summer, with the goal of settling down by the time school starts.
With these simple strategies, you can encourage people to work with you throughout the year.
This has been a theme of many of my recent posts. That’s because it’s SO important! Don’t let fall mean you fall off your marketing plan.
There are many ways to reach out to your prospects all year. You can:
- Congratulate folks on home anniversaries
- Send holiday postcards
- Continue to post helpful, engaging information on social media
- Send Thank You note cards to those you’ve worked with
- Continue to participate in volunteer work and community events
Just because it’s a “slow season” doesn’t mean your marketing slows down. In fact, marketing is more important now than ever.
Sell the Benefits of Fall and Winter Listings
Listings are the lifeblood of real estate, and there’s no reason for clients not to sell homes in the fall and winter. Fall can give some beautiful photographic opportunities.
You’re also less likely to get “looky-loos” in fall and winter. Here are some other great reasons clients should list in winter:
- Less competition
- Serious buyers
- Staging is easier during the holidays
- Tap into the “reset” mindset of New Year’s
If you want an easy way to share these benefits with clients, download our free handout 7 Reasons to Sell This Fall or Winter. Fill out the form below to get it now!
Focus Your Efforts on Your Farm
With fewer people looking to buy and sell homes, fall and winter are the perfect time to hone your focus on your farm neighborhood. You can continue to build awareness by sending farming postcards, holiday information, and helpful newsletters. Make sure that group of homeowners knows, likes, and trusts you. If anyone is looking to buy or sell during the fall or winter, you can capture their attention. Even if most folks wait until spring or summer, the effort you put into farming will pay off. The awareness and attention will pay dividends next year. Either way, focusing on your farm during the fall and winter is a winning strategy!
Reach Out to Prospects Today!
Make sure that your prospects understand that fall and winter are the perfect time to list a home. Download our free handout, 7 Reasons to Sell This Fall or Winter. Fill out the form below to download it for FREE now!